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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Archives for 2014

    Writing and Social: Why the Written Word Is Your Marketing Advantage

    Do you write content for your business?

    Are you looking to improve the quality of your writing and your storytelling skills?

    To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.
    More About This Show

    The Social Media Marketing podcast is a show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    The show format is on-demand talk radio (also known as

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    Social Media Marketing

    Industry Report

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    8 Visual Content Apps to Create Stunning Images and Videos

    Do you want to present visual messages in new ways?

    Are you looking for new design tools to help you create visual content?

    Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences.

    In this article I'll show you eight design resources and tools that can help you create visual content quickly and easily.

    #1: Find Images Without Copyright
    If you're looking for photos to use in your images, I have two resources for you: Unsplash and New Old

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    5 Tips for Running Successful Social Media Campaigns

    Do you use social media campaigns to engage with your customers?

    Do you need tips on how to create more effective campaigns?

    Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

    In this article I'll share five tips for building and running successful social media campaigns.
    #1: Choose and Build the Right Campaign
    Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes---and everything in

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    How to Create Shareable Social Media Images: 3 Powerful Tools

    Do you include shareable images with your articles and updates?

    Can you create them yourself, or do you think you lack design skills?

    It doesn't make sense to hire a graphic designer every time you need an image.

    In this article I'll show you three online design tools to make your own shareable images--no formal design skills necessary.

    #1: Create Reusable Images With Layers
    Canva is an online tool built by designers who had non-designers in mind. When you open your account, Canva offers a quick tutorial and five Starter

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    How to Promote Products With Social Media: 4 Examples

    Do you promote your products online?

    Are you looking for ways to use social media to increase your sales?

    Both well-known and startup companies are mixing social media and e-commerce to garner more sales.

    In this article I'll show you not only how they're doing it, but how you can do it too.
    Combine Social Media and E-Commerce
    Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren't ready to

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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