Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Do your Facebook ads contain video?
Looking for ways to enhance your Facebook advertising with video?
Video ads are among the most powerful Facebook ad formats for generating user engagement.
In this article, you'll discover six tips for using video in your Facebook ad campaigns.
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Want to improve your Facebook ad performance?
Wondering which metrics to look at?
Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.
In this article, you'll discover six ways Facebook ad metrics can help you improve your Facebook ads.
Continue Reading about 6 Ways to Improve Your Facebook Ads →
Are you using video on your social channels?
Have you thought about 360-degree videos?
360 videos produce more engagement and message retention than normal videos.
In this article you'll discover how to create a 360 video and use it for your business.
What Is 360-Degree Video?
360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment.
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Looking for ways to boost engagement?
Have you considered live mobile streaming apps, like Meerkat and Periscope?
Live streaming video is a great way to interact with your audience in real time.
In this article you'll discover six ways live streaming video helps you connect with your audience and increase engagement.
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Do you want to build stronger relationships with your social media followers?
Have you considered launching a loyalty program?
A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.
In this article I'll explain how to run effective loyalty programs with social media.
Loyalty Program Basics
Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what
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Are you using Twitter advertising to promote your business?
Would you like to improve your advertising on Twitter?
Twitter's new campaign reports help you understand how users engage with your paid content.
In this article you'll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.
Why Use Campaign Reports?
Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the
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Are your Twitter ad campaigns giving you the results you expect?
Are you using Twitter's advertising and remarketing options?
Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.
In this article you'll discover five Twitter advertising tactics to help you meet your goals.
#1: Close Uncompleted Sales
If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With
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Do you want to improve your Facebook conversions?
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I'll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
#1: Identify Your Buying Audience
First let's look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your
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