social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Gets A New Look: Pinterest has added “a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise.”

pinterest new look

The new Pinterest design makes things simpler and cleaner.

Facebook Rolls Out Lookalike Audiences For Advertisers: Facebook announced “the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses.”

lookalike audiences

"Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones."

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Klout Opens For Business(es): “Initially, Klout for Business will give businesses a complimentary set of analytics with pointed insights into how and where influencers are engaging with their brands in social media.”

klout for business

"Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts."

Google+ Introduces The Hangout Capture App: The new Hangouts Capture app allows you to take pictures of your Hangouts-in-progress with a single click. It will soon be available worldwide.

google+ capture app

"All photos are saved to a shared album, visible only to other Hangout invitees."

Small Business Twitter Advertisers Get More Tools: Twitter’s self-service advertisers now have access to more robust targeting tools, as well as a pathway to all the bells and whistles of Twitter’s advanced interface.

twitter advertising

Twitter's self-service advertisers have more targeting options.

Quora: Quora’s new search experience is more comprehensive with full-text and keyword-based search. You no longer have to navigate to individual pages one by one as you search through all of Quora’s content.

quora search

Quora makes it easier to find what you are looking for.

Google Launches Google Keep: “With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.” Read more here.

Amazon Launches Send To Kindle Button: The “Send to Kindle Button” is “a convenient new way to send content directly from a website to your Kindle. Customers can check out the Send to Kindle Button today on The Washington Post, TIME, and the popular blog Boing Boing.”

send to kindle

Consider adding the Send to Kindle Button plugin to your WordPress blog.

Twitter Celebrates #Twitter7: Twitter celebrates its seventh birthday with “well over 200 million active users creating over 400 million Tweets each day.”

YouTube Hits a Billion Monthly Users: YouTube reaches a new milestone with more than a billion unique users every month. In addition, “all of the Ad Age Top 100 brands are now running campaigns on YouTube.”

Here’s upcoming news worth noting:

Facebook Plans To Roll Out A New Commenting System: According to Inside Facebook, Facebook Business Pages with more than 10,000 fans will soon have the option to have threaded and ranked comments.

Here’s a tool worth noting:

Blomming: A social commerce platform that allows you to sell your products where your customers are.


You can create a shop and put it on your blog, website or Facebook Page.

And don’t miss this:

Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

Watch this video to get a quick overview of Social Media Marketing World.

What do you think? Please share your comments below.

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  • Thanks for this Cindy, looks pretty interesting. Have you heard anymore about this tool?

  • Jeffrey Thompson

    Great article, although I don’t use Pinterest. I have enough trouble keeping up with Twitter , Google Plus, Facebook and Linked In on a daily basis.

  • Laura Belgrave

    Just a tip of the hat to the venerable Cindy King, who keeps the Social Media Examiner updates fresh, relevant, and hard not to click.

  • Great post on coping what’s new from the social media giants. thanks, Cindy! Agree with Lisa, Blomming looks interesting.

  • Kevin Martin Jr

    Always interesting to hear about what’s up with social media. But yes as Jeffrey has said, it is true with Google plus and facebook there just seems to much to keep up with already

  • Kohinoor Devroy

    A very compact and updated read on Social Media

  • Great read and very informative…Social Media Marketing World sounds exciting!

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  • You’re welcome, Lisa! I’ve asked someone from Blomming to get back to you.

  • Thanks Jeffrey!

  • Thank you, Laura!

  • Thanks Kevin! Yes, there’s only so much time and it’s about making the right choices, isn’t it?

  • Thanks Kohinoor!

  • Thanks, James! Yes, Social Media Marketing World is sure to be fun!

  • You’re welcome, Jerome!

  • Jennifer Stout

    Love the new site design! Pinterest has obviously always been image-focused. So, it only makes sense to keep moving forward in that direction by increasing the size of Pins. The new features also allow for easier usability for users across the board, and the newsfeed is much easier on the eyes. I’m very excited to see where things go from here!

  • Beth Jackson

    Great post!!

  • Attention Getting Marketing

    Definitely will be checking out Blomming. I think the Pinterest changes were to compete with rising image galleries such as Indulgy where the images are larger.

  • AmyHooker

    Great update as usual, Cindy. Will be interesting to see how (or if) businesses handle their “official” Facebook commenting differently when threaded comments are allowed–seems like with folks being able to reply to specific comments that brands may step back and let brand fans/evangelists do everything from correct misinformation to highlight brand benefits and features…even moreso than they do now.

  • La Bella_Leigh

    These new social media products sound very exciting! Thanks for the update Cindy!

  • Hi Lisa, nice to meet you! Cindy thank you so much for the intro and for your great post. Lisa please feel free to get in touch, if you want. Blomming is, first, a Social Commerce platform that allows both people and businesses to sell everywhere, and especially on Social Media. You create a shop in a minute and then you can “bring” it on your existing website, blog or Facebook page. All from a centralized management platform. The idea is to avoid building a new destination on the web, that of course needs a marketing effort in order to bring traction to it, but instead to use those online presence that you have already built. This has been widely appreciated by a lot of Sellers that want to maintain a strong relationship with their customers, while expanding their reach putting together the best of “traditional” web and Social Media. Now the Social Affiliation is a step forward: the idea is that you (as a Seller) can also build your own affiliate network. Don’t we say often that our customers can become our best evangelist? This is the basic idea: you can share part of the revenues with your most passionate users. But you can expand this model towards those who maintain a professional presence on the web, such as bloggers or online publishers. A web magazine, e.g., can create a Shop as a channel of “curated content” that could bring in a new revenue stream. Also, brands that are looking for new engagement tools on Socials (e.g. Facebook) can use this system in order to strengthen their “Digital PR” campaigns. We truly hope we can bring value to the Social Media ecosystem (blogs included) moving the e-commerce vision from being “shelf based only” to a more liquid, pervasive marketing tool. Of course, this is our effort and we really hope we’ll encounter a positive response from the market. And your feedback is already a great thing for us! Thanks again, best, Alberto

  • Hi Jerome! Thank you very much for your feedback about Blomming. I’ve explained everything below, answering to Lisa’ comment. But please feel free to get in contact, I’ll be happy to tell you more! Best

  • Hi Cindy! Thanks you so much for mentioning Blomming. I loved your post! Great reading. Hope to read you again soon!

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  • Guest

    Always interesting to hear about what’s up with social media. But yes as Jeffrey has said, it is true with Google plus and facebook there just seems to much to keep up with already

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