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    Archives for 2014

    How to Set Up Facebook Business Manager

    Do you want a more streamlined way to organize account managers within Facebook?

    Are you using Facebook Business Manager?

    You'll find Facebook's newest tool useful.

    In this article you'll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.
    Why Facebook Business Manager?
    Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That's hardly ideal—keeping

    Continue Reading about How to Set Up Facebook Business Manager →

    Social Media Marketing

    Industry Report

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    5 Ways to Develop a Social Media Strategy

    Are you struggling to make social media work for you?

    Do you have the right social media strategy for your business?

    The challenge of social media is that it's constantly changing.

    In this article I'll share five ways to adapt social media for your business.
    #1: Do a Social Media Audit
    To determine what is and isn't working in your social media strategy, go over the analytics for your posts.

    Review your posts over the last three months, six months or year. See which posts got the most traffic, as well as the most shares and

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    SlideShare App Enhances Discovery: This Week in Social Media

    Welcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
    What's New This Week?
    The Latest SlideShare App Feature Helps You Find More Content: This update is "shining the spotlight on the people and content that you find compelling." The app is currently only on Android, iOS app to follow.

    Continue Reading about SlideShare App Enhances Discovery: This Week in Social Media →

    Fan Content: How to Leverage Your Fans to Enhance Your Social Media

    Do you want your fans to help market you?

    Are you wondering how to include fan content in your social media?

    To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast.
    More About This Show

    The Social Media Marketing podcast is a show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    The show format is on-demand talk radio (also known as podcasting).

    In this

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    How to Become a Twitter Influencer: Science and Practice

    Do you want to be a sought-after resource in your niche?

    Do you need tips on how to become a Twitter influencer?

    To be a leader on Twitter, it's important to understand the dynamics of Twitter conversations and the role of influencers.

    In this article I'll show you the two most important types of Twitter influencers and how you can become one.

    Study and Map Twitter Conversations
    Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands

    Continue Reading about How to Become a Twitter Influencer: Science and Practice →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

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