YouTube Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Releases YouTube Analytics: YouTube Analytics now gives you a quick overview and more detailed reports for tracking your audience building and retention statistics.  Be sure to check out the updated YouTube Creator Playbook to learn how to take full advantage of the new YouTube Analytics features.

youtube analytics

Use the new Analytics to build and engage with bigger audiences, earn more money and make better videos.

YouTube Reaches 20 Billion Video Views per Month: The latest comScore statistics for online video rankings show Google-owned YouTube had a record 20 billion video views in October 2011.

youtube statistics

The Google Sites are "driven primarily by video viewing at YouTube.com."

The New Google Bar Incorporates Google+ Features: Note how this new toolbar enables you to navigate quickly among Google’s services, as well as share the right stuff with the right people easily on Google+. This means marketers will probably notice more Google+ listings in Google search results.

SlideShare Redesigns Their Presentation Pages and Names Them “Bigfoot”: SlideShare presentation pages are cleaner and increase the footprint size of your presentations.  You can now discover presentations related to what you’re viewing and it’s easier to share with your friends on SlideShare, Facebook, Twitter, Google+ and LinkedIn.

slideshare bigfoot

"Someone on the team nicknamed the new design 'Bigfoot' and the name stuck!"

Foursquare Adds a “Save to Foursquare” Bookmarklet: Use this new Save button on any page on the Internet to add it to your Foursquare list, and Foursquare will remind you about it the next time you’re nearby and searching for a recommendation in Explore mode.

Here are a few interesting infographics worth noting:

What Is Inbound Marketing:

inbound marketing- ecosystem

Check out the Inbound Marketing Ecosystem!

Social Media Tactics in B2B Marketing:

pardot social media tactics

Notice how Pardot's study show LinkedIn as the best source of social media lead generation for B2B marketers.

SlideShare: The Quiet Giant of Content Marketing:

And don’t miss this:

sbss12Social Media Examiner presents Small Business Success Summit 2011! (online conference)

Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

Tags: , , , , , , , , , , , , , , , ,

About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




More Info
  • http://www.extremejohn.com Extreme John

    This is such a great source of information about YouTube and Social Media. Helps us guide to a better social media marketing strategy. The YouTube Analytics is pretty cools. Haven’t really had much time promoting through YouTube but I can see a very great potential for my business through YouTube.

  • http://www.IfSimply.com/ Keith Griffis

    I like the infographics and YouTube analytics. I see and hear a lot of talk about measuring social Media effectiveness, but never anything on how and using what tools.

    The big issue with social media measurement is what to measure? Do you measure fan count, pageviews via analytics, leads generated, comment count and engagement? Forbny clients, the answer is usually that it depends. If we are trying to build a Fanpage, we first measure fan growth, fan response (ie # responses per post, # likes), clickthrough rate on bit.ly links, and ultimately traffic to the site as a result.

    The one caution when measuring clicks generated from social media sites on google analytics is that they don’t always show up as Twitter or Facebook in your traffic Sources tab. Instead they show up as direct traffic (ie someone types your URL into a browser). This is because many people use mobile devices to access social networks and their smart phone apps tend to open safari or a web browser in order to access your links.

    For example, I click a link in my Facebook app on my iPhone, it opens the safari web browser app to open the link. This essentially looks like I opened safari and typed in the link as far as the website sees it.

    Also note that mobile phones don’t always show up properly in analytics as well. Android phones especially can cloak themselves as desktop pcs. So you may have more mobile users than you think.

    Sorry for the rant! Have a good weekend!

    Keith
    Simple Media Marketing
    http://www.SimpleMediaMarketing.com

  • http://www.businessplanexecutivesummary.com Adam Hoeksema

    Thanks for the overview.  I do have one question. Is Google’s +1 button working correctly?  I have noticed on many popular websites like Social Media Examiner that the Twitter and Facebook and other social media buttons/counters are much higher numbers than the Google+1 button.  Do you think this is true, or is the Google +1 Button not counting correctly?  

    I don’t want to spend too much time emphasizing the Google +1 button on my website if it is not going to keep track correctly.  Thanks for your opinion!

  • http://VisionForSuccess.biz Ali R. Rodriguez

    This is a great “week in review”.  As usual, thank you Cindy King for your awesome insights into our Social Media world.

  • http://www.vineetgupta.net Vineet Gupta

    So much of stuff…….

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Adam – Good question.  I think the number is messed up for sure.  I have no clue how it is calculated at all

  • http://productlaunchthatworks.com Brian Kwong

    I am loving all the youtube upgrades, not just analytics, its becoming more and more like a social media television platform. 

    Thanks for putting together all the great info graphics, loving them and pls keep them coming!

  • Pingback: You Tube releases You Tube Analytics « ammarissa

  • http://twitter.com/NJMeans NikkiJMeans

    Great review!  I particularly loved the Social Media Tactics in B2B marketing section. As a fellow B2B marketer I was amazed to see that many are not measuring results.  I agree with Keith, while there are many metrics to choose from, it is important for business to identify KPIs that have a direct connection to goals the company would like to achieve.  Otherwise, how do you know if success was achieved?  

    Nikki
    Project Socialize
    http://www.projectsocialize.com

  • http://www.extremejohn.com/ Extreme John

    It’s great to hear the news that youtube has released youtube analytics. I wanted to find out what are the features of this. Thanks for updating social media examiner!

  • http://www.youtuberevealed.com/ Casey Zeman

    @youtubejedi:twitter YouTube changes are pretty incredible , the entire layout of YouTube is a very exciting thing.  Especially the front page where you can see (in a clearer light then previous) your subscribers and friends.  Which means that your video upload updates are even easier to find!

  • Pingback: YouTube Analytics: This Week in Social Media – @CindyKing @smexaminer | Logicamp

  • http://www.ebook-site.com Bryan Quinn

    A super review. YouTube analytics should prove very useful. When used in conjuncton with website traffic changes due to Panda, it could shed some light on trends and some of the “Why’s”.

  • Tim

    So little time…

  • http://twitter.com/ProphetArtists Prophet Artists Co.

    A great read throughout, thank you. The outbound marketing vs the inbound marketing statics were very beneficial to see in comparison. As well as the social media b2b marketing stats. Wish I had some glasses for the small fonts.

  • http://cindyking.biz/ Cindy King

    You’re welcome Ali!  Glad you find it useful :)

  • http://cindyking.biz/ Cindy King

    Vineet, I’m also surprised at how much social media news there is each week!

  • http://cindyking.biz/ Cindy King

    Me too, Brian!  YouTube has improved the user experience quite a bit this year.

  • http://VisionForSuccess.biz Ali R. Rodriguez

    I love your work Cindy, and always find it exciting and super-valuable.  Your content is outstanding.

  • http://VisionForSuccess.biz Ali R. Rodriguez

    I love your work Cindy, and always find it exciting and super-valuable.  Your content is outstanding.

  • http://cindyking.biz/ Cindy King

    Nikki, thanks for your comments!  I find the information shared in this inforgraphic quite helpful.

  • http://cindyking.biz/ Cindy King

    Nikki, thanks for your comments!  I find the information shared in this inforgraphic quite helpful.

  • http://cindyking.biz/ Cindy King

    @twitter-149183264:disqus Click through the link in the title just above the infographic to go to the original post  to see more :)

  • http://cindyking.biz/ Cindy King

    @twitter-149183264:disqus Click through the link in the title just above the infographic to go to the original post  to see more :)

  • http://www.thebeautyofknowledge.com/facial-surgery-atlanta/nose-surgery/ Rhinoplasty Surgery

    Definitely consider that which you said. Your favorite reason seemed to be at the net the simplest factor to keep in mind of. I say to you, I definitely get irked while folks think about issues that they just don’t recognise about. You controlled to hit the nail upon the highest and also defined out the whole thing with no need side-effects , people could take a signal. Will likely be back to get more. Thanks

  • http://www.thebeautyofknowledge.com/facial-surgery-atlanta/nose-surgery/ Rhinoplasty Surgery

    Definitely consider that which you said. Your favorite reason seemed to be at the net the simplest factor to keep in mind of. I say to you, I definitely get irked while folks think about issues that they just don’t recognise about. You controlled to hit the nail upon the highest and also defined out the whole thing with no need side-effects , people could take a signal. Will likely be back to get more. Thanks

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Oh! It is awesome. I hope lot of interesting updates have been taken place.Thanks for sharing this information.

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Oh! It is awesome. I hope lot of interesting updates have been taken place.Thanks for sharing this information.

  • http://twitter.com/svolinsky Slavik Volinsky

    Cindy, thank you so much for including my infographic!

  • http://twitter.com/svolinsky Slavik Volinsky

    Cindy, thank you so much for including my infographic!

  • http://cindyking.biz/ Cindy King

    You’re welcome Slavik! 

  • Pingback: Latest And Greatest Social Media Stats 2011 | The Baochi Banter

  • Pingback: SEO content marketing roundup, week ending December 7th | SEO Copywriting

  • Pingback: Social Media News Dec 6th – Google Shuts Down Several Services in December 2011

  • Pingback: Market Share – Do You Know Your Potential?

  • http://www.seosolutionscompany.com/ Craig

    Thanks! This post gave me new ideas for my next blog post.

  • Pingback: 7 Steps to Make Your Infographic a Success « Joelmeister-Blog







Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.