social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Allows Direct Messages From All Followers: Up until now, you could only send a direct message on Twitter when the other person followed you back. Now you can change your setting so that anyone can send you a direct message even if you do not follow him or her back.

twitter setting direct messages

Go to Settings on your Twitter account and check this box if you'd like to receive direct messages from everyone.

Twitter Announces Scheduled Tweets: All marketers who use “Twitter’s ad products can schedule organic or promoted tweets for specific dates and times up to a year in advance.”

twitter schedule tweets

"You can create and schedule new tweets from the blue Tweet button on the top right corner of the navigation bar at"

LinkedIn Unveils Recruiter Mobile: “A mobile app that helps recruiters interact with candidates like you when they’re out and about.”

Foursquare Opens Ads: “All a business owner needs to do is go to and build their ad—by choosing a great photo of their space and either offering a special or highlighting a great customer tip.”

foursquare ads

A business owner can now "tell if someone who saw their ad actually walks into their store."

Pinterest Updates Mobile App: Pinterest has “spruced up the look of the app a bit, and also added a simple way to browse through pins with just a flick of a finger.”

pinterest app swipe

"To try it out, tap any pin in your home feed. Then swipe your finger from right to left to get a peek at the next pin in line. You can go backwards too!"

Twitter Launches App for Android Tablet: “The landscape view fills your screen with tweets, conversations, trends, accounts to follow and more.”

twitter for android tablet

"With a single tap, tweets expand on the right side to show photos, videos and article previews."

Here’s some interesting news to note:

Facebook Lets Teens Share Updates Publicly: Now “when people aged 13 through 17 sign up for an account on Facebook, the initial audience of their first post will be set to a narrower audience of ‘Friends.’ This used to be set at ‘Friends of Friends’.” And teens will also have the choice to post publicly on Facebook.

teens on facebook

"When teens choose Public in the audience selector, they'll see a reminder that the post can be seen by anyone, not just people they know, with an option to change the post's privacy."

Here’s some upcoming news to follow:

Facebook to Soon Roll Out New Custom Audience Features: “These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app.”  These new features will roll out globally in the coming months.

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  • Not sure I like this new open DM feature on Twitter. The DM stream has become such a SPAM repository that it’s just about useless to me now. This will make it even more so.

  • Aha, so it really is happening, I’d heard a rumour. I can’t see the advantage of this as people can tweet you anyway and I really don’t want any more spam. I wonder why Twitter has made this change??

  • Rhonda Knisley

    Thank you for the great info. I am trying to take in all this info on social media. Lots of info to absorb.
    Regards, Rhonda

  • I recently had a client who had their twitter account Direct Messaged from a trusted follower. The DM came from their hacked account with a nice phishing link. I don’t mind getting direct messages on Twitter but I don’t like being phished. Apparently this is quite a large problem.

  • I find it interesting that some people will find this useful. I’m waiting to see this in action. It’s not going to be for everyone. Luckily we can choose to turn it on or leave it off.

  • Apparently there are people who will find this useful. DMs are private messages. Luckily you have the choice of turning this feature on.

  • It’s interesting to see how spamming tactics change over time on Twitter.

  • You’re welcome, Rhonda.

  • I’m not thrilled with DM for everyone, however, it’s in the settings so we can pick and choose Just like I’m not thrilled for FB’s teen users, to be able to be followed by anyone. Talk about security and privacy issues. It’s like giving the car keys to someone who doesn’t know how to drive.

    Cindy, thank you so much for your weeks in review. You do an awesome job, and I always look forward to your weekly updates. Best regards! 🙂

  • I don’t think we’ll be turning on the “direct message from anyone” feature. We get enough spam as it is.

  • Mauro

    I think it would be really useful for social contact center or help desk via twitter. Moreover would be useful also for applications and services which needs some interactions or subscription performed via twitter ( i.e. talent show voting)

  • Laura

    This makes me very happy. From a customer service perspective, I don’t want to follow someone just because I need to take a conversation private to get their contact information to connect them to the right person. And I don’t want them to have to be connected to me so they can reach me if they want to reach out privately for a question. I think it makes a lot of sense.

  • The tool of Twitter DM has its own limit you must follow before they have the ability to DM you, and I think it could really help in business because it’s designed to allow brands and businesses to receive private messages from their followers but some of the followers use this tool for spamming. Thanks for sharing.:)

  • Arise

    I agree with you, Laura. Very useful to me for the kind of work I do.

  • I haven’t seen this Twitter feature pop up in our settings yet. Is it being rolled out gradually?

  • Vivek G Maudgalya

    I am not able to access the direct message feature and also Scheduling the tweets.
    I personally deny the DM’s which might help the spammers and I think this should be rolled back.

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