These days, it doesn't take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.
But LinkedIn? The stodgier cousin of the group? Not so much.
Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It's not just for job searchers anymore.
Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.
That's added up to more than
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