7 Must-Have Networking Apps to Boost Your Social Media Marketing

social media toolsDo you want to build strong relationships around your brand?

Are you using networking apps to connect online?

Networking with the right people can make your brand stronger and more responsive.

In this article you’ll discover how seven networking apps to build relationships.

networking apps

Find out how these networking apps can boost your social media marketing.

#1: Leverage Twitter Connections

SocialBro uses a combination of tweet analytics and content optimization to find the tweets your audience responds to most. It works with your existing social media management platform (e.g., HootSuite) so it’s easy to integrate into your daily routine.

Using SocialBro’s suite of tools, you can create customized direct message (DM) campaignsfigure out the best time to tweet to your customers and more.

socialbro website capture

SocialBro finds the tweets that matter most to your customers.

You can also see who follows your biggest competitor so you can follow and engage with those users.

Cost: SocialBro is free, but monthly and annual plans are available starting at $13.95/month.

#2: Identify Viral Trends and News

TrendSpottr discovers emerging trends relevant to your audience so you can get the jump on your competitors. You can set up alerts for any keyword, hashtag or topic, as well as find keywords and phrases that have the potential to go viral.

TrendSpottr works seamlessly with HootSuite and Salesforce so you can keep your team in the loop about viral content as well.

trendspottr website capture

Find, build on and share viral content before your competitors do.

This tool also works as a crisis management service, helping you douse the flames before bad news goes viral and leaves a lasting negative impact on your brand.

Cost: TrendSpottr is $4.99/month for HootSuite app integration, and commercial pricing varies.

#3: Find New Prospects

NeedTagger lets you find and follow up with potential customers by tracking the keywords you choose.

There are two ways to set up NeedTagger: via their API or their app called StreamBuilder. Both let you define search words related to your target audience.

needtagger website capture

Set up keywords that relay intent, and then follow up on those tweets.

StreamBuilder is the easiest option—especially if you’re not comfortable installing an API. With StreamBuilder, you can find customers who are asking about your products, mentioning specific words or phrases or even complaining about your competition.

Cost: NeedTagger offers a 30-day free trial, and paid accounts vary depending on the number of tweets you want to scan.

#4: Connect With Influencers

Zuum works with all major social networks and watches a variety of analytics and reporting to show you what content your customers engage with most. Zuum works with Google Analytics and you can access detailed reports and set up email alerts.

You can also find out which influencers your customers look up to so you can follow them too. When you’ve identified your audience’s preferred influencers, try to partner with them to boost your credibility and improve trust.

zuum website capture

Find which topics are popular with your customers and who their favorite influencers are.

Cost: Zuum has both free and paid options. The free version shows the most viral content and top influencers (in general). The fully scalable paid version is $250/month.

#5: Monitor Conversations

Nimble is a combination social media management and networking app. It focuses on building relationships with your contacts, no matter which social network they’re on.

With its proprietary “single view,” you can see all of your past and current conversations with each and every prospect—helping you gather and view details that would typically be spread across a variety of CRM applications.

nimble website capture

Keep lead data close at hand and get reminders to follow up.

Nimble lets you tag contacts with specific keywords and set up Stay in Touch reminders to follow up with those leads and contacts.

Cost: Nimble offers a free 14-day trial, after that it’s $15/month.

#6: Discover Interesting Content

ContentGems focuses less on social media and more on content discovery. You choose the topics and ContentGems sends you a curated list of industry news and alerts that you use to get people talking.

Currently, ContentGems monitors over 200,000 news sources, blogs and social media accounts and instantly filters relevant social signals around your defined keywords.

contentgems website capture

Find industry news based on topics important to you, your customers and your colleagues.

Cost: ContentGems offers a free account. Paid account pricing varies and is based on the number of keywords you want to research.

#7: Keep Tabs on Business Reviews

Reputology is strictly about reputation. For many companies, online reviews on sites like TripAdvisor, Google+ and Yelp are important—a single poor review can upset your customer base and affect your income.

Responding to all customer reviews is integral to managing your reputation. But it’s time-consuming to keep checking certain sites for reviews. That’s where Reputology comes in—it notifies you when someone posts a new review.

reputology website capture

Keep tabs on what people say about your business and respond quickly.

When you get an alert, you can easily view the corresponding analytics to find out if the review helped or hurt your traffic. If you like, you can add multiple team members to your account for easier management and faster response time.

Cost: Reputology offers a free version or a paid account is available for $25/month per business location. Custom accounts are available as well.

Over to You

Finding prospects, content trends and managing customer relationships are keys to your success. Unfortunately, too many businesses rely on content management systems to find those things.

Each app I’ve discussed has a specific purpose and tracks a customized target to enable stronger social media networking. I encourage you to combine engagement management tools with your current content tools to build stronger relationships with customers and leads.

What do you think? What are some of your favorite social media apps? How do you engage your audience? Share your thoughts below in the comments!

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About the Author, Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with user-friendly design, compelling copywriting and smart analytics. Learn more at iElectrify.com and download your free conversion optimization checklist and web copy tune-up. Other posts by »




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  • http://www.keydifference.com/ Devin Thomson

    Its a cool one. Thanks for sharing your ideas.

  • http://www.activia.co.uk/blog/ Ashley Andrews

    Wow, thanks for all the recommendations – I already use SocialBro but will need to check the others. Great post as always. :-)

  • jamie9millar

    Like the sound of ContentGems, and Social Bro (a bit like Followerwonk perhaps?).

    I’ve used Nimble and didn’t find it to be much more than a basic CRM that promised more social connection benefits than I really got from it (could be operator error, of course, but lower end CRMs aren’t all that hard to figure out). Back when I tried it (12-18 months ago) it would suggest social profiles for each contact you entered but often they weren’t accurate (same name, wrong person) and you’d run the risk of getting that info wrong. Would be interested to hear if anyone has/had a different experience with Nimble.

  • http://markitwrite.com/ Kerry Butters

    Thanks, some useful tools there :)

  • http://linwrightdesign.com/ Linwright

    What a great list! I’m definitely going to check out a few of these. Thanks!

  • Shelly

    Thank you very much for the information. I am doing my best to boost our business, but since indoor golf is new to the world it has been challenging. I am hoping some of these apps may help.

  • Marketing Bees

    Thanks for sharing this post, these apps are great way for boosting your smm

  • jeffio

    Hi Jamie, you should definitely check out ContentGems. We built it as a power-tool for content curation. If you have any questions, hit me up!

  • B Kirschenmann

    Great article and tips, new companies I will be looking into!

  • Stop Us If You Can

    Hi Sherice,

    Great post with content and graphics. thanks for sharing with us. Have a great day

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  • Marilyn Kay

    I’m definitely checking all the apps in this list out and sharing it. i’m always looking for better content curation and more ways to engage for myself and, especially, my clients.

  • jamie9millar

    Signed-up and checking it out, Jeff. Thanks.

  • Sanjana

    Great article plus amazing info. love try those apps

  • hodgemch

    Thanks – good timing as i am just starting to look at tools to connect to Influencers -Zuum sounds interesting – how would you compare this to other platforms like BuzzSumo?

  • http://www.thecareerbreaksite.com/ Rachel (The Career Break Site)

    Lots of useful stuff here – thanks! I use Google Alerts for finding interesting content too.

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  • http://www.bloggingtips101.com/ Catherine Holt

    Wow, there is so much in this. I will have to bookmark it to read again and again and again! I didn’t know about half of these apps, so will definitely be checking them out.

    Networking has to be on the priority list for bloggers, so anything that helps this process out has to be considered :-)

  • http://www.ielectrify.com/ Sherice Jacob

    Thank you for sharing your experience! Nimble looks like it really could be a serious contender in the CRM space if it listened to feedback from users like you!

  • http://www.ielectrify.com/ Sherice Jacob

    They overlap in many areas, but I’d suggest trying a bit of both and seeing which one you like best.

  • Liz L Smith

    Great article! I never used SocialBro and just signed up – exactly what I’ve been looking for. There are just so many apps out there its so hard to choose the right ones. Thnx!

  • http://www.mooneybrokers.com/ @MooneyInsurance

    Reputation management is so powerful because 1 bad review can sink a ship

  • Thomas Jordan

    Wow, Thanks for the info. Appreciate the advice.









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