Top 10 Small Business Facebook Pages: 2011 Winners!

social media viewpointsSmall businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!

More than 1400 nominations came in from our contest.

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:

#1: Intrepid Travel

Intrepid Travel is an Australian travel agency specializing in creating unique travel adventures.

Fans: 79,018

intrepid travel

What the judges liked:

  • Great description of company philosophy on Info page
  • Appealing use of “photo of the day”
  • Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game
  • Creates customer community on Meet Others page

#2: Easy Lunch Boxes

Easy Lunch Boxes makes healthy, green lunch boxes and containers.

Fans: 11,606

easy lunch boxes

What the judges liked:

  • Fabulous branding on welcome page, also making clear the incentives for liking the page
  • Creative use of Photos tab
  • Excellent responsiveness to each individual commenter
  • Shares good content for moms/people raising families

#3: SnapRetail

SnapRetail is an online marketing agency for retail stores.

Fans: 3,455

snap retail

What the judges liked:

  • Good use of quotes, links and personal stories in posts
  • Keeps it personal through photo uploads and allowing employees to reveal their identities
  • “Snappy Hour” is a great way to increase conversation, involvement and answer social media marketing questions
  • Welcome tab has a good video and integration with other social media platforms

#4: Garden Quest

Garden Quest is an innovative Facebook gardening game that requires knowledge of gardening to win.

Fans: 56,719

garden quest

What the judges liked:

  • Effective pre-launch page and campaign – good buzz created
  • Smart use of incentives for liking the page
  • Fantastic interaction on the wall (getting fans to post pictures, etc.)
  • Effective job of marketing its unique 3D gaming experience

#5: Arizona Pro DJs

Arizona Pro DJs is a teen entertainment company based in Scottsdale, AZ.

Fans: 10,261

arizona pro dj

What the judges liked:

  • Vibrant graphics appeal to the right demographic
  • Good use of prizes for liking the page
  • Great enforcement of spamming policies
  • Excellent engagement practices of posting photos and music asking for feedback

#6: Dog Training Ireland

Dog Training Ireland are dog trainers and behavior specialists based in Blanchardstown, Ireland.

Fans: 2,287

dog training

What the judges liked:

  • Tons of helpful info on Info tab (might never have to visit website)
  • Good use of Facebook for customer service (e.g., taking reservations)
  • Fun video under About Us
  • Great practice of posting pictures of dogs available for adoption

#7: New Jersey Family

New Jersey Family is a magazine and resource for New Jersey kids, parents and families.

Fans: 2,515

new jersey family

What the judges liked:

  • Great use of the avatar and photo strip
  • Outstanding family-oriented content (recipes, trip ideas, free advice)
  • Good customer engagement
  • Fun use of Questions tab

#8: Obeo

Obeo is a creator of online interactive visual experiences for realtors.

Fans: 2,378

obeo

What the judges liked:

  • Good use of incentives to like the page for Facebook exclusive promotions
  • Variety in posts (blogs, pictures, trivia, links)
  • Nice presentation of video and virtual staging on Welcome tab
  • Smart balance of content on YouTube tab – informational and inspirational

#9: Piggies & Paws

Piggies & Paws are creators of custom art from children’s hand- and footprints.

Fans: 5,961

piggies & paws

What the judges liked:

  • Fun and engaging Welcome tab (good use of Fan of the Week in avatar)
  • Find an Artist Near You tab is helpful to fans wanting to host a party
  • Posts are audience-appropriate
  • Consistently responsive to fan posts

#10: Brasserie Sixty6

Brasserie Sixty6 is a modern European restaurant in Dublin, Ireland.

Fans: 4,730

brasserie

What the judges liked:

  • Excellent use of apps for displaying menu, reviews and reservations
  • Strong call to action for joining mailing list
  • Good use of videos
  • Engagement on wall is personable and consistent

Congratulations to the winners. Be sure to check out these amazing pages!

The Prizes

Each of our winners receives the following:

A free pass to Facebook Success Summit 2011: Each company wins a pass to attend the web’s largest online Facebook marketing conference.

The badge of distinction: If you’re a winner, you can post the image you see here on your blog or Facebook page and please link back to this page.

A special thanks to our judges—Mari Smith (co-author, Facebook Marketing: An Hour a Day), Dave Kerpen (author, Likeable Social Media) and Michael Stelzner (author, Launch)—for their participation!

What do you think? Share your comments in the box below.

Tags: , , , , , , , , , , , , , , , , , ,

About the Author, Phil Mershon

Phil Mershon is the director of events for Social Media Examiner. He has worked nearly 25 years in corporate training and management. Phil is also a professional jazz and church musician. Other posts by »




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  • http://www.lorirtaylor.com/ LoriRTaylor

    Fantastic list with lots of good ideas.  Nice!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Lori! I agree

  • http://twitter.com/jessicasuranyi Jessica Suranyi

    Does Social Media Examiner do this for B2B businesses?  If not, would you consider it?

  • PhilMershon

    Hey Jessica. Good question. As you’ll notice, some of these are B2B businesses: Snap Retail and Obeo.

  • http://www.thewriteconcept.com Linda

    Thank you, SME, for such great examples of creative marketing in small spaces!

  • PhilMershon

    Thanks, Linda! Hopefully this inspires many more!!

  • http://twitter.com/Tawtalitarian James Tawton

    This is great. Really inspiring for other small businesses who might feel that they’re out of their depth up against the big marketing spend of the corporations.

  • PhilMershon

    Thanks James. I agree with you.

  • http://www.johnrampton.com/ John Rampton

    Great post, thanks for all the great pages that you showed here! How would I find out about this competition so I can get my business in here next year?

  • http://www.EasyLunchboxes.com/ Kelly Lester

    WOW. Just wow!!! :)
    Many, many thanks for this amazing honor. So thrilled to be among the top 10, and so grateful to all my fans! THANK YOU Social Media Examiner!!! – Kelly Lester, CEO, EasyLunchboxes.com

  • PhilMershon

    Congrats, Kelly! You have a great page to match your cool products!

  • http://www.postplanner.com Julie

    Congratulations to the final finalists!! :-) They all seem like very inspiring pages and we’ll surely go have a look at each one of them. That was a great competition to be in and to follow-up on. Thanks again for the opportunity! Julie (from Post Planner)

  • Felix

    Great ideas & thanks for sharing

  • http://www.facebook.com/littleconniebean Constance Aguilar

    This is awesome! I noticed one page was built with Pagemodo, but would love to find out what apps the rest used to make these stunning campaigns.

  • http://marismith.com/ Mari Smith

    Well deserved, Kelly!! Your fan page rocks!

  • PhilMershon

    Thanks, Julie!

  • PhilMershon

    You’re welcome! Glad you enjoyed it!

  • http://www.facebook.com/people/Sevgi-GardenQuest/100002344844985 Sevgi GardenQuest

    We are SO honored to be on this list!!!! Thank you SME very much for this encouragement! We’re going to let our fans know about this right now :) ~Sevgi, Social Media Coordinator @Gardenquest

  • K.E. Adkins

    What wonderful sites!  I too have a small business, but have yet to master the “how to” of putting together a page like the ones above.  It seems as most of the instructions are a step or two above my level of knowledge.  I have spoken with other business owners who are in the same situation.  All of us need more “basic” instructions as when we try to implement our pages there are always some missing explanations or steps.  Most of us feel like we have come into the “middle” of a class and missed basic information.  I believe a “Beginners” how to instruction guide would help many of us. 

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  • PhilMershon

    Hopefully some of them will share that here! If not, you might reach out on their walls!

  • PhilMershon

    Congrats! Looks like you have a great game coming out!

  • MarciJames

    AWESOME!!!!!  Obeo is soooo very honored to be included in your Top 10.  Many many thanks to Social Media Examiner, Mari, Mike, and Dave!  You guys rock, and we can’t wait till  Facebook Success Summit 2011! 

  • PhilMershon

    I know what you mean, K.E. I wonder if you’ve checked out the Getting Started articles here on Social Media Examiner. There’s also a fabulous tutorial offered by Social Media Examiner for new subscribers. You can also ask your questions on the SMExaminer Facebook page and on Mari Smith’s Facebook page. There are lots of people who are willing to share their knowledge! 

  • http://twitter.com/cartwheelit Cartwheel

    It’s inspiring to see how these companies use imagery to make this look like their own page instead of a generic FB page. I didn’t even realize it was possible to display things this way.

    -Georgia
    http://www.cartwheelit.com
    http://blog.cartwheelit.com

  • PhilMershon

    Congrats, Marci! Great page. Looking forward to Facebook Success Summit 2011!

  • PhilMershon

    Thanks!

  • http://gomosolo.com/ Sadie-Michaela Harris

    Smashing examples!
    Well done from France to all the page owners :o )
    Thank you to the lovely people at SME for bring them to our attention :o )

  • Morgan

    What a great list! Congrats to the winners! 

  • PhilMershon

    Thanks! A bientot!

  • PhilMershon

    Agreed!

  • http://felixrelationshipmarketing.com/ Juan Felix

    Congratulations to all winners. And well done judges! Thanks Phil for this awesome post with a ton of valuable insights on how to kick start small businesses with great Facebook pages. Will share and study :-)

  • http://Oddizzi.com Alison

    Love this. It’s started a stream of ideas!

  • http://www.facebook.com/people/Igor-Reznitsky/100001152191839 Igor Reznitsky

    Hi guys, can we join your next “best pages” contest as one of the sponsors? We distribute a contest application for business pages on Facebook, we’d like to offer a series of free contest campaigns to the winner.

  • JakkiG

    I’m not always a fan of awards as most are clicky and self serving,  but NOT in this case. Bravo……Social Media Examiner . This is an awesome and inspirational showcase of small businesses doing a bangup job with facebook.

  • http://www.facebook.com/crystal.vilkaitis Crystal Vilkaitis

    Whoo hoo! Everyone at SnapRetail is THRILLED to be named one of the top 10! Thank you! Social media is our passion and we try educate as many independent retailers on how to use these tools successfully too so they can stay in business and keep doing what they love. Thanks again, truly an honor! 

  • Francine Bishop

    What an awesome demonstration of what’s possible with Facebook. Thankyou SME and the judges for your this competition. I can only imagine the hours that went into it but you have given us the benchmark to strive for. Congratulations to all 10 of these winners, these are fantastic pages and well worthy of winning.

  • http://www.wombattheinnsane.com Kadi Prescott

    Congrats to all! You are all very deserving of this honor and I look forward to seeing continued growth, engagement and great use of all social media platforms, especially Facebook! 

  • http://marismith.com/ Mari Smith

    High five, @facebook-662985485:disqus - you rock!! :) *

  • DivineDiva2011

    Well picked! They definitely have the right stuff! 

  • http://www.sebastionscotts.com SebastionScotts

    I would agree with you Lori. I did not know you could do such things with a Facebook Page as far as business is concerned. Guess I need to do a little research and some more work to get up to par.

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  • PhilMershon

    Thanks, Juan. I love to learn from other examples!

  • PhilMershon

    I’m glad, Alison! All my best,

  • PhilMershon

    Igor,
    You’ll need to reach out to Mike Stelzner to discuss ideas like this. Mike (at) socialmediaexaminer (dot) com

  • PhilMershon

    Thanks, Jakki. That’s a kind compliment. Our judges certainly sought to find the best among those nominated.

  • PhilMershon

    Way to go, Crystal! I know there are thousands of retailers who could use help. Keep it up! ;)

  • PhilMershon

    Thanks, Francine. Its definitely worth it to showcase people’s excellent work!

  • PhilMershon

    Good words, Kadi!

  • PhilMershon

    Thanks!

  • Julia Mitchell

    A fantastic selection of pages and go the Aussies :)

  • PhilMershon

    It’s definitely cool that we have companies from 3 continents represented. Thanks!

  • Jacki James

    Great to see an Australian company topping this list. We’re lagging behind in terms of the functionality Facebook rolls-out but it doesn’t stop the savvy from succeeding!

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  • Lucy Felton Banta

    Thank you! Everyone at New Jersey Family is very excited (and I’m particularly thrilled to have won a spot in the Facebook Success Summit!).

  • Randi Thompson

    Congratulations everyone!  We learned so much from this contest and seeing your pages. http://www.facebook.com/howtomarketyourhorsebusiness    Randi Thompson

  • http://www.socialmarketingdynamics.com/ Sydney @ Social Dynamics

    I think it’s safe to say that design and functionality can really make the world of difference in catching the attention of consumers. I really love the vibrant colors of Easy Lunch Boxes. I’ll definitely head on over there for possible recipe tips.

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Congrats to all of the winners. Really learned so much things on how to improve fan page and make it more interactive.

    Shilpi
    Singha Roy
    http://www.online-business-virtual-assistant.com/

  • http://twitter.com/robertlee1985 Robert Lee

    Pagemodo is a very good site for creating the faceBook Fan Page. Even I have also made my fanpage by using this website. Even you dont need to know the php/html coding for creating page by using this. Nice apps…I must say….!! Thanks for sharing. Best Wishes from the Team Vacation Rentals

  • http://bcablog.com BCA

    Social networking had made great strides for businesses. Congrats to the winners!

  • SAPTrainer

    Congrats to all winners!!! My http://saptrainingsonline.com facebook page would be next winner in coming months…

  • http://www.facebook.com/profile.php?id=504495901 Greta Holmberg

    Wow. You have made us blush. A huge thank you from the Intrepid Travel team and congratulations to all the other winners. See you at the Facebook Success Summit!

    Intrepid Travel
    http://www.facebook.com/intrepidtravel

  • Michielschouten

    Hi Sevgi,

    can you tell me who helped you with building your fanpage?

    Thanks in advance, Michiel Schouten, Netherlands

  • http://twitter.com/shivi_marketing shivigonesocial

    A very interesting link! Great source of inspiration! This shows that social media is not just about using the tools efficiently but more about conversation with your target audience! http://www.socialmedia-optimization.com/

  • http://twitter.com/mantuasia MANTU

    Dear Phil,

    this is si a great post with lot of good and interesting informations.
    Could you do this even with/for music electronic labels?
    I would really appreciate this and forward it to all my community and contacts.

    Hugz
    MANTU

  • http://www.facebook.com/people/Sevgi-GardenQuest/100002344844985 Sevgi GardenQuest

    Hi Michiel, we actually didn’t get help from anyone outside of our company. Our CEO and I (Social Media Coordinator) just used intuition and treat others like we would like to be treated. If you check out the interaction on our page, you will know what I mean. We did also use some cool NorthSocial apps to spruce up the page :)

  • http://www.facebook.com/people/Sevgi-GardenQuest/100002344844985 Sevgi GardenQuest

    Thanks, Phil! Yep, we’re working on it :)

  • txbluecat

    Phil, Thanks for the information.  Several small business owners and I have tried the Getting Started articles, but guess we need more “hand-holding” as we are still struggling with quite a few issues.  Most of us are retired and are playing catch-up with this new type of media.  We will take a look at the SMExaminer page & see if we can find some answers.  Still wish we had a 1-2-3 program that started from the Beginning as we feel pretty lost and not sure what questions to even ask.  Thanks again.

  • http://www.buzzedup.co.uk/ Mick Dickinson

    These are great, thanks. Always good to get new ideas and see best practise.

  • PhilVanderloo

    HI Phil,
    Do you have any recommendations for video tutorials or other resources on how to create a good FB landing page.
    Thanks

  • http://www.yourvirtualwizard.com YourVirtualWizard/JanineGregor

    KE (and Txbluecat), My apologies for using this thread to contact you but your Disqus profiles were not completed so I can’t contact you privately. 

    Please join me on my FB page at http://www.facebook.com/yourvirtualwizard so we can connect and exchange ideas. I’d love to help answer your questions!

    These examples of great Facebook pages all have one thing in common…great effort is offered to engage and maintain engagement of fans. Great job!

    Best wishes to the final 10 and congratulations!Janine

  • http://www.facebook.com/mec Drousseau

    Hi Phil, Would you be willing to take a stab at our Facebook page? http://www.facebook.com/mec Maybe you can do a review of our strengths? We would really appreciate that. We have a good following in Canada and the US of course but globally as well. Let me know what you think. I’d be curious to know.
    Thanks!
    Deb

  • http://www.lifemarkchinatown.ca Steve

    Interesting Post. It’s nice to see how small businesses are using Facebook and thinking outside the box to gain a strong community.

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  • Kathy

    Janine,
    Thanks so much!  I have joined you on FB & will get in touch to ask my questions as soon as things slow down a little.  Really appreciate your offer of assistance!

  • http://www.franticbutfabulous.com/ Heidi/FranticButFab

    Great list and congratulations to the winners! One of the best ways to learn how to improve is to look at those who are doing it successfully.

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  • http://www.facebook.com/dugan.aylen Dugan Aylen

    Hi Greta, I’m owner of a small franchise and social media consultancy company and was wondering what software or apps you used to put your Facebook landing page together as I thought that Facebook didn’t allow this type of landing page anymore, but let companies that had set it up before keep it.  Any info would be gratefully received… 

  • http://www.facebook.com/dugan.aylen Dugan Aylen

    Hi Crystal, I’m owner of a small franchise and social media consultancy company and was wondering what software or apps you used to put your Facebook landing page together as I thought that Facebook didn’t allow this type of landing page anymore, but let companies that had set it up before keep it.  Any info would be gratefully received…

  • http://www.facebook.com/dugan.aylen Dugan Aylen

    Hi Marci, I’m owner of a small franchise and social media consultancy company and was wondering what software or apps you used to put your Facebook landing page together as I thought that Facebook didn’t allow this type of landing page anymore, but let companies that had set it up before keep it.  Any info would be gratefully received…

  • http://www.facebook.com/dugan.aylen Dugan Aylen

    Hi Greta, I’m owner of a small franchise and social media consultancy company and was wondering if you found out what software or apps were used to put the Facebook landing page together as I thought that Facebook didn’t allow this type of landing page anymore, but let companies that had set it up before keep it.  Any info would be gratefully received…

  • http://www.facebook.com/dugan.aylen Dugan Aylen

    Hi Kelly, I’m owner of a small franchise and social media consultancy company and was wondering what software or apps you used to put your Facebook landing page together as I thought that Facebook didn’t allow this type of landing page anymore, but let companies that had set it up before keep it.  Any info would be gratefully received…

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  • Pakings2002us

    Indeed they are very cute sites and I congratulate all the winners

  • http://rpjkservices.com Rob Keating

    Hi Dugan, looks like the welcome page is using an iFrame to display the content although when I selected view the iFrame in a separate tab it said the page cannot be found. Also seems to be using an imagemap to link to twitter, youtube and the blog from the welcome tab image.

  • http://www.facebook.com/robkeating Robert Keating

    Thanks to Social Examiner for bringing to us these great Facebook pages, and well done to the top 10. The pages all look great and provide inspiration to others. Now to study and apply.

  • Danette

    Thanks for the list – we can get so many ideas from this to improve our own pages.

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  • http://chamberlaingroup.ca/ Jared : chamberlaingroup.ca

    Great Picks and Congrats to the winner!

  • Dtrevino

    Very inspiring post.  I am going to have to go back and study all of the pages as well as their processes.

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  • Roland C. Müller

    Great List! Thanks a lot. Would be nice to have a similar contest in #B2B context? Could be very interesting! Best wishes!

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  • http://twitter.com/WarForum_Notice Mark Lantz

    I came across a sweeet video on How to properly design and obtain templates just as nice as those above. Plus, a ton of SEO traffic tricks for Business Owners. Sharing is Caring http://www.MediaFileShare.com/video/1820

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  • http://www.facebook.com/people/Santosh-Vadavi/100002931645200 Santosh Vadavi

    Cool fb stuff..you may be interested to know about Social India Conference 2011 in Bangalore,India which is organized by Akshay Patra Foundation to raise funds for a non-profit cause. The event brings together world’s well known social media speakers at the event…visit 
    http://www.socialindiaconference.in for more details

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  • http://www.cancer-c.com mesothelioma cancer

    This is great. Really inspiring for other small businesses who might feel that they’re out of their depth up against the big marketing spend of the corporations.

  • http://www.cancer-c.com mesothelioma cancer

    This is great. Really inspiring for other small businesses who might feel that they’re out of their depth up against the big marketing spend of the corporations.

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  • http://primatik.com primatik

    Very intersting post. thank you very much for the info. Very enriching site.
    Thank you,
    Tomer

  • http://www.education4military.com Joe_Cool

    Wow! People are really getting good, the top 5 don’t even look like Facebook pages!

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  • http://seaofgeek.com/ Matt Pugh

    Wow, makes my fan page look like a preschooler put it together.  Got some good ideas though. Thanks for posting.

  • http://www.facebook.com/people/Cristina-Weber/100002919574563 Cristina Weber

     To receive more information about this topic
    the following . Great work Use this page to your friend told you. Thanksstreet
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  • S Rajan

    EXCELLANT MOTIVATION, CREATING AWARENESS ABOUT OLD PORDUCTS NEW FACILITIES & SERVICES. KEEP THIS COMPETION ON.SO PEOPLE COME OUT BETTER IDEAS EVERY TIME 

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  • http://www.fiksfare.net/ endi

    whitch fan page has the most fans?

  • http://www.filmm24.com/ endi

    is red bull that have most fans on facebook?

  • http://www.xsoccer.net/ soccer scores

    i think is the facebook fun page that have much fans than others. 

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  • Brian Shreckengast

    By the way, most of those profiles break rules in the Facebook code of ethics. Business pages aren’t permitted to direct users to Like their site.

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  • Dee

    Where can I find information on creating a free like gate (I think that’s what it’s called) or a page people see if they don’t already ‘like’ our page?

  • Ellen

    Does anyone know how often these small business post on Facebook? Once a day, once a week, twice a day?

  • Martha

    Great information. Always trying to learn more. Thanks.

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