social media how toDo you struggle to find leads on Twitter?

Have you used Twitter advanced search queries?

Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for.

In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business.

Why Use Twitter Advanced Search Queries?

It’s likely that there are customers on Twitter already looking for your business or product, but how do you find them?

You’ve probably already used Twitter’s search panel to look for hashtags, companies or users on Twitter. And you probably ended up with general results that were OK, but not great.

twitter search bar search

Using the search bar in Twitter to look for a particular user.

What if you could narrow your search and home in on the people who are looking for your product, talking about a competitor or trying to get your attention?

Advanced search operators let you easily include and exclude key information so search results are more relevant and useful.

You can enter advanced search operators manually alongside your keywords in the Twitter search bar. Or if you like, you can use an automated Twitter listening tool such as Twilert, which sends you an email alert or daily summary each time your search terms are mentioned on Twitter.


Twilert’s automated search panel.

Below are four advanced searches you can use to find and generate leads on Twitter.

#1: Track Mentions With Username Queries

Username search queries are one of the best ways to track new leads and learn about your market. The trick to mastering username search is to use the to: and from: operators.

The to: operator shows you tweets sent to the user. For example, if you type in “to:BuzzFeed”, you’ll see all tweets sent to the user @Buzzfeed.

The from: operator shows you tweets sent from the user. For example, if you type “from:Mashable”, you’ll see tweets sent from the user @Mashable.

So for example, if Mashable featured an interesting article on Google Glass and you’re a manufacturer or reseller for Glass, you could use the combination search to:Mashable “googleglass” to get results similar to those below.

googleglass twitter search

Twitter search results for the query to:Mashable “googleglass”.

The search results give you a list of potential leads and provide great insight into the minds of your target audience. As you follow the Google Glass tweets, for instance, take note of what topics and issues other people are discussing.

Jump into the conversation and offer answers or advice to build a relationship with users and encourage them to turn to you when they decide to purchase.

Similarly, you can use the username query to find out what customers think about a competitor’s service or product. Are those customers unhappy with their current insurance policy? Perhaps you could tweet them a special discount or introduction to your great policy as an alternative.

#2: Target Search With Geolocation Filters

If you only want to see tweets that are in your area and relevant to your business, the geolocation operator is what you want. It’s a powerful tool that lets you find tweets from a specific country, area or city.

If you’re a small or local business, you don’t need to watch tweets from around the world. It makes much more sense to filter search results so you only see tweets that come from your area.

geolocation twitter search

Geolocation search is a powerful tool to pinpoint leads.

Use the operators near: and within:, so you can pinpoint results from anywhere in the world. Near: specifies the area you want to monitor and within: specifies the radius.

For example, if you’re a journalist in Los Angeles, you may want to monitor tweets within your zip code to hear about things that have just happened. In that case, you would use the search query (with any relevant hashtag):

“#breakingnews” near:90210 within:5km

geolocation twitter search results

Use geolocation operators to find what’s happening near you.

Geolocation filters also help you keep tabs on the competition or customer service issues—especially those that need immediate attention (e.g., people asking for recommendations or sharing frustration).

#3: Refine Results With Exclusions and Filters

Sometimes finding what you need means discarding what you don’t. Exclusion and filter operators help you refine your search even further by cutting out the information you don’t want.

The exclusion filter ignores irrelevant information and returns only the things you want. To exclude irrelevant search results, just type the minus symbol (-) at the beginning of a keyword, user or filter.

For example, if you want to find people looking for a new graphic designer but don’t want to include any tweets from or mentioning a specific competitor (e.g., @design101) your advanced search would be “Graphic Designer” -@design101.

excluding returns on twitter search results

Use the exclusion tool to get refined search results.

The filter operator is useful if you only want results that contain links, or you can use it with the exclusion tool to exclude any tweets containing links.

For example, if you’re a social media consultant specializing in LinkedIn and you want to find new customers, your query would look like this:

“LinkedIn” near: 10007 within:15km -filter:links

That query tells Twitter to search for and return tweets that mention LinkedIn in your area code and within 15 km of the area code, but results should not include any tweets with links.

#4: Search by Sentiment

Sentiment search operators are your key to finding out how your customers feel about your niche, service or product. This monitoring option gives you the opportunity to provide stellar service to your existing customers and generate new ones.

The main sentiment operators are simply happy and sad emoticons or a question mark (to find people asking questions).

In the example below, I used the query work 🙁 to search for people who aren’t happy at work.

sentiment related twitter search results

Use sentiment operators and keywords to keep tabs on whether people are happy with your company.

It’s important to remember that results may vary when you use sentiment filters because search results depend on the context of the tweet. Even so, it’s still a good way to find users who need some TLC or are looking for information or recommendations, as in my next example.

Let’s say you’re a restaurant owner in London and you want to see if anyone in your area is looking for recommendations for a tasty meal. You can specify the search ‘Steak restaurant’ ? near:London within:20km to find customers in your area (see below).

sentiment related twitter search results

Use sentiment operators to find new customers.

Even if you end up with results that don’t directly relate to your business, offering help or answers to a potential customer improves your online reputation and gains you a new business lead.

Make Twitter Search Work for You

With over 500 million tweets sent each day, it’s no wonder you can’t always find the leads you’re looking for.

You may try to cut through the noise with a basic Twitter search, but the results won’t give you the refined results you need. Incorporating advanced operators can turn simple searches into powerhouse results.

What do you think? How have you used Twitter search to generate leads? Are there other search queries you find useful? Share your thoughts and questions in the comments below.

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  • Thank for the information… I also knew the twitter advance search was there but I was never too clever with the advanced queries.. Great tool

  • Beth Gladstone

    Glad to hear the post could help Anthony! The advanced search queries are much easier than you think once you get the hang of them

  • Very timely post, only yesterday I was trying to figure out how to hone in on potential users who might work in particular industries who might find recent industry reports interesting. This post helps me take that strategy way beyond sending @replies to an audience who may have retweeted relevant news.

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  • Glauber Couto

    Really helpful post. I didin’t know about some advanced searches like “near” or to except some information for searching.

  • Neal Taparia

    Great information, Beth. I’ve found that when one jumps into twitter conversations, you should never act too formal. I compared this with using casual language like “heyyy” or “yo” and I had a higher engagement rate. Something to consider once you find the tweets and people you want to interact with!

  • Beth Gladstone

    Great to hear it could help Gary! It really does help save time when looking for potential users

  • Beth Gladstone

    Glad it provided some new information for you Glauber, geolocation search is really useful if you have a localised business or want to target a specific group of users

  • Beth Gladstone

    Thanks Neal. I agree, it’s so important to find the right tone for your audience

  • Great tips Beth, this can really help when looking for a specific information on Twitter. I’ve also seen some recommendation to use “I wish + …” phrase as search filter, in order to look for the tweets with a certain product.

  • Angela Worth

    This is GREAT information! I had NO idea you could do advanced searching.

  • Beth Gladstone

    Really glad you’ve found it useful Angela – advanced search is definitely one of Twitter’s best kept secrets but so useful!

  • Beth Gladstone

    Glad you enjoyed the tips, I’m not sure that filter is one that work outside of looking for the exact phrase “I wish” plus “keyword” but it’s interesting to hear how others are looking to use the advanced search feature.

  • Good Post. Its amazing that many built-in features are available in twitter but most of people “Like me” don’t hassle to search and utilize them. Thanks Beth for adding valuable information.

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  • surbhit

    great piece of information 🙂

  • Justin Chaschowy

    Nice content marketing here, I wanted to comment that I was thankful for having been introduced to Twilert via the article. Only to scroll down and see you are a representative! Quite the surprise. Good work!

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  • Just checked out my Tweriod stats and realised I need to change my game plan – very valuable tip!

  • Nubia Armenta

    Just used it to promote Telemedicine @NutreaLife, it a great source. Thank you for the info.

  • Magriet Mouton

    Really excellent helpful article. Thanks for sharing. I’m strongly considering joining your social media marketing society…