How to Better Manage Your Twitter Relationships

social media toolsDo you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?

Or worse, do you wonder who the most valuable members of your Twitter community are?

If so, you’re in need of a relationship management tool for Twitter.

Twitter Relationship Management

There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:

  • Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
  • Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
  • Social media community managers and teams who have to backtrack to see engagement made by other team members.

Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.

Instead of taking you to an overwhelming dashboard of status updates and analytics, Commun.it puts the focus on the most valuable part of any Twitter community from the moment you log in: people.

Commun.it to the Rescue

Commun.it is a relationship management tool that allows you to see the most valuable people in your Twitter community.

Whether you have a following of 100 or 100,000 people, Commun.it lets you quickly see the influencers, supporters and most engaged people for your business. It also helps you discover new people based on interests who could ultimately become brand advocates and enthusiasts.

By using Commun.it, you’re able to build stronger relationships with the people in your community who count the most through more meaningful engagement.

This tool will help you keep track of each interaction with important individuals in your community so that you can continue to cultivate those relationships and turn people who just like your brand into people who love it.

This article will review the Commun.it tool.

Setting Up Commun.it

To get started, simply enter your email address and desired password on the sign-up page.

Commun.it Sign Up

Sign up for free.

On the next screen, you will get to choose your membership plan. You can manage one Twitter profile for free, or choose from higher-level plans (depending on the number of Twitter profiles you need to manage) starting at $9.99 per month with a 14-day risk-free trial.

Once you have chosen your plan and entered payment information (if applicable), you will be taken to the user interface to connect your account with your Twitter profile.

Adding Your Twitter Account on Commun.it

Add your Twitter profile.

Once connected, click on Continue. You will then be asked to monitor your business or brand engagement by adding URLs for your websites, blogs or other pages, as well as hashtags, phrases, names and other keywords related to your brand.

Monitor Items for Your Business on Commun.it

Set up items to monitor for your business or brand on Commun.it.

Next, you will be asked for some keywords to use to discover new people to connect with based on their interests and conversations.

Commun.it Discover New People

Discover new people to connect with for your business.

Once you complete (or skip) these steps, Commun.it will begin gathering data for your account. This can take a little time, depending on the size of your Twitter following.

If you signed up for the Pro, Business or Corporate plan, you can continue to add other Twitter profiles using the Add Twitter Profile link at the top-right corner of your Commun.it screen.

Commun.it Adding New Profiles

Add more Twitter profiles to Commun.it.

To switch between profiles, simply use the drop-down menu shown above.

The Commun.it Dashboard

Now, let’s take a look at various aspects of the platform, starting with the dashboard. This is where you will find all important feeds from your Twitter community. Note that these feeds are not showing you status updates—they are showing you people.

Commun.it Dashboard & Prioritized Feed

See the most important members of your community in the Prioritized Feed.

Prioritized Feed

When you log into Commun.it, the first thing you will see is the dashboard with your Prioritized Feed. This feed aggregates the most important and relevant members of your Twitter community. Essentially, if you only had a few minutes to engage with your Twitter community, this would be the list of people you would want to focus on.

Relationships

The next section gives you the option to see people in your Twitter community based on whether they are Influencers, Supporters or Engaged Members. Here is what you need to know about each group of people:

  • Influencers: The top influencers of your community as determined by the followers-to-following ratio and your engagement history. Note that unlike systems such as Klout, Commun.it ranks people’s influence based on your community and engagement vs. Twitter as a whole, which makes Influencers more applicable to your business.
  • Supporters: Supporters in your community help spread the word about your business by retweeting your statuses and sharing links to your content. These people are important to your business because they are helping with word-of-mouth marketing of your business.
  • Engaged Members: These are the people who engage with you the most through mentions, retweets, direct messages and favoriting your updates. They are likely to be your biggest brand advocates.

You can sort these feeds by Most Recent or Highest Rated. When viewing these columns, you will also get the opportunity to send a tweet directly from Commun.it saying thanks to the top Influencers, Supporters and Engaged Members of your community.

Commun.it Thank Your Influencers

Thank the Influencers, Supporters and Engaged Members of your Twitter community.

This is a fast way to show people you notice them—something that will likely strengthen your relationships and lead to even more support.

Note that if you use Buffer (the best tool to use to schedule tweets), it will be integrated into Commun.it automatically so that you can buffer tweets you send from Commun.it.

Followers

In this section, you can see suggestions for people to follow or unfollow.

These are both based on the person’s engagement level, influence level and relevance to you based on information in their Twitter profile or things they tweet about.

You can also see a list of the people who have most recently followed you and the people who have recently unfollowed you. Both New Followers and New Unfollowers can be sorted by Most Recent or Highest Rated.

When viewing the New Followers column, you will also have the option to send a quick tweet to them to thank them for following.

Commun.it New Follower Tweet

Thank your new followers with a quick tweet.

This will help start your relationships off on the best of terms!

Groups

Groups is a convenient way to organize people, similar to private Twitter lists. You can hover over each person and add him or her to a custom group such as clients, vendors or contacts. Then you can view just those people in a feed to make sure you haven’t missed any statuses from them or engage with them through Commun.it directly.

Monitor Engagement

This is where you can see people who have mentioned specific items you have set up to monitor such as your website, business name or keywords.

If, as a social media consultant, you manage lots of clients that have different websites, you can monitor the clients’ names and websites to see who is talking about them based on their level of influence.

For each item you monitor, you will have the option to send a quick tweet thanking the top people who mentioned it.

Commun.it Monitored Items Tweet

Thank those who mention your monitored items with a tweet.

For the monitored websites, you might need to edit the tweet to just show “domain.com” instead of the “http://” so that the tweet will fit in the 140 characters without taking out people’s usernames.

Discover New Leads

By adding keywords as leads, you can discover new people to connect with based on particular interests. For each keyword, you will have the option to send a quick tweet saying hello to those with shared interests.

Commun.it New Lead Tweets

Introduce yourself to new people with similar interests with a tweet.

As a whole, this can help you discover new people, get noticed by them and result in acquiring new followers.

Details About the People in Your Feed

Since the whole point of Commun.it is to manage relationships, they have put a lot of great information about valuable members of your Twitter community in one place.

Commun.it Details

See details about important people in your Twitter community at a glance.

For each person in any of your Commun.it feeds, you will see the following summarized details:

  • Name and Twitter username.
  • Number of followers he or she has, noted with the people icon.
  • Number of times you and this person have engaged in Twitter conversation (mentions and direct messages), noted with the chat icon.
  • Number of times this person has mentioned items you monitor such as your website or particular keywords, noted with the eye icon.
  • Whether this person is following you, noted by the checkmark or X by his or her name.
  • Whether you are following this person, noted by an X You icon.
  • Number of unreplied statuses they have sent mentioning you. (You can click on this link, see the tweet in which he or she mentioned you and reply directly from there.)
  • Value to your Twitter community as an Influencer, Supporter or Engaged Member.
  • Connection with one item you are monitoring such as your website or particular keywords.

When you hover over people in your feed, you will have the option to follow or unfollow them, add them to a group or hide them from the feed so you don’t see them anymore.

You can also click on them in the list to see even more details and your engagement history with them.

Commun.it Engagement Details

See a history of your engagement with particular people on Twitter.

Now you can see this person’s Twitter bio plus some additional information you typically can’t get anywhere else, including:

  • Most-used hashtags: This can help you determine what the person talks about the most.
  • Follow status: This tells you when someone followed you and when you followed back.
  • Follow/Unfollow button: Use this to follow or unfollow people as needed.
  • Mention and DM: Use these buttons to interact with the person.
  • Share the Love: The heart button is a Share the Love button that creates a custom tweet to say thank you to the person for being an Influencer, Supporter or Engaged Member of your community.
  • Engagements: This is the number of times the person has interacted with you. It’s a quick and easy way to see if the relationship is one-sided if, for example, you have mentioned them often and they haven’t mentioned you, or vice-versa.

You can then scroll through to see the actual engagement history you have had with this individual. Commun.it goes through your public Twitter history so you can see everything available, not just what has happened since you signed up for their service.

You can click on the More Engagements link to see more conversations you have had with this person. You can also hover over each tweet and reply to them or retweet them.

Commun.it Reply to Engagements

Reply to specific tweets within the dashboard.

As you can see, this is highly valuable information that you can use to remember your engagements with high-value members of your community and make sure you respond to everything that needs an answer.

If you have multiple people managing a Twitter profile, it can also help each person keep track of any engagement made by others on their team.

For example, if you have multiple people using Twitter for customer service, each person can easily see all of the responses from others on their team to each individual.

Reports

Last but not least, you can visit the Reports tab to run the following reports about your activity and engagement. Free users can run this report for the last 3 days of activity, whereas Pro users can run reports for the last week, month or custom date range.

Activity Report

Commun.it Activity Report

See the number of statuses you've received from others.

The first half of your activity report shows the amount of statuses you have received and the number of people who have started or stopped following you. You can also see the previous time period to compare whether your statistics are improving.

Commun.it Activity Report

See the number of statuses you have sent.

The second half of your activity report shows the total number of statuses you have sent and favorited and the number of people you have started or stopped following. Again, you can see the previous time period to compare whether your statistics are improving.

Commun.it Most Retweeted Status

See your most retweeted status and share your statistics.

Below your activity report, you will see the most retweeted status message you sent during this period of time. You will also have the option to share your Twitter activity with your community.

Engagement Report

Commun.it Engagement Report Summary

See the engagement for monitored items for your business.

Your Engagement Report will show you the statuses, reach and impressions made for items you are monitoring including your own username mentions, brand name mentions and websites.

Beneath the statistics, you can see the top people who have mentioned or retweeted your monitored items, their basic stats and the tweets themselves.

Commun.it Engagement Details

See details of the top engagements for your monitored items.

Use the drop-down menu next to Show Report to see reports for each of your monitored items. This can be a great way to track the number of mentions/retweets that your website receives over a specific period of time.

Is This the Only Tool You Need?

I wouldn’t say this is the end-all tool that you need to effectively manage your Twitter account, but it’s definitely one you want to include in your marketing toolkit. I personally rely on Commun.it for my relationship management, plus the following for other Twitter activities:

  • HootSuite—a great way to monitor status updates such as your complete list of mentions, direct messages, Twitter lists and keyword searches. It also helps you update other social media networks including Facebook, LinkedIn and Google+ pages.
  • Buffer—is the perfect tool for scheduling tweets. Simply set a schedule of when you would like tweets to post to your account. When you add tweets to your buffer, they are automatically positioned at the next available time. It also works with Facebook and LinkedIn accounts.
  • FollowerWonk—I use this tool to search for Twitter users with specific keywords in their bios. This tool has been recently acquired by SEOmoz, which has been adding even more features to it. Whether the Twitter bio search will remain a free tool is yet to be seen.
  • Topsy—a great tool to see tweets for keywords and domains. You can also use the Google+ beta to see Google+ shares for keywords and domains.
  • Google Analytics—use to see how much traffic you receive from social networks. Better yet, set up Google Analytics goals to see your social media conversions.

Most of these tools will get the job done on their own (excepting Analytics), but combined they take you from just getting by to fully charging your Twitter experience, productivity and results.

What do you think?  Have you used Commun.it or do you plan on giving it a try? Please share your thoughts on how you see it helping you strengthen your Twitter community and relationships! Leave your questions and comments in the box below.

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About the Author, Kristi Hines

Kristi Hines is a freelance writer and author of Kikolani, which covers content, search, and social media marketing. Sign up for her free training, 8 Days to Promotable Content. You can also follow her on Twitter @kikolani. Other posts by »




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  • http://influitive.com/ Abdallah Al-Hakim

    Thanks for a terrific detailed review of commun.it. I signed up with them a few weeks ago and my initial experience was excellent, however, I have neglected using service but this will give me the jolt needed to re-explore it again. Currently, I am also finding engagio to be useful in keeping me up with comments of my friends on twitter and other social media. Let me know if you do try Engagio and what you think of it?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Wow! And I really mean “WOW!” I felt like I’m on a very successful treasure hunt while I was reading your post, the more I dig, the better it gets. Thanks Kristi for a very insightful article. Keep up the good work!  

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  • Charles H. Brewer

    I’m with you John, WOW!! I would go so far to say Commun.it goes above and beyond monitoring status updates, and getting at the heart of maintaining relationships with real people – not “followers” bloated by bots! Thank you, Kristi!

  • http://strategy-keys.com/ David Willden

    I agree @JohnLeeDumas:disqus - Wow!  

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  • http://kristihines.com/ Kristi Hines

    I hadn’t heard of that tool, but I’ll check it out. Thanks Abdallah! :)

  • http://kristihines.com/ Kristi Hines

    Thanks John! My goal was to demonstrate how useful it has been for me and how it could be that useful for others as well. :)

  • http://kristihines.com/ Kristi Hines

    Thanks David! :)

  • http://iag.me/ Ian Anderson Gray

    Thinking my last comment got flagged as spam! ;-) I’ll try again… Thanks Kristi for an awesome post on Commun.it. I do agree it is an awesome tool and I don’t know where I’d be without it. Thanks for being so comprehensive- I’ll certainly be using your post to refer to and recommend to clients.

  • http://www.shoptab.net/ Shanley Wright

    Great post! I needed something like this to push us in the right direction for our twitter account. It defiantly is a daunting task when you think about all the noise you have to break through. This sounds like a great tool!

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  • Dale Dillon

    It seems to me that it is much simpler to use the List feature.

  • http://www.lovehamperheaven.co.uk/ Philip Cropper

    Great article, just what I need to help with my admittedly poor efforts on twitter. This should give me more direction when trying to organise followers etc.
    Thanks

  • http://www.robertjbanach.com/ Robert J Banach

    Dale- I second your comment, works great for me.

  • http://twitter.com/desmondthesong desmond

    Thank you for this article. I have found Twitter users more engaging and interactive than those on Facebook. I am signing up for this tonight and will give it a shot-sounds like exactly what I need to take my Twitter use to the next level.  

  • http://www.leadsandappointments.com/ Anika Davis

    Thanks for sharing  how to use the commun.it effectively.  Twitter is considered as another great avenue to find new business opportunities. As of now, we are in the stage of engaging and building connections on twitter. Gonna try this tool soon. :)

  • Val

    Great post and such detailed and clear description. Many thanks!

  • http://www.facebook.com/profile.php?id=613205398 Eleni Maravelia

    Thank you for this great article. I started using Commun.it after you explained everything so well. I have only been using it a few days and I noticed that you cannot change the hashtags or url you first input. I am using the free plan, so I assume it is because of that but if anybody has managed to change them please let me know. Also I wish it imported lists straight from Twitter.

  • http://ideagirlmedia.com/ Keri at Idea Girl Media

    I’ve toured around Commun.it and even met the fine guys behind it at BlogWorld in NYC.  But I have to admit, I have not really tapped in to all it has to offer.

    Your breakdown gives me new motivation, considering the very recent changes in the social landscape.

    Thanks, Kristi!  :)
    ~Keri

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  • http://innovationimitation.com/ Mike Polischuk

    Hi Eleni,
    Actually you can do both of those things in Commun.it :) - To change hashtags/urls, go to Monitor Engagement=>manage monitored items. In this screen you can click on any item you already monitor to remove it: http://www.diigo.com/item/image/1sbe4/cik3?size=o- To import your lists from Twitter, go to Groups => manage groups => Import lists from TwitterCheers,Mike, Commun.itp.s.Tweet me at @mikepolis:twitter  if there is if I can help you in any other way :)

  • http://innovationimitation.com/ Mike Polischuk

    Would love to have you back, Keri :)

  • http://innovationimitation.com/ Mike Polischuk

    (replying again, the first one seemed to go to spam)

    Actually you can do both :)

    - to change your monitors, expand the Monitor Engagement section => manage monitored items. In the opened dialogue, you can click on any existing item to remove it, and than add some new ones.

    - to import your Twitter lists, expand the Groups section => manage groups => click on Import Twitter Lists

    Hope this helps :)
    Cheers,
    Mike Polischuk, Commun.it co-founder

    p.s.
    tweet me at @mikepolis:disqus 
     for any other question you may have

  • The Maclean

    “How to better manage your Twitters.” How about how to better write English. For a start, stop splitting infinitives.  And I’m not splitting hairs here.

  • http://innovationimitation.com/ Mike Polischuk

    Thank you Kristi for this wonderful post!

    Our goal in Commun.it is to help all of us focus on people and relationships that matter. Because behind every tweet and every mention there is person and an opportunity to nuture that relationship. Your post gives straighforward and powerful tactics how to use Commun.it to achieve this.

    It’s time for me to go and click the little “heart” button on your profile in Commun.it :)

  • http://kristihines.com/ Kristi Hines

    Thanks Charles! Yes, it’s definitely one of the more unique Twitter tools on the market!

  • http://kristihines.com/ Kristi Hines

    Uh oh… Disqus can be pretty sensitive sometimes about links. I’m glad you enjoyed the post and I hope you and your clients get a lot out of it! :)

  • http://kristihines.com/ Kristi Hines

    Exactly Shanley! If you just look at your feed, it’s hard to get back to everyone. :)

  • http://kristihines.com/ Kristi Hines

    Do you mean Twitter lists? If you have a set base of people you only want to interact with, then that’s ok. I tried that approach for awhile but eventually stopped updating the list so I missed out on interacting with new people.

  • http://kristihines.com/ Kristi Hines

    Thanks Philip! This tool did the same for me… I learned that there were a lot of people I was inadvertently ignoring.

  • http://kristihines.com/ Kristi Hines

    Twitter users definitely are more engaging. Facebook I find is good for personal things, but Twitter is good for everything else. :)

  • http://twitter.com/MarketingCampSV MarketingCampSV

    Michael:

    thanks for explaining the Lead function, I had not made the connection between the keywords and the recommendations.

    For some reason I never get any statistics. I have a free account. Even after being on Commun.It for many weeks (months?).

    Keep up the great work. I ALWAYS learn so much from you. Keep making it meaningful.

    Best,

    Natascha via MarketingCampSV

    (Please check us out at http://www.marketingcampsv.org – the first Unconference for marketing. Free, crowdsourced adn topic submissions and voting are open to anybody).

  • http://kristihines.com/ Kristi Hines

    You’re welcome Anika – I hope you find this useful for your business! :)

  • http://kristihines.com/ Kristi Hines

    You’re welcome Val! :)

  • http://kristihines.com/ Kristi Hines

    It could be because of the free plan – I started with that and then upgraded to Business because I have multiple accounts to follow and it allows me to change my searches easily.

    As far as the Twitter lists, I’ve already put in that suggestion. They’re always adding new features, so it might make it in there soon!

  • http://kristihines.com/ Kristi Hines

    You’re welcome Keri! I did the same thing – signed up, got busy, then came back to it once I read more about about how I could use it. Haven’t regretted it every since! :)

  • http://kristihines.com/ Kristi Hines

    It’s fun to split hairs sometime. The title should show “How to Better Manage Your Twitter Relationships” though. It does sound a little odd, but there are about 15,000+ articles out there that have “How to Better Manage ____” in the title. 

  • http://iag.me/ Ian Anderson Gray

    Glad you’re here Mike! I thought I was the only one getting comments into spam! ;-)

    The groups feature in communit are really powerful and much easier and flexible to use than Twitter lists!

    I love the monitor engagement feature as it allows me to track people linking to my site (whether or not they mention me in the tweet) and particular hashtags.

  • http://iag.me/ Ian Anderson Gray

    No, it’s my fault for linking to my own article- probably being a little too much of a self publicist! 

    There are two other things that you can do with Communit- install the Communit widget on your blog and use the #FF helper on Fridays- very helpful.

  • jbarber5000

    Which main tool(s) do you use for SMM analytics?

  • http://kristihines.com/ Kristi Hines

    You’re welcome Mike! Commun.it offered me lots of insight into my Twitter following. Since I know how it feels to neglect Twitter due to lack of time, I know how exciting it is to have a tool that is easy to use and helps me do all of the things I was missing out on. :)

  • http://kristihines.com/ Kristi Hines

    That’s odd – you should have at least three days worth of stats in the reporting section. Definitely let their support team know – it could be a bug in your account.

  • Dillon

    Great post! We use Socedo to manage our Twitter relationships. It’s currently in Beta and was just announced as a finalists for Microsoft’s Accelerator program by TechStars. http://www.socedo.com/

  • Dillon

    We use Simply Measured. It’s one of the most accurate tools I’ve come across thus far. 

  • http://kristihines.com/ Kristi Hines

    It depends on what kind of statistics I’m looking for, but I use a variety of tools including Buffer, Commun.it, Topsy, and Google Analytics.

  • http://www.commun.it SharelOmer

    Thanks for sharing :) is the problem with the reports still happen?

  • http://www.brookswebdesign.net/ Maria Brooks

    This is a great tool. I really like the prioritized feed categories that shows the different categories of followers at a glance. The influencers, supporters and engaged members are a quick way for a small business owner to zoom in on potential customers.

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  • http://twitter.com/findeavor Findeavor

    Kristi thanks for the great tip on Commun.it.  You have written and extremely thorough article which persuaded me to check it out.  Well I just did and it is a full featured application that works with a variety of other valuable tools like Bufferapp.  I found valuable new people to connect with within minutes.  My hat’s off to Mike for creating this great product. 

    Regards, Joe @ http://www.Findeavor.com

  • http://kristihines.com/ Kristi Hines

    Thanks for sharing Dillon! :)

  • http://kristihines.com/ Kristi Hines

    Exactly! Anyone can use those to really get to know who loves them in their community.

  • http://kristihines.com/ Kristi Hines

    Glad you enjoyed your first run with it Joe! :)

  • http://bakedsocialmedia.com/ Russell Allert

    I don’t find this tool all that useful to be honest. It doesn’t accurately show who I am following (it says I am not following people I am) and its recommended followers is mostly useless (no location taken into account for example).

    I am not saying it won’t be useful for some people, but I don’t think it is as helpful as your review makes out.

    Russ

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  • http://twitter.com/OMRookie Lillian Leon

    Great post Kristi! I’ve just started using Commun.it thanks to Ian Anderson Gray and it’s quickly becoming one of my favourite tools, along with Buffer and Hootsuite! Still testing our Communi.it so your post comes in very handy. Thanks so much! :)
    Lillian Leon 

  • http://kristihines.com/ Kristi Hines

    Sorry to hear that Russell. I’ve been using it with a few different Twitter accounts on various topics and it’s always worked well for me as far as pinning down new leads based on keywords I specified. I don’t think they do take in local information, but since none of my accounts are for local business, I never really thought of that. The who’s following or not following can be off, but I’ve noticed the same thing in other apps too, so I figured that was more the Twitter API than anything else.

  • http://kristihines.com/ Kristi Hines

    Thanks Lillian! I hope the post helped point you to some more useful features for your business! :)

  • http://iag.me/ Ian Anderson Gray

    Glad I helped you out, Lillian. I think the combination of Commun.it, and Buffer is a winner. Also do check out Twylah!

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  • http://www.commun.it SharelOmer

    Hi Russell, 
    Thank you for this note, indeed we had a temporary issue with some users follow status, but now it’s ok.
    We will love to give you a PRO commun.it access for free, and get your feedback on where we can improve and give you more value.

    We build commun.it to help build better relationships on social media, and very passionate to give this value to you as well :)

    Please contact me for any issue: sharel at commun.it

    Does it make sense?

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  • http://bakedsocialmedia.com/ Russell Allert

    Hey Sharel

    I somehow missed your reply so I am sorry this is so late! Better (5 month) late than never. :)

    I would be happy to give commun.it another go if the offer is still there. If not, that’s cool as well.

    Cheers!







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