What Makes Videos Go Viral?

By Michael Stelzner
Published April 15, 2011

In this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.

You’ll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

How to position your business
Why your customers want to get to know you before they buy from you
The core elements of viral videos
Why people spread emotion and what this means for you
Why company videos don’t go viral and what you need to do
Why you need to stop locking down your content
How to approach the challenges of social media for businesses
Why the future is “getting better at now”

Find out more and connect with Scott on Twitter at @unmarketing, on Facebook and on his Un-Marketing blog.

How does your business use social media? What video marketing tips do you have to share? Please share them in the comment section below.

Tags: emotion, michael stelzner, scott stratten, social media engagement, social media marketing, tips, unmarketing, video, video marketing, viral content, viral video

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »