Why Relationship Marketing is Important for Businesses

By Michael Stelzner
Published March 23, 2012

In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.

Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today.  You’ll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

• Why businesses need listening skills
• What businesses are doing well in relationship marketing
• How to let the human side of business come through on social media
• How to create mutual like relationships
• The best mix for a successful Facebook strategy
• How much time you need for a good social media strategy
• An awesome app to use on your Facebook page
• How to create customer advocates
• The best tips to start a relationship marketing campaign

Connect with Mari on Twitter @marismith, on Facebook and check out Mari’s books and her website.

What do you think? Do you focus on building relationships on social media? What tips do you have to share? Please leave them below.

Tags: customer advocate, mari smith, michael stelzner, new relationship marketing, p2p, people to people, relationship marketing, relationships, social media marketing, social media strategy

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »