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    Author: Casey Hibbard

    Social Storytelling Boosts Donations for Ronald McDonald House Charities

    If you've ever been to a McDonald's, chances are you've seen the donation boxes that support Ronald McDonald House Charities (RMHC) on the counter or at the drive-through window.

    How can a little spare change possibly help fund the organization's global network of hundreds of houses, family rooms and care mobiles (mobile care centers)?

    A little change adds up – to nearly $25 million in donations last year with the help of social media. Donation boxes are the single largest ongoing fundraiser for RMHC, helping the charity serve 4.5 million

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    How Social Media Generated $300,000 in Software Sales in a Weekend

    Logos Bible Software has worked hard to build its email list of 300,000. So choosing to shun that email list for its Black Friday promotion says a lot for the chosen alternative – social media.

    Practically every other online retailer – and Logos is 100% online – blasted customers with their post-Thanksgiving email promotions.

    But this software company solely relied on social media, from testing its ideas to launching the promotion to letting the resulting word of mouth do the work for them.

    In response, Logos generated $300,000 in

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    How Social Media Drew 27,000 More People to the Races

    In Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

    This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

    But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

    With

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    Washington Redskins Kick-Off Foursquare to Reward Loyal Fans

    Washington Redskins fans are some of the most devoted when it comes to supporting their team, donning full Native American headdresses, painted faces and hog noses.

    These loyal fans now have an arguably easier way of showing their support—and connecting with each other—through Foursquare.

    In a pilot for the 2010 football season, the NFL team rolled out Foursquare as a way to reward fans for attending home games or rallies during out-of-town games.

    The results beat expectations. By December, Redskins fans had logged more than 20,000

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    Cold Stone Transforms the Ice Cream Social With Facebook

    Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

    The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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    How Twitter Helped the Discovery Channel During a Hostage Crisis

    When a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

    Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

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    How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

    As early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

    Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn't prove it.

    The launch of a new router using only social media would provide the proof Cisco's marketers were seeking.

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    How Microsoft Xbox Uses Twitter to Reduce Support Costs

    For Microsoft's Xbox support team, there's no such thing as unwanted messages on Twitter – no matter how vulgar they may be.

    So why is a $58 billion company spending time listening to off-color tweets?

    Because "foul-mouthed tweens" just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.

    This article reveals how the Xbox team relies on Twitter to reduce support costs.

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    Social Media Smackdown: WWE Headlocks Social Media

    Think you know what World Wrestling Entertainment (WWE) is all about? You might be surprised to read about WWE's emerging social media story.

    But first, it’s easy to pigeonhole WWE as fringe cable channel with a small group of die-hard fans, but you likely don’t know all the facts…

    WWE.com outperformed ABC.com, CBS.com, NBC.com, NASCAR.com, PerezHilton.com, NHL.com and UFC.com. More people attended Wrestlemania XXVI than the Super Bowl, held in the same stadium.

    “WWE” ranked #3 for most searches on Yahoo! in 2009, behind only Michael

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