Author: Anne Popolizio

YouTube Analytics: How to Use Data to Inform Your Future Videos

by Anne Popolizio / March 24, 2021

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos?

In this article, you'll learn how to use YouTube analytics to identify successful videos you can model for similar results.

Why Data Analysis Matters to YouTube Video Performance
If you want to improve your YouTube channel's performance, you need to understand your data. YouTube Analytics is very robust. The plus side of all of this data is you can dive deep into

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Facebook Conversions API: What Marketers Need to Know

by Anne Popolizio / March 1, 2021

Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

In this article, you'll discover how to set up the Facebook Conversions API so you can more accurately measure your Facebook and Instagram marketing activities.

What Is the Facebook Conversions API?
Editorial Note: This article was published prior to the rollout of iOS 14 privacy update. Now that the update has been released, portions of the text have been edited to more accurately reflect the role

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