The Dark Side of Blogging Fame (a Wendy Piersall Interview)

social media expert interviewIn this video I interview Wendy Piersall of  Wendy’s had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.

Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.

Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission’s ruling on blogging financial disclosures.  Listen to hear the whole story.

Here’s what you’ll learn about the pursuit of fame:

  • Fame does not pay the bills
  • Being on the front page of Digg does not bring you success
  • It takes lots of work to get internet fame and even more work to maintain the internet fame

You will also pick up some interesting things about how the FTC ruling impacts both businesses and bloggers alike and what this means to them.

And Wendy also talks about selling her first network Spark Plugging, how she got on the first page of Digg with a kids post and her new website Woo! jr.

Now, over to you. What do you think about the pursuit of internet fame? Do you think it’s worth the investment? What are your thoughts about the FTC ruling?

Please share your thoughts in the comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored the books Launch and Writing White Papers. Other posts by »

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  • Wendy Piersall

    I had forgotten what a great interview this was, Michael! So well done – thanks again! :)

  • Dave Taylor

    Interesting interview, Wendy is a great person to learn from, though I think a bit more background would have helped set a context for the interview.

  • Michael A. Stelzner

    Thanks Wendy! It was great interviewing you. I hope your new Woo! Jr. project is doing well.

  • Char

    What a great interview Wendy and Michael! It is definitely worth taking a step back from time to time to re-evaluate our various efforts to see where our times is best spent – and what is right for one business model won’t necessarily work for another.

  • Kim Maglinti

    Thank you both for shining a light on the need for disclosures and may I never experience the dark side of blogging. Learning as I go…

    To our continued health — Cheers!

  • Kimberly Anderson Houser

    Great interview! There are many legal risks involved with blogging. I recently covered the FTC issue on my blog, In the Eyes of the Law, at I am an attorney who teaches law courses and blogs on legal issues. Please do more interviews like this one. We all need to keep informed about the issues bloggers face. You given me some great ideas for future posts. Thank you!

  • Katarzyna Gola

    Michael, I really enjoy your Social Media Examiner TV. Great blog. Thanks for useful information.

  • LaTease Rikard

    Great blog Michael. I love the videos, they make people real again and not just a website or blog.

  • Courtenay Pitcher

    I have added a disclosure statement to my blog even though I’m a Canadian citizen and the FTC rules do not apply to me. It’s just an ethical thing to do. With any public medium, whether it be blogging, Twitter or Facebook, I think it’s reasonable to expect a dark side.

  • Michael A. Stelzner

    Thanks much LaTease

  • unmarketing

    hey that’s me!! Thanks for the mention Wendy! And thanks for this site Michael :)

    And yes, being famous online + $5 gets me a happy meal at McDonalds, you need to turn it into something.

  • Kelsi Guidry

    To cover myself in my blogs, should I simply add a disclaimer page in my footer, or do I have to mention that I am an affiliate and/or getting paid in each post or video?
    What is the correct way to cover yourself?

  • Pat

    I’ve heard that blogging is a way to become visible with your business. So I’m glad to have heard Wendy’s views and experience with blogging. Her information on blogging is something I will store away and reconsider before I make a decision about blogging myself.

    Also a recent interview with one of your Social Media Examiner members informed me that blogging is not the most efficacious way to grow one’s business, if I remember the thrust of his comments accurately.

    One final comment: I can see why Wendy has become well-known on the Internet. She’s infectious, enthusiastic, and shrewd. Thanks for a great interview.

  • Steve Chapman

    A brief technical suggestion:
    The next time you do an interview get rid of the guest microphone. Use a professional clip-on mic. This gives you more control over the sound quality and volume. It also frees up the talent’s hands so they look more natural. I also recommend not to do an interview standing up. Keep you talent seated so they don’t move in and out of frame. Just these two improvements will make your next video look much more professional.

  • Andrea DeBell – britetalk

    Thanks for the tips. I wasn’t aware of this issue with disclaimers. I’m now noticing how other bloggers disclaim their affiliation so I can select a way to do this properly. I can definitely see how important this would be for myself and for my readers.

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