YouTube Live Streaming: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Rolls Out Live Streaming for All: “Now, all YouTube channels that verify their account and are in good standing will be able to live-stream video to the world.”

youtube live events

“To give you even more ways to connect with fans, you can now launch a Google+ hangout on air directly from the YouTube Live Events manager.”

Facebook Updates Custom Audiences to Advertisers: The “update to Custom Audiences lets retailers measure sales lift, analyze their campaigns and as a result, allocate budget to where they’re seeing the most success—all without the need to work with a third-party measurement partner.”

facebook retailers custom audience

“These reports provide advertisers with overall information about sales lift from their Custom Audiences ad campaigns, but do not provide information such as purchasing profiles or data on individual customers.”

LinkedIn Introduces a New Way to Search for Influencer Content: LinkedIn introduces “a new and easy way to discover Influencer content—directly from the search box.”

Twitter Announces Promoted Accounts in the Timeline: “To help make it even easier for users and businesses to connect,” Twitter has “been running a test that displays account recommendations on iOS and Android devices. These recommendations leverage tweets as a call to action and display natively in the home timeline.”

twitter promoted accounts

“This option is available in addition to the existing promoted accounts format that runs within the Who to Follow section.”

Facebook Rolls Out Donate to Nonprofits: “A new feature called Donate that lets people contribute directly to nonprofits through Facebook. The Donate feature will appear beside posts in the news feed shared by participating nonprofits and at the top of their Facebook pages.”

facebook donate to non profits

“When people click Donate Now, they can choose the amount, enter their payment information and immediately donate to that cause.”

Tumblr Introduces Improvement to Mobile Apps: “Now you can sort your search results. You can download for iOS or Android.”

tumblr update mobile apps search

“Now you can take control of your life.”

Facebook Tests a New Way to Watch Promoted Videos in the News Feed: “This week, a small number of people will see video ads for the new film Divergent begin playing as they come into view in the news feed on mobile and desktop.”

Weekly Marketing Tip

Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:

How to Use Twitter to Sell

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

What do you think? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »

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  • Samir Nabil

    Great Weekly Marketing Tip thanks a lot :)

  • Ryan Biddulph

    Hi Cindy,

    Diving into the LinkedIn article now ;)

    Thanks for sharing!

  • Barbara Mckinney

    Great article. Thanks for sharing this info! Advance Merry Christmas :)

  • Yair Spolter

    Do you have any more information on the Youtube update? How is this different than HangoutsOnAir, which was already available?

  • Cindy King
  • Cindy King

    Happy you liked it, Samir!

  • Cindy King

    You’re welcome, Ryan!

  • Cindy King

    Merry Christmas to you too, Barbara!

  • Yair Spolter


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