social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.”  It’s another little upgrade to help you get more out of your Facebook marketing.

facebook real time analytics

"You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR."

HootSuite Launches Super Social Analytics: This is a new collection of customizable reports providing a comprehensive view of social media campaign results to help companies and agencies articulate more clearly the ROI of their efforts.

hootsuite social analytics

Check out these new features of this popular tool.

Recent Study Shows LinkedIn Is More Effective for B2B Companies: HubSpot’s 2011 State of Inbound Marketing report shows how B2B and B2C companies are able to acquire customers through four social media channels. And as you can see below, LinkedIn is notably more effective for B2B companies while Facebook is notably more effective for B2C companies.

hubspot report

All of these social media channels bring in leads for both B2B and B2C companies, but some are better than others.

HubSpot recently announced a $32 million investment from Salesforce, Google and Sequoia.

LinkedIn Launches News FeedLinkedIn Today “delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing. If you only have five minutes to catch up on news, LinkedIn Today can help you cut through all the clutter, so you can discover the top headlines you need to read to be better informed everyday.”

linkedin news

LinkedIn Today makes it easy for professionals to stay on top of industry news.

Foursquare Adds a New Specials for Businesses: Foursquare’s latest upgrade gives you “a new Specials management system, allowing you to run multiple Specials at any venues you manage; and before, during, and after the campaign you can now see aggregate statistics.”

There are a variety of different Specials to choose from. “Some businesses want Specials that are all about loyalty. For some businesses, they’ll set a Special to unlock at every check-in.  For others, it’s like a coffee shop punch card where you might get something free on your tenth check-in.  For other merchants, it’s about increasing visits – running a frequency Special granting those who check in three times in seven days the ability to unlock their Special.”

foursquare specials

Businesses can now choose from a variety of Specials to offer their customers on Foursquare.

ThingLink and SoundCloud Announce Innovative Collaboration to Add Sound to Your Images: Want to add sounds to your website’s images? The process is quick and easy: Set up a free account at and  Then install a few lines of ThingLink javascript on your website or blog and follow instructions to attach a SoundCloud URL into a tag’s link field on the photo.

Here’s an example from the gallery: as you hover your mouse over the Smashing Pumpkins image below, click the dots to find the audio clip.

Here are a couple of social media tools worth a look.

BTBuckets: “A free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization in real time, by segmenting and targeting strategic user groups.”

DailyFeats: A new “online community that rewards and celebrates doing good. DailyFeats members collect points for doing simple but meaningful feats that benefit the body, mind, home and community. Points can then be redeemed for exciting real-world rewards, including everything from discounts at local businesses to savings from national brands.”

And don’t miss this:

Social Media Examiner’s Social Media Success Summit 2011: Just announced, this online mega-conference will help your business grow with social media.

What social media news caught your interest this week? Please share your comments below.

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  • Thanks Cindy for the info here.


  • Jacqui

    Thanks Cindy! Particularly like what BTBuckets is offering…think it’s great!

  • great news. About time something positive came out of Facebook. haha

  • Kia ora from New Zealand Cindy!

    Thanks for this information! It definately comes in handy and it is so helpful to have yourself and others “curate” this information so we can go forth and share with our own clients!

    Take care

    Ivor Jones
    He Tangata Digital Media Systems Limited
    Connecting People using digital technology, as People are the most important thing!

  • You’re welcome Pervara!

  • Jacqui, are you trying out BTBuckets? What do you think of it? I’ve just started to use it on my own site.

  • Chris, it has been a roller coaster ride recently, hasn’t it?

  • Glad you’re finding it useful Ivor!

  • Hello Cindy, great info to all the people. I would like to say thanks for given great article on here.:)

  • Really it’s Very nice effort…

  • Hi Cindy, more good stuff as usual! Thanks! Subscribed to BTBuckets on YouTube, watched the 1st video & put the rest on the ‘to do’ list! Useful information! It’s so good to be kept up to date without having to spend a whole day surfing the sites.

  • how did you manage to collect all these information? you did a great job! really fascinating and also you performed it in a very useful way! thanks a lot!!!! keep it up and don’t leave us))) we need you and your help)

  • Cindy,

    LOVIN’ Alllll of it! Especially the Hootsuite Analytics (how I labored over some of my reports which are now made so much simpler!). And Foursquare — this really gives new incentives for businesses to be involved.

    Intrigued by the BTBuckets. Offering sound to pictures might be cool too…

    Thanks for “socializing” our weekends,


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  • Bahadur

    Thanks for the post. There are many other ways to track your social media campaigns as well. If you get a lot of referring traffic from these social sites towards your home page or even if you have your contact information on these social networkings sites themselves – there is something you can look into called REF Code Analytics ( ). It is an analytics and measurement tool that allows you to track conversions by those individuals that don’t typically fill out a contact form or get a quote form – rather they might just see your phone number and call your business directly. If your business is one that gets a high number of calls then this is something you should definitely consider. REF Code can also be linked together with GA & that lets you see all the details of any visitor.

  • Nice post, full of great information. I love how complete it is.

  •  This field is certainly opening up and there are some very promising
    tools out there (which are also quite a lot of fun to use). I suppose
    the challenge lies in being able to tap into the whole of the social web
    and analyse patterns and trends. You might be interested in this
    article on Microsoft’s new Social Analytics tool (which is still under

  • Cindy
    nice post i appreciate your work ,well there are some more option like
    socialdon which gives you all analytics for FREE

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