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social media how toDo you engage with your audience on multiple social platforms?

Do you want to work more efficiently?

Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time.

In this article you’ll discover how to create a social media to-do list in four steps.

simplify daily social media activities

Discover how to simplify your daily social media activities.

Listen to this article:

#1: Rank Your Social Accounts

To prioritize your social media accounts, compile a worksheet with key details for each account:

1. Make a list of all of your social accounts.

2. Write down the current number of fans or followers on each platform.

3. Dig into your marketing analytics to figure out how many monthly visits, contacts and customers each platform brings. Use the last full month’s data or an average of the last three.

Here’s what a sample worksheet with these details might look like:

social media platform worksheet

Prioritize your social media platforms by the revenue they drive.

Now, take a look at which platforms are generating the most revenue for your business. This information makes it easy to prioritize your social accounts. There should be some correlation between the size of your reach and how many customers each platform generates for your business.

In the example above you would likely prioritize LinkedIn first and Twitter second. Even though you have a bigger reach on Facebook, Twitter is bringing in more monthly website visits, which is closer to your ultimate goal.

#2: Prioritize Engagement Signals

After you’ve identified which social platforms are most important, you need to prioritize the signals within in each platform.

Because social media is made up of multiple platforms that don’t share the same analytics, some engagement signals carry more weight than others. Also, a share on one network may weigh more heavily than a share on another because of the other options offered on that platform.

Facebook

Here are Facebook’s options for engagement and how to prioritize them:

cocacola facebook post

Each Facebook post includes Like, Comment and Share options.

  • Share: This type of engagement is weighted the heaviest and should be prioritized above the others because when someone shares your post, they’re passing along your information to their network.
  • Comment: Comments are important, and you need to address them in case someone needs help or has a question. But a comment is not as heavily weighted as a share because it lacks demand-generation potential. A comment is a great opportunity for one-to-one engagement, so if the chance presents itself, take it.
  • Like: While getting likes is important, they’re tossed around pretty freely. A like is a signal of the health and relevance of your Facebook account rather than a signal of engagement.

Twitter

Here are Twitter’s engagement options and how to prioritize them:

upworthy twitter post

Twitter’s engagement options appear in the icon bar.

  • Reply: A reply is a social media marketer’s dream—the direct mention. It’s true one-to-one engagement, and it’s also part of the reason why companies are likely to see good traction with Twitter if they’re using social media marketing best practices.
  • Retweet: A retweet is akin to a Facebook share, but keep in mind that a Facebook post has a longer lifecycle than a tweet. Like a Facebook share, this interaction is about passing along your information to the other user’s network.
  • Pocket*: I use the link-saving system Pocket, and since I’ve installed the Pocket plugin in my browser, it shows up in my icon bar. *Other users’ icon bars could be different based on which plugins they’ve installed in their browsers.
  • Favorite: Again, akin to the Facebook like, a favorite is more of a signal of the health of your Twitter audience.
  • More (…): Clicking this button brings up a new menu of choices, as shown in the image below.
upworthy twitter engagement options

Clicking the More (…) button reveals additional options.

LinkedIn

Here are LinkedIn‘s options for engagement and how to prioritize them:

salesforce linkedin post

LinkedIn’s engagement options are Like, Comment and Share.

  • Like: Every platform has a like option. It’s a signal from your audience of some engagement.
  • Comment: Again, the one-to-one potential is ripe with opportunities to offer help and present yourself as a thought leader in your industry. However, a comment isn’t as powerful a signal as a share.
  • Share: Bingo! Address your LinkedIn shares first before any other action on the platform (but within the context of your overall prioritization—more that on below).

#3: Create a To-Do List

After you’ve decided which types of interactions are your signals, create a daily to-do list.

Based on the earlier example—where you prioritized the platforms in the order of LinkedIn, Twitter, Facebook—this would be your daily to-do list:

LinkedIn:

  • Share
  • Comment
  • Like

Twitter:

  • Reply
  • Retweet
  • Favorite

Facebook:

  • Share
  • Comment
  • Like

Pro Tip: Prioritizing Other Social Platforms

You may also be using accounts on other social platforms like Pinterest, Google+ and more. To prioritize signals on those platforms, ask yourself these questions:

Which signal shares my information with people I don’t know? This signal is always the strongest because it provides the most reach for your message.

Which signal requires one-to-one communication? This signal is also strong due to the direct engagement.

Which signal doesn’t require any follow-up? These kinds of signals are important to note, but should only be addressed after the others.

#4: Stick to a Schedule

Congratulations! You’ve now prioritized the platforms you’re using in your social media marketing and created a daily to-do list in the process.

Now, all you need to do is decide how much time you want to spend each day on social media and how much time to spend on each platform.

hourglass shutterstock 220743532

Set a schedule for managing your social media. Image: Shutterstock.

Depending on your role, you may have a whole day or just one hour to spend on social media. A good general rule is to spend the most time on your top network, less time on your second-ranked network and so on.

However, the only way that plan will work to your advantage is if you continue to pay close attention to the numbers associated with your social platforms and make smart decisions based on the data. If nothing else, repeat step 1 every three months to ensure you’re up to date with what’s going on in your social accounts.

Conclusion

Social media is a proven way to build your brand, but managing accounts can be time-consuming. To get the most from your social engagement efforts, focus on channels and activities that have the most impact for your brand.

What do you think? What tactics do you use to prioritize your social engagement? Share your thoughts in the comments below.

Hourglass photo from Shutterstock.
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  • Pingback: Four Steps to Simplify Your Daily Social Media Activities | Hogan Multimedia()

  • This is a very practical approach to prioritizing and managing your social media channels. Lots of good information that should help people get their arms around the day-to-day of managing their social media activities.

  • Thank you Thank you Thank you!

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  • Maggie Hibma

    Thanks Michael! Glad the post was helpful.

  • Maggie Hibma

    You’re welcome!

  • amelia7279

    I work from home, working some basic jobs which only required desktop or laptop computer and access to internet and it is a lifesaver for me… 6 months have passed since i started this and i made so far in total 36,000 dollars… Basicly i profit close to $80/h and work for 3-4 hrs most of the days.And awesome thing about this job is that you can make your own schedule when you work and for how long and you get a paycheck at the end of each week.

  • Ezra Cooperman

    Nice, clear and concise post. Seems like a clean system.

    I find it interesting that Pinterest is still generally not mentioned as one of the first social platforms alongside Twitter and Facebook. Seeing as it’s now used by more U.S. consumers than Twitter, it seems like it deserves more love.

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  • Really simple but practical advice Maggie; so many businesses flounder on social media because they don’t prioritise and review. Thanks for your tips. Jacqui

  • Raquel M Ramirez

    Love this article Maggie! It was long overdue and so practical. You shared practical yet super useful tips and provided a easy to follow format. Can’t wait to share this with my communities. Thank you and blessings!

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  • Julia Blake

    Can’t agree that these are the simplest tips ever, although they are very useful. I have been thinking of ranking my accounts for months, but just haven’t time for that or didn’t want to find time) Right now (this minute) I will create a doc with latest stats for my accounts and will continue to fill it regularly. Thanks for pushing me)

  • Nice post Maggie! Easy to follow and implement! Perf! Thanks and happy Friday! 🙂

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  • Very practical and helpful advices for time management, very much thankful

  • Bonnie David

    Informative! It can be confusing to understand the true meaning behind each social signal. And it is easy to think that i.e. like, share and comment or reply, favorite and retweet all mean the same thing in terms of engagement. I appreciate that you clearly differentiated between each of these signals and their relevant significance in each Social Media Platform! Thanks Maggie!

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  • To me, the to-do list should be even MORE specific: Schedule 5 tweets. Share 2 FB posts. Favorite 10 posts. Share 1 LinkedIn post. Follow one person. etc. Without those numbers, I just fall into a distracted wasteland.

  • Fantastic, it’s been a while now that I follow your blog, and this article confirms my opinion. brilliant!

  • Thanks you! Because I get best idea to managing my social media activities. Again Thanks Buddy for reveal such a easy approach to manage social media channels.

  • Tuncay Karadeniz

    Hi.
    I’m from Istanbul Turkey. I’m trying to buid my own e-commerce business. Thanks to SME and it’s partners sharings and reports i think i will succees even early than i thought earlier. I’ll be watching you. Thanks again.

  • Simplifying tasks that can be simplified is such a time saver, especially when it comes to social media!

  • really helpful tips! thank you! As for facebook/linkedin, now if someone comments/likes on a public post, all his network gets to see it as well in the timeline feed. is that (almost) as good as sharing? Especially on Linkedin, while one’s activities don’t reflect on his/her profile.

  • Love how this was laid out step by step. My #permissiontocharge clients can surely benefit. I’m happy to share it!

  • Sudheer Kumar

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