Archives for 2014

How to Find Hidden Social Media Referral Traffic With Google Analytics

September 22, 2014

Do you know where all of your social traffic is coming from?

Want more detailed information on social media referral traffic?

The Google Analytics' Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything.

In this article you'll discover how to create custom URLs to find what is called dark social media traffic.
What Is Dark Social Media?
Dark social media traffic is referred to your site when you post a direct link to your content on a social media network

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Facebook Alters News Feed: This Week in Social Media

September 20, 2014

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week?
Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, "when a friend or page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in news feed, so you can see it sooner."

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Webinars: Growing Leads and Sales With Live Online Events

September 19, 2014

Do you use webinars in your marketing?

Are you looking for new ways to generate sales and leads?

To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this

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How to Use Social Psychology to Improve Your Marketing

September 18, 2014

Are you planning a social media campaign?

Do you wonder why some marketing campaigns are more successful than others?

The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

In this article I'll share the concepts ALS used to achieve overwhelming success and how you can use them.

#1: Appeal to Indirect Public Commitment
We are more likely to act on and complete a task when we promise ourselves we'll do it. The obligation is amplified when we make a commitment

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The New Pinterest Analytics Tool: How To Use It for Business

September 17, 2014

Are you struggling to measure your Pinterest efforts?

Do you want an easier way to track pins and engagement?

The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.

In this article I'll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.
Pinterest Analytics Overview
Pinterest's original analytics tool only shared information about how users interact with the Pin It button installed on your

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How to Find Hidden Social Media Referral Traffic With Google Analytics

Social Media Marketing