social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Socializes Search Results With +1:  “Plus one” is digital shorthand for “this is pretty cool” and it’s Google’s version of the Facebook Like button.  “To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.”  To try out this new feature, you need to have a Google profile and visit the Google Labs site to opt in to the +1 program.

Twitter’s New Web Intents Creates Interactive Tweets on Your Website:  Twitter’s new Web Intents feature now makes it possible to have interactive tweets directly on your website or blog.

twitter web intents

With Twitter's Web Intents, your readers can tweet directly from your website.

Facebook Allows Personal Profiles to Be Converted Into Business Pages:  This new migration option will interest some small businesses, but stay tuned for more advice on whether this is the right thing for you to do.

facebook migration

This Profile to Business Page Migration tool makes it possible to change your profile to a business page if this is best for you.

Flickr Updates Share Functionality: Flickr makes it easier to share your photos to multiple social platforms.

flickr sharing

You can now share your photos on Flickr to other social media platforms.

WordPress Blogs Look Cool on iPads: WordPress and Onswipe collaborated to give all of blogs an iPad-optimized browsing experience. There are sure to be more designs and cool functionality for other mobile devices in the future.

onswipe wordpress plugin

Onswipe also has a plugin for all self-hosted users.

Here are a few other social media tools worth a look.

GroupMe: “GroupMe lets you effortlessly group text with the people in your life who are important to you. It’s your real-life network, in your pocket. It’s totally free and works on every phone.”

groupme sponsored groups

GroupMe offers businesses a Sponsored Groups option.

Summify: “A service that creates a periodic summary of the most relevant news stories from all of your social networks, and delivers it by email and on the web.”


Roost:  A social marketing platform comes with both free and paid options.  It’s designed specifically to help individual professionals and small businesses manage their social media marketing with minimal time investment thanks to a unique suggested content feature.


And don’t miss this:

Social Media Examiner’s Social Media Success Summit 2011: Check out the largest online social media conference! Help your business grow with social media.

What social media news caught your interest this week? Please share your comments below.

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  • Cindy,

    Thanks for the groovy news on all the new tools — so much happening before May’s Success Summit, eh? 🙂

    From the above, Roost and GroupMe seem the most interesting. I’m looking forward to checking them out in just a bit!

    Facebook — Always with the changes… I saw something yesterday that they had already stopped the use of the migration tool until further notice. But that might have been an April Fools Day Prank. Anyone know?

    The Google +1 at first seems nifty. But thinking a bit more, I wonder what evolution of the concept into search results will do for the small, local business guy that was just beginning to compete successfully on the more even Internet playing field. Is there someone that could speak to that?

    Cindy, thanks for making my coffee cup smile on this Saturday morning!!


  • Hi Cindy, more great stuff from you again and thank you! I’m just going over to Roost now as it sounds like a brilliant idea! People are starting to realise that time is more and more important and that’s producing some excellent tools. Thanks, have a great weekend, Peter

  • As always, Cindy, a great round up of tools. I’m all over the GroupMe to test with my running group!

  • Hey Cindy,

    What a useful post! Paticularly looking forward to the impact Google’s +1 will have on the social media landscape. Also going to sign up to “Summify” and “Roost”, they both look great for increasing efficiency and reducing the amount of time we spend dealing with Social Media campaigns, which we all know can be very time consuming, meaning more time to spend growing our businesses.

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  • Alex Chang

    Cindy, thank so much for mentioning Roost! We’d love to give you a full in person demo if you’re interested. Lots of great stuff to show there.

    For those of you interested in trying us out – it’s a unique and free tool which only takes a couple minutes to set up and then you’re off to the races. We love feedback on how we can improve it! You can sign up at and get updates by Liking us at

    – Alex

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  • Keri, I can’t answer your question, but I find myself having the same question. Recently I did a search on our company name, SLICE, and noticed that it comes up on the first page. However, ever-so-sublty, in gray, it says “From Your Google Reader Subscriptions.” Does this mean that I’m so connected to SLICE that it will always come up first for me, further down for someone who has some connections to us, but less so, and not at all for someone just searching for our company and services, who has no connections? Is Google messing with search?

  • Cindy, this is a great post. There’s so much here, I’m going to have to come back to it:-) I did go ahead and fill in my Google Profile, which I had never taken the time to do before! The info about Google did raise questions for me, as you can see in my reply to @KeriJ above.

  • Ooohhh – You asked this in such a way… Good question!!

  • Hey Keri, the Facebook profile to fan page migration has stopped due to a lot of bugs on Facebook’s end. The people’s profiles who actually participated in this got really messed up and many had to actually restart with a new Facebook Profile. Just a warning if you haven’t heard yet.

  • Thanks for the update!

    I think that whole ordeal is proof that it’s probably a good idea to make sure you’re crossing all the T’s and dotting all the I’s before calling something complete.

    Facebook just doesn’t seem to get that. Too bad some have experienced all that trouble…

  • Couldn’t agree with you more!

  • thanks for good update. I’ll try to use all here.

  • I agree that Roost sounds pretty cool and I am off to give it a try too! I actually did change my FaceBook to my business profile and then all of a sudden it just changed back. I love the changes but maybe they are just in beta phase.

  • Heather,

    I’d be curious to hear more about your experience with the change-over. Sounds like a nifty blog post to me! 😉


  • Hi Cindy great post once again and thanks for sharing the tools with us and Google +1 is the topic which most of the people will be looking for. Thanks for the info.