Do you want more people to see your Instagram content? Wondering if hashtags can really help—and what to try instead?
In this article, you'll learn how and why hashtags for Instagram matter to your strategy and 12 ways to get more reach without them.
Do Hashtags Increase Views on Instagram?
In March 2022, Head of Instagram Adam Mosseri addressed this question in an Instagram story. After initially responding, "Not really," he expanded on his answer.
Over the course of the 15-second story, Mosseri explained that hashtags do help
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