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social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

Pinterest is replacing Google as a search engine for a lot of people. Therefore, for the best results, treat Pinterest as the visual search engine it is. Pinterest is now suggesting things readers might be interested in, and they get these suggestions from words used in pin descriptions.

When using Pinterest as a marketing tool for a business, keep your ideal customer in mind. Strategically name your image files and choose text for your board and pin descriptions that would attract those ideal customers.

constant contact on pinterest

Constant Contact does an excellent job of naming their boards and pins with SEO in mind.

When Pinterest first started, they gave you suggested board topics. They still do, to a lesser degree. Instead of going with bland, suggested board titles, take yours up a notch.

For example, when I first launched my Pinterest account, one of the boards assigned to me was titled “Food.” I wanted to add some personality to it so I switched my food board’s title to “Makes Me Say Yum.” In hindsight, that wasn’t a very good SEO approach. I gave it some thought and changed it to “Recipes that Make Me Say Yum.” Just adding the word “recipe” to my board title increased my visibility in Pinterest search results.

create a pinterest board

When you create a board, change the default name to something unique that’s also SEO-friendly.

Do your regular keyword research, and use the words that work for your brand in your Pinterest boards and pins. The real trick is to use SEO and show personality at the same time. That will get your boards, pins and content noticed.

#2: Watch Audience Engagement

One difference between successful and unsuccessful Pinterest strategies is your level of engagement. It’s one thing to pin your content and occasionally repin the content of others. It’s another to strategically interact with those who are repinning, favoriting and commenting on your content.

Keep an eye on your notifications and reach out to those who are already engaging with you. Like and repin their content. If appropriate, invite them to pin to one of your group boards. You can even message other pinners (if you follow each other) and see if there’s something you can do to help them out.

notifications on pinterest

Watch your notifications and see who’s engaging with your content.

Reviewing your notifications on a regular basis is also an excellent way to monitor which of your pins are popular with your audience. This also reveals which topics people are finding you for and which topics are trending.

Maybe you’re getting a lot of engagement because someone influential repinned you. This is information that could slide by if you’re unaware of who is pinning your material.

To grow your business, engage with the people who like and repin what you have to say. You’ll never know who’s watching you if you’re not watching them.

#3: See What’s Working

Businesses can now access Pinterest Analytics, so take advantage of that tool. Regularly review activity on your Pinterest account, such as top pin impressions, repins and clicks.

This also helps you track what types of content people are interested in, and can help you make informed choices with the content you share and create in the future.

pinterest analytics

Use Pinterest Analytics to inform and adapt your strategy.

One thing to note: It’s best to check your Pinterest metrics monthly to get a more accurate picture of how pins from your site are performing.

The life span of content on Pinterest is a lot longer than material on other social platforms. You can get a resurgence from certain pins a month later, a year later or even longer. If you check too often, it won’t give you an accurate reflection of your Pinterest engagement.

Use whatever valuable information you gather from checking your metrics to update your Pinterest strategy on a regular basis.

#4: Test Content Everywhere

Is your site mobile-responsive or just mobile-friendly? It should be both.

Since increasing numbers of people use Pinterest on their mobile devices, it’s worth your time to test images not just on your desktop, but also on a variety of mobile platforms such as tablets and smartphones.

social media examiner on pinterest mobile

Make sure your Pinterest account is mobile-responsive and mobile-friendly.

Here are a few things to consider when assessing your site on different devices:

  • Do the images you created for your content appear on the mobile version of your website?
  • Are the images cropped off, or if text is used, is it readable on a small screen?
  • Are your images pinnable?
  • Do your social sharing buttons appear and do they work properly?

With all of the hard work you put into making your site look top-notch, don’t let mobile fall through the cracks. You could lose pins, traffic and sales if it’s not optimized for mobile visitors.

#5: Curate Content on Secret Boards

Pinterest, like all forms of social media, can take a lot of time. You not only want to pin your own content, but also search for appropriate pins to share with your audience. That’s why I like to use secret boards.

Log into Pinterest, create a board and save it as a secret board. When you have downtime, do some exploring. Find pins you like and would like to share later, and pin them to your secret board. It’s an excellent way to build up a stockpile, whether you have 15 minutes or an hour to devote to it.

When you have downtime, explore content to post in the future and pin your finds to a secret board.

Then, during your busy Pinterest traffic times, go to your secret board. You’ll have content for future posts at your fingertips.

Note: Don’t repin from your secret board. Go back to the original and pin it to the appropriate public Pinterest board.

Conclusion

These advanced tips may seem simple, but they’ll make a world of difference. By incorporating them into your Pinterest approach, you can increase your following and traffic to your website, which could ultimately result in more sales.

Success on Pinterest, like any social media platform, requires that you start with a goal and a strategy. Consistently incorporating the tips featured in this article can help you find your path to Pinterest success.

What do you think? Is Pinterest part of your social media strategy? Are you ready to go beyond the basics? What special Pinterest techniques do you use? Please share your thoughts in the comments.

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  • Great article, Cynthia! Your secret board tip also works well for teams. Whenever someone on our team finds a pin that will work on one of our boards, s/he pins it to the secret board where our designated company pinner can find and use it. That way, we’ve got the whole team curating for us.

  • Breanna

    Great article. Any ideas on how to gain followers on Pinterest?

  • Great advice! #1 for sure – even in the file name, as you’ve suggested to me in the past. It’s a great way to get exposure and build followers. And I second Jennifer. Secret boards are great for teams!

  • I love it, just starting my secret board.

  • Kayla

    I love Pinterest but my biggest problem is I want local pinners to see and repin my pins not just anyone on Pinterest. Also knowing how often to ad pins. Is it like Facebook where you should pin something at least once a day? Anyways great article!

  • I’ve recently started thanking repinners for sharing my pins and asking questions related to those pins. To my pleasant surprise, I do get responses which makes the pinning experience better. I love the new Pinterest Analytics. I’m finally getting the much needed information about my pins – right from the horse’s mouth!

  • Pingback: Marketing Day: New Details On Pinterest's Ad Plans, Facebook's Cross-Platform Ad Network & More()

  • Rikelle

    Very helpful article. For me I have found pinning a lot over a wide variety of topics, helps me gain followers. Also, the more unique your content – meaning if it’s an original pin that you’ve created or a content from another source that has not been pinned before automatically goes to their front page and is exposed to many more potential pinners. Loved the secret board tip – rather than going to the original pin and repinning would it work to just edit the pin and place it on the correct board?

  • Cynthia_OhSoPinteresting

    Breanna, Being active, promoting your account and using group bards are all good ways to gain followers. Thanks for your question.

  • Cynthia_OhSoPinteresting

    Thanks Jen! Secret boards are a great collaboration tool 🙂

  • Cynthia_OhSoPinteresting

    Hi Rikelle,

    I don’t think edited pins would show up in the notifications of the account you pinned it from. Thanks for sharing your experience with us 🙂

  • Cynthia_OhSoPinteresting

    Yes, I’m loving the new Pinterest analytics too! So much useful information. Thanks for stopping by Vatsala.

  • Cynthia_OhSoPinteresting

    Thanks Kayla.
    Try including your city’s name in your board titles and often in your pin’s descriptions ( as long as it makes sense. Also be sure to include your location in your account profile. Have you used place boards and map pins?

    I once had a pinner with over 1 million followers on my podcast and she said her secret was pinning multiple times a day several times a week.

  • Cynthia_OhSoPinteresting

    Thanks KJ! File names are even more important with the new iPhone update. Pinning straight from Safari on the iPhone doesn’t give you the option to change the pin description, it uses the images alt tags.

  • Cynthia_OhSoPinteresting

    Hi Mark. Thanks for the question. Sometimes a simple “thanks for pinning” is enough or you can offer a link to a related helpful article. If you offer products or services you can offer to provide them with more information or to answer any questions they might have.

    Remember though that Pinterest users typically don’t use the platform for engaging in conversations. Some might be happy to respond to your question or comment while others won’t respond at all.

  • W-o-w! Good to know! I’m a bit compulsive about changing all the descriptions on my pins to make them as search-friendly as possible. From what you’re telling me, all the original content my clients create, we need to pay even more attention to the alt tags. Thanks!!

  • Guess what @Cynthia_OhSoPinteresting:disqus? I have found a new analytics tool for my pinterest profile through your post!!

  • Nice article. Being mobile friendly is important. Analyzing it will be good, we can track whether we are going in right path. Great read.

  • Luca Bartolini

    Article well done, Cynthia! I’m a intern and new in web marketing field, o better in social media management. This article helped me to improve my strategy on Pinterest with simple tricks but at the same time useful. Thanks!
    Any tips for my young career?

  • waqar rasheed

    Great Article. THanks for sharing with us.

  • Felix L. Griffin

    #5: “Curate Content on Secret Boards” @Pinterest #SocialMediaMarketing #Pinterest

    This is great advice for starting a new board, [if you want] to pin your own content, but also search for appropriate pins to share with your audience. Thanks for sharing.

  • Andre Nehme

    Would you clarify the use of # tags in Pinterest and how “$” signs work? We have an commerce site and I am always looking for way to promote.

  • Sabrina Kizzie

    Awesome article, Cynthia! I appreciate the advise you give and will implement them on my own Pinterest account!
    -Sabrina Kizzie, Author & Social Media Lecturer
    Twitter & Instagram: @Sabrinaonmove