News For Local Businesses: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Deals Go LocalBusinesses can now offer discounts to their local markets through Facebook Deals. And Facebook will be publishing these Deals stories in the Facebook feeds of your customers. This new service puts Facebook into direct competition with Groupon.

facebook deals

Local Deals start out initially in Dallas, Austin, Atlanta, San Francisco and San Diego.

Google Docs Introduces Threaded Discussions: Google has enhanced the discussion features on newly created Google Docs. Each comment now has a timestamp and profile picture. You can edit comments, hide them from the original document and reopen them. You can add someone to a discussion with an @mention. “For example, typing @eddy@altostrat.com in a discussion will send a notification email to Eddy with the text of your comment.”

Twitter Makes Your Account More Secure: You now have the option of always using a secure HTTPS service when accessing your account through Twitter.com and the official Twitter applications for the iPhone and iPad. “Using HTTPS for your favorite Internet services is particularly important when using them over unsecured WiFi connections.”

twitter https

Under the Settings tab of your Twitter account, you can now choose to view all of your tweets through a secured URL.

Twitter Celebrates 5 Years of Tweets: Twitter released the latest Twitter statistics on their 5th birthday. The past year has seen a 182% increase in mobile users. Check out the other stats here.

first tweet

On March 21, 2006, Jack Dorsey (@jack) sent the first Tweet. Last month there was an average of 140 million tweets sent per day.

Here’s another social media tool worth a look.

Wishpond: A shopping engine to search local stores and find the best deals in town. You can Make a Wish on a product you like, and Wishpond will alert you when the price drops, find similar products that match your desired price and send you personalized deals from nearby stores that will match that price. Wishpond was also recently in the news for their participation in Crowdbeacon.

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And don’t miss this:

Social Media Examiner’s Social Media Success Summit 2011: Check out the largest online social media conference! Help your business grow with social media.

Watch this video as Michael Stelzner shares his story.

What social media news caught your interest this week? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • http://www.extremejohn.com/ Extreme John

    Looks like I have some testing to do this weekend, set up a few Facebook Local ads and see what comes of it. I know our typical ad campaigns on Facebook are starting to get a little dry.

  • Marla Hughes

    I love the wishpond concept. Not only from a buyer’s point of view, but a business’s. How cool to know when the competition is having a sale and how much they’re charging for items you have in stock or even over stock? Usually a merchandise business has to employ people to go to the competition and at least pretend to shop to compare prices. I’ve been in stores where employees of the competition have been escorted out.
    I’m not a retailer (online or off), but can see the benefits for everyone but the high priced stores.

  • http://kdbizsolutions.com/ Karen May Dy

    Wonderful post! Facebook Deals is really valuable for local brick and mortar businesses… would have to wait until it would be available in Canada though.

  • http://twitter.com/ConnieMcKnight Connie McKnight

    Cindy,

    You’re fabulous. What great news! I love that facebook is getting into the deals business.

    Google Docs and Wishpond also sound incredible.

    Thank you so much for passing on social media updates.

    Connie

  • http://cindyking.biz/ Cindy King

    Marla, that’s a great point! It’s going to be interesting watching the early adopters.

  • http://cindyking.biz/ Cindy King

    John, thanks for your feedback. I’d love to hear your comments if you do spend some time playing with the local ads.

  • http://cindyking.biz/ Cindy King

    Yes, it’s a bit frustrating listening to all these new things and not being able to try them out, isn’t it Karen? I love seeing the direction things are taking.

  • http://ideagirlmedia.com/ Keri at Idea Girl Media

    Lots of great stuff rolling out lately!

    I am reallllly liking the Wishpond. Very good for local businesses and a lollipop for the folks not on an ocean coastline.

    Facebook Deals. Always sweet as a customer to get a deal. On the business provider side, I would have liked to see Facebook create a team of “Ambassadors” to market the Facebook Deals. Would have done a few things:

    1) Offered the deals.
    2) Offered employment in other parts of the country than their HQ office.
    3) Gave a more personal face to *Facebook* for the business owners and decision makers.
    4) Potentially strengthened their team with an army of on-the-ground ambassadors.

    Happy 5th birthday, Twitter, eh? :)

  • http://www.facebook.com/Ian.Wi1kinson Ian Wilkinson

    Is there any estimate in terms of Deals being available locally in the UK? Can’t wait to test it out … Thanks for the news!

  • http://www.extremejohn.com/ Extreme John

    Hi Cindy. I will def stop back and give some feedback, I’m always stopping by anyway :)

  • http://twitter.com/GetLocalShopprs Wishpond

    Thank your for the coverage of Wishpond Cindy! And for the praise given by Maria and Connie! We’re currently quite merchant focused; especially in giving local businesses the ability to compete with national chains. Fortunately for us the internet, social media especially, makes it very easy.

    We also have a new video explaining Wishpond a little deeper in the site: http://www.wishpond.com/merchants/landing

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