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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    • Today's 👉 Tip of the Day is for video retention
    • A struggle-free content 🖼️ framework
    • 🔇 Sound is missing from early Instagram videos
    • Instagram Stories 🙌 hype comments
    • 💥 Newsletter updates from LinkedIn
    • New Messenger features 🔐

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    AI Business Society

    How to Create Profitable Facebook Targeting Audiences

    Why Combine Custom and Lookalike Audiences for Facebook Targeting?

    Why Lookalike Audiences Are Important

    When to Use Lookalikes

    #1: Determine Which Types of Facebook Custom Audiences Meet Your Business Needs

    • At least 1,000 matched people for any website custom audience or customer file custom audience.
    • Video views of at …

    Continue Reading →

    Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing?

    Tune In to the Social Media Marketing Talk Show

    Facebook Messenger is building a “Watch Videos Together” feature https://t.co/LrXBC57aZw by @joshconstine pic.twitter.com/iYDkDWQKft

    Other News Mentioned

    • LinkedIn Tests Stories Feature
    • LinkedIn Debuts New Look for Share Box

    Continue Reading →

    Revenue Optimization: Maximizing ROI on Your Ads

    More About This Show

    Listen Now

    Revenue Optimization

    Tanner's Story

    3 Mistakes Marketers Make When Acquiring Customers

    7 Sections of the Customer Journey

    Revenue Optimization Versus Conversion Rate Optimization

    How Data Can Identify Website Optimizations

    Discovery of the Week

    Key takeaways mentioned in this episode:

    • Learn more about Tanner …

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    How to Track Awareness, Completion, and Engagement Goals With Google Analytics

    #1: Define Goals Along the Customer Journey

    Awareness Goals

    Engagement Goals

    Completion Goals

    #2: Set Up and View Goals in Google Analytics

    #3: Forecast Traffic and Optimize Your Marketing for Each Goal

    Google Merchandise Store Example

    Measurement Marketing Academy Example

    Conclusion

    Continue Reading →
    ← Previous Articles 1…347348349350351…1,136 Next Articles →

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