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    Author: Casey Hibbard

    How LinkedIn Brought $72,000 in Sales for PostcardMania

    November 4, 2011

    These days, it doesn't take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.

    But LinkedIn? The stodgier cousin of the group? Not so much.

    Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It's not just for job searchers anymore.

    Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn โ€“ more than Facebook and Twitter deliver.

    That's added up to more than

    Continue Reading about How LinkedIn Brought $72,000 in Sales for PostcardMania →

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    How a Scrapbooking Company Used Social Media to Beat Target as Best Brand in Minnesota

    October 3, 2011

    On the morning of June 10, Kristen Jacobs was monitoring the Twitterverse for mentions of her employer, Creative Memories, as she usually does. One tweet in particular stood out.

    Upon closer inspection of the tweet and link, Jacobs discovered that Creative Memories was going head-to-head with one of America's biggest retailers, Target, in a "Minnesota Brand Madness" challenge put on by the Minneapolis St. Paul Business Journal.

    This was news to Jacobs (the company's web content community manager), as well as the rest of the

    Continue Reading about How a Scrapbooking Company Used Social Media to Beat Target as Best Brand in Minnesota →

    Facebook Geotargeting Draws 500,000 Fans for Small Biz

    September 1, 2011

    Most of us know Facebook marketing is working when more sales roll in or site traffic grows.

    But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

    "We invited 200 people to the launch party, but because we're on Facebook, 1,000 people came," he said. "We had enough rice and peas, but we had to get more goats."

    Continue Reading about Facebook Geotargeting Draws 500,000 Fans for Small Biz →

    Startup Company Eliminates the Cold Call With Twitter

    May 23, 2011

    Many salespeople swear by cold calling. But the inherent problem with it? Interrupting people when they're otherwise engaged. The person might be amenable โ€“ or might be turned off.

    "We spent a lot of time cold calling or direct emailing," said Craig Robertson, co-founder and CEO of ecycler.com. "We would catch people when they were busy and they didn't want to talk to us."

    ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man's trash is another man's treasure, the site

    Continue Reading about Startup Company Eliminates the Cold Call With Twitter →

    Social Storytelling Boosts Donations for Ronald McDonald House Charities

    April 27, 2011

    If you've ever been to a McDonald's, chances are you've seen the donation boxes that support Ronald McDonald House Charities (RMHC) on the counter or at the drive-through window.

    How can a little spare change possibly help fund the organization's global network of hundreds of houses, family rooms and care mobiles (mobile care centers)?

    A little change adds up โ€“ to nearly $25 million in donations last year with the help of social media. Donation boxes are the single largest ongoing fundraiser for RMHC, helping the charity serve 4.5 million

    Continue Reading about Social Storytelling Boosts Donations for Ronald McDonald House Charities →

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