social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.

twitter lead generation card

"Users don’t even have to fill out a form—since their information (name, email and username) is already pulled into the card. They literally just have to hit Submit on the Card's call to action."

Twitter Gets Two-Factor Login Verification: “When you sign into, there’s a second check to make sure it’s really you. You’ll be asked to register a verified phone number and a confirmed email address.”

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Twitter Launches TV Ad Targeting: Twitter Amplify: Twitter Amplify is a partnership program “to extend the instant two-screen viewing experience from sports into other broadcast categories through partnerships” with other television companies.

twitter amplify

"And now, during the home stretch through the 2013 Finals, the NBA is pushing the best Rapid Replays from TV, through a Tweet, to your mobile phone thanks to Sony Pictures, Sprint and Taco Bell."

LinkedIn Introduces New Navigation Bar: “As you explore the new navigation bar, you will notice a few visually striking differences, including a simplified menu of tabs to help you quickly and easily locate the features and content that are of most value to you.”

Pinterest Makes Pins More Useful: Pinterest has “worked with some popular websites to show more information on some pins,” product pins, recipe pins and movie pins.

pinterest pins

"From your feed, you can tell when a pin has more information by the icon that appears below the picture."

Flickr Gets Biggr, Spectaculr, Wherevr: Flickr’s latest redesign makes it more spectacular, much bigger and one you can take anywhere. Users get a free terabyte of space so you can share all of your images in full resolution.


The new Flickr photostream shows off your photos in a seamless layout.

Foursquare Adds Super-Specific Searches: With the latest “update for iOS and Android, Foursquare helps you find exactly what you want, whatever that may be.”

foursquare search

"When you filter by price, 'haven't checked in,' 'friends have checked in' or 'open now,' you can be as choosy as you want to be."

What do you think? Please share your comments below.

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  • Thanks for the update! The Twitter’s “cards” looks interesting.

    Have a great day everyone.


  • Dana Mariotti

    I work in sports and the NBA is doing big things. The Twitter “cards” could be huge for us as well. What about a Sweepstakes in conjunction with the Twitter “cards”. This a great article, thanks!

  • I recently installed twitter cards on my blog and the new Lead Gen style looks like a great idea

  • I think it has been a heck of a week for updates! Wowee!

  • webnavgal

    What a great opportunity for a lead gen on Twitter via promoted tweets. Love it! Also am loving the new Linkedin navigation. Thanks for the update SME!

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  • You’re welcome, Leo!

  • Thanks for sharing, Dana!

  • It has been! 🙂

  • You’re welcome!

  • Thanks for sharing, Bo!

  • Well, I hope you get to have a little down time to relax with loved ones. Have a wonderful long weekend Cindy!

  • Some great news for social media marketers! Excited to try this lead generation card from twitter. Hmmm. Thanks Cindy for the updates:)

  • This is really great news. This new “Lead generation Card” looks really promising. I just wonder if its cost will be determined as a CPL, or they will come up with something else. Thanks for sharing it with us, @CindyKing:disqus.

  • Anna Pham

    Twitter Amplify sounds so amazing, I think it is really helpful and creative of them to do that.Thanks for sharing great news with us Cindy.

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