• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    4 Tips to Improve Your Pinterest Exposure

    by Carla Gadyt / May 11, 2016

    social media how toIs the Pinterest algorithm burying your pins?

    Looking for tips to get better exposure in the Pinterest Smart Feed?

    Pinning more isn't always the answer to increasing your visibility on Pinterest.

    In this article you'll discover four ways to improve the quality of your pins and boards on Pinterest.

    improve pinterest exposure
    Discover four ways to improve your exposure on Pinterest.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    #1: Clean Up Your Account Every Month

    For Pinterest's algorithm to view your account as high-quality, you'll want to focus on curating the best of the best. In turn, Pinterest will be more likely to recommend your pins to others.

    Not all popular pins are created equal and many of your account's pins won't get substantial repins from your followers. To make sure your account is up to date, set aside time once a month to go through your boards and delete all of the pins that have fewer than five repins.

    Here's an easy way to delete underperforming pins from a board:

    Click on the board and then click on the Move Pins button at the top right corner of the board. Next, click on the red Move button. Now you're able to scroll down and view all of the pins on your board and note the number of repins each one has generated.

    delete pinterest pins
    Click on the red Delete button to remove any pins that aren't performing well.

    Select the checkmark on each pin that has fewer than five repins. When you're done, click the red Delete button. Currently you can delete only 50 pins at a time, and be careful to stay below 100 daily pin deletions or Pinterest may block you. You should also wait at least seven days before you delete a new pin.

    Deleting pins is a lot of work, but if you want to build a valuable Pinterest presence, it's a tactic you can't ignore.

    #2: Pin and Repin Based on Popularity

    It's very tempting to repin every amazing image, but if you pin indiscriminately, you'll end up with a collection of great images that offer little value to your audience. To curate a popular account with boards that give value to your followers, look a bit further to see how many repins each image actually has before you share it to one of your own boards.

    Joy Cho / Oh Joy! has an impressive 12.8M followers on Pinterest, and her account is a great example of what happens when you only repin popular pins to your account.

    pinterest popular pin with many repins
    You can easily check repins by looking near the bottom of any pin.

    Pro tip: It's good practice to check the link of each image before you repin to make sure you're not directing people to a broken link or dodgy website.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW
    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Check your Pinterest stats to see which of your boards are most popular. This information isn't limited only to your owned boards, but also extends to any group boards you pin to.

    When you want to share a new original pin from your website or blog, pin it to one of your popular boards and make sure the pin is related to the theme of the board you choose.

    #3: Combine Pinterest Analytics With Google Analytics to Identify Traffic-Driving Pins

    It's important to have your website verified on Pinterest. Not only does this reinforce your credibility, but it also allows you to view your website stats. This makes it possible to see which of your original pins from your website or blog are the most popular on Pinterest.

    You'll want to cross-check this information with Google Analytics and use the combined stats to verify which of your popular pins are driving traffic to your website.

    track pins in google analytics
    Track popular pins in Google Analytics to find out which pins are driving the most traffic from Pinterest to your website or blog.

    To find out, sign into your Google Analytics account and then go to Acquisition > Referrals > Pinterest. Look at the Visits column to detect high-performing pins. Create similar pins to deliver more of what your audience likes, which will improve your pinning strategy.

    #4: Adjust Board Elements for Visibility in Search

    If you have a board that isn't getting the visibility you expect or isn't generating the repins you want, you can change your board title to see if the board's performance improves.

    First, click on the board you want to change and then click on the Edit Board button.

    pinterest change board title
    Click on the Edit Board button to change the title of low-performing boards.

    Next, you'll see an edit screen where you can change a number of elements for your board, such as the name (or title), description, category, and even cover image.

    seo pinterest board title
    Use SEO tactics to write a new title for your board and click Save to enable the change.

    After you give your board a new name, scroll down and click the red Save button. Keep an eye on the newly titled board and make adjustments as necessary.

    In Conclusion

    If you follow these steps, Pinterest will begin to view your account as popular and will recommend your pins to people searching for terms related to your presence.

    What do you think? Can you use these tips to transform your Pinterest account into a high-quality, popular presence? Which tip do you think is most valuable? Please share your thoughts, experiences, and knowledge in the comments below!

    improve pinterest quality for exposure
    Tips on four ways you can improve your pins and boards on Pinterest for increased exposure.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Pinterest

    About the authorCarla Gadyt

    Carla Gadyt is a Social Media Coach. As a Social Media Expert, Carla helps Spiritual Entrepreneurs learn how to use social media to promote and grow their businesses. Find Carla at carlagadyt.com.
    Other posts by Carla Gadyt »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility