social media book reviewsAn Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.

And he used social media to do it.

His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.

A famous rapper made a promotional video that gave him even more free publicity.

At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.

And he rode that social media train all the way to the White House.

“If not for the Internet, Barack Obama would not be president or even the democratic nominee,” said Arianna Huffington.

Specifically, if not for social media, Barack Obama would not have become the 44th president of the United States.

And that is how social media is changing the world as we know it.

Social Media Is Changing the World

Erik Qualman wrote a book on this topic called Socialnomics: How Social Media Transforms the Way We Live and Do Business. Its tagline is “It’s a people-driven economy, stupid!

And he says that’s a good thing. He believes social media will save billions of hours of productivity, make companies more accountable and efficient, and make products and services better.

It could even make your own life more fulfilling and productive.

Here’s an example:

Sally is in a supermarket checkout line on the Fourth of July weekend. She thinks it will take 10 minutes to reach the cashier. But instead of wasting that time, she uses her mobile phone to check her social media updates:

  • She posts a message that the store is out of an ingredient she needs.
  • Within minutes, a friend recommends an alternative.
  • She learns that her daughter just aced an exam.
  • Another friend announces she’s pregnant.
  • She notices a Starbucks gift card at the checkout stand and buys it for her daughter.

“This is a simple example of why social media isn’t just for teenagers with too much idle time on their hands,” Qualman says.

It’s Not Just for Kids Anymore

It’s also for the new father who wants to find a good child safety seat. Instead of searching the Internet, he searches his social media sites. Within minutes, he sees that 14 of his friends bought the same child safety seat and they all recommend it highly.

And it’s for the woman planning a trip to South America. Instead of scrolling through 400 reviews by people she doesn’t know on a travel review site, she checks her social media sites. She sees that two of her friends went to Chile and rave about it. It’s within her budget, so she makes a reservation.

“One of the key maxims of this book is that wasting time on Facebook and social media actually makes you more productive,” says Qualman.

That’s why he believes social media will save billions of hours of collective personal productivity. “Social media eliminates millions of people performing the same tasks over and over. This recaptures billions of hours that can be redistributed toward the betterment of society.”

He claims online voting alone would save $6.7 billion in lost productivity during a presidential election because people won’t have to travel back and forth to the polling place.

And companies that monitor social media sites could quickly find out about problems that can easily be fixed. They can ask their followers to recommend product enhancements and even new products.

Who needs expensive focus groups and questionnaires when you have tens of thousands of Twitter followers? “The days of advertising executives sitting behind two-way mirrors munching on stale chips and M&Ms will become a distant memory,” says Qualman.

Socialnomics in Action

Qualman’s book has dozens of examples of Socialnomics in action:

  • Two football podcasters saved money by letting their fans do much of the work.
  • A comedy skit on drew more viewers than the same skit on TV.
  • A human-lion encounter filmed in 1969 went viral on YouTube 40 years later.
  • Barack Obama’s “micropayments” from supporters raised almost $700 million.

And many more.

Read about the 83-year-old man and the young mother of three who both say using social media has led to happier, more productive lives.

And the 22-year-old man hired by Apple who had never sent an email in his entire life. He preferred IM, texting, calling using his cell phone and communicating on Facebook.

In fact, as of 2013, Boston College will no longer give incoming freshman an email account.

Qualman doesn’t even think much of the Internet. “Search engine results and the traditional Internet advertising model are antiquated. Social media will push both of these to revolutionize, otherwise they will see a dramatic decrease in market share.

Yes, you read that right. Erik Qualman thinks Internet advertising is “antiquated.” Internet advertising is the same old interruptive advertising applied to a new medium.

But spam filters and popup blockers do the same thing for Internet advertising as TiVo, mute buttons, and digital video recorders do for TV commercials. Consumers have made it crystal-clear that they do not like traditional interruptive advertising. Will advertisers ever listen?

And if Internet advertising is antiquated, traditional mass media advertising may soon be prehistoric. Qualman says the famous “Dancing Matt” YouTube videos have been watched by more than 33 million people as of April 2009. They were even shown on one of the large video screens in Times Square!

“The best part is the video is still being viewed by millions, which is completely different from a one and done television commercial.”

So once again, Social Media Examiner asks: Are you still sitting on the fence when it comes to social media?

If so, download and read your FREE copy of 2010 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. “If you’re still unsure about social media marketing,” report author and Social Media Examiner founder Mike Stelzner says, “I hope that these findings will help push you over the edge.”

Or maybe just push you off the fence. You may not be ready to jump off a cliff just yet.

We’ll let Erik Qualman have the last word: “Companies can elect to do business as usual at their own peril. We are at the start of a newer and brighter world for consumers and businesses; this is the world of Socialnomics.”

Social Media Examiner gives this book a 4-star rating.

Have any of you read Socialnomics? If so, what do you think? Feel free to comment below.

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  • Nice article, but I gotta say that I disagree with Qualman about the relevance of search engine results.

    The fact that 74% (Nielsen) of consumers are still using search engines to find businesses make search rankings very important to businesses.

    Don’t get me wrong, I think Twitter and Facebook are great, powerful tools, but they are a loooooong ways away from besting Google.

    As soon as people start saying they will “Twitter it” instead of “Google it”, i’ll gladly eat my shoe 🙂

  • Sounds like an interesting book and I agree with the direction of marketing that he’s talking about, just feel that he’s one of the one’s who is waaaayyyyy out ahead (which is cool). The general business population does have to change business as usual undoubtedly, but it will take them quite a while to catch up to this. Even though we’re spreading the gospel everyday. cheers.

  • I agree with CityCliq…this is a good article and I’ve been eyeing up this book for a while…will def put it on my reading list.

    And of course, high google ranking is great but for so many of us, its a distant dream…I write about human-dog equation (mostly as an analogy for everything else) which means I get lumped in with a bazillion high-ranking dog training websites. I cant even hope to crack the first 3 pages for “dog training” keyword.

    So sites like Twitter and Facebook have allowed me to carve out a niche and reach an audience on no-budget.

    So for me (and I suspect people like myself), a high google ranking is simply unobtainable. And no, people are not tweeting to find me, instead, I tweet to find them. Slightly diff scenario than the shoe-eating one you proposed but I still say you must eat your shoe 🙂 Just make sure you tape it and put it on youtube…and let us know about it by tweeting lol

    Great article Ruth and great comment City

  • If a shoe-eating does indeed take place, there will definitely be a camera involved…and Tabasco sauce 🙂

    Thanks for the reply and insight.

  • Verndale

    I would agree with CityCliq, search engines still bring in more traffic. Social media optimization (SMO) is an extension of SEO though. Businesses should be active on influential social media sites. Here you will find Social Media as a Strategy …

  • Thank you Ruth for the post. Though Social Media may not brink in more traffic than search engines like Google, this book seems to be making the point that Social Media is here to stay.
    I will definitely put this book on my Summer “to-read” list.
    -Tyson Smith,

  • Well, the really funny thing is that CityCliq is *supposedly* launching social media features (according to their “blog”) for their clients in a couple months. So, I guess they’re not entirely discounting Qualman. Can’t wait to see those jokers putting ketchup on their flip-flops.

  • In focusing on how people and organizations perform, it is critical for businesses to harness the potential of what collaboration offers (I believe “socialnomics” is a large part of this).

    Research shows that 40% of information that is discussed in the workplace gets lost and that 70% of learning happens informally. Both data points strongly suggest that there is massive opportunity for companies to create vehicles for their employees to enable collaboration across the enterprise.

    Leaders are struggling to figure this out, and all the while, employees are using these informal networks already to accomplish so much. It is time to stop missing out on the business application here. There is so much impact to be made….

  • This book looks really interesting and I’d like to add it to my list of summer reads.
    I love these real life examples you shared, thanks!

  • I’ve been “using” his video as an introduction to presentations that I give on the topic of social media, Gen Y and doing business in the “new” web 2.0 world for a while. He just recently updated the video (Facebook surpassing Google for #1 visited site, #3 largest country in the world, etc…) and can be found at I suspect most of you have seen it before, but if not, it’s a good one to watch and if you are trying to get someone to think about what’s next, it’s a great conversation starter.

  • RUTH,

    Greetings from rural Australia.

    Erik Qualman’s Socialnomics was the first book I purchased from Amazon to educate myself about social media when I realised I knew so little about the subject and also knew no one who did.

    I highly recommend it as a first book to read to acquaint yourself with the impact social media now has on every facet of our lives. Business and personal.

    Cyberspace is a heady ride and just as no one predicted the rise and rise of Google when it first popped up, no one can predict how long social media will rules the waves.

    But it is here. Now. And while so many people are addicted to Twitter and Facebook, it’s a foolish business person who ignores its impact.

    My self education into social media is just beginning. I’ve also purchased a swag of Amazon books about Twitter, LinkedIn, Facebook and social media in general. They’ve given me the confidence to intelligently set up and use Twitter accounts, Facebook Fan Pages and how to really use my neglected account at LinkedIn.

    I’m so much further ahead since I started on my social media odyssey a few short weeks ago. I’ve met new people who share common interests, come into contact with other businesses who I’m learning from and have driven visitors to my website from both Twitter and Facebook. And yes, even scored a few sales.

    I recommend Erik’s book as one of the many books to read to become proficient in the art of connecting via cyberspace.

    Best wishes to everyone on this exciting adventure.


    Carol Jones
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover

  • AccuConference

    Sounds like a great read. I’ll be checking it out for sure. If you look back on the history of the world, technology is one of the things that always changes the way we behave. From cars to computers, without these inventions we would have never gotten things like Twitter and Facebook. The way it is used, in our lives, is reflective of the way that change works. Years ago, no one knew what it meant to “Google” it, and in fact, I can recall when Google was still new.

    For the record, I’ve already started to go towards Twitter before I go to Google… so maybe that’s a sign of things to come.

  • Amazing article. I’ve enjoyed it a lot and I would recommend this to anyone because it is worth reading, without a shadow of doubt. I like it because if you look at the statements written in bold, you will see some shocking but realistic TRUTHS, that even when we know them, we can tend to ignore all these facts.
    Thanks for sharing.

  • Great article but I think we’re all aware of how powerful social media truly is. A few of my friends sell stuff as sideline. And they managed to sell their items on FB and they were successful. And then there was a friend of a friend who successfully sells his pastries simply on FB. What I’m saying is it managed to make marketing and advertising accessible to those without that budget to spend on it.
    But I agree with the CityCliq. When it comes to research, people would still run to Google.

  • Haha, I think you misunderstood my first post Ennis. We are HUGE social media advocates over here (why else would I be reading Social Media Examiner), but I disagree with Qualman about search marketing and benefits being “antiquated”.

    Those tactics aren’t antiquated yet in my opinion but I am eagerly awaiting the day (along with the rest of you) that social search can replace traditional search. It’s not there yet and most likely wont be there anytime soon unfortunately, which gives me plenty of time to work on a good “shoe recipe” 🙂


  • equalman


    Love the shoe line. Too soon to tell who will be chompin’ on Adidas. This battle will be played out in the coming years and who knows it could end up in co-optition rather than direct competition.

    What has been fun to see today is that Google has been pushed to innovate by social media (SideWiki, SearchWiki, Wave, Latitude, Buzz, etc.). This means as consumers we all win!

    Social Search & Social Commerce go hand and hand so there is going to be a struggle for these billions of dollars. Let’s not forget about Apple either. They will want a piece of these billions and the iPad and future iterations of the iPad are wonderful social media consumption devices.

    I believe we both can agree it will be fun to watch this play out. Thanks for the comment and for including the great statistic (74% of consumers still using search engines to find businesses). Let me know if you are in Boston and we can grab a beer.

    Best, @equalman

  • equalman

    Dino: If you wind up reading the book I’d love to know what you think.



  • equalman


    Thanks for the kind words. You are spot on, part of the book pushes the envelope into the “bleeding edge” area versus “cutting edge” as it helps to get people to listen. Also, this stuff moves fast (unlike companies) so wanted to try and let them know why it’s important to start today so that you are in a good place tomorrow.

    Great to know there’s someone out there thinking along the same lines. It’s comforting to know.

    Thanks for the comment.

    Best, @equalman

  • equalman

    Thanks for putting it on the List Tyson! Another book I really enjoyed was “Switch” by Dan and Chip Heath. Also love NY Times Best Seller “The Help” but that is historical fiction.

  • equalman

    If I end up eating the shoe than I’m using Heinz Ketchup and French’s Mustard.

  • equalman


    Great name btw. Thanks for letting everyone know about the new video. Always nice to hear they are helpful. It’s insane when doing the new video how much changed in only 10 months! Love the pace of this space.

  • Thanks for the reply Erik!

    Looking forward to checking out your book and I will definitely let you know if my travels take me near Boston 🙂

    Thanks again!

  • equalman


    I love my Aussie supporters! Wow, you definitely went the extra mile to get the book that early in Australia. I really appreciate it and as a writer it is so fulfilling to hear how much you enjoyed the book. You have made my week!

    Best, Erik

    P.S. A huge thanks to Ruth of the post and review!

  • equalman


    Thanks for the support and love the point you make about “you will see some shocking but realistic TRUTHS, that even when we know them, we can tend to ignore all these facts.”

    BTW, impressed by your photo…I can’t even walk on a balance beam!

    Best, @equalman

  • Yeah, ditto on the name. Seems also we are “connected” as well and a good buddy of mine was a fellow OX with you at MSU. Feel free to ping me directly and I can connect the dots and would love to chat offline if you’re up for it.

  • Thanks for the recommendations!

  • What I LOVE about social media is that there is 0 degrees of separation between me and people like Erik and other authors. I actually talked to Gary Zukov on twitter. yay 🙂

    Will keep you posted Erik

  • ERIK,

    Greetings from rural Australia.

    What a lovely surprise to see your reply to my comment. The feeling is now mutual. You’ve made my week as well!

    Your finely detailed description of how Barack Obama won the democratic nomination, and eventually the presidential election, at a grass roots level, using Twitter and Facebook, is riveting.

    Your story, that you weave throughout your book, and then focus on in one chapter, can be followed and adapted by everyone for their own strategy. It’s so good, I refer to that chapter often.

    We heard all about Barack Obama’s use of social media Down Under in Oz, but to me, reading your story was like a light bulb going on.

    Your book is excellent and I highly recommend it, as I did before, to everyone.

    A business friend is so influential in the public arena that journalists ring her for her recommendations on the best people to interview for particular topics.

    Within the last two months she’s put me forward 3 times, with spectacular results in national publications that have produced enormous online sales for me.

    Her business – to me – is a natural fit for social media. But she is so reluctant to take the first steps because, like me, she knows nothing. And feels she can’t afford to make mistakes. After recommending your book, she emailed me that she, too, has ordered it from Amazon USA and is on its way to her in Sydney.

    Word of mouth is so effective!

    Erik, it’s an absolute pleasure for me to receive your personal reply. You gave me the confidence to stop stumbling around and make a serious start to my ascent into social media.

    It’s early days for me and I’m still feeling my way. But so far…so good.

    Two Twitter accounts.

    One with 50 followers, which I realised is such a motley crew, I started a new account.

    I started my newest account with a Twitter name that is completely descriptive of my principal product. It has only 5 followers, but is the most responsive. I’m bonding with them because I’m more focused and we have everything in common. They retweet me. Me them. And we chit chat. I love it!

    A Facebook personal page and a Facebook Fan Page for each of my 6 products is a terrific start for me. One of my Fan Pages, for my principal product, which has only 12 fans, consistently gets over 500 visits a week. Because I post to it every day and talk about it on Twitter.

    These visitors then spill over onto my websites.

    Thank you. You gave me the focus to make such a fabulous beginning.

    All the best,


    Carol Jones
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover

  • Will definitely buy a copy of your book. I’m interested in everything social media and how using it will move our businesses to the next level.

    Social media is fascinating and has definitely changed marketing, advertising, PR, publishing and games.

    It’s now a level playing field for new businesses to promote and market.

  • I love Eric’s book and yes he is as authentic and kind in person as online.

    For those reading about Barack Obama’s winning Presidency because of social media I would say two things. It was his appeal to communicate via grassroots and community which happens to align with social media. A great way to look at that dynamic is to read David Bullock and Brent Leary’s Book Barack 2.0 (here is blog post and interview on it ) Second, was his ability to galvanize the younger voters to voice and take action on their vision which was different than their parents.

    Social Media has been part of our evolution as people as well how it has changed how business is conducted. I would love to see a panel of Eric Qualman, Brent Leary, David Bullock, Terry Bean, Ron Ploof and myself as moderator to take the conversation deeper than how we find clients, connect with customer and create exposure for our businesses. Let’s talk about how we can solve what seems like insurmountable problems globally using Social Media Mindset. I picked that panel because I have interviewed each one of them and I know they are capable of tapping into the creativity we need for solutions to be birthed.

    Thanks Eric for your great vision to always update the “Evolution” of your video. Ruth great post!

  • I’d be honored to be on that panel, Michele. Thank you for thinking of me in the company of such top-notch industry leaders.

    And excellent post, Ruth. I’ve been eying Socialnomics for a little while. Your four star rating has pushed me over the top.

  • thegiveproject

    Social media and social networking are definitely changing the world (they already have).

    My question is when will we go from social networks to “social responsibility networks?” When will we fully focus on using the connections social media is giving us to make a tangible difference in the world? I think this is the trend of the field (and if it’s not it should be).

    We’ve built roads into individuals’ lives that didn’t exist before… we should use these roads to deliver goods and services that people need. Social networks are not the end, but rather the means to a greater end. I, for one, am excited to continue to see how people can use this creative medium to help each other.

    Give. Get. Give.
    Chase Brumfield

  • What he meant is that you might prefer to ask your friends who live in New York City where the best steakhouse is. OTOH, I just googled it and found several promising links on the first page of results:

  • Dino:

    What a great comment!

    Yes, most of us will never make the first page of SERPs (when you search Google, the results are technically called Search Engine Results Pages, or SERPs).

    So follow Gary Vaynerchuk’s advice instead: Instead of frantically using SEO to grab that “top spot,” search the Twitter archives to find people who are talking about your service or product. Instead of buying keywords, search Twitter for those keywords to find the people who are using them. Then start a conversation with them. Follow them. Help them when they ask a question.

    For more info on Crush It! see the following review:

  • Ruth M. Shipley


    If I misquoted you, I’ll have to eat my flip flops. But I’m pretty sure you used the word “antiquated.” I’ll have to get the book out and see.

  • Ruth M. Shipley

    Great comment, Andrew!

    Yes, many companies lose all of the valuable information that gets discussed during lunch. That’s why many companies are beginning to create content management systems that index and archive every email, every document, every lunchtime discussion.

    Of course, there would be a lot of “garbage.” But intelligent machine-aided indexing (MAI) programs could weed out some of that garbage and only archive the “good stuff.” As MAI gets better and better, this might get easier.

    Then when a problem comes up, employees could search the CM system and see how they solved that same problem when it occurred two years ago.

  • Ruth Shipley

    You’re welcome!

    I always try to write my book reviews like a copywriter: I want to motivate all of you to read the book!

    And there’s nothing like personal testimonies to motivate people. So the next time you’re standing in a checkout line, instead of wasting that time, you can whip out your iPhone or your iPad and be productive!

  • Ruth Shipley

    Now there’s a bombshell for people who think Google is the “be all and end all”: Facebook surpasses Google!

    Erik Q., I think you predicted that the success of social media sites would force Google to become more social.

  • Ruth Shipley


    Hello! Thank you so much for commenting from “Down Under.”

    Have you taken advantage of your FREE subscription to Social Media Examiner? Yes, you can buy lots of books, but you really don’t have to. Just subscribe to SME! Almost every day, you’ll receive articles via email.

    And you can use Google to search for articles that have already been published on SME. You can use the search feature on the site, but you can do a much better job on Google. Just use the Site tag and the InUrl/InTitle tags. Follow each tag with a colon and NO space.

    For example, suppose you wanted to find all the articles about LinkedIn that have ever been published on SME. Here’s the strategy I used: (inurl:linkedin OR intitle:linkedin)

    Site tells Google “search only this site”. Notice, you don’t need the “http://” or the “www.”

    InUrl finds your keywords in the URL and InTitle finds your keywords in the title of the web page (not the title of the article!). I used the Boolean OR command to find the KW in the URL OR in the title. And you have to put parens around the OR statement.

    All the hits I pulled up had LinkedIn in both the URL and the title. So I’m not exactly sure that it worked:

    You should also be able to use the InText tag, which finds KW in the text of the article.

    And a warning: when you search Google like this, Google thinks you’re some kind of automated spam program. So it displays a type of Captcha word (hope you know what I mean), which you have to type in the box and then click the “I’m a human” button.

    It’s a little annoying, but what can I say? Google just doesn’t expect real people to search this way. By the way, if any of you want to search Google this way, I highly recommend the book “Google Pocket Guide” by Tara Calishain, Rael Dornfest, and DJ Adams. Published by O’Reilly in 2003.

    You should really find PLENTY of articles about any social media platform or service on SME. We’ve been publishing since last Fall.

  • Ruth Shipley


    I was searching Google back in the late 1990s. It was really “primitive” then. It’s so much better now!

  • Ruth Shipley


    I think it’s awesome that your friends are selling products on Facebook. That’s so cool!

  • Ruth Shipley


    Thank you so much for your comments.

    Please take the time to read my review of Gary Vaynerchuk’s book on SME also. I included a link to it in one of my comments on this page. And read his book! Although you are already doing most of what he recommends.

  • Ruth Shipley

    Thank you!

  • Ruth Shipley

    Thanks, Ron.

    If I pushed you over the top, have a very safe landing.

  • Ruth Shipley


    Erik believes the use of social media could even create a better world.

  • RUTH,

    Greetings from rural Australia.

    Thank you so much for taking the time to reply to everyone’s comments. I’m sure I speak for everyone when I say it makes a huge impact to know that what’s been said is being read.

    Gary Vaynerchuk’s ‘Crush It’ has to be included in the list of must read books about social media.

    I downloaded his book on Audible Books first and listen to it several times a week. There’s always something new I haven’t picked up before. His blueprint for getting started is so good, I also followed up with a purchase of his book so I could follow the blueprint on paper. But the audio version is much better because he often goes off track and interjects with current information.

    Gary’s love of people always shows through. Especially his comment regarding followers. And his mind boggling comment that one person following you is one person who is very IMPORTANT. Quickly followed by his comment that when he started his Wine Library videos, he had only 6 followers.

    I can’t get my head around why people think 20,000 followers who are hangers on are more important than 100 followers who love what you do so much, they will carry your message to their followers.

    I’m a Seth Godin fan. If you take the time to cultivate and build your foundation around those who adore you, you’ll be further ahead much quicker than those who are waving a flag saying ‘follow me’, ‘follow’ me’.

    Ruth, thank you so much for taking the time to comment. I really do appreciate it.

    Best wishes and take care,


    Carol Jones
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover

  • RUTH,

    Greetings from rural Australia.

    As a market research consultant in my former life, I am interested in these instructions. The only thing I’m familiar with in your reply is Captcha. Everything else is new to me.

    I clicked on the preview link you included but it says no data is available. So will do that exercise on my own later.

    I’ve never searched Google in depth like that before. So this is an eye opener. I can’t thank you enough for enlightening me. And for taking the time to include these instructions.

    Social Media Examiner is also new to me. I learned about it in May when I participated in the 2010 Social Media Success Summit. And had no idea it contains so much useful information.

    You’re a wealth of information. Don’t go too far away!

    Best wishes and take care,


    Carol Jones
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover

  • Yes – Barack Obama leveraged Social Media in a way no other candidate had in order to help win the Democratic Party nomination and the Presidency. But I think its the fact that doing so created the largest voter turnout amongst young voters who bought into his rhetoric.

  • Ruth Shipley


    Providing that link was actually pretty stupid of me. Google search results are dynamically generated. So they don’t exist as an actual web page. Once you close the browser, they’re gone.

    If I had copied and pasted the actual URL I got from the search, you should have been able to click it, because that URL is your search strategy translated into “Google-ese.” I think my mistake was running it through an URL shortener.

    I’m sorry! I’m so used to copying an URL, running it through an URL shortener, and pasting it somewhere, I forgot to think about what I was doing.

    But you can try it yourself and see. See how many articles you can pull up on SME about Twitter, for example.

    And you can use the site: tag on websites that don’t have a search box. So you can search them remotely in Google. I love site: and use it all the time when I need to search a site that doesn’t have a search box.

  • Ruth Shipley


    Listening to Gary V on an audiobook must be awesome. From what I’ve read, he has a lot of energy, loves to talk and obviously has a lot of interesting things to talk about!

    And I love reading people’s comments on this site. I get mostly spam on my own blog. So it’s so nice to talk with real people who are responding to my review and not just trying to put linkbacks on every website they can find.

    Thank you so much for contributing, Carol.

  • RUTH,

    Greetings from rural Australia once again.

    That was lucky for me and everyone else reading your instructions that the link didn’t work. Because you’ve enlightened us further.

    That the URL you get from the search needs to be saved.

    That would have taken me two goes to discover.

    The first time I would close the tab down, after looking at the information, so would lose the information and have to start over again. The second time I would twig to what needs to be done and save the URL.

    I use link shorteners all the time. Not only to shorten, but also to custom name a link so the person clicking it knows where they will land. I test every shortened link before I use it and have only found it to be a problem when the source of the link has closed the page down.

    I love link shortener because you can not only custom name your link, but can also see how many people have clicked on the link. This is the market researcher in me taking over.

    I’ve read that Hootsuite has the same tracking facility. But I’ve not been able to custom name my link on Hootsuite. Love it as a means of composing and sending messages to multiple social media sites.

    Thank you for being so responsive. It’s refreshing to come across someone who actually wants to engage in a real conversation. Must be the librarian in you!

    Best wishes and take care,


    Carol Jones
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover

  • RUTH,

    Greetings from rural Australia once again.

    Gary Vaynerchuk’s ‘Crush It’ on Audible Books is awesome to listen to. Everything you mention is encapsulated in his rendition of his book. Which is why I can listen to it over and over again without becoming bored. His energy is highly motivating.

    I love reading other people’s comments as well. We all process information in a different manner, so no two people see things exactly the same. The nuances intrigue me.

    And when I come across someone with a completely different point of view, I do take notice and try to figure out why I don’t see it that way.

    Even when I totally disagree, I make a mental note of the difference. It helps me when discussing topics with my own customers.

    It’s a pleasure to exchange information with you, Ruth.

    Best wishes and take care,


    Carol Jones
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover

  • Ruth Shipley


    At the risk of making this an ongoing “mutual admiration society,” how else could an Aussie and an upstate New Yorker communicate for free? Oops I forgot about Skype!

  • Alicia

    I was very reluctant to use social media few months ago. Now, I think it is the best business move I have ever done.

  • Nitinbhatnagar21

    yes you are absolutely wright,that the social media is now changing the world.i read your’s extremely keep that upgrade regularly…….
    Nitin Bhatnagar

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