social media how toWould you like to drive more traffic to your blog from Facebook or Pinterest?

Are you optimizing your blog posts for social shares?

Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.

In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.

Getting the Formula Right

If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.

In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.

optimized facebook book tour image post

A combination of good content, a pinnable image and cross-linking can get you more repins.

With just one Facebook post, Peg is driving visitors to her blog post, pulling in more Pinterest followers and encouraging repins. Below you’ll see how you can recreate this success for your own content.

Just a quick note about this article: There are multiple articles on writing a good post and crafting catchy headlines so I won’t cover that here. Instead I’m going to help you create a cross-posting strategy that delivers traffic, repins and followers. Let’s get started!

#1: Create Pinnable Images

Much of your cross-posting success relies on the image you share.

Your goal is to entice people to click through and read your post when they see this image, so make it attractive and interesting.

It should include an eye-catching picture or graphic and the headline of your post in a large, easy-to-read font. You can also add a small watermark with your business name (or domain name).

You can create a pinnable image with easy-to-use online photo editors like PicMonkey, iPiccy and Canva. Make your new image at least 400 pixels wide.

pinnable book tour image

Make your shareable image eye-catching.

When you insert your new image into your blog post, place it in the upper half of the post so visitors see it right away—the closer to the top, the better.

#2: Start the Repinning Process

The first place you want to share your post is Pinterest. To make it easier to pin your content (and others’ too) add the Pinterest “Pin It” bookmarklet to your browser’s toolbar.

By sharing your article on Pinterest first, you can get your new post in front of your Pinterest followers and start the repinning process.

When you pin your article, choose the board that’s the best fit—or has the most followers or repins—and pin your post’s image (making sure it links back to the original blog post, of course).

Each pin on Pinterest has its own URL. When you’ve pinned your blog article, go ahead and copy the URL of your new pin. You’re going to need it in a minute when you cross-post to Facebook.

copying a pin's url

Copy your pin’s unique URL.

Pinning has a domino effect: As your pin is repinned by your fans, their Pinterest followers see it and may repin it as well. That can result in a lot of traffic back to your blog where visitors can read more content, sign up for your email list or buy a product you’re selling.

#3: Create an Enhanced Facebook Post

Cross-posting both your blog post and pin URLs on Facebook is your secret weapon. Of course, you can’t just post the links—no one would pay attention to that.

To get attention, repins, followers and traffic, you have to create an update with your pinnable image, a carefully chosen excerpt from your blog post and, of course, your post and pin URLs.

Your blog post excerpt makes up the main part of your update, so it should be compelling and interesting.

The goal here is to leave people wanting more so they’ll click over to read your post or repin it to read later. You can use an excerpt, a quote or the opening lines of your blog post; whatever works for you and your audience.

Keep in mind that Facebook is finicky about carriage returns in their status updates. If you cut and paste text from your blog or WordPress, the spacing may be off in Facebook, making your update look sloppy.

To avoid that, copy your excerpt into Word or a text editor (or better yet, just write your post in Word or your text editor). Then copy the excerpt from your editor and paste it into your Facebook update.

At the bottom of your Facebook post text, add Read it now: on its own line and paste the URL of your original blog post (you can see how Peg did it in #1 of the image below).

Go to the next line and type Pin it for later: and paste the URL of your Pinterest pin (see #2 in the image below).

call to action links on facebook image post

Strong calls to action and links encourage repins and traffic.

When you’re ready, click Post to make your enhanced update live on Facebook. You’re done!


Looking for ways to promote your blog? Cross-posting your content on Pinterest and Facebook works because you’re making it easy for your users. When you have a strong call to action (read it or pin it) and an easy way to complete the action (providing the links), people are more likely to follow through.

Include a pinnable image with a compelling description to make your social updates even more eye-catching, both on Pinterest and Facebook. That same image draws your established readers into your blog post.

You’ll end up with more Pinterest followers and some awesome traffic for your blog.

What do you think? Have you used Facebook and Pinterest together to market your business? Do you have any advice to share? Share your thoughts and comments below.

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  • Julia Tomiak

    Awesome and extremely helpful since Facebook won’t let me pin images directly. Thanks! Question: Does Facebook “punish” us for sharing links, and how can I avoid that?

  • Thank you so much, Beth and Social Media Examiner. I’ve been using this technique on Google+ as well and it’s been great.

  • Fiona Hazel Inglis

    A great post and really useful information. Julia if you click on your picture in facebook directly and open it up and then right click and open in a new tab you should be able to pin from there, that works for me.

  • Beth Hayden

    Hi, Julia! Do you mean punish you for publishing links to outside sites (like Peg did in the example above)? If so, then no — I don’t believe Facebook punishes you for that. That’s just my humble opinion of course, but I’ve never seen any evidence that it does. Let me know if that isn’t what you meant. And thanks for reading!

  • Beth Hayden

    Sweet! Thanks, Peg! 🙂

  • Jodi

    But the post images get cut off in Facebook newsfeeds so only the middle section of that image will show up and it will look weird. I hate that Facebook doesn’t play nicely with image sizes if other platforms

  • Julia Tomiak

    Thanks Fiona!

  • Julia Tomiak

    Yes, that’s what I meant. It seems like when I post links, the number of views is smaller than when I post pictures or just an update.

  • Beth Hayden

    Agreed, Jodi. The way I like to create my Facebook posts is to upload the blog post image first (using the little camera icon) instead of just pasting the link and allowing Facebook to import the image over. When FB imports an image, I find you don’t have much control over WHICH thumbnail it brings over, and it often crops the image, anyway. So just upload that image, create your Facebook post text, and voilà! An enhanced Facebook post that looks just the way you want it to.

  • Great post Beth!

    Question: when I pin THIS post (attached screenshot), the pre-populated text for the book images are not the description of what the article is about. I see the blog title on the SME logo image, but I wouldn’t pin that image. Would you recommend changing the text (I think it’s called ALT text, right?) of every image in the post to tell future pinners (who see it in their Pinterest news feed) what the post is about? Is that best practices here?

  • That is a quick and easy tip that makes tons of sense Beth! Thanks for the share and now I’m off to create my first enhanced facebook post.

  • Bob Gordon

    Recently I started using Pinterest and FB together. I’ve found that posting a blog, pinning the photos and then featuring a Pinterest picture can have a significantly longer shelf life on FB than just posting the same photo directly to FB.

  • Bob Gordon

    Julia – here is what I do to get around this. I share my PIN to my personal FB page. However, using the SETTINGS I only allow myself to see the pin. Then, from my FB page I SHARE the PIN to my business page.

  • terrific strategy– will definitely be trying this!

  • randy– I know why.. you need to edit the “properties” the alt text… sometimes I do that and even include a link to my blog

  • Hi Randy – Yes, you should have the ALT text as the title of your post on photos. This way when people pin your photos, the text is correct. Alternatively, you can create a pin and embed it at the bottom of your post.

  • Jen

    Great tip on uploading the picture. I was wondering what was the best way to handle that since the picture is displayed cut off when they do it.

  • Marvelous! I didnt know that earlier. Combining two networks together is a great idea!

  • Thank you Beth. I am new at blogging and your tips are really helping me a lot. I am still learning how to interact with more people. I don’t want to attract one time readers, i really want to build a relationship here and your tips make part of the building. Thanks.

  • Great article! Very useful technique. I started using it and its really awesome and i am getting results

  • This is an absolutely amazing article. Thank you so much for sharing! Will definitely be referring to this early and often