social media expert interviewIn this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.

You’ll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to position your business
  • Why your customers want to get to know you before they buy from you
  • The core elements of viral videos
  • Why people spread emotion and what this means for you
  • Why company videos don’t go viral and what you need to do
  • Why you need to stop locking down your content
  • How to approach the challenges of social media for businesses
  • Why the future is “getting better at now”

Find out more and connect with Scott on Twitter at @unmarketing, on Facebook and on his Un-Marketing blog.

How does your business use social media? What video marketing tips do you have to share? Please share them in the comment section below.

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  • Antonio Coleman

    Most businesses over look video because its not the norm type of marketing..but if your looking to grow..then you must step outside the box for a moment..

    “Black Seo Guy “Signing Off”

  • Matt Chandler

    We’ve just got into video in a much bigger way. It’s the dream of many marketers to have their videos can viral!

  • Michele Welch

    Scott you crack me up! Truly enjoyed your video!

    I agree what you said “get to know me before you buy from me”. Also really liked about what you said about making your videos about them, not you. How do you do this when your videos are tutorial based? Can’t figure out what would be a good way to go about this.

    Thanks again and more continued success with your book! Loved it. 😉

  • unmarketing

    Hi Michele, glad you liked it :)

    For a tutorial, if you’re teaching somebody a skill, etc then it’s already about them. An informational/tutorial video serves a different purpose than a viral one.

  • Chris Yates

    Scott, Love your stuff!

    You spoke at Social Media Club of Dallas and I really enjoyed your presentation and your humor. I thought you would enjoy this short video clip we did at SXSW.

    I still owe you a behind the scenes view of our TV show on Fox Sports. The Ultimate Tailgater in College Football!

  • Nik Paterak

    Really enjoyed your video Scott, it wasn’t to salesy and yet you definitely managed to connect with people who are in the Social Media industry and I look forward to reading your book soon.

    Did you just use your own strategy to get me to buy your book?!

    Well done.

  • Juan Felix

    Thanks Mike and Scott for great valuable insights. Especially about how to make the video go viral. Learned new stuff! ~ Juan

  • Ann Manion

    At the end of the day, it’s as simple as Scott describes: Do you want to be part of the conversation or not?

    But simple isn’t always easy. I talk to middle managers regularly who are encumbered by their bosses culturally entrenched ROI thinking.

    I often share Mark Schaefer’s great point with hoteliers: There’s no such thing as a successful grass roots social media effort & support from the top is paramount.

    Building relationships takes time, and patience is scarce in board rooms.

    Great interview Michael. Consuming great business content via video makes my life easier!

    Scott, I look forward to following you & reading your book for more inspiration.

    Are you coming to Boston on your tour?

    Thanks, Ann Manion

  • Dino Dogan

    Great interview guys…this is why I keep coming back to SME…always awesome stuff :-)

  • Sarah Lanphier

    I would like to add a suggestion to increase the chance of having a video go viral: add a touch of creative professionalism. Whether that be editing, photography, videography, coding, branding or just a really good grasp on how social media works, a good artist can change everything. Now that’s not to say it is necessary, but it helps.

  • Michael A. Stelzner

    Thanks Ann!

  • unmarketing

    Tadaa! :)

  • unmarketing

    I was just in Boston!! Loved it! Caught opening day at Fenway too!

  • Peter L Masters MCIM

    A great post! More people should listen to Scott, I still see blatant advertising on Social Media, some people still don’t quite get it, do they??

    Ann Manion’s comments are absolutely right, a lot of people still haven’t looked beyond the surface of Social Media and these are the people who will be disappointed when they don’t see immediate results.

    Great to see someone appreciates a little humour too!! Humour seems to be a great way to connect with people, my Social Media satire series is very popular and I’m managing to get the real Social Media message across at the same time.

    Nice work guys (again!), that’s what makes Social Media Examiner such a good place to be!!

    When are you coming to the UK Scott?? I could do with some quality help!! Best regards, Peter

  • Mike Schultheis

    Scott excellent work. Not only am I interested to find out more of what you have to say, but I am going to recommend a few other people to watch this video. Good work.


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  • Ileane

    I like what Scott said about how to convince your boss the company should be using Twitter. It worked for me :) Now I’d like to get some suggestions that are specific to non-profits. Thanks for the tips!

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  • Kavya Hari

    I really enjoyed your videos, Scott. So,i would like to say thanks for given useful post on here :)

  • Pep Subirana

    By analysing tens of videos that went viral, we’ve found 7 special contents with which your video will become a hit. A summary with examples of these 7 viral switches is to be found here: “7 Ways to create Buzz” Enjoy …and happy business!

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  • BarbJump

    I’d add shock value to the list of catalysts. Highly effective!

  • unmarketing
  • NeuroPunch

    Great interview overall with lots of useful info, but a somewhat misleading post title for this one…expecting more about viral video.

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  • Ryan Rosado

    Awesome interview. Scott Stratten definitely gets it right with approaching how to “un-market” in today’s world instead of using obsolete methods with new technology and circumstances.

  • SocialMediaWorld webcast

    I’m in love with this post. It gives the PERFECT message! Very practical. Thanks!

  • Claire Daley

    I’m working on PR for my client The Feevah ( and I totally hit a wall. I came across this article and my creative juices are flowing again so thank yo so much for this article. It was a real goldmine.I even updated my blogg to include all of the social media icons. You’ve really helped and so I wish you all the best with your career. Claire x

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