Printer-Friendly

Are you using SlideShare as a social media marketing option?

social media how toAre you using SlideShare presentations to market your business?

Have you considered SlideShare as a conversion tool?

SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.

use slideshare for lead generation

Discover how to use SlideShare for lead generation.

Listen to this article:

Why SlideShare?

LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse.

Sign up for SlideShare Pro at no cost. Beyond just uploading static presentation slides, you can also upload video—a perfect opportunity for repurposing webinars or company videos.

You can even upload content that you make available only to a select audience. Just share the link with your VIP customers and they’ll have access to your exclusive content.

slideshare analytics

SlideShare analytics offer insights into what’s working and what’s not, so you can adjust your marketing appropriately.

An important feature of any platform you work with is analytics—the dread and delight of all social media marketers. With SlideShare’s analytics, you can find out which presentations are most popular and enhance those with additional conversion options.

#1: Collect Emails From Viewers

LeadShare is SlideShare’s way of allowing you to collect the emails of people who download your presentations. You can simply insert lead capture forms within presentations, documents and video.

For example, you can set your contact form to show while a user is looking at your slides. The contact form will show up after the tenth slide, at the end of the deck or via a permanent display button on the slide player.

leadshare form

LeadShare makes it easy to collect emails from viewers.

And the best part? If you embed your SlideShare deck on your website or other social networks, the contact form remains intact.

Another option is to set your form to show when a user downloads your original presentation or PDF file.

Regardless of which method you use, you can see your lead captures in the LeadShare section of your Pro Dashboard. As an added bonus, the information is also emailed to you.

To capture the most leads, upload content to SlideShare on a regular basis and make sure your lead form shows on your download.

#2: Include Links in Slides

If you want to move people to your website, lead magnet or contact form, embedded links are key. SlideShare lets you include live links starting on your fourth slide and going all the way through to the end of your presentation.

You can add links to your presentation within PowerPoint or Keynote before you upload your slides.

link in a slideshare slide from uberflip

Including a link in a slide extends your interaction with your audience.

The last page of Uberflip’s clever presentation The Content Marketing Funnel of Love has a Subscribe to Our Hub button at the end. When users click it, they are whisked away to the Uberflip splash page.

subscription form in a slideshare slide from uberflip

Keep your subscription forms short for maximum engagement.

As an aside, I like that the mailing list is easy to sign up for. Uberflip keeps the form short and sweet—users don’t have to jump through a lot of hoops.

By keeping your form questions or requests to a minimum, you’re more likely to get a response.

#3: Add Visual Calls to Action

Your calls to action are what move users to complete your targeted task. You can’t be subtle and expect to get clicks. Be loud and clear—use graphics such as arrows and buttons combined with text to ask for the click-through.

Jesse Desjardin’s popular SlideShare Why You Suck at PowerPoint has three different asks on the final slide. He asks viewers to share the presentation, download the presentation and tweet it out. If he’s wanting to get the word out, it’s working—this SlideShare presentation has almost two million views!

call to action callout in a slideshare slide

Bring attention to your calls to action by using visual graphics and call-outs.

If you didn’t use clear calls to action in your previously uploaded presentations, don’t sweat it. SlideShare is the only platform that allows you to update your posts without losing the social sharing counts and views.

It’s worth taking the time to go back and update your old presentations with visual calls to action and links.

#4: Create an Enticing Description

The description you use for your SlideShare presentation is just as important as your slides, links, calls to action and contact forms.

What you write here not only helps users, but also it’s important for SEO. Ann Smarty says, “The text you include here is what the search engines see. What you say and how you say it can improve your SlideShare natural rankings dramatically.”

Within the description, you can include links to your company website, blog or email sign-up form. But don’t feel like you have to limit yourself to the usual links—point people where you want them to go. For example, I linked my Pinterest SlideShare to both a pin and my website.

link in a slideshare description

Provide links in your SlideShare description to lead viewers to further information.

Many companies are ignoring the opportunity to enhance their descriptions for SEO and other important factors. Don’t make the same mistake!

Over to You

Think ABC: Always Be Converting. While the usual suspects—your website, Facebook, etc.—are important, don’t discount SlideShare. It offers an often-overlooked lead gathering opportunity.

You can present your valuable content in an interesting way to a new audience, watch how it performs and tempt your new audience to connect with you.

Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too.

What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below.

Tags: , , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • Pingback: 4 Ways to Use SlideShare for Lead Generation | Fran Martin()

  • treb072410

    Great post Peg, very useful tips shared here. It was a great read..

  • Thanks for taking the time to read and comment @treb072410!

  • Hi Peg,

    These are some great tips for generating leads with slideshare. I like the idea of adding links to your sliders. We can provide an overview on the slides and then use the links to bring them back to our blogs which will have the complete information.

    I also like the idea of collecting emails from the viewers. It will help in increasing the number of subscribers very quickly.

    Thanks for sharing these great tips.

  • Hi Brian!
    Exactly! Adding links in your Slide Share presentations and in your description really gives you a great opportunity to reach a new audience. Thanks for reading and commenting – much appreciated!

  • Thanks for reading and commenting, Charles.

  • Pingback: 4 Ways to Use SlideShare for Lead Generation | Social Savvy Business()

  • I’ve recently tried adding links to the description of my SlideShare presentations but they don’t become clickable. Anyone else having this problem?

  • Hi Nick!

    You have to make them hyperlinks in PowerPoint or KeyNote prior to adding them to SlideShare and they won’t link on the first four slides. Hope this helps!

  • Exactly what I needed, Peg. Thank you. I teach online courses and I’ve been hearing about adding Skillshare to the marketing mix for a while. Your post helped me confirm that is in fact worth pursuing, instead of just yet another general social media channel to look into. Much appreciated!

  • Thanks a ton. This will help us loads.

  • Sutherland Insights

    Great post & reall very information & insightful.

  • Gianch

    Thanks but I think the PRO features are still very much enabled only for PRO users, not everybody as you stated Peg. But interesting post anyway.

  • Thanks so much @sutherlandinsights:disqus 🙂

  • I love to hear that, @kaustavmajumdar:disqus!

  • Hello Akilah!

    Slideshare and Skillshare are two different things. This article is about Slideshare. Skillshare is an online education site. The names are so similar!

  • Haha! Thanks, Peg. I actually meant Slideshare. I think I inadvertently blended Slideshare and Skillfeed, actually. LOL.

  • So easy to do, right? But you mentioned online courses so Skillshare could be awesome for you too!

  • Ah yes, but I find that technical courses do far better on skillshare and most of my courses are on personal development. I will look into it for my bio writing and content repurposing courses though. Thanks again!

  • Timothy

    Awesome post. Very useful tip. Didn’t know SlideShare can also be used for lead generation. Thanks a lot. @toccsl

  • Hi Timothy – I’m glad that you found this useful. I hope you give it a try!

  • Can u briefly explain how can i embed form on my slides with the slideshare..

  • Hello Khozem! On the bottom left of the Slideshare presentations there are choices. The first is share and then you’ll see which is embed. You click this and it gives you code for your website to embed the presentation. When you click the two arrows, another screen will pop up with choices. Hope this helps!

  • treb072410

    Of course, it was my pleasure..

  • No Dear Peg,,, I mean to say that suppose if I want to upload inquiry form on my slides and suppose if someone download my slides so that form should be present to be filled first before downloading…that was my question..

  • Khokem There are different ways to use the forms on SlideShare. You can choose where in the presentation you want to form to pop up. I’m not sure if you can set it so they have to sign up before downloading it. Try it out!

  • ranaemog

    Hi Peg,
    I received this article from a co-worker as she knew I was working on creating my first SlideShare. Perfect timing! I just uploaded it tonight. Question for you. Have you written any articles on what is the best way to promote my SlideShare within SlideShare? Obviously, I am going to promote it through all of our social channels, but how do I get SlideShare to notice me and get listed as a “featured” or a “popular” presentation?
    Thanks so much!

  • Hi @ranaemog:disqus! I haven’t written about how to promote within SlideShare but I can offer a few suggestions. Add tags to your posts to fit into certain categories within the platform and when you share on social media use the @slideshare at mention. They are great at social listening. Good luck with your first SlideShare! Make sure you add it to Pinterest. 🙂

  • Pingback: 4 Ways to Use SlideShare for Lead Generation - Brand democracy()

  • ranaemog

    Hi Peg, I can’t thank you enough for your great tips both in the article and your comments above. I followed your advice and after uploading my first SlideShare, I received a message from SlideShare stating that my presentation had been chosen from to be shared on the home page! After less than 48 hours up, I’ve already had over 1,600 views and 97 downloads. Thank you, thank you for your help and advice! Now hoping at least one of those downloads clicks a link/CTA and converts to a customer!

  • Hooray @ranaemog:disqus! Nothing makes me happier than my tips working for someone else. Congrats on the success of your first SlideShare and popping right up to the homepage!

  • Love seeing the possbilites but How does slideshare differ from Power point?

  • Hi Kay! SlideShare is a place to share your PowerPoint or other presentations. You can load a presentation on the SlideShare platform and then share it with others publicly or privately with special view-only links.

  • Thanks for your timely answer! looking into your suggestions

  • You’re welcome! Hope you give SlideShare a spin. 🙂

  • Pingback: 4 Ways to Use SlideShare for Lead Generation | Digital Marketing()

  • Yes, I need to reuse these more. Thanks for the reminder and tons of value.

  • Natalie Adis

    Peg, working in the B2G arena this is something I feel is a necessity for the progression of marketing and making content easier and digestible to our audience. Thanks for the great tips.

  • Wise Specs

    Hi Peg, I read the post and it was very helpful. But I have a question to ask. I have been uploading pdf formats of some printed materials (articles and stories) written by an author in Bengali language. Should I use Bengali unicode script to write the descriptions and titles of the slide share uploads so that only the Bengali readers are targeted? I do not want readers who cannot read Bengali language to see my uploads. Please help. Thanks in advance.

  • Very impressive content @PegFitzpatrick:disqus I really enjoy while I was reading, Thanks for such informative thoughts. 🙂

  • addy80

    i have same question.. I’ve recently tried adding links to the description of my SlideShare presentations but they don’t become clickable. not in slideshare i am asking in description.Thanks in advance

  • Stephen Mayall

    Hey Peg I may be months late for an answer to this now but hey worth a go I cant find anything else written on it at the moment. But it seems since you write this SlideShare has changed and now you have to set a budget (min $16 per lead) for collecting leads in the the ‘collect leads’ CTA. Do you know if thats the case if you have a pro account?

  • Glad you liked it!

  • I’m sorry I don’t have any expertise in using multiple languages on SlideShare.

  • Hello Stephen,

    Yes, SlideShare is going through changes with leads and lead collection. If you search in SlideShare for Lead Generation. You can find some information here as well : https://help.linkedin.com/app/answers/detail/a_id/61019

    And here: https://www.slideshare.net/lead-campaigns/auth

  • Thanks for reading and commenting, Karan!

  • Stephen Mayall

    Thank you Peg wasn’t expecting that response from you so long after the article was written. It’s a shame I loved the feature I understand why I’m just not so sure it so sustainable for a lot of businesses.

  • Hi Stephen. I’ve had better luck with a different approach. We include 2 pages (one in the middle, one at the end) with an invite to get a download that is related to the deck. Then we send them to leadpages for the opt-in. We find we get better results every time. Our record is just under 1,000 opt-in’s from one deck(!)

    It’s more work, but I suspect it works better because of how we can customize the ask.

  • Thanks Peg – awesome as always. I missed the opp. to have links in the deck descriptions. Time to go retro fit some decks!