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    Author: Anne Popolizio

    How to Test Your Way to Better Instagram Ads (and Conversions)

    Want better results from your Instagram ads? Wondering how to optimize your top-performing Instagram ads?

    In this article, you'll find a comprehensive process to test your Instagram ads campaigns and scale your results.

    Instagram Ads Are Different From Facebook Ads
    Instagram may still have great (relative to Facebook) organic reach, but if you really want to scale, you need to reach people outside of your existing audience. How do you do that? Therein lie the art and the science (mostly

    Continue Reading about How to Test Your Way to Better Instagram Ads (and Conversions) →

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    YouTube Analytics: How to Use Data to Inform Your Future Videos

    Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos?

    In this article, you'll learn how to use YouTube analytics to identify successful videos you can model for similar results.

    Why Data Analysis Matters to YouTube Video Performance
    If you want to improve your YouTube channel's performance, you need to understand your data. YouTube Analytics is very robust. The plus side of all of this data is you can dive deep into your videos' performance and understand what's

    Continue Reading about YouTube Analytics: How to Use Data to Inform Your Future Videos →

    Facebook Conversions API: What Marketers Need to Know

    Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

    In this article, you'll discover how to set up the Facebook Conversions API so you can more accurately measure your Facebook and Instagram marketing activities.

    What Is the Facebook Conversions API?
    Editorial Note: This article was published prior to the rollout of iOS 14 privacy update. Now that the update has been released, portions of the text have been edited to more accurately reflect the role

    Continue Reading about Facebook Conversions API: What Marketers Need to Know →

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