Author: Casey Hibbard

How LinkedIn Brought $72,000 in Sales for PostcardMania

November 4, 2011

These days, it doesn't take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.

But LinkedIn? The stodgier cousin of the group? Not so much.

Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It's not just for job searchers anymore.

Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.

That's added up to more than

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How a Scrapbooking Company Used Social Media to Beat Target as Best Brand in Minnesota

October 3, 2011

On the morning of June 10, Kristen Jacobs was monitoring the Twitterverse for mentions of her employer, Creative Memories, as she usually does. One tweet in particular stood out.

Upon closer inspection of the tweet and link, Jacobs discovered that Creative Memories was going head-to-head with one of America's biggest retailers, Target, in a "Minnesota Brand Madness" challenge put on by the Minneapolis St. Paul Business Journal.

This was news to Jacobs (the company's web content community manager), as well as the rest of the

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Facebook Geotargeting Draws 500,000 Fans for Small Biz

September 1, 2011

Most of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

"We invited 200 people to the launch party, but because we're on Facebook, 1,000 people came," he said. "We had enough rice and peas, but we had to get more goats."

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Startup Company Eliminates the Cold Call With Twitter

May 23, 2011

Many salespeople swear by cold calling. But the inherent problem with it? Interrupting people when they're otherwise engaged. The person might be amenable – or might be turned off.

"We spent a lot of time cold calling or direct emailing," said Craig Robertson, co-founder and CEO of ecycler.com. "We would catch people when they were busy and they didn't want to talk to us."

ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man's trash is another man's treasure, the site

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How LinkedIn Brought $72,000 in Sales for PostcardMania

Social Media Marketing