Win Free Tickets to Social Media Success Summit 2014

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever!

And we’ve come up with a fun way to get you involved.

social media success summit ticket giveaway

Find out how to win a ticket to #SMSS14.

First, what is this event?

Social Media Success Summit 2014 is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 2000 businesses have already signed up! Hundreds of small businesses and well-known brands such as AAA, IBM, Dell, Disney, Target, Staples, CBN, 3M, LexisNexus, Discovery Financial Services, MGM Resorts, Master Card, US Air Force Academy, Adobe, Discovery Communications, Autodesk, ABC Television, Purdue University, University of Texas and the Nashville Symphony will be attending this year’s summit.

Forty-five of the world’s most respected social media experts will share their strategies with you.

Hear from Jay Baer (author,Youtility), Mari Smith (co-author, Facebook Marketing), Michael Stelzner (author, Launch), Mark Schaefer (author, Social Media Explained), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Nicole Kelly (author, How to Measure Social Media), Bryan Kramer (author, Human to Human)  and experts from Whole Foods Market, Humana, Dunkin’ Donuts, and Tyson Foods just to mention a few.

Presentation topics include Facebook marketing, LinkedIn marketing, Google+ marketing, Twitter marketing, Pinterest marketing, Instagram marketing, YouTube, blogging, podcasting and more! Check out all the sessions.

At last summer’s summit, 96% of attendees said they’d recommend the event to a friend and attend again.

How can you win tickets?

We have three free tickets to the summit valued at $697 each, plus the opportunity to be promoted to more than 275,000 of your peers! And remember, this is an online conference—so no travel is required to participate.

Two ways to win:

There are three tickets up for grabs and two ways to win:

#1: Twitter Entry

Simply click the button on the right or tweet what you see below for a chance to win one ticket:

I want to win a ticket to Social Media Success Summit 2014 http://bit.ly/winSMSS14 via: @smexaminer #winSMSS14

You can tweet up to two times per dayEach tweet is an entry to win. We’ll randomly draw the winner of a free ticket. All tweets must have the #winSMSS14 hashtag included.

#2: Written Entry

The winner gets two tickets PLUS a mention in the Social Media Examiner Newsletter (270,000+ subscribers)!

Simply write about your biggest social media marketing challenge in the comments box below (scroll down).

The judges (Mark Schaefer, author of Social Media Explained, Mari Smith, author of The New Relationship Marketing and Kim Garst, author of Will the Real You Please Stand Up) will select the winning entry. Their decisions are subjective and final.

What You Need to Know

  • You can enter to win either or both prizes.
  • Tweets must contain #winSMSS14.
  • The deadline is Friday, September 12, and the winners will be announced shortly thereafter.
  • If you’ve already purchased a ticket, no worries. If you win, we’ll either give you a full refund or you can give your spare ticket to someone you really like.
  • No purchase is necessary to win.

We look forward to seeing your comments and tweets. Good luck!

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About the Author, Phil Mershon

Phil Mershon is the director of events for Social Media Examiner. He has worked nearly 25 years in corporate training and management. Phil is also a professional jazz and church musician. Other posts by »




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  • Partha Sadhukhan

    My biggest social media marketing challenge is getting online followers who are hooked to my website and come back every time there is something new.

  • http://cccskerries.wordpress.com Sabine McKenna

    Time is my biggest challenge. And how to know what to spend the limited time on.

  • Rey M. Baguio

    Perhaps one of my biggest challenges in social media marketing is how to make clients or brands understand how this kind of marketing can amplify their business goals. Of course, some of these clients would say that they eill ‘use’ social media for their strategies but are still reserved when it comes to trusting how the strategies work.

    I understand that some of them would still hold on to traditional marketing (which is not bad at all). So I always try to prepare every proof or data to back up my proposals to clients.

  • Somesh Kumar

    My Biggest social media challenge is to prepare engaging content for different platforms

  • Bec Warton

    My biggest social media marketing challenge is measurement. The beauty of digital is the sheer amount of available data, the tricky bit is through all the data noise it can be hard to determine what stats to focus on and which stats really do measure the success and ultimately the ROI of gy your social marketing.

  • Cliff N Santos

    Consistently finding and getting content on the different platforms, which platforms to focus on, getting engagement from my followers and then turning them into customers

  • William Neill

    My biggest social media challenge is developing a list of the people that I’m trying to reach. unlike email lists which I can buy, there doesn’t seem to be a cost effective way to generate a list of the social media contacts I want to reach

  • Lesley Moore

    My biggest social media challenge is delivering my content in the most effective way to the right audience. Choosing and implementing the best tools is critical. Is a podcast, YouTube video, blog, or visual the best thing to entice my target markets? It’s trial and error and takes time but is certainly a big challenge.

  • http://www.socialquirk.co.uk Becky Ladley

    My biggest challenge in social media is the frequency of changes to the platforms. I’m lucky because I’ve grown up using social media, so I just need a few minutes to sit down with a radically changed website before I start to figure my way around it, but for a lot of my clients it’s frustrating to finally figure out how something works, only for it to change a week later.

    On the other hand I think the changes are important because they ensure social media continues to grow and improve.

  • Christine Hunt

    1. How to convert SEO to buyers that buy.
    2. Connecting all SEO outlets for efficiency.
    3. How to get followers to engage & share.
    help.;)

  • jaydiff0000

    The biggest social media challenge for me it’s getting people to actually pay attention to what I’m offering or presenting to them. With all of the spammers telling people they could give the chance to make money or other crap like that, it’s hard for me to separate my attempts to connect and network from theirs. I don’t want to come off desperate or unprepared. I just want to learn how to get in, get out,.move on and raise my sales numbers.

  • donhornsby

    My biggest social media marketing challenge is to create engaging and interactive content on a consistent basis. In the addition to limited resources, the time that is needed to create content and promote it in the right channels is a hurdle to leap over at this time.

  • Andrei Zyuzikov

    I’ve started my business with Facebook to have my own money and to live like free modern man. I done it. And last month I paid $2,000 for internet marketing education for my young sister, because she begins her hand made business and that education will help her to make money online too. This is my big social media challenge.

  • Fracmedia.com

    My biggest social media challenge is trusting data over emotions.

  • Rachel Moore

    I need there to be a way to marry up my Salesforce prospects & contacts with who is engaging with us on social media. Seeing ALL of our digital touchpoints for each type of contact would be amazing, and is one of my biggest social media marketing challenges EVAH.

  • Bryan

    My biggest social media challenge is getting people’s attention and keeping them engaged with fresh relevant content.

  • Maninder Pal Singh

    My biggest Social Media Marketing challenge is to achieve the same level of followers and engagement on my social channels as other businesses without spending a dime.

  • http://www.wellnessforce.com/ Josh Trent

    Mike thank you for this opportunity! What an amazing & generous way to share
    your gifts & passion! I’ve been listening to the podcast for 2 weeks now,
    and I have to say your genuineness shines through in every show. My BIGGEST
    issue right now, and for all neophytes I’m sure, is how to effectively organize
    and execute a framework of action items to effectively use my time on a daily
    basis. I have trouble deciding what step or focus I should be executing in a
    logical order. There is so much granular information out there for driven
    newbies, yet no coaching program to teach what hierarchy of steps should be
    taken. What I hope to learn at your summit is how to take my energy, passion,
    and work ethic to the next level by distilling the most powerful daily habits
    for building an email list.

  • http://www.kamilagornia.com/ Kamila Gornia | Passion-Driven

    My biggest social media challenge is converting likes to sales and leads. In my agency, clients keep asking about the ROI of social media and they want to see the benefit right away. It’s hard to show exactly the benefits when they ar directly linked to sales.

  • http://www.kamilagornia.com/ Kamila Gornia | Passion-Driven

    Aren’t linked to sales**

  • Jenny

    My biggest social media challenge is keeping fans engaged, I work for a hotel manager company with 10 different hotels. I struggle to find content for the hotels that is semi relevant but also engaging. That is just Facebook. I have no idea how I would use Twitter or Pinterest or anything else for hotels. Any help or feedback is welcomed!

  • http://www.pricebrabber.com Arielle Jessel

    Our margins are really low. Think of us like the middle man in directing traffic to thousands of top retailer merchants. We get millions of visits to our site a month. We started using social media to gain visitors. Our challenge is educating our merchants in the value of a social media “conversion”. These users are not going to convert to sale right away, however, there is still some value to them. How do we prove that to them?

  • http://www.kamilagornia.com/ Kamila Gornia | Passion-Driven

    Amen sister, ROI is definitely tricky and something I, myself, struggle with to show clients who are super ROI-driven.

  • http://www.kamilagornia.com/ Kamila Gornia | Passion-Driven

    I would’t recommend buying email lists either, it’s not best practice to do that and people are so savvy nowadays they aren’t likely to take it positively. Create an opt-in and a lead generation process and begin gathering your own list.

  • http://www.kamilagornia.com/ Kamila Gornia | Passion-Driven

    Good luck ;)

  • Elliot Grossbard

    My biggest challenge has been the fact that I am involved in multiple companies and projects. I have a startup application that is in development, I have a sales blog which has balloons into a sales consulting firm, I have a current business that sells office supplies, of course I have my own personal social media platform under my name.I am all about making things personal with my audience and or my connections and clients. As I continue to grow I am seeing the bility to continue that to be difficult.I have considered this online conference but because of the cost I am unable to. Any one of my projects can blow up in a good sense at any moment. I hope this gets some reason for consideration

  • RWPLLC

    The “secrets” & “social media tricks” being marketed aggressively are distraction challenges for me. There seems to be so much to learn and social media being a time sucker as it is, it’s hard to see the value through all the noise. As a small up start, it’s often too time consuming to maximize each SM platform to its fullest potential. I would love to learn a simplified approach to each SM platform to begin with, then tweak the ones that are making the needle move.

  • Todd Scheitler

    Convincing business owners that they NEED SSM

  • Jamila Walker

    My biggest social media marketing challenge is creating engaging campaigns that result in ROI and increase in followers.

  • http://buzzforbrands.com BuzzforBrands

    My biggest social media challenge is getting businesses to understand White Hat practices and why that creates better brand loyalty than Black Hat.

  • tford

    My biggest social media challenge is finding enough time to dedicate to it. When I do have time I’m not sure how best to spend it.

  • April

    Our biggest challenge is getting people to click through from our social media posts to our website! Would love to attend this conference!

  • Quill & Ink

    My biggest challenge is finding which social media sources my target market hangs out at and how to target them there. It’s kind of like going on a wild animal hunt but not knowing which country to purchase your plane ticket to, and once you get to a country, how to find the animal itself.

  • Kimberly Crossland

    My biggest challenge is using video on social media. I know how important it is to do, but my time is limited. I want to make sure I’m doing it in the right way with the right strategy before I dive into it head first. Would love to learn more about video on Facebook, Twitter, Vine, Instagram, etc at Social Media Marketing world!

  • Pedro

    My biggest challenge is to develop the whole Social Media strategy for one of the biggest banking corporations all over the world (+100 million customers).

    Particularly, selling the stategy to the C-Suite and proving its ROI it’s my main challenge.

  • Stephanie Lumley

    My biggest social media challenge is finding a definitive list of metrics and attaching a monetary ROI on every online ad dollar spent by the client

  • http://www.myrightfitjob.com juliaerickson

    My biggest social media challenge is how to assess which platforms will generate the most visibility and ultimately monetization for my content. And then the challenge is to build the audience for my content on those platforms. Currently, I’m using Twitter, LinkedIn, Facebook and Google+ to drive content from my blog. I’ve done OK with visibility but not with monetization (perhaps it’s because I don’t have a lot of products). I’m starting a new blog on a related topic, and want to make sure I do this as smartly as possible. And I’m editing my ebook to sell it on Amazon, and need to use my social media platforms really well to drive sales. I know I will learn an amazing amount from the Summit, as I know how many wise and experienced people will speak there.

  • Leah Lockyer

    My biggest challenge is getting followers for small businesses, where it doesn’t make sense to pay for them, and just posting engaging content to the small group of current followers doesn’t help growth much.

  • Ashley

    My biggest social media marketing challenge is getting social media users to interact with posts.

  • Allen_Ruddock

    My biggest social media challenge is how to identify targeted followers that fit my avatar profile. How do I find them?

  • Keely Erin Shaw

    My biggest social media challenge is helping clients understand that their social media platforms are their own personal salon (a la Gertrude Stein), cocktail party, playgroup, etc. They are in charge of curating the content, directing the flow of conversation, creating culture that makes them indispensable to their fans. I get a lot of people who hang up on Facebook’s social experiments or all the political drivel and negativity and information overload that they forget what an important and valuable asset to their fans that they provide!

  • Heather McMechan

    My biggest social media challenge is I cover local scoop and it is constant. I want to be more organized and not feel chained to social media.

  • http://www.stola.ca Meagan@ STOLA.ca

    I have the same challenge professionally and personally, and it is by no means unique! I work for an amazing, but very small (2 employees) non-profit two days a week and I have just launched my own small business which I work on during non “paid” work days. My challenge is this: until human cloning is approved for home use, how do I get the most exposure and momentum when it’s just l’il ole me doing it?

  • http://www.cloriskylie.com/ Cloris Kylie

    My biggest social media challenge is to keep up with the constant changes in all social media platforms, especially Facebook. Facebook switches from favoring pictures with links, to links only, to pictures, to who knows what. Power Editor has a new feature. The requirements for image dimensions change…I could go on and on. I was lucky (and feel grateful) to have stumbled upon Mari Smith on YouTube, who eventually led me to Social Media Examiner. While it’s still tough to find the time to keep up with the changes, I feel that now I can learn about them in one central location!

  • http://www.sherrylwilson.com/ Sherryl Wilson

    My biggest social media marketing challenge is being able to express in a measurable way how using social media will benefit the clients I am pitching. I know it is in their best interest, but being able to express this and be able to back it up with more than just more followers. Number of followers can be increased easily, getting interaction and movement of the followers is another matter.

  • Jennifer

    My biggest challeng is getting followers that want purchase and creating interesting posts and pins with little time investment.

  • Mariel de Haan

    A very big challenge I have encountered was to convince a client of the interest in having a quality community instead of just a large number of fans. Whilst in day to day marketing people seem clear on who the wish to reach, namely potential consumers of their brand, this logic seems to easily derail when it comes to social media. On these platforms likes seem overrated when it comes to quantity and underrated when it comes to quality- a true challenge for a social media consultant I’d say!!

  • Adele Woskobojnik

    My challenge is to sort through and prioritize the social media guides and suggestions presented. They all have some value, but what will help my market the most, (especially since I serve a rural area that relies on social media to fill the gaps in their marketing budget)?

  • Lotta Hanski (Soini)

    My biggest challenge is to find the right audience from very large masses as my new start-up company targets B2C markets globally! #wishusluck #Geocollectors

  • Sonja Coleman

    My biggest challenge when it comes to social media is how to translate all the “how to” guides just like your website to my product based company. I love your podcasts and articles and I see how most of the stuff could be easily implemented when you are offering a service. My company sells one product and I have a really hard time translating what you are doing to my ecommerce company.

  • http://www.trippics.com Rafael Marino

    I´m CMO on a startup from Brazil called Trippics. For now my biggest challenge is to boost my travel network users and make my next campaign viral to all my country and be trend topic. We have a great incentive, a big group of catalysts and great planning. Would be awesome to be a part of it and try to get the best insights to help me on.

  • http://www.energybits.com/ Ali Myers

    My biggest social media challenge is being new to the field and trying to learn about all of the trends and best techniques. I also have a blog I write on the side and would like to learn how to use social media to promote myself. I love the idea of working in a social media position, so this summit would be a huge help to my career success, especially as I currently work for a start-up that wants to grow its influence and generate more revenue.

  • http://www.facebook.com/#!/ButchkoandCompany Denise Butchko

    Fitting the puzzle pieces together. It’s hard to know how all the things should come together and in what order. Email auto responder, written content, video content, opt-ins, social media, when to sell, at what price in what order. Where to get help and how to get help, with different aspects of tech.

  • Kathy Bates

    I hate Twitter!

  • Kelly Stilwell

    I think the biggest challenge is keeping up with all the changes. Just when you think you’ve figured it out, it changes! How do you keep up?

  • Stephanie Mack

    Thank you so much for this fantastic opportunity. I believe our biggest challenge is three fold.

    Our first social media marketing challenge for our B2B strategy at the moment is creating content rich posts that not only elicit a response from our target audience but also enhance our traditional marketing campaign.

    From there, an additional struggle begins with accurately targeting our key demographic and successfully converting those targets to full time active fans who will share our updates and information.

    If and when we accomplish those first two parts, the biggest challenge now lies in effectively communicating our success, importance and worth to the C Level executives in the appropriate language as it relates to the business as a whole.

    Social Media Marketing although valuable and important is not often communicated and translated fluently across all aspects of the business. I believe that is where I and many of my colleagues often fall flat.

  • Valarie Harris

    My biggest social media marketing challenge would be increasing engagement with my audience. Just when I think I got it, I realize I don’t. Creative tips would be Awesome!!

  • http://www.theremarkableway.com Nicole Gebhardt

    My biggest SM challenge is consistency! I get good…and then I get busy…and then I get back into it and then a ball drops. My small business clients have the same frustrating challenge, so when I finally conquer my own best practice (learning from you), I know I’ll help my clients conquer it as well!

  • http://www.laughfactory.com/clubs/chicago/ Curtis Shaw Flagg

    My biggest social media marketing challenge has been in the creation of a social media marketing plan. Building a social media campaign from scratch is the most difficult part of the process. A journey into the unknown with good intentions can be washed by the wayside or can shine bright like a star. It is always up the resilience of the team to put forth a great strategy and see it through. Never give up is what I’ve learned from my biggest social media marketing challenges.

  • Ana

    Hi everyone! My biggest social media marketing challenge is increase my number of subscribers.

  • Vicki Corson

    My biggest social media marketing challenge is time. Time to keep my existing clients happy. Time to bring on new clients. Time to stay on top of the myriad of changes that occur with the social media platforms.

  • http://www.linkedin.com/in/dineshprofile/ ☼Dinesh RAMKRISHNA☼

    Biggest challenge is how to prove the ROI ( Return on investment ) – the time you spend on social Media for Technology firm – especially who are into services and are not selling products.

  • http://www.dadrenaline.com/ Christopher Pilon

    My biggest social media challenge is trying to learn where my audience is when it comes to social media and when I can find them there.

  • Laura Mann Weed

    My biggest Social Media challenge is tracking what I do and measuring results. I spend so much time preparing terrific content that I have none left for tracking.

  • Teddie Knoll

    My biggest social media marketing challenge is learning how to get “noticed”
    in that virtual world.

  • Neelam Agarwal

    Waiting eagerly for the challenge……….it is the need of the hour.

  • YourDreamDog

    There are many challenges in social media marketing: finding your potential customers, engaging with them in ways that encourage return engagement, and turning potential customers into paying customers. In my opinion, all three of these challenges need to be surmounted in order to make the return on investment (of time and money) into social media marketing. But the first one that needs to be solved is: where are my potential customers? How do I reach them?

  • Linda Martin

    My biggest social media marketing challenge is social media itself. There is so much to learn I’m never sure where to start or what is most important so I find myself running from one thing to the other and never have the continuous flow that I know is important. I just retired in March so i now have the time to make this work but just need the teaching.

  • Adrián

    My biggest challenge is how to explain in my website front page how my DNA Jewelry can be customize for my clients, and why they should care about it

  • SoCalMediaSurfer

    My Biggest SM Marketing Challenge is to actually connect with the right audience to get more clients. Having the right followers and following the ones who engage with you is key. Still working on that.

  • Cara

    My biggest social media marketing challenge is getting new followers. I’ve been trying all of the tips and tricks I’ve read about, but ultimately it seems that people aren’t that interested in following a furniture store. :/

  • Petra

    My biggest social media challenge is converting my followers on socia media over to my e mail list, without seeming like i am suddenly “selling”. Integrity is huge to me and so how do I keep my integrity, build my brand and make money with fans who are used to getting a lot of “freemiums” Thank you

  • Angelica Galland

    My biggest challenge with social media is keeping up with generating fresh content that is valuable for my audience and at the same time expresses the personality of my business.

  • Susan Muegge

    My biggest social media challenge is capturing the creativity and innovation of the bigger brands in the niche with the relatively small budgets of the firms I work with. Competing on multiple venues takes time, experience and resources that are often limited.

  • Teri Blaschke

    The whole panel of presenters at the SMSS has podcasts, webinars, ebooks, white papers and more. I want to read and see them all but then there’s no time to ACT on them. It’s often hard to tell if the presentation is elementary or advanced and if it’s what you need until you spend valuable time checking it out. Secondly I find it difficult to sift through all the analytics and get a real sense of what they are saying. Thirdly, I enjoy curating material but find it a challenge to get motivated to create original material to share (blog articles, video, etc.) Would love to attend the SMSS to fine tune some solutions.

  • Desiree Rodriguez

    My biggest challenge is getting my voice, content that people outside my friends to engage and come back to the platforms I use. My friends engage and say its great but I find that strangers are slowly trusting too.

  • http://www.organicroots.net/ Organic Roots

    Our Biggest Social Media Challenge is creating a plan to help achieve certain goals. We often find ourselves just posting from day to day, but it would be AWESOME to have a yearly or even just a quarterly plan. Like a calendar of weekly topics that can focused on in all aspects of marketing, but especially social media. We think it would help us generate better content and more timely content. We just are not sure where to start.

  • http://marketingmasteryelite.com/index2.php?id= Jonathan Weberg

    My biggest social media challenge, and one that many others may be facing, is getting people to interact with you. It’s seems to me that a good portion of people don’t like to/don’t care to/or don’t think it’s worth their time, to interact with others in social media. (Even though interaction and communication is extremely important when using social media)

  • billrisser

    My biggest challenge is conveying the importance of SMM to the C-Suite. In our industry (Title and Escrow), we do not market to the public and we know exactly who we want to work with. I need to show the value of social tools and social selling to get the buy-in needed to move forward. It’s specific, but at least I know where to go. (I think!)

  • Mary Kay

    Having the time to analyze the data on what social media is working the best and how to continue to drive users to the medium

  • Anita Fuxman Bass

    My biggest social media marketing challenge is that even though I post relevant and interesting content for my target regularly, I can’t seem to engage people to take action and share or comment the posts. It feels as if all of the effort is for nothing, and even my number of followers has reached a plateau.

  • jrwells5

    My biggest social media marketing challenge is helping faith-based groups and related organizations (feeding programs, counseling organizations, educational & conference facilities, etc) communicate with those who could benefit from their offerings or those who might support these worthwhile endeavors.

  • http://barrettrossie.com/ Barrett Rossie

    My biggest social media problem? Finding clients who are willing to pay for social media — that is, either pay the consultant, or pay their in-house staff. Usually, they just dump social media onto someone’s already over-loaded plate, without any extra compensation.

  • Erick Fuentes

    I attended the 2013 Summit, and I applied all that was trending and showing all these great experts and made my commpany more atractive to my actual and new clients.

    That was my biggest challenge, get to know the mechanics, tecniches, aproches and the tools that where shown on this summit to get more interested to my audience.

    I have an Ad Agency in Guayaquil Ecuador and I’m growing tons since last summit. Hope to get the entrence here for my team, not only for me.

  • Ludovic Chevalier

    #BiggestChallenge:
    =====> STAND OUT <=====

  • http://amazingtravel.com Sue Rudolph

    My biggest challenge is definitely time and how to use my limited time wisely.

  • http://twitter.com/JamesCoston James Coston

    My biggest challenge is creating social media app and promotions that drive engagement.

  • http://teawithsavages.blogspot.ca Natalie J. Pierson

    My biggest challenge is figuring out which social media platforms are best for my purposes, and limiting myself to those. I tend to overextend myself, and then don’t have enough time on each one.

  • Andy Shearer

    Honestly, keeping up with the dynamic and ever-changing nature of social media is the biggest challenge. My p.r. and marketing career began with bicycle messengers and being judged on whether your story was above or below the fold. Social media has turned that world upside down and while I understand it and successfully capitalize on it, I need to ‘own’ it. It’s hard to stay ahead of the social media curve — nobody can run that fast. SME is a godsend. Pick me!!

  • http://edear.com.ar/ Mauricio Costa

    I have started my own online marketing business last year in Salta, Argentina.
    My biggest challenge is to keep updated with all the social media changes, new strategies and actualizations.

  • Jude Onyiagu

    My biggest social media marketing challenge is getting to know and master which content or article to share with my fans that moves them the most to want to visit my link. Getting my fans to visit my website without promptings will be a dream come true for me.

  • Sean Street

    As someone who is trying to get a new business off the ground as a Social Media Manager and trainer, my biggest social media challenge is building an audience for myself and for my clients – one that is interested in my business and the same for my clients. Then taking those audiences and getting them from Facebook and into a list and then turning them into paying customers. I have 13 weeks to get this business going or I will have to return to my job working in a prison, which I really don’t want to do.

  • Oneicity

    Time. That’s the single biggest issue for us. We do a good job helping our clients with their social media, but our corporate falls to the wayside. At least we can say that we understand the struggles our clients have to find time to “do” social media.

  • http://www.georgiasgifts.com ggcats

    My biggest social media marketing challenge is deciding on what plan to use and implementing it correctly. My interest is to get visitors to go to my website and then become customers.

  • Helen Neale

    My biggest social media marketing challenge is staying on top of an industry that changes so blooming fast, and not getting so exciting by all those changes that I don’t actually get any real work done – that’s why SME is so important to me, so I can really work out what I need to be paying attention to, and what’s over-hyped “noise”!

  • http://homebusinessology.com/ Jay Hiller

    SOCIAL MEDIA CHALLENGES: My most important social media challenge is learning and utilizing all the social media benefits to produce incredible value to potential subscribers without having to be an expert in all the social media channels.

  • http://www.MockingbirdBayResort.com Mockingbird Bay

    I feel like I’m groping in the dark! How do I reach striper fishing enthusiasts, family vacationers, boat lovers, leaf peepers, scenery seekers, motorcycle enthusiasts, etc.? I know I can’t be everything to everyone…nor do I aim to be — but how do I portion out my social media to our very varied customers?

  • Rivqa Miryam Kohan

    My biggest challenge is clearing out and/or ignoring time wasters and focusing on all the cool stuff I want to do. There are so many fantastic marketing helps/programs that scream from everywhere, “try me, try me”. From experience I have to learn whatever I do must fit my niches and my passions. I like to think I have come a long way thanks to great mentors but I haven’t arrived yet. :)

  • Cambrilive1

    My biggest social media challenge is sorting through the maze of social media.I’m new to social media as more than a tool for keeping up with family & friends. It seems like a new app or media outlet comes out so fast that I haven’t fully mastered one tool before I’m engaged in another one. I want to merge them when it’s possible but I’m not sure what works best.

  • http://www.kheme.tk/ Okiemute Omuta

    My biggest social media marketing challenge: how to consistently create engaging content for my fans. Some times engagement is high, sometimes it’s low, sometimes it’s zero. So my challenge is how to get high engagement consistently

  • Morgan

    My biggest challenge is how little I know about getting people to read (or even notice) what I tweet to them.

  • Barb Johnson

    My biggest challenge is getting it going. I have all the basics ready, but all have to do the last minute fix. Then I read another blog or report, and I go back and fix and change. How can I get off of square one?

  • John Lin

    I used to live in California, now I am in Asia. My biggest challenge is most of the Social medias do not work in China. So I need to have two systems to serve the users in China and rest of the world. It will be great if some of the social medias in China can be introduced. Thanks.

  • Miss Peepers Mobile

    My biggest social media marketing challenge is keeping online content engaging and relevant. Social media content drives traffic. No interest = no traffic!

  • Anna Crawford

    Hi there! my biggest challenge in social media is time! Yes there is so much to learn and access BUT I am loving what I have learnt. I am now onto the next stage of everyones big hurdle-getting noticed. My company is very small (two of us) and I love the challenge of trying to figure out how to spread the word from Pilkington Medics using social media. What I love most-is now referring people to the podcasts (and they can no longer look at me as a geek), teaching individuals who have businesses how to use aspects of social media. Not only is the challenge time but also surrounding yourself with like minded people-I am in New Zealand……quite small and therefore not a lot of people in this sector!

  • mbyerman

    My biggest e-marketing struggle
    Is tackling the day-to-day juggle.
    Most days are a blur
    Between Facebook and Twitter,
    Plus the rest of the world-wide-web puzzle.

  • Mere Morsel

    My biggest challenge is ‘old school’ clients trying to measure ROI on the new wave Social Media

  • Tiffany Woelfel

    My biggest challenge is helping nonprofits to build and sustain a strong presence on social media to build awareness of their cause and interest new funders. With limited staff and resources, small nonprofits need my help but I don’t have the time to fulfill the demand fast enough.

  • Nicola123

    Q. What did you do for your money this month?
    Q. Why is that ad still running – it says May and we’re in August now?
    A. …mmm….I think ‘No’!
    Q. Can’t you do something more innovative?
    Q. You did that before and it didn’t work – what makes you think doing the same thing month after month is going to make a difference?
    A. …Whoever wrote this can’t spell and the message is all wrong – it’s the exact opposite to what we need to say. Why did you write this ?!
    A. It doesn’t say quality to me…
    Q. I disagree. If I don’t think it’s quality then I don’t think Google will either.
    Q. So how do I work out my ROI on this?
    These are all things I asked of my SEO company.
    Time is a challenge. Employing the wrong SEO company is a challenge. Doing the job myself because I lost confidence in my SEO company is a challenge. Paying money without really understanding what’s working well is a challenge. Learning to do it all myself is a challenge. But I will learn – I know my business better than any SEO company. I just need the tools.

  • http://www.nicolebent.com Nicole Bent

    My biggest social media challenge has been finding the oppertunities to use all of my education in social media.

  • James Simmons-photography

    My biggest social media marketing challange is finding which platforms best suit my niche on a shoe string budget.

  • Candy.com

    ROI!

  • Dave

    Like a pimply teenager getting behind of the wheel for the first time, the social media marketing question that everyone faces is “How the hell do I do do this?” At first glance, all the teenager sees is a steering wheel, multiple peddles, gear stick and a whole bunch of dials on the dashboard. Learning what they all are and do is just the first part of the puzzle. The second part of the puzzle is mastering how to use them individually and then mastering their use in synchronicity with one another. It sounds a lot like social media doesn’t it?

  • saharaviolet

    My biggest social media challenge is building a following of any significant size. As a brick and mortar business owner, I’m told FB is still a great place to be, but my audience never increases. I I also want to improve the buy-in from my team to help our social media marketing efforts. I need the language to help them understand why its important for us.

  • GinjaNinja

    Yes!!

  • Arnaldo Vega

    One of my biggest social media challenges is making fans feel like they are joining a real comunity, to make them feel supported, and confident.

  • http://www.hashmeta.com/blog WoonLan

    My biggest challenge in social media marketing would be to keep up with the ever changing landscape of social media, but it’s also the reason it’s so intriguing

  • fitJaime

    My biggest social media marketing challenge is figuring out how to target my specific niche on Facebook & Twitter and figuring out which hashtags they are watching/using. (My niche is independent personal trainers who have been in the industry 1 – 3 years, confident in their training skills and ready to up their online presence).

  • ladysong

    My biggest social media challenge is finding the best way to use my gifts and talents of writing photography, storytelling, and songwriting to create multi-media products that would reach a broken hurting younger generation with vision and hope.. Through true life stories of overcoming I am challenged with how to bring it all together and the best place to start, the sequence of steps and the technical requirements to move. I am the content and i need the best platform for the information to get the most mass exposure, my stories change and save lives. My life experience and stories have solutions to societys most challenging situations. I am a woman that has overcome a lifetime of abuse physical, mental, legal, to become a business woman, and mentor helping women out of prostitution, to helping create business leaders of impact in business and ministry. Do i do radio talk show, or pod cast, write books, i could do them all ..but I am older and have had health challenges so i do not have time to make mistakes..i need wisdom from experience to move forward and not waste precious time..thank you

  • Silvestre Vidal

    My biggest social media marketing challenge is get 1000 followers who are willing to create a movement to learn to use your brain, nourish and generate revenue for each participant

  • http://www.ninjoic.com/ Fonzi Marquez

    My greatest challenge has always been and always will be (at the foreseeable future) to learn as much as I possibly can. The Philippines isn’t exactly a hub for Social Media content. We’re a country full of great amateurs, but never experts. Brands do not invest as much resources to Social Media, and agencies don’t recognize Social Media’s potential as much, yet.

    I do, however, do whatever I possibly can to learn as much as I can. I engage in forums, listen to as many podcasts as I can, and read as much as I can. And when the opportunity comes, hopefully join prestigious events such as this. I want this twice, if not ten times as much as the guy who comments below me, and the person above me.

  • Deanna Podsiadly Potter

    Biggest Challenge: Consistency and Valuable Content. We all know that this is what the magic bullet is… but delivering it on a regular basis is the struggle for most business owners. It is the “masters” like Social Media Examiner that we relieve on to lead us toward the best, cutting edge strategies to keep us ahead of the competition! I struggle to stay on top of what works best for my business, reaches my clients and is the best ROI for me.

  • http://mytravelingexp.blogspot.in/ Shailza

    Visibility is my biggest challenge.

    I am a travel blogger and have traveled extensively in India. I feel that there are huge number of people out there who can be benefited from my experiences but how to reach them is a big challenge.

  • http://www.rachnaghiya.pw Rachna

    My biggest challenge is to generate content that makes my clients’ brand stand out from their competitors and the challenge is much more harder when the industry is technical that has almost everything similar (compared to their competitors)..their knowledge-base, topics of discussion, etc. Not only this, it becomes too tricky to make sure that their customers just don’t keep the social media pages active by submitting their support issues.

  • Gayle Bukowski

    My Goal? Attract young,active veterans and their families to an aging organization. The Veterans of Foreign Wars, through social media, which is the conduit of communication used by this generation.

  • Antonio Fernandez

    My biggest social media challenge is helping someone revamp their social media program when it has sat stagnant for several months.

  • http://suzyturner.com/ Suzy Turner

    I have thousands of followers on twitter, Facebook & Google+ but I’m pretty useless at encouraging them to buy my books! I’d love to know the best way to do that :)

  • Smadar

    My biggest social media marketing challenge is turning followers into clients

  • Helene

    My biggest
    social media marketing challenge is time. I always lack time and that’s not
    just in social media. Since I started my own social media marketing business I’m
    full of ideas I want to pursue, but not even half of them ever see daylight. That’s
    one of the reasons I bought my ticket for this SMMW almost immediately after the
    announcement. I joined last year and it was amazing. I learned so much (and in
    such a short time ;) ), but in a way I could immediately apply it in my work (I
    was a social media manager back then as well, but didn’t have my own company). I’m
    looking forward to learning all the new social media stuff without having to
    look for it. I know you won’t give us the ability to create more time, but with
    the new strategies and knowledge you’ll give us through these seminars we will
    be able to decrease our time we’re spending in social media and getting at
    least twice the results! Can’t wait!

  • David Lowbridge

    My biggest challenge in social media is always finding the time to engage my audience. Posting news is easy, but being able to spend the time to have conversations with all the other work that has to be done can be tough.

  • Bhavani Esapathi

    Biggest persistent challenge would be to associate and immerse myself into the product of whom I’m working for (as a freelancer) because you can’t always fall in love with what someone is doing which is why I think being an entrepreneur makes things easier :) or at least enjoyable let’s say if not easy!

  • http://promarketerz.com/ Siraj Wahid

    My biggest social media challenge is to make people know that they can live their dreamed online lifestyle. The challenge normally expands when they get into action. My first challenge is to let them know about the online lifestyle thing and then train them to achieve the promised lifestyle. Believe Me! It’s really difficult to get people into action as there are a lot of people who are doing things like this by tricking people and normally they doesn’t come up with positive results but i have a different approach. Get rid of their frustrations and then help them to work for a better lifestyle. It’s actually a mega challenge which is divided into small tasks.

  • Darlene Mundy

    My biggest Social Media Marketing challenge is knowing what the right content is. I have people that subscribe or like or follow. Keeping them engaged and not just passing me by because I’m not their relative or friend.

  • Brandi H.

    Gosh…we only get to choose one social media challenge? :-) Mine is time management. I would love to see & learn the daily, weekly, monthly, and yearly happenings of a social media expert. I know that everyone is different, but it would be wonderful to see some “behind the scenes” editorial calendars, daily schedules, and tools that our experts use.

  • Anne Smith

    My biggest challenge is getting my client to understand how social media can help improve exposure and great customer service

  • Dana Dwyer

    I work in the financial services industry and my biggest social media marketing challenge is educating the sales force within my company about how to use social media platforms to create new relationships and engage with their customers on an ongoing basis. As soon as I tell show them how to use one platform, it changes. I also run into issues with compliance and make sure that everyone’s posts are approved.

  • Susanne Roelle

    My biggest social media challenge is the time it takes me to tweak the exact same update to tailor it to the different audiences (e.g. B2B vs. B2C) and the different channels (e.g. tone of voice on LinkedIn is different than on Facebook).

  • Gwen Geiss

    My biggest Social Media Marketing Challenge is learning quickly and making an impact on the the Social Media sites. I just recently accepted a position doing Social Media Marketing for a company going national in January. My employer has limited my hours to 10 a week and I am also a stay at home mom with a 8 week old. My education is in graphic design and visual art, I love to learn, however my time is limited and the learning curve very steep. This opportunity would help me to be more efficient and effective.Thank you for considering me.

  • Rocky Kev

    My biggest social challenge is building my audience.

  • Rocky Kev

    Can you explain this a little more?
    I’m not sure if I understand. Are you looking to use SEO to convert more buyers?

  • Cody Mohon

    Luckily the challenges of social media marketing don’t outweigh the benefits. :)

    Something I am challenged with in the social media realm working for a large company is getting every department and team involved and excited about social media. It is a challenge to educate and encourage each team to share content and news from their section of the business. There is so much great stuff going on – I just feel like sometimes I have to wrangle it all in!

  • Kristen

    My biggest challenge is getting everybody that has access to our social media accounts on the same page as far was what type of content to post and what not to post, getting people to post engaging content, or anything at all.

  • Esteban M. Manco

    Creating the SM plan is the hard part. @esmauro

  • Shamaine Robinson

    My biggest social media challenge is staying focused and not wasting time :

  • Pete Davis

    My biggest challenge is making sure I have strategy that uses the right platforms and is inclusive of my overall marketing objectives.

  • Astrid Schüler

    My biggest challenge is internal: to convince management and colleagues to invest time and money, to encourage everyone to include social media into their normal processes, to augment everybody’s social media knowledge, not to use it as a marketing tool, to be aware on how precious the building of communities is, to provide relevant information, to use more visuals, embrace storytelling, to connect in a helpful and appreciating way, to contextualize….I could go on and on.

  • Sean Swentek

    The biggest social media marketing challenge facing me is the need to prove ROI to C-suite executives in order to secure budget. We’ve made great strides in this area, effectively using tracking codes, cookies and the like to visualize touch points along the purchase cycle through to conversion. However, it remains true (at least in our vertical) that social media is more of a top-of-the-funnel marketing tactic, rather than facilitating direct conversions.

    Our company really struggles with the idea of money going out without directly leading to money coming in. They realize social media marketing is necessary, but are hesitant to invest the necessary dollars to best capture it’s efficacy.

  • Lori Livingston

    As a state government entity our greatest social media challenge is the inability to grow organically and the lack of funds set aside for social advertising. While there is an acknowledgment of the benefits and necessity to using social media to connect with our citizens, our limited resources makes agency leadership buy in difficult and citizen pushback a reality.

  • Jamie

    My biggest social media challenge is getting active and engaged followers. Once establishing those followers I have a hard time deciding what content is worth while to post, how often to post, and when I should post to be most effective.

  • http://www.singlemommywarrior.com Tiffany Hathorn

    I don’t know that I can pick just one social media challenge. There are quite a few of them:
    1. While gaining followers has not been a problem (I think I have around 7,000 across social media), getting them engaged has been a challenge. I do have SOME engagement, but it is nowhere near what I could have. I try my best to be genuine and interesting, but it seems that I am lacking something in my “formula”.

    2. Being consistent. I am a single mom of an almost 4 year old. I am a freelance writer. I am a network marketer. I am a blogger. Up until this summer, I was also a grad student (thank God I am finished!) My time management skills are not up to par and my organizational skills are no better. With that being said, it has really been a challenge for me to remain TRULY consistent on social media in a way that is actually productive. I find myself on social media for much of the day. But at the end of the day, I don’t necessarily have anything to show for it. I would love to learn how to streamline things. Work smarter, not harder.

    3. I am good with words — visuals, not so much. I struggle to find/create images that get people’s attention. The same goes for videos. I could write a killer script for a video. But on the screen, I am all weird faces and self-consciousness. I would love to be able to tap into the love that people have for audiovisual information.

    4. As I mentioned before, I have a blog and am also a network marketer. My blog is about my life as a single WAHM. My network marketing business is all about helping people to get on a healthier path. As a network marketer (especially one in the health and wellness industry), I already have to face certain stigmas such as the idea that network marketers are only out for themselves and that none of the health products on the market actually work. I know that neither of these are inherently true. And they are not true for me or the products that I offer. However, I worry about promoting my business on my blog. I need to find a way that I can use my blog to reach out to the people who could benefit from the products that I offer without turning my readers away. I don’t want to be salesy. I want to be genuine and helpful. But I am afraid that as soon as people see me mention network marketing or my company, they will zone out.

    Anyways, those are the main social media challenges that I face. I am sure I am not the only one with these issues, which is why this summit is so helpful. I’d love to be able to attend! Thanks for reading. :)

  • Sara

    Scheduling/planning tools: You name it, I have tried it. I haven’t found a good planning tool that PR/communications teams WILL use. I’ve created endless spreadsheets with blogs, press releases, events, promotions, hashtags, keywords, assignments, dates, etc. Even our own in-house team lapses in following it because we all have other project management and task tools to juggle.

  • Paulina K

    Where to start? Engagement is a huge obstacle, especially covering a few different platforms and tools. Time. And executive buy in.

  • WhaleRiot

    My biggest social media challenge is broadening my copy writing skills. I have to write a lot of blogs and posts and posts for those blogs, and I wish I could work on that copy coming easier to me.

  • Allison Howell

    My biggest social media marketing challenge is jumping the administrative hurdles that stifle creative and engaging content. Specifically, an administration that insists on approving content seen as unconventional or unique, thus preventing exciting content that is posted in a timely manner.

  • Christine Hunt

    Yes

  • Mihaela Fintinaru

    My biggest social media challenge was to engage my client’s followers into daily discussions that would bring them useful information otherwise they could not access. Client’s business: women’s lingerie.

  • Caroline Goick

    My biggest social media marketing challenge is fundraising. We are a non-profit public library that has been in the red for a while, and we need more money in order to stay open for the same hours and to avoid reducing employees. The county won’t give us any more support. As a library, we offer free books and programming; however, we need MONEY. How do we fund raise without people getting sick of us asking for money? Many of our fundraisers are small because we don’t have the budget to “spend money to make money.” We also take book donations (to put on the shelves or to sell at a book sale). It’s a fine line between having social media followers and hoping they don’t get tired of hearing us ask for help.

  • Bronte Lynch

    My biggest social media marketing challenge is getting engagement and keeping it. At times I feel that I have found the key, because it takes a blast off and everybody starts talking, sharing, etc. But then I continue to do (what I thought) lead to this, and I don’t continue to get the same feedback forever. I would like to find a consistent key to engagement, if one exists. If not, I would like to know how to keep with it and have a knowledge of different methods so that I can remain consistent.

  • Nuray Yilmaz

    Im always challenging myself if we talk about Social Media Marketing. Social Media is growing faster than ever. I am thinking tousand times before i post something.Being creative and individual is the master key to be successful in the social world. To win the engagement you have to be different. Different means creative. This is my challenge, every time – every second!

  • carrie newman

    I am part of a team that is starting a manufacturing business. We want to know the best way to showcase our products, build brand awareness and what social sites would be best to reach our target market.

  • http://www.declarationsinc.org Deb Passantino

    My biggest social media marketing challenge is building an audience in all forms of our social media to engage with my posts. We are a local non-profit agency that offers supportive housing & counseling to developmentally disabled & mentally ill persons being transitioned directly from state hospitals. They have little to no family or friends. Thus, building an empathetic or engaged audience for our cause is very difficult. My challenge is to find persons in our local towns who can empathize with a cause that is surrounded by stigma!

  • Alexa Lanier

    My biggest social media challenge is not only taking what is essentially a boring topic and making it something worth paying attention to; but also our industry is up there with death, divorce, and public speaking in subject matter. Moving is a necessary evil but not something anyone is really all that eager to deal with.

  • Stacey Riska

    Biggest social media challenge? Keeping up with it!!! It seems like it changes every day — the platforms, the rules, what works/what doesn’t, always a new one or another one — as a small business owner — AHHHHHHHHH! I want to make the most effective decisions I can with data, but there’s so much of it – not sure what is important and how to read the data.

  • Paula Mayers Styles

    My biggest social media marketing challenge is finding engaging content.

  • http://www.inamirrordimly.net Shannon McKee

    My biggest social media challenge is getting people to the right place for information. I work with school districts; helping parents and community members see SM as a way to get the information they need is a challenge.

  • Lucretia Lee Apperloo

    I work for a non-profit organization and was asked to take over their social media accounts last year. It has gone well so far, but I know I could be doing more. I only have personal experience with social media and am not trained in this area. My biggest challenge right now is knowing what’s going to be the most effective & efficient way to reach our fans without a high cost involved.

  • Jessica Kelishes

    My biggest Social Media Marketing challenge is staying current on the changes and managing each tool effectively. With a different strategy for Facebook and a different strategy for Twitter, etc. it’s difficult to keep up with what is working, what is not working and how to be as effective as possible. I have found that using some of the tools and strategies provided by Social Media Examiner I am more adequately prepared to face the changing industry. I am very excited for an opportunity to attend the Social Media Success Summit and look forward to learning more skills and techniques that will improve my effectiveness.

  • Jessica Kelishes

    My biggest Social Media Marketing challenge is staying current on the changes and managing each tool effectively. With a different strategy for Facebook and a different strategy for Twitter, etc. it’s difficult to keep up with what is working, what is not working and how to be as effective as possible. I have found that using some of the tools and strategies provided by Social Media Examiner I am more adequately prepared to face the changing industry. I am very excited for an opportunity to attend the Social Media Success Summit and look forward to learning more skills and techniques that will improve my effectiveness.

  • Diane Penna

    My biggest social media marketing challenge is getting consumers interested in updates from a local insurance company, as well as reaching those (Medicare) consumers online.

  • Bekah Downs

    My biggest social media challenge is determining our ROI. We’ve run several successful contests on Facebook and Pinterest based on the wonderful ideas and suggestions from Social Media Examiner which has gotten our engagement up and increased our followers and fans. However, it’s still difficult to determine how it’s directly affecting our sales and brand awareness. I’d love to find a tool to better measure our data.

  • http://www.bigapplefuncenter.com Big Apple Fun Center

    Our biggest social media marketing challenge is getting our followers to interact with us/our content. And coming up with new and intriguing content to post/tweet.

  • Laura Speer

    My biggest social media challenge is finding time and funds to stay abreast of new media and trends, as well as managing the media we’re already using. As a non-profit professional, I wear many hats; and I have to maintain my SM toolbox on next to no budget.

  • Danielle

    My biggest social media marketing challenge? Showing clients the way they are currently doing their social media marketing it not working the way it should be. I’ve given them examples of their posts vs. other’s but they are too afraid of branching out of the normal means of advertising and marketing. Sometimes hard and truthful data doesn’t resonate with them.

  • Emily Fulmer

    My biggest challenge, while running the social media marketing for a non-profit charity, is to get our fans/followers to take action both (in measurable conversions) on our website, and in charitable actions in real life that are more difficult to measure.

  • Becky Bayley

    My biggest social media marketing challenge is learning all there is to know about all of the different platforms, and then keeping up with the seemingly constant changes. I did not grow up with social media, and didn’t think I’d ever need to do more than follow a few friends on Facebook. Then, four months ago, my husband decided to start his own business. My college days are over a decade behind me and I feel like I’m starting from scratch!

  • brandi

    Hello! My biggest challenge so far is providing valuable content for my audience…and getting my fledgling business off the ground! Thanks for all you do to help us along :)

  • http://www.linkedin.com/pub/doug-smith/6/967/83a/ Doug Smith

    Biggest social media challenge is getting upper level support and buy-in for a long term integrated content strategy.

  • Tyler

    Staying true to an authentic client voice and connecting with followers in a world of gimmicks and promotions!

  • Shingayi_Elle

    My biggest challenge is creating good visual and blog content on a consistent basis.

  • Shannon Erb

    Besides working on Social Media for a company that I’ve only been with for 60 days, my biggest challenge is working on Social Media for a company that only has 54% of their customers with Internet access, and has 2 subsidiaries which are not part of the main co-op. So, I have a lot of work to do with targeting our marketing, or making it general enough to cover everyone. But, I’m lovin’ it so far!

  • http://www.watergripmedia.com Claire Williams

    For me the biggest challenge is using time wisely.

  • Kelly D.

    My biggest social media challenge is creating interesting SM content/blogs, engaging the audience and then turning them into customers. We are currently utilizing our website/facebook and increasing likes but not engagement. Help.

  • http://clairification.blogspot.com Claire Axelrad

    I spend too much time being reactive rather than proactive. I respond to inquiries and questions and monitor followups/likes/retweets rather than using social media for true marketing. The challenge is setting up a social media strategic marketing plan and following it.

  • http://www.pennymacusa.com Jeffrey A. Hain

    My biggest social media challenge is getting ‘C’ level executives to recognize that social media is the future — even though there’s no measurable ROI today.

  • http://www.launchgrowjoy.com/ Andreea

    Thanks so much for the opportunity to enter this great contest! My biggest challenge with social media is that the rules are always changing, new platforms are constantly coming in and each platform has their own analytics, interface, etc. It would be amazing to have ONE platform where I can check all my stats, post all my updates (and it automatically formats my content so that it’s the best fit for each platform) and I can integrate that with my Google Analytics to see which posts/updates turn into leads and/or buyers!

  • Denise Esse

    My biggest social media marketing challenge is creating quaility evergreen content.

  • Denise Esse

    My biggest social media marketing challenge is creating quaility evergreen content.

  • http://www.thefrugalgoddess.com Annabel Ascher

    My biggest challenge is conversion. I can get the fans, the likes, the comments, and the shares. But no money!

  • http://www.NaturalSupplementsforu.com Debbie Rapp

    My biggest social media marketing challenge is not knowing what I don’t know.

  • Eva K

    My biggest social media marketing challenge right now is attracting the right followers for our burgeoning business!

  • Jessica Smith Mullins

    My biggest challenge includes getting my brand’s posts seen on Facebook. I have a page that only gets an average of 5% reach per post. Previous employees let the page become dormant. Now I am on board with ideas and plans for better content, yet no one sees them.

  • Norma Alicia Ibarra Fimbres

    My biggest challenge is to be able to manage different companies platforms and having different voices…

  • http://jlvcollegecounseling.com/ Jessica Velasco

    My biggest social media marketing challenge is getting followers who could become clients versus competitors. Competitors love to follow me and share my content, but I don’t know if I’m reaching potential clients.

  • http://www.bmoreevents.com/ BmoreEvents.com

    BmoreEvents biggest social media challenge is finding the right audience of supporters (and getting those individuals engaged with inspiring content) to help amplify our services to deserving nonprofits and the general public.

  • http://samsonconsulting.ca Hillary Samson

    One of my biggest social media challenges is focusing content. There is such a pull to be all things to all people, and to share interesting and inspirational posts even if they aren’t applicable to the audience. I want to become better at this so that I give my followers confidence that with every interaction I provide valuable and relevant content that they can use.

  • http://www.virtualhandoff.com Jessica Brown

    I’m examining my social media profile.
    I realize I am nowhere near the pinnacle of the summit.
    I am on the search for the elusive cure.
    What might be the problem?
    Ah I see…social media connectivity.
    How do I get my readers to engage?
    How do I show my audience the real me and still run a profitable business?
    Will the search be found during the social media summit? Only one way to find out.
    I’m still looking for the golden ticket. Will I find it?

  • Giana

    I am corky in real life, and trying to grab attention to my pages, which are creative, good intentions-drive like natural foods, and the outdoors, I’d like to take my personality to a place where it can be appreciate it. Social media could be a great help to this deisgner–in need of some spice

  • Pete Young

    Probably my biggest social media challenge is having my followers be engaged and actually turn into customers.

  • Lisa Deck

    My biggest social media challenge is deciding which platform is best for me. Which sites are best to use? There is only so much time in a day and I want to make it worth it :) Thanks for the wonderful opportunity!

  • Guest

    Hello, I m writing you from Romania. You re doing a great work With Social Media Examiner. My biggest social media marketing challange was to sell common clothes through Facebook. I didn t have big results though.

  • http://creativeluggage.com Simona Dumitru

    Hello, I m writing you from Romania. You re doing a great work with Social Media Examiner. My biggest social media marketing challenge was to sell common clothes through Facebook. I didn t have big results though.

  • Uli Quasebarth

    One of my biggest challange is to finding and posting good unique content. It takes the most time of the day.

  • Uli Quasebarth

    *is finding

  • http://creativeluggage.com Simona Dumitru

    Hello, my biggest social media marketing challenge was to sell clothes through Facebook. I didn t get better results, though.

  • monique dib

    My biggest challenge is finding the right SM strategy to use according to the product I have

  • http://www.miastylemama.com Liliane Mia Khoury

    My biggest social media challenge is getting new and innovative ideas accepted & implemented on Social Media in a big corporation. I always come up with spontaneous ideas, but find it sometimes difficult to bring spontaneity in a structured environment.

  • Siddharth Kothari

    Hi my biggest problem is using a single platform to create,manage, monitor and edit the different Social Media Platforms. Reports from this could then be used to audit the campaigns.

  • Carol Arscott

    My biggest challenges are lack of time and resources to stay current on social media trends and adequately engage with my audience.

  • F7 Group

    My biggest Social Media challenge is beyond reaching to actually engaging an audience of non-Veterans who are interested in supporting Veterans. Awareness is only 10%, actually engaging individuals through Social Media is 90% of the effort, at which I find myself struggling.

  • http://www.sewnsewbridalandtuxedo.com Debbi Anderson

    My biggest challenge is the ever changing platforms , and having the time to learn what is new, to be succesful in social marketing.

  • http://www.ElizabethApplegate.com Liz Applegate

    My biggest social media challenge is knowing which platform is best for my clients and how to manage them all.

  • Meleah Bishop Allard

    My biggest challenge in social media marketing is finding enough engaging material to post for the businesses I manage.

  • http://www.southernpassionista.com Shaye Smith

    I manage social media for a resort that not only has accommodations, but also additional business units that produce revenue (golf, tennis, retail, dining, spa, etc). Prior to my arrival at this job, most of the individual units had each created their own Facebook and additional social media channels. Many were not managed properly or are not necessary, but they are still wanted. My challenge is effective scheduling, creative and visual content and compiling analytics and ROI across the multiple channels my company manages.

  • http://reedmitchell.com Christanne Knorr

    My social media marketing challenge other than creating engaging content for the various platforms is how to enhance my current SMM to help better our product offerings and service our clients.

  • Selene Francesca

    As a student, my biggest challenge with
    social media marketing is that it is so new. There are not many professors, or
    courses for that matter, that focus in the area of social. Nearly all of the professors
    at my university within the marketing department were not exposed to social
    media during their time in the marketing world. That is not to say that they
    have not thoroughly read up on it, but it is possible for me as a student to
    know as much about social media marketing by own self-teaching as I can learn
    in a classroom. I look to my professors to be the wise ones with years of world
    experience, but when it comes to the world of social, they cannot always give
    me their groundbreaking or eye opening real world insight. On the flip side, I know
    that by immersing myself in learning everything that I can, I can be as knowledgeable,
    if not more, than anyone else in the social job market. I suppose in that
    respect, the tweet is half way complete instead of missing the other 70
    characters (courtesy chuckle for a bad social media joke).

  • steve8004

    Retention of followers on Twitter, recruitment of other bloggers , vloggers, other journalists to join a tribe on @triberr. Once they join, getting them to commit to generating content on a regular basis. Getting SMB clients to understand the value of social mdia, and why there is such an upfront cost associated with it on a regular basis. How big data can be applied to SMB clients.

  • http://www.camillapeffer.com.au/ Camilla Peffer

    My biggest social media marketing challenge was trying to control an upset audience of over 250,000 people when my client (a major Australian fashion brand) was caught in the middle of an animal rights activist backlash. There were 100s of comments daily from all over the world. It was hard to restore confidence in that brand, but all you can do is be truthful.

  • http://www.spaceandtime.co.uk Jon Clarke, Space & Time

    My biggest challenge is making clients realise that without a large volume of fans social is more customer service and a communication channel than a platform with huge influence potential, so they need to invest in the recruitment of fans and that takes media money to help make that happen

  • Celine Bernadette Francisco

    My biggest social media marketing challenge would have to be generating leads who will eventually turn out as brand evangelists. Sure, gaining hundreds and thousands of likes is great, but the real issue that has to be solved is: “How do we gain their trust — leading them to spread the word about our brand?” The usual “share tons of interesting facts, amazing content and ooh-la-la” technique has already been a cliche but in the long run, how will we sustain this strategy? How do we nurture our leads the best way possible without us sounding like we really want to sell them a product/service? (so that they’ll be the ones to initiate contact with us)

  • Nichola Lund-Yates

    My biggest Social Media Marketing challenge is making clients see and understand the benefits of having a good social media strategy in place for their business. I always have great relationships with my clients and provide them with great content, but struggle to explain the ROI in terms they understand. I love what I do and love helping small businesses, so this is something I aim to improve on to grow my business as well as help others do the same!

  • Liana Ling

    I think the biggest challenge is to create fresh, compelling and engaging content across all of the various platforms. I don’t want to be a “lazy” marketer and post the same thing everywhere because we need to fit within the context of each network but it’s a big challenge to make the process efficient, scalable, yet really engage people so you can get some ROI for your business. Looking forward to keep learning more!

  • Geeta Sakhuja

    What’s my biggest social media marketing challenge? You ask…

    When you read my reply to your question, I want you to put yourself in my shoes, because that’s the best way for you to understand my challenge.

    I’m a marketing co-op student (the ideal target market for social media
    examiner’s posts), and my biggest social media marketing challenge is
    “information overload”.

    What does that mean?

    I’ve worked on devising various strategies for my employer during my co-op work
    term. These include website traffic strategies, LinkedIn strategies, Webinar strategies, Facebook posting strategies etc. These were all devised after staring at posts from social media examiner and Hubspot for hours.

    However, after all my research, I was overwhelmed with the large amount of information I had accumulated and was frankly quite exhausted of finding 1000’s
    of ways to do the same thing. You know what I’m talking about, we have all come across those posts with catchy headlines that make you want to CLICK; “10 ways to gain more twitter followers, 20 ways to improve your twitter outreach, 5 ways to make twitter work for you” and so and so forth.

    The amount of information present online and offline about the social web is “overwhelming”, even for someone like me who was practically born into the social media era.

    My one and only reason to attend this social media success summit, is to do exactly that, achieve success in social media, and the best part about this summit is that all the information that is out there is condensed into a month of interactive learning through experts at different topics.

    No more digging through tons of information to reach that perfect social media strategy!

    I hope to learn lots from this online event and I encourage aspiring Marketing
    students such as myself to take advantage of this opportunity!

  • Edi

    My biggest social media marketing challenge is earning good income and the internet bundle i spend online.

  • http://www.sherirosenthal.com/ Sheri Rosenthal

    My biggest challenge is creating a great consistent strategy across
    the board.

  • Gaby Israel Grinberg

    My biggest social media marketing challenge right now is getting up to speed on paid media! I understand it theoretically, have managed campaigns executed by others, but I want to be more proficient myself in setting up paid campaigns and managing them myself on Facebook, Twitter and LinkedIn.

  • MelissaRatti

    My biggest challenge is sourcing enough of the right content that my audience appreciates. I want to keep them interested and it’s getting harder and harder to be a standout in the digital world.

  • Karole J

    My biggest social media challenge is creating timely and engaging content. I’m a team of 1, and it’s difficult to stay up to date with everything going on with the company and getting it optimized for social sharing with images, blogs, posts, etc. I enjoy the challenge, though I’m always looking for ways to help automate/optimize my time!

  • sobia

    My biggest Social Media Marketing challenge is to be able to monetize on content.

  • http://www.linkedin.com/in/alejaseabron/ Aleja Seabron

    My biggest social media marketing challenge is finding my niche. Everything is so interesting to me, and I have so much to say! All of my mentors have always taught me to be a resource on a specific field or subject to get a strong following. Maybe it’s my fear of commitment that’s holding me back… What if I run out of things to say? What if I get bored of talking about the same thing all the time? What if I choose a niche and down the line I realize another topic is “my calling”? Maybe attending this conference will help me find the clarity I desperately seek. ^_^

  • http://www.bluemarlinjewelry.com Penny Penn

    My biggest social media market challenge is coming up with fresh new content.

  • Catering of Paris

    Targeting the right audience is the challenge. Accepting new friends or gaining new followers seems an manageable task, but will those transform in sales leads and clients ?
    How to post to the targeted audience, and turn them into revenue streams ? #winSMSS14.

  • http://sheenalevi.com Sheena Levi

    I would say that my biggest social media marketing challenge is “buy-in”, meaning getting quality leads and users (like staff members/leaders of the organization being marketed) to be involved/engage with the social network.

  • http://advoicacy.wordpress.com Dominic Bills

    My biggest social media marketing challenge is getting followers who’ll engage with the content we share and, in turn, share it with others.

  • Lynne

    Google+! No matter what brand I work with, no matter what we do, engagement there is pitifully low. So many social media pros say they love G+, but they simply can’t articulate *how* to grow worthwhile engagement there. Help me understand, Social Media Success Summit!

  • http://www.christiankonline.com Christian Karasiewicz

    I’m also a big supporter of Google+. Outside of just posting there, do you also participate in a lot of conversations that aren’t just on your profile or your page? That’s the best place to start so that you get a good footing.

    As more and more people recognize your name and see you contributing on a regular basis, they’re more apt to put you on their radar.

    The other thing I would look at is if you’re using your profile or your page. I would highly recommend using your profile. This will help you develop deeper relationships with the people you come across and eventually, you can launch a page.

  • LK

    My biggest social media marketing challenge is figuring out which SM medium I should focus my energies on, and which will not have the greatest ROI. I am new to SMM, but intrigued by it and wanting to create my path.

  • Lacinda Legate

    My biggest social media marketing challenge is putting together an effective campaign for my business. I’ve studied how to do it, but seem to still struggle with getting the right one for my business, Presentation Powerhouse. Also, I am challenged with getting those paying customers.

  • Zahirah Variawa

    My biggest social media challenge is showing my clients significant impact and growth on their platforms, as well as integrating social media to be an effective result driven tool for my brands

  • LittleRockRealtor

    My biggest challenge is how to bring it all together.

  • Mary15Birds

    My biggest social media challenge is creating all the content I have planned in a timely manner.

  • Lillian Jones

    We have a small firm and I have been tasked to get our social media imprint started. This is a challenge because I am not actively involved in social media so I am not clear about how to balance my time to blog, engage and upkeep.

  • Spencer Hsu

    Finding the best influencers

  • Christina

    My biggest challenge is planning and preparing valuable content in advance to use across multiple social media platforms. I would like to decrease the time I personally spend on social media by creating a plan that can be scheduled out ahead of time.

  • Shaun Ayala

    My biggest social media marketing challenge is to create compelling visual posts that stands out when every marketer is in need to stand out as well! Hopefully i’ll stand out here!! :)

  • Shaun Ayala

    My biggest social media marketing challenge is to create compelling visual posts that stands out when every marketer is in need to stand out as well! Hopefully i’ll stand out here!! :) [ I added an image to this post, but i don't see it?? the option was available]

  • http://www.cooktravelcompany.com John H Cook

    Hi,

    Feeling completely overwhelmed with establishing my social media presence is my biggest challenge. I’m confident that I will be able to maintain a regular posting schedule once I have my platforms established, but deciding what platforms to use and how to integrate the content I wish to publish across the different platforms is what is keeping me up at night! I’m further burdened, or maybe not, by the fact that I do not use any social media for my personal life.

  • Charla Chavers

    My biggest challenge is figuring out when to post things and which platform to us.

  • Debbie Burch

    Deciding how much time and money to spend on social media.

  • Mike Kane

    My biggest social media challenge? How about this:
    Feb 2013 I left the job I was miserable in making 90k a year to pursue an “entrepreneurial” gig hoping for a better life. I failed. The company smoked me with promises and failed leadership. I lost everything. Like a James Altucher everything? No, not as bad since there were no drugs, prostitutes, or a family to ruin. But I started from scratch again. However, my vision remained. I “landed” back home, pursuing my heartfelt passion that I’ve ignored.
    The time is now, I will model Ryan Stewman from harcorecloserdotcom inside of a career field that is desperate for an online marketing professional. So, the challenge is this. Get a site and a coach. That’s it. Hustle, content creation, vision, I even have a whiteboard on my apartment wall (I’m not kidding) Giving away as much free good ideas (jab, jab) creating the moment for the great idea (hook). I absolutely love love love the field I’m in, and to be able to serve those in it…I’m hooked.

    That’s the challenge. I know exactly what I want it to look like. The rest… is me.

  • Roberto Ghiaroni

    My biggest social media marketing challenge is that Sociale Marketing Management could become a recognized job also in middle and small-sized Italiano companies. Who can tell them that the Social Media Strategist can’t be “your cousin” or “your son” but a real Specialist?

  • Gezahegn Negash

    My biggest social media challenge is my location; from here I can’t be heard no matter how loudly I shout!

  • http://www.silentperception.co.uk Silent Perception

    The biggest challenge faced by a marketer is not to attract
    members within a market that already exists, but to pioneer the birth of a new market;
    the distinction is between the mere redirecting of interest and the planting of
    a seed.

    When one has a passion for their subject they’ll naturally
    learn about it and from that effortlessly create this so-called “Great!”
    content, which is an axiom reverberated around our industry.

    How to make someone care is truly the most important
    challenge faced by a marketer, because the bottom line is not making a profit
    but helping solve the problems of this world.

    “Observe thought like you observe a flower”

  • http://www.UrbanUndercover.com UrbanUndercover

    As a small company, our biggest challenge is defining a well thought out strategy. Of course we then need to implement it, but right now we don’t have a clearly defined plan which we can then use to track and measure results. We’d like to build a bigger community that people want to be a part of, but right now I feel that we are a little all over the place. If we start with the foundation of the strategy, and then move to implementation and then to measuring results, I feel we’ll be in a much better place by portraying our company and values in a meaningful way for our consumers as well as managing our time efficiently.

  • http://www.goodsource.com Lauren Gulley

    My biggest social media challenge is increasing the amount of followers on my company’s Facebook (which I have done with experimenting a bit with Facebook ads, using Amy Porterfield’s great advice), and also being able to successfully target audiences for each one of the sectors my company works with (we are in the food industry and cater to several sectors, i.e. business and industry, schools, corrections, etc.)

  • Zoe Waldron

    My biggest social media challenge is convincing brands that my social recommendations are the smartest route they can take. They need to trust me as the expert, not listen to my advice and then go back to their own ways. Change is key as platforms continue to evolve!

  • Kaylynne

    Reading through everyone’s comments, I’m starting to think that my biggest social media marketing challenge is just standing out in this crowd of talented and knowledgeable people! I’m starting my own social media management consulting business and I’d love to be able to stand out as a unique expert amongst all of my peers.

  • Giedrius Morkunas

    Dear
    Mark Schaefer, Mari Smith and Kim Garst, how to make you choose
    this entry for the win? This is the biggest social media marketing challenge
    now and at all times, which in other words could be described as “How to get
    noticed, engage and make them do it”.

  • Guest

    What’s my biggest social media marketing challenge? You ask…

    When
    you read my reply to your question, I want you to put yourself in my
    shoes, because that’s the best way for you to understand my challenge.

    I’m a marketing co-op student (the ideal target market for social media
    examiner’s posts), and my biggest social media marketing challenge is
    “information overload”.

    What does that mean?

    I’ve worked on devising various strategies for my employer during my co-op work
    term.
    These include website traffic strategies, LinkedIn strategies, Webinar
    strategies, Facebook posting strategies etc. These were all devised
    after staring at posts from social media examiner and Hubspot for hours.

    However,
    after all my research, I was overwhelmed with the large amount of
    information I had accumulated and was frankly quite exhausted of finding
    1000’s
    of ways to do the same thing. You know what I’m talking
    about, we have all come across those posts with catchy headlines that
    make you want to CLICK; “10 ways to gain more twitter followers, 20 ways
    to improve your twitter outreach, 5 ways to make twitter work for you”
    and so and so forth.

    The amount of information present online and
    offline about the social web is “overwhelming”, even for someone like me
    who was practically born into the social media era.

    My one and
    only reason to attend this social media success summit, is to do exactly
    that, achieve success in social media, and the best part about this
    summit is that all the information that is out there is condensed into a
    month of interactive learning through experts at different topics.

    No more digging through tons of information to reach that perfect social media strategy!

    I hope to learn lots from this online event and I encourage aspiring Marketing
    students such as myself to take advantage of this opportunity!

  • Heather

    My biggest challenge is just about everything you can imagine. I have a website. I have ads on sites and forums I am staying up to date on the latest trends for social media. My website gets traffic everyday. Not a lot but some is better than none. I just cant get clients. They either have someone who already does what they need or they want someone in house or someone who has a degree in marketing with 5 years experience. I just dont know what I am missing or what my next step should be. Email lists are great if they have opted in. If you buy lists they can consider you spamming them. And if you are starting out like I am you may not have a big budget to spend on getting traffic. Even having someone guide you for a while can add up to an overwhelming amount. This is why I really want to attend the summit. I believe I could learn so much to give me the ideas to get clients, do what they need done, make them extremely happy, and grow my business. And then pass what I have learned to other VAs who are struggling starting out.
    Heather

  • Brittany Turner

    Hi Judges!!

    My
    name is Brittany and I’m a Senior in College studying Social Media! I currently
    run all of the Social Media pages for Rita’s Italian Ice on the West Coast (if
    you haven’t heard of them yet, I guarantee you will have the end of the year!)
    Thank you for giving me the
    opportunity share these struggles that I face on a daily basis. My creative
    spirit and my “think out of the box” mentality had me in heaven trying
    to design this photo in hopes to win this contest!

    Currently,
    I’m managing 24 FB pages, Twitters, Yelp Accounts, Instagram’s and review sites
    all by myself and LOVING every minute of it.

    I have
    2 big Social Media Challenges:

    1.)
    Converting our thousands of Social Media fan’s into actual people who come into
    the stores to purchase product.

    Each
    FB page that I manage represents an actual Rita’s store. Although I’m really
    good at getting likes/comments/engagement on every page… getting those fans
    to migrate from their computers and into the store… then proving it’s
    directly because of my Social Media efforts has been a huge challenge.

    2.) My
    second Social Media Challenge is deciding which Social Media platforms a brand
    is best on. I’ve learned at Social Media Day San Diego that not all brands need
    to be on ALL social media sites, and each site is VERY unique. For example, a mouthwatering
    Custard Cookie Sandwich picture I put on FB to create fan engagement, wouldn’t
    be as beneficial on Tumblr as a funny Rita’s gif, or a clever quote/meme about being
    addicted to our desserts on Instagram, or even an infographic on Pinterest!

    How should brands decide which platforms they
    should be investing time into gaining fans/likes/followers, and how can they
    make sure they’re content is appropriate for those platforms?

    I started out working for Rita’s Ice as an
    Intern 6 months ago with just 1 FB page, and in 6 months I’m now managing the
    Social Media for every store we’ve opened since! I’m a little blonde Social
    Media sponge, quickly absorbing whatever I can get my hands (or mouse) on! I’d
    love the opportunity to grow my skills and absorb more knowledge even further
    with SMSS 2014!

    Thank you so very much!

  • Guest

    Photo for Previous comment!

  • Brittany Turner

    Hi Judges!!

    My name is Brittany and I’m a Senior in College studying Social Media! I currently run all of the Social Media pages for Rita’s Italian Ice on the West Coast (if you haven’t heard of them yet, I guarantee you will have the end of the year!) Thank you for giving me the opportunity share these struggles that I face on a daily basis. My creative spirit and my “think out of the box” mentality had me in heaven trying to design this photo in hopes to win this contest!

    Currently, I’m managing 24 FB pages, Twitters, Yelp Accounts, Instagram’s and review sites all by myself and LOVING every minute of it.

    I have 2 big Social Media Challenges:

    1.) Converting our thousands of Social Media fan’s into actual people who come into the stores to purchase product.

    Each FB page that I manage represents an actual Rita’s store. Although I’m really good at getting likes/comments/engagement on every page… getting those fans to migrate from their computers and into the store… then proving it’s directly because of my Social Media efforts has been a huge challenge.

    2.) My second Social Media Challenge is deciding which Social Media platforms a brand is best on. I’ve learned at Social Media Day San Diego that not all brands need to be on ALL social media sites, and each site is VERY unique. For example, a mouthwatering Custard Cookie Sandwich picture I put on FB to create fan engagement, wouldn’t be as beneficial on Tumblr as a funny Rita’s gif, or a clever quote/meme about being addicted to our desserts on Instagram, or even an infographic on Pinterest!

    How should brands decide which platforms they should be investing time into gaining fans/likes/followers, and how can they make sure they’re content is appropriate for those platforms?

    I started out working for Rita’s Ice as an Intern 6 months ago with just 1 FB page, and in 6 months I’m now managing the Social Media for every store we’ve opened since! I’m a little blonde Social Media sponge, quickly absorbing whatever I can get my hands (or mouse) on! I’d love the opportunity to grow my skills and absorb more knowledge even further with SMSS 2014!

    Thank you so very much!

  • Guest

    Pick me Pick me!

  • Brittany Turner

    Hi Judges!!

    My name is Brittany and I’m a Senior in College studying Social Media! I currently run all of the Social Media pages for Rita’s Italian Ice on the West Coast (if you haven’t heard of them yet, I guarantee you will have the end of the year!) Thank you for giving me the opportunity share these struggles that I face on a daily basis. My creative spirit and my “think out of the box” mentality had me in heaven trying to design this photo in hopes to win this contest!

    Currently, I’m managing 24 FB pages, Twitters, Yelp Accounts, Instagram’s and review sites all by myself and LOVING every minute of it.

    I have 2 big Social Media Challenges:

    1.) Converting our thousands of Social Media fan’s into actual people who come into the stores to purchase product.

    Each FB page that I manage represents an actual Rita’s store. Although I’m really good at getting likes/comments/engagement on every page… getting those fans to migrate from their computers and into the store… then proving it’s directly because of my Social Media efforts has been a huge challenge.

    2.) My second Social Media Challenge is deciding which Social Media platforms a brand is best on. I’ve learned at Social Media Day San Diego that not all brands need to be on ALL social media sites, and each site is VERY unique. For example, a mouthwatering Custard Cookie Sandwich picture I put on FB to create fan engagement, wouldn’t be as beneficial on Tumblr as a funny Rita’s gif, or a clever quote/meme about being addicted to our desserts on Instagram, or even an infographic on Pinterest!

    How should brands decide which platforms they should be investing time into gaining fans/likes/followers, and how can they make sure they’re content is appropriate for those platforms?

    I started out working for Rita’s Ice as an Intern 6 months ago with just 1 FB page, and in 6 months I’m now managing the Social Media for every store we’ve opened since! I’m a little blonde Social Media sponge, quickly absorbing whatever I can get my hands (or mouse) on! I’d love the opportunity to grow my skills and absorb more knowledge even further with SMSS 2014!

    Thank you so very much!

    *See Photo in comment below!

  • Brittany Turner

    Hi Judges!!

    My name is Brittany and I’m a Senior in College studying Social Media! I currently run all of the Social Media pages for Rita’s Italian Ice on the West Coast (if you haven’t heard of them yet, I guarantee you will have the end of the year!) Thank you for giving me the opportunity share these struggles that I face on a daily basis. My creative spirit and my “think out of the box” mentality had me in heaven trying to design this photo in hopes to win this contest!

    Currently, I’m managing 24 FB pages, Twitters, Yelp Accounts, Instagram’s and review sites all by myself and LOVING every minute of it.

    I have 2 big Social Media Challenges:

    1.) Converting our thousands of Social Media fan’s into actual people who come into the stores to purchase product.

    Each FB page that I manage represents an actual Rita’s store. Although I’m really good at getting likes/comments/engagement on every page… getting those fans to migrate from their computers and into the store… then proving it’s directly because of my Social Media efforts has been a huge challenge.

    2.) My second Social Media Challenge is deciding which Social Media platforms a brand is best on. I’ve learned at Social Media Day San Diego that not all brands need to be on ALL social media sites, and each site is VERY unique. For example, a mouthwatering Custard Cookie Sandwich picture I put on FB to create fan engagement, wouldn’t be as beneficial on Tumblr as a funny Rita’s gif, or a clever quote/meme about being addicted to our desserts on Instagram, or even an infographic on Pinterest!

    How should brands decide which platforms they should be investing time into gaining fans/likes/followers, and how can they make sure they’re content is appropriate for those platforms?

    I started out working for Rita’s Ice as an Intern 6 months ago with just 1 FB page, and in 6 months I’m now managing the Social Media for every store we’ve opened since! I’m a little blonde Social Media sponge, quickly absorbing whatever I can get my hands (or mouse) on! I’d love the opportunity to grow my skills and absorb more knowledge even further with SMSS 2014!

    Thank you so very much!







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