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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all pages and profiles and Instagram purging fake followers, likes, and comments. Our special guests include Luria Petrucci and Tyler J. McCall.
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Facebook Rolls Out Watch Party to All Pages and Profiles: Facebook Watch Party is now available to all pages and profiles around the globe. In addition, the company is adding three new features to Watch Party including the ability for pages and groups to schedule a watch party and threaded comments to make it easier for viewers to interact and have conversations within a watch party. Facebook is also rolling out Live Commentating, which allows a host to go live within a watch party, picture-in-picture, to share commentary as videos play. (7:58)
You can watch a video walkthrough of Watch Party (about the 0:23) from our guest Luria Petrucci on her Facebook Page.
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Facebook Experiments With Watch Together Feature for Messenger: TechCrunch discovered that Facebook is currently developing a new Messenger feature that allows multiple users to simultaneously watch a video together on the platform. This new tool – should it officially roll out – would be a natural extension of the Watch Party feature introduced to groups earlier this year. (18:36)
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Facebook Messenger is building a “Watch Videos Together” feature https://t.co/LrXBC57aZw by @joshconstine pic.twitter.com/iYDkDWQKft
— TechCrunch (@TechCrunch) November 16, 2018
Instagram Purges Fake Followers, Likes, and Comments: Instagram accounts bloated with fake followers, likes, and comments are about to be deflated. The company announced it will begin removing “inauthentic likes, follows, and comments” from accounts using third-party apps and bots to boost their “popularity.” Instagram is using machine learning tools to identify and clean up after these services. (25:57)
Instagram Marks Upcoming Profile Changes for Personal and Business Accounts: Instagram alerted users that “over the next several weeks,” they may encounter features such as icons, buttons, and navigation between tabs being rearranged at the top of their profile. The company states that it “hope[s the change] will make profiles easier and cleaner to use.” It also notes that the photos and videos you’ve shared on your grid won’t change. (33:31)
Instagram Rolls Out Alternative Text Description: Instagram added two new accessibility features to help visually impaired users access the photos and videos shared on the platform. The first is automatic alternative text that uses object recognition technology to give audio descriptions of photos that users come across in Feed, Explore, and Profile. Users can also create their own custom text-based descriptions of their photos that will be read to users when they scroll through or click on the photo. (38:19)
Instagram Adds Three New Shopping Features: Instagram announced three new features that make it easier to buy and sell products on the platform. These updates include a new Collections feature that lets users privately save links to products in a dedicated Shopping section and shoppable product tags for videos. (41:30)
Instagram is also rolling out a redesigned Shop section for select business profiles that makes it easier to find and buy specific items from a brand. This redesigned section, which allows Instagrammers to see all of a brand’s products in one place, is currently being tested.
Other News Mentioned
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