YouTube Analytics: This Week in Social Media

By Cindy King
Published December 3, 2011

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Releases YouTube Analytics: YouTube Analytics now gives you a quick overview and more detailed reports for tracking your audience building and retention statistics.  Be sure to check out the updated YouTube Creator Playbook to learn how to take full advantage of the new YouTube Analytics features.

Use the new Analytics to build and engage with bigger audiences, earn more money and make better videos.

YouTube Reaches 20 Billion Video Views per Month: The latest comScore statistics for online video rankings show Google-owned YouTube had a record 20 billion video views in October 2011.

The Google Sites are "driven primarily by video viewing at YouTube.com."

The New Google Bar Incorporates Google+ Features: Note how this new toolbar enables you to navigate quickly among Google’s services, as well as share the right stuff with the right people easily on Google+. This means marketers will probably notice more Google+ listings in Google search results.

SlideShare Redesigns Their Presentation Pages and Names Them “Bigfoot”: SlideShare presentation pages are cleaner and increase the footprint size of your presentations.  You can now discover presentations related to what you’re viewing and it’s easier to share with your friends on SlideShare, Facebook, Twitter, Google+ and LinkedIn.

"Someone on the team nicknamed the new design 'Bigfoot' and the name stuck!"

Foursquare Adds a “Save to Foursquare” Bookmarklet: Use this new Save button on any page on the Internet to add it to your Foursquare list, and Foursquare will remind you about it the next time you’re nearby and searching for a recommendation in Explore mode.

Here are a few interesting infographics worth noting:

What Is Inbound Marketing:

Check out the Inbound Marketing Ecosystem!

Social Media Tactics in B2B Marketing:

Notice how Pardot's study show LinkedIn as the best source of social media lead generation for B2B marketers.

SlideShare: The Quiet Giant of Content Marketing:

And don’t miss this:

Social Media Examiner presents Small Business Success Summit 2011! (online conference)

Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

Tags: b2b marketers, cindy king, content marketing, foursquare bookmarklet, google bar, inbound marketing, inbound marketing ecosystem, infographic, lead generation, pardot, save to foursquare, slideshare bigfoot, slideshare presentation, social media news, youtube analytics, youtube creator playbook, youtube statistics

About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by Cindy King »