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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Andrea Vahl

    Facebook Conversion Pixel Changes: What Marketers Need to Know

    Are you using the Facebook conversion pixel?

    Wondering how to transition from your old conversion pixel to the new pixel?

    Facebook's new "one-pixel solution" makes it easier for marketers to monitor and measure conversions from Facebook users.

    In this article you'll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
    What Does the New Pixel Change?
    Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on

    Continue Reading about Facebook Conversion Pixel Changes: What Marketers Need to Know →

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    Changes to Facebook Ads Manager: What You Need to Know

    Do you advertise on Facebook?

    Have you noticed recent changes to Facebook Ads Manager?

    While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.

    In this article you'll discover the latest changes to Facebook Ads Manager and how to navigate them.
    Understand Facebook Ad Campaign Structure
    Let's start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.

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    6 New Facebook Features for Business: What Marketers Need to Know

    Are you keeping up with Facebook's latest features?

    Would you like to know how to use them for your business?

    Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.

    In this article you'll discover how to use some of Facebook's newest features to promote your business.

    Continue Reading about 6 New Facebook Features for Business: What Marketers Need to Know →

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