social media how toAre you wondering how Pinterest could help your business?

Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors.

One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.

Brands are benefiting with Pinterest in generating traffic and sales.

So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.

#1: Use Original Pictures to Drive Traffic

If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.

popular page on pinterest

Screenshot of a popular page on Pinterest. The popular page consists of images that have been "repinned," "liked" and "commented" on the most.

Study the pictures here before you start creating your own pictures.

An example is Ana White’s Carpentry Blog. A recent post on Social Media Examiner shows how her blog receives more than 6,000 visitors a day from Pinterest. This is because she focuses on publishing original pictures of her carpentry work on Pinterest.

These include pictures she took of the cupboards, desks and other furniture she created and posted on her blog. Her blog readers then pin Ana’s pictures onto their own Pinterest boards where other Pinterest users see them, repin them and like them. The end result is a lot of traffic to her blog.

ana white pinterest page

Ana White's Pinterest profile.

You can check the images that are being repinned from any website by using the link  All you will need to do is replace “domainname” with the website’s name.

If you want to be successful in driving traffic from Pinterest to your blog, focus on creating unique pictures and/or images.

#2: Pin Other People’s Content to Build a Wider Following

Pinterest isn’t all about pinning your own pictures onto your boards. Just like on any other social medium, you need to share other people’s content too. So look for others’ pictures and content relating to your product or service and pin them onto your boards.

Make sure you stick to a specific topic on each pinboard. A pinboard is a set of pins. You can create different pinboards on different topics. You can add an unlimited number of pins to a pinboard. More definitions about the different components of a Pinterest profile can be found on the Pinterest Help page.

chobani pinterest profile

Chobani's Pinterest profile consists of pictures and images pinned from different websites.

Sticking to a specific topic on each pinboard allows people to follow the ones that interest them. Pinterest gives you the freedom to pin anything you want, but make sure you name a pinboard appropriately and pin pictures related to that topic.

An example of a company doing this well is Chobani, a yogurt company. If you visit their Pinterest profile, you’ll see that they not only pin pictures of their products, but also pictures from recipes in which yogurt is an ingredient.

They also have a pinboard where recipes of products that don’t have any yogurt in them are pinned. There’s also a pinboard on fitness. All of these help promote Chobani’s product and brand, as they show the various ways in which their yogurts can be used in recipes and reinforce that yogurt is a healthy food.

Pin other people’s content and carefully choose the topics of the pinboards you create to build the following you want for your brand.

#3: Create Catalogs to Bring in Sales

Another fantastic way to display your products on Pinterest is to create catalogs. You can create a pinboard and pin pictures based on one of your collections.

You can also add a price to these pictures. When you want the price to be displayed on the pinboard, all you have to do is add the $ sign followed by the price to the description and the price will be displayed.

Adding the price will make sure you only attract people to your website who are really interested in buying the pinned product.

For example, let’s say an image of a product like a gold chain that costs hundreds of dollars has been pinned without the price. If it’s an attractive image, lots of people are going to visit the site, but many of them will not buy it after they realize it’s price.

But if you add the price, there’s a greater possibility that people who visit your site from that image will buy it, as they will know the price before they visit your site.

A company using catalogs effectively is Nordstrom. If you visit their Pinterest profile, you’ll find pictures from several collections pinned onto many pinboards as catalogs.

nordstrom pinterest profile

Nordstrom's Pinterest profile has several pinboards. Many of these pinboards are catalogs of different products.

Another company that is making good use of pinboards to display their products on Pinterest is Feather Earrings. If you check out one of their pinboards called “Must Have Products,” you will find pins of their products displayed along with their prices.

feather earrings pinboard

Feather Earrings has a pinboard on their Pinterest profile where they pin their products and add the price of each product to its description.

Creating catalogs on Pinterest can be a very effective way to drive traffic to your website and increase sales.

#4: Host Competitions

You can create picture competitions on Pinterest. Let your fans know what the prize is and ask them to take a picture and share it to win the competition.

Ask your fans to pin that picture onto their pinboards. They can then either send you the link to their picture, or you could ask them to use a unique hashtag to enter the competition. Then you’ll have to search the hashtag on Pinterest and come up with a means of deciding the best picture.

A company that recently ran a competition was Lands’ End Canvas. They ran the “Pin It to Win It” contest. Here the participants needed to create pinboards with their favorite Lands’ End products and the person who created the pinboard with the best collection of products won. Details about this expired competition are available on the Lands’ End Facebook page.

lands end pinterest

Details about the Lands' End Canvas "Pin It to Win It Contest" were published on their Facebook page.

#5: Get Fans Involved to Help Spread the Word

Pinterest gives you the option to allow other contributors to your pinboards. The pinboards you create don’t have to contain only your pins—you can select other people and let them pin pictures onto your pinboards too.

Take advantage of this feature. Select some of your favorite or most active fans and ask them to pin pictures onto your pinboards. You could even run a competition where the prize is to be a regular contributor to the pinboard.

Get fans involved to help spread the word about your products.

add contributors

You can add contributors to your Pinterest pinboards by choosing the "+Contributors" option.

#6: Pin Offers

Create a unique image about your latest offer and pin it onto one of your pinboards on Pinterest. Create an exclusive pinboard to pin the latest offers for Pinterest users only.

These offers could be exclusively uploaded to your Pinterest pinboards, or they could be pinned from a website page.

When you pin free offers, your fans will definitely repin them and share them with their friends. Everybody loves offers. Make sure you don’t put a limit if you want many repins.

The Wall Street Journal is making good use of Pinterest to promote their latest offers. On their Pinterest profile, they have a pinboard where they pin images of daily deals from their promotional service WSJ select. Their pins contain a picture of the product and have a description of how much the deal is worth.

wsj offers board

The Wall Street Journal has a Pinterest pinboard called WSJ Select where they pin images of the latest details from their website WSJ Select.

More Possibilities on Pinterest

The above methods are just a few ways you can use Pinterest. If you spend some time and think about it, you can find scores of ways to use Pinterest to promote your business.

What do you think of Pinterest? Are there any other creative ways you have used Pinterest? How has it helped your business? Please leave your comments in the box below.

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  • Hi Mitt, this is a super good post.  Thank you.  I just started using Pinterest and was struggling to figure out the right strategy.  It seems that you have given me a lot of good ideas here.  

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  • Thank you for your comment  @AllThingsPondered:disqus  ! 

    Hope you can use these ideas to promote your business.


  • Yes, I think they will help.  You know everyone has to find their own way.  But these ideas can be incorporated and I think you have some pretty good ones here.  Thanks for sharing them.  

  • The Hart Guild

    I enjoyed this article. It gave our business more to think about and yes I’ll be better at utilizing my Pinterest account.

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  • Thank you for your comment @8a228a9ab54bb4e45504b991073ade69:disqus !


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  • Debra Ekas

    Thanks for the post Mitt! I will be sharing this with colleagues that are also trying to find their voice on Pintesest.

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  • You’re welcome @google-d9dc8f4a40010c06b89bbe967bb21dd4:disqus ! Thank you so much for sharing it with your colleagues.


  • deb1221

    Fantastic post with wonderful suggestions!

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  • Thanks for the pointers! As a novelist, finding unique ways to promote my work isn’t easy. Pinterest seems to be a good avenue to explore.

  • Ispeakfoodie

    Great suggestions, but I’ve been cautioning clients & friends to stay away from Pinterest until their TOU are changed to make users NOT liable for copyright infringement (just as some poor Napster users were actually sued!). There have been several articles over the past few months addressing this hot issue, and it’s still up in the air… Since companies “make money” indirectly by pinning or repinning images that they themselves did not take, it’s too risky right now.  Sincerely, Chicken Little  😉

  • Organizers

    Great article, Thank you!
    We’ve been using pinterest for just a few weeks and have already seen a 25% increase in traffic to our website! 

  • Love the WSJ idea for running deals via Pinterest – sounds like a Groupon killer to me!

  • Janice

    This is great information for me as I am in the papercrafting industry and use pinterest quite a bit.  Thanks for the great tips!

  • I have not really done much with Pinterest yet…have played a little. Just hard for me to add yet another social site to stop by every day! lol Thanks for the article. I may test some of this…

  • Ispeakfoodie

    Sorry, forgot to include link to article about Pinterest copyright mess:

  • Thank you @twitter-15587499:disqus !


  • You’re welcome @694fd97ad80fe3178fea1fb84ad89498:disqus ! Yes Pinterest can be a great way to promote your novels, especially if you’re books have got attractive cover images. – Mitt

  • Hi @eabd825c16b8ce7f35aaec01ac6c72af:disqus ! 

    Thank you for the advice. Yes that does sound risky. Hopefully Pinterest will sort it out soon so that more people will sign up instead of worrying about copyright infringement issues. – Mitt

  • Hi @8bde1d3d03cad8d2890dfcd24eb7ed55:disqus !

    Yes Pinterest is a good traffic generator. Lots of websites and blogs are generating a lot of traffic with it. For some it has become the highest traffic generator. – Mitt

  • Thank you for your comment @socialmediaseo:disqus ! Yes it could be – they already have a lot of problems. This along with Facebook’s new offers feature could be really hard on them. – Mitt

  • You’re welcome @d120646d0ecf051ff82c440cb8a3c1ab:disqus ! Pinterest can be very effective in the paper-crafting industry if you display pictures of good artwork on your website. – Mitt

  • You’re welcome @hubzeceo:disqus ! Hope you find the tips helpful. Thank you for your comment. – Mitt

  • Jmolitor

    you can also make any pin into an ecommerce link through – totally free

  • Excellent article with lots of info. I use Pinterest a lot and will try a few of these ideas. Thanks!

  • Great article! I especially liked the addition of Pinterest and how uses it. Many of us are too shy to post our own products into our stream, but the truth is, it really builds traffic and brand awareness, and produces results.

    Thank you so much again for all of these great tips!

  • Janet Wellington

    I am designing book covers for my first ebook (I’ve made several mock-ups) and am wondering if Pinterest might be a place to post several covers and ask for input on which one visitors like the best.  What are your suggestions on how I would do that? 

  • Good tips, Mitt. 

    Did you hear about the Harrods Pinterest competition? Harrods invited residents in Britain to create a pinboard with the theme Queen’s Diamond Jubilee Street Party. The winner has been announced & the window will be unveiled tomorrow… 

    This received a lot of online as well as off line press coverage. Good PR activity. 

  • Cheers Mitt – a good guide to follow 🙂

  • Great article. Since utilizing Pinterest, I have seen an increase of traffic back to my biz blog. I find Pinterest to be not only a great marketing tool but also fun to use…I’m addicted!

  • Olga

    COuldn’t find any opportunity to add contributors. All I could find was to add each one manually. 

    Otherwise – it’s a great post.

  • Genevieve Reynolds


    This article was very useful. I noticed Pinterest users pinning from our website. What can we do with these? Repin back to a board with prices?

  • Kristy

    Thanks for the tips and further insight into Pinterest. I just slowly started to use it and struggle a little bit to find ways to creatively use it for a completely service oriented business with no real products or consumables. Do you have any suggestions?

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  • From a gent who published a book on, “White Paper Marketing,” should we (B2B marketers) take this as a suggestion that Pinterest is best served for B2C?  Your thoughts on the B2B aspects of Pinterest (beyond Infographics)?

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  • Justin Blake

    Very interesting post! You have given enough on how to use Pinterest. I’ve been looking for ways on how to drive traffic into my website through Pinterest. Now I know what to do on Pinterest.. =) Thanks for this great idea. Keep posting!

  • Thank you for sharing the link @eabd825c16b8ce7f35aaec01ac6c72af:disqus ! -Mitt 

  • Thank you for the link to this tool @2ee9487906697cd1ec01614602734c46:disqus ! I’ll check it out. – Mitt

  • You’re welcome @acfae0c7da0f169ea5b12a934a4cb881:disqus ! Thank you for your comment. – Mitt

  • You’re welcome @twitter-47135230:disqus ! Like you mentioned you shouldn’t shy away from promoting your own products. But you need to do this along with promoting others posts and products too. Thank you for your comment. – Mitt

  • Hi @c33c7afcfb4e9621e5a08f2e76135e26:disqus ! 

    I think that can be a great way to engage your visitors and audience and show them that you care about what they like. 

    I would suggest that you create a board on your Pinterest profile and name it something like “Which do You Think Will Make the Best ebook Cover?” You can then add a description to this board explaining what you want your visitors to do. Also add a category to your board. After that you can pin all your ebook covers to this board. 

    After you do all this you can share your board across various platforms like Twitter, Facebook, Pinterest, Blogs, email, etc. and let people know what you want them to do. They can then visit your board and leave comments, “repin” or “Like” their favourite ebook cover and you can then choose a cover based on their decision.


  • Thank you @Henneke:disqus ! Always good to hear from you. 

    No I didn’t. Thank you for informing me about it. Sounds very interesting. I’ll check it out. 


  • You’re welcome @BajaByBus:disqus ! Thank you for your comment. – Mitt

  • Thank you @09b5394924109ac69139344d5454a07c:disqus ! I am glad your biz blog is doing well on Pinterest. Yes it’s very entertaining. – Mitt

  • Hi @2e3d3d8781cab38d3ce1e30ff6bc12ad:disqus ! 

    Before you add someone as a contributor to your board you will need to follow them first, as you can only add people you follow as contributors to your boards.

    Thank you for your comment. 


  • Hi @80db6aadae7e4287e9225982f27ee360:disqus !

    The best thing to do would be to thank these users. The next time someone pins something from your website visit these pins and thank the user for pinning the image. This will help you build a better relationship with the user. 

    Repinning them back to a board and adding prices to them sounds like an interesting idea too.


  • You’re welcome @709d18333f18f5067c8e182f00740b30:disqus ! A great way to promote a service on Pinterest is with a blog. If your service isn’t directly image oriented you can write blog posts relating your service and add Pinterest friendly images to your posts. 

    You could do what Chobani is doing – Chobani is pinning images of not only its products but also images that display a healthy lifestyle. This helps Chobani market itself as a healthy product. You could do something similar with your service. I have written more about it in the above post. Mitt

  • Hi @twitter-15754544:disqus ! 

    Yes I do write white papers and provide other services mainly for the B2B market. Like you mentioned it looks likes Pinterest has been made for the B2C market and not for the B2B market. It seemed like that for a while. But a few B2B companies have been doing well on Pinterest – one of them is Hubspot. If you take a look at this link you will find loads of images which are being pinned from their website. 

    I think B2B companies need to find ways to promote their products and/or services indirectly on Pinterest instead of focusing on promoting them directly. They could do this by having a great blog with lots of fantastic content (like Hubspot), promoting their company culture, promoting the lifestyle around their products and services, etc. All these should be centred around images. 

    Hubspot has written a great post called “How to Master Pinterest For B2B Marketing” I think you should check it out as it has a lot of wonderful tips on using Pinterest for the B2B market. 


  • Mk

    I do book reviews & host book giveaways. I was pinning the best book of the week and my book giveaways but something has happened and I get a message “cannot pin image” for book covers now. Anyone know how to get around that? It’s a legitimate use of the image and it’s making me nuts.

  • You’re welcome @google-8992990619ab9096914cfb6085a56991:disqus ! Thank you for your comment. – Mitt


    Great Article!!! I really like the post to share with us and
    I was searching from long time that how to drive traffics from pinterest and
    boost my business through the pinterest but now I have found the best solutions
    and I will be definitely develop my business throughout pinterest and I will be
    updated with you.   

  • What a great ideas! I have a question : how can I thank someone who repin my photos?

  • Hi Mitt,
    First let me thank you for posting information that is useful and easy to understand. I enjoy getting the email newsletters and look forward to reading them.
    How would you suggest that I use Pinterest for my Real Estate business? I have boards regarding things that are of interest to me, and a couple of boards that are real estate related, but not using them for self promotion. I am primarily a listing agent, is there anything you suggest for prospective clients (homeowners)? What do you suggest I do to maximize my exposure for my business without being too self promoting? I invite you to visit my Pinterest Boards Debra (Debbie) Peters. Thank you in advance for your help.

  • Hi @f1b38c11925938ecdededb1aa6709106:disqus !

    As they used the word “Now” hopefully it was something temporary. I would suggest that you wait or sometime and try again later. Hopefully it will work. – Mitt

  • Thank you for your comment @1d269dc20f2b133a7ec9c5de47e1c675:disqus !

  • Thank you @facebook-100001051072609:disqus ! You can thank someone by commenting on the repin. Next time someone repins your pin – visit the pin that has been repinned on to their board and leave a comment on it. – Mitt

  • Excellent post! I just start using pinterest and I was struggling to get through but after reading this I can do a lots of new things in my pinterest account.

    Thanks for sharing this post!

  • You’ve listed some great ideas here. I was all set to help you by pinning this to my Tech Tips For Social Media Creatures board but couldn’t because you have no large images on the page. Any ideas for fixing this problem for your blog and others?

  • Thank you!

  • Jason Miles

    Lots of us had these concerns. But Pinterest actually modified their TOS on April 6th to address these issues. If your clients create content, then there is no issue. If they repin other people’s content, then as long as they maintain the URL pointing back to the appropriate site, then they are actively promoting that site – I’m not sure why anyone would mind that. That is not stealing – it’s endorsing another company’s content. 

  • Janet Wellington

    Hi, Mitt:  thanks for the info on this process!   Very helpful.   When I’m ready to send my covers out to my network of friends and writer-friends, I’ll post on Pinterest for friends I haven’t yet met!  It will be fun AND helpful.  Thanks again, Janet

  • Mitt,

    Great comments and advice, thank you! I’m familiar with the Hubspot post you referenced and I’m going to give it another read.  

    Keep up the good work!


  • Hi @twitter-124512597:disqus !

    You’re welcome. Thank you for signing up to the newsletter. 

    I visited your profile and your website and I got an idea about your work. A few good things I saw were that you had a couple of boards where you pinned images of houses. I also saw that you had a board which consisted of tips on selling homes. 

    I think you need to concentrate on pinning similar images. Your will need to have boards that exclusively focuses on homes. One could be just a board on beautiful homes, another could be a board on how the interior of homes should be, you could also have a board where you collect the latest listings of homes for sale from everywhere or in your local area, success stories of how some people made a lot of money by selling their homes, etc. 

    You could also have boards on the lifestyle around homes which could be about family, togetherness, etc. Your aim will need to be to pin more images from other sites and blogs and inter-space these pins with pins from your own website and your own listings. You could also provide your own tips on the real estate field on your blog and use beautiful images to supplement them. This will make your blog more Pinterest friendly.

    This way you will be able to promote your expertise as a Real Estate Agent subtly and avoid over promoting yourself. 

    Hope you find these tips helpful. 


  • You’re welcome @ayaz88:disqus ! Thank you for your comment. – Mitt

  • Thank you @facebook-1006166712:disqus ! There actually a lot of large images on this page. I was able to pin the post on to my board. If you visit this link you will see that lots of other people have been able to pin the post too. I think you need to try again. Hopefully it will work this time. – Mitt

  • Vivianatalledo

    Excellent article, thanks!

  • You’re welcome @45ce29ae2106200f19746ea9ab63bd8f:disqus ! Thank you for your comment.

  • Genevieve Reynolds

    Thanks for your feedback!

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  • Jae

    Great marketing ideas. I have been using Pinterest as just a social site, but now I really would like to use it for my business.  However, I have not been able to figure out, and unable to find anyone who knows how to set up a business profile on pinterest to make it look similar to my facebook page and website.  Any suggestions on how I can do this?  (sorry it’s such a simple question).  Any advice you could provide would be much appreciated.  

  • Thank you @6d90f0b714a076b87581a87a037f0663:disqus !

    It’s okay. Don’t worry about it. 

    Pinterest doesn’t have a page option like Facebook or Google+. The only way you can use it here is by creating a profile. One option would be to use the same profile for personal use and business as people on Pinterest can either follow you completely or just follow your boards. You can take advantage of this feature and have separate boards for fun and separate boards for business and people can follow which ever boards they like. 

    Another option would be to have a separate business profile like Mashable does and have a separate profile for personal use.


  • It’s amazing how strongly Pinterest is driving traffic. I’ve had my account only for a few months and not really done much with it. Still it has become the fourth biggest referral source on traffic! Check out these 10 Pinterest Tips for Business: 
    Great post Mitt! 

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  • I am new to Pinterest, but I feel pretty comfortable with it after reading this post. I might have to spread this information on to my followers.  Thank you!

  • You’re welcome. Thank you for your comment @omnibeat:disqus ! – Mitt

  • Very insightful post! I actually use several different site including Pinterest and Clipix.  I think that using several platforms has helped me in many ways. Clipix is good because of all the features it offers (privacy settings, price drop alert, etc.) and Pinterest for the large following of course.  Thanks for your post. 

  • You’re welcome @openid-141850:disqus ! Thank you for your insights on Clipix – it sounds interesting. – Mitt

  • Hi again, after reading the article the seco d time I would like to ask: you wrote about creating catalogs. I am an affiliate what is the best way for me to drive traffic to my site and cause people to click and buy? Should I create catalogs or try another way? Looking forwards to hearing your ideas. Thanks Sarit

  • Great list!  I love the tip about pinning exclusive offers for Pinterest users.  I like that it’s an offer and an enticement to follow me on Pinterest in one shot.

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  • Excellent post. Pinterest is not just about sharing your images but it’s also connecting and interacting with other pinners. It’s a good strategy to pin other people’s images for you to establish a wider following and build your brand on pinterest.

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  • I absolutely love Pinterest so thank you for providing me with a legitimate reason to spend so long on it lol – a really good post thanks 

  • Hi @facebook-100001051072609:disqus !

    Creating catalogs can be a great way to generate traffic. As I mentioned in the post if you’re trying to sell something directly from your website you can create a catalog just like the earring company and add prices to your products. 

    Also sharing a lot of content created by others along with your content can help increase your website traffic. – Mitt

  • Hi @5f1a2d01495376f893ec795d6689d1b6:disqus ! Thank you for your comment. – Mitt

  • Thank you for your comment @lykawinnett:disqus ! – Mitt

  • You’re welcome @twitter-30218985:disqus ! Thank you for your comment. – Mitt

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  • Pinterest is growing its fame and every marketers should never overlook this opportunity.

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  • I haven’t been sold yet on putting the price in the description. With my own products they perform better without the price. I don’t think the customer can make an informed decision without reading more about the product. My product isn’t much of an impulse buy so I need more real estate to convey why the customer needs the product than what is “kosher” on pinterest. After all, if they bounce after hitting the site then who cares, it’s free traffic. Focus on landing page optimization to decrease bounce rate.

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  • Some very good suggestions I’ve just started putting together a company pinterest account but as someone else said it’s another social site taking up more of my time hopefully worth it though.

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  • Hi. Matt
    I am doing a team project analyzing pinterest’s business model, and I have a question about pages on pinterest. However, pinterest doesn’t give any answer for my question.
    Therefore, I’m asking you to answer my question.
    What are the differences between Popular page and Everything page?
    Does pinterest have any automated system organizing images into two pages? or Are images divided into 2 pages by repins or likes?

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  • Great Piece, Thank you for such a great and ever green information, Even I have just started using Pinterest, I just need to know If someone Repin my post so will that be count or called as backlink for my site?