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  • Author: Antonio Calero

    6 Tips for Better Facebook Video Ads

    by Antonio Calero / August 15, 2016

    Do your Facebook ads contain video?

    Looking for ways to enhance your Facebook advertising with video?

    Video ads are among the most powerful Facebook ad formats for generating user engagement.

    In this article, you'll discover six tips for using video in your Facebook ad campaigns.

    Continue Reading about 6 Tips for Better Facebook Video Ads →

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    6 Ways to Improve Your Facebook Ads

    by Antonio Calero / July 11, 2016

    Want to improve your Facebook ad performance?

    Wondering which metrics to look at?

    Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.

    In this article, you'll discover six ways Facebook ad metrics can help you improve your Facebook ads.

    Continue Reading about 6 Ways to Improve Your Facebook Ads →

    How to Use 360-Degree Video in Your Social Media Marketing

    by Antonio Calero / October 28, 2015

    Are you using video on your social channels?

    Have you thought about 360-degree videos?

    360 videos produce more engagement and message retention than normal videos.

    In this article you'll discover how to create a 360 video and use it for your business.
    What Is 360-Degree Video?
    360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment.

    Continue Reading about How to Use 360-Degree Video in Your Social Media Marketing →

    6 Ways to Use Live Streaming Video for Business

    by Antonio Calero / May 6, 2015

    Looking for ways to boost engagement?

    Have you considered live mobile streaming apps, like Meerkat and Periscope?

    Live streaming video is a great way to interact with your audience in real time.

    In this article you'll discover six ways live streaming video helps you connect with your audience and increase engagement.

    Continue Reading about 6 Ways to Use Live Streaming Video for Business →

    How to Implement a Loyalty Program Using Social Media

    by Antonio Calero / March 23, 2015

    Do you want to build stronger relationships with your social media followers?

    Have you considered launching a loyalty program?

    A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

    In this article I'll explain how to run effective loyalty programs with social media.
    Loyalty Program Basics
    Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what

    Continue Reading about How to Implement a Loyalty Program Using Social Media →

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