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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Archives for 2014

    Infographics: Everything You Need to Know

    Are you ready to use infographics in your social media marketing?

    Do you know how to get started?

    Creating infographics is getting easier. When you illustrate a concept with images, you're likely to find a bump in social media visibility.

    In this article you'll discover how to create and promote infographics to put your content front and center.

    Why Infographics?
    Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google

    Continue Reading about Infographics: Everything You Need to Know →

    Social Media Marketing

    Industry Report

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    Four Ways to Measure the Impact of Social Media: A Case Study

    Do you need to justify social media efforts to company leaders?

    Do you want to know exactly what impact social media has on your business?

    In this article you'll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

    SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise

    Continue Reading about Four Ways to Measure the Impact of Social Media: A Case Study →

    5 Ways to Take Your Pinterest Marketing to the Next Level

    Do you use Pinterest for your business?

    Are you ready to take your Pinterest marketing to the next level?

    Most companies open a Pinterest account, pin their content and repin other people's material.

    While that's a great place to start, it's the bare minimum.

    In this article I'll share five techniques to improve your Pinterest marketing.

    #1: Approach Pinterest Like a Search Engine
    When creating any content, if you approach it with an SEO mindset, you're already a step ahead of the rest. Even though Pinterest is a visual

    Continue Reading about 5 Ways to Take Your Pinterest Marketing to the Next Level →

    8 Ways to Use Hyperlapse Video from Instagram

    Does your business use Instagram?

    Is there a place for time-lapse video in your marketing?

    It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram's Hyperlapse app.

    In this article I'll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

    Why Hyperlapse?

    Continue Reading about 8 Ways to Use Hyperlapse Video from Instagram →

    How to Increase Your Facebook Conversions Using Google Analytics

    Do you want to improve your Facebook conversions?

    Have you considered combining the power of Google Analytics with your Facebook Insights?

    Comparing this data can help you find Facebook fans who are most likely to convert.

    In this article I'll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

    #1: Identify Your Buying Audience
    First let's look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your

    Continue Reading about How to Increase Your Facebook Conversions Using Google Analytics →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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