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    Author: Anne Popolizio

    YouTube Analytics: How to Use Data to Inform Your Future Videos

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    Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos?

    In this article, you'll learn how to use YouTube analytics to identify successful videos you can model for similar results.

    Why Data Analysis Matters to YouTube Video Performance
    If you want to improve your YouTube channel's performance, you need to understand your data. YouTube Analytics is very robust. The plus side of all of this data is you can dive deep into

    Continue Reading about YouTube Analytics: How to Use Data to Inform Your Future Videos →

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    Facebook Conversions API: What Marketers Need to Know

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    Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

    In this article, you'll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities.

    What Is the Facebook Conversions API?
    You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they'll impact your ads. Here's the gist of what's going on.

    With iOS 14, Apple is making it much

    Continue Reading about Facebook Conversions API: What Marketers Need to Know →

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