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    Author: Antonio Calero

    6 Tips for Better Facebook Video Ads

    August 15, 2016

    Do your Facebook ads contain video?

    Looking for ways to enhance your Facebook advertising with video?

    Video ads are among the most powerful Facebook ad formats for generating user engagement.

    In this article, you'll discover six tips for using video in your Facebook ad campaigns.

    Continue Reading about 6 Tips for Better Facebook Video Ads →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    6 Ways to Improve Your Facebook Ads

    July 11, 2016

    Want to improve your Facebook ad performance?

    Wondering which metrics to look at?

    Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.

    In this article, you'll discover six ways Facebook ad metrics can help you improve your Facebook ads.

    Continue Reading about 6 Ways to Improve Your Facebook Ads →

    How to Use 360-Degree Video in Your Social Media Marketing

    October 28, 2015

    Are you using video on your social channels?

    Have you thought about 360-degree videos?

    360 videos produce more engagement and message retention than normal videos.

    In this article you'll discover how to create a 360 video and use it for your business.
    What Is 360-Degree Video?
    360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment.

    Continue Reading about How to Use 360-Degree Video in Your Social Media Marketing →

    6 Ways to Use Live Streaming Video for Business

    May 6, 2015

    Looking for ways to boost engagement?

    Have you considered live mobile streaming apps, like Meerkat and Periscope?

    Live streaming video is a great way to interact with your audience in real time.

    In this article you'll discover six ways live streaming video helps you connect with your audience and increase engagement.

    Continue Reading about 6 Ways to Use Live Streaming Video for Business →

    How to Implement a Loyalty Program Using Social Media

    March 23, 2015

    Do you want to build stronger relationships with your social media followers?

    Have you considered launching a loyalty program?

    A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

    In this article I'll explain how to run effective loyalty programs with social media.
    Loyalty Program Basics
    Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what

    Continue Reading about How to Implement a Loyalty Program Using Social Media →

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    How to Use Twitter Campaign Reports to Improve Your Twitter Ads

    December 1, 2014

    Are you using Twitter advertising to promote your business?

    Would you like to improve your advertising on Twitter?

    Twitter's new campaign reports help you understand how users engage with your paid content.

    In this article you'll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.
    Why Use Campaign Reports?
    Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the

    Continue Reading about How to Use Twitter Campaign Reports to Improve Your Twitter Ads →

    5 Unusual Ways to Benefit from Twitter Ads

    October 9, 2014

    Are your Twitter ad campaigns giving you the results you expect?

    Are you using Twitter's advertising and remarketing options?

    Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.

    In this article you'll discover five Twitter advertising tactics to help you meet your goals.

    #1: Close Uncompleted Sales
    If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With

    Continue Reading about 5 Unusual Ways to Benefit from Twitter Ads →

    How to Increase Your Facebook Conversions Using Google Analytics

    September 22, 2014

    Do you want to improve your Facebook conversions?

    Have you considered combining the power of Google Analytics with your Facebook Insights?

    Comparing this data can help you find Facebook fans who are most likely to convert.

    In this article I'll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

    #1: Identify Your Buying Audience
    First let's look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your

    Continue Reading about How to Increase Your Facebook Conversions Using Google Analytics →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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