Author: Charlie Lawrance

Facebook Lookalike Audience Changes: What Marketers Need to Know

January 8, 2020

Do you use Facebook lookalike audiences?  Are you aware of Facebook's recent changes to lookalike audiences?

In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

Changes to Facebook Lookalike Audience Creation
Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.

This

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How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

December 9, 2019

Want Facebook's AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions?

In this article, you'll learn how to use Facebook's Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.

About Multiple Text Options in Facebook Ads
Multiple text options (or multiple text optimization) is a new dynamic feature found at the ad level of the Facebook campaign structure where you create the ads you want to show your target

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How to Customize Facebook Ads for the Customer Journey

November 20, 2019

Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience?

In this article, you'll discover how to use six types of Facebook ads to move people further along the customer journey.

2 Facebook Ad Types That Work With Cold Audiences
Cold audiences contain new people who don't know your business yet. They're the foundation of sustainable Facebook advertising and the starting point for the majority of people who'll become your customers from your ad campaigns.

Cold audiences

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How to Retarget Ads to Engaged Instagram and Facebook Fans

October 14, 2019

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you?

In this article, you'll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.

Why Engagement Remarketing Ad Campaigns Work
Before diving into how to create this type of campaign, you need to understand where this campaign type exists in your ad funnel.

There are three stages to a successful Facebook ad funnel: awareness (level 1),

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Facebook Campaign Budget Optimization: What Marketers Need to Know

September 18, 2019

Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads?

In this article, you'll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option.

Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers
Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means

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Facebook Lookalike Audience Changes: What Marketers Need to Know

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