3 Mobile Tools to Improve Your Social Media Marketing

social media toolsHave you figured out how to engage on-the-go prospects and customers?

Is more of your audience interacting with your business from their mobile phones?

If you want to enhance your mobile marketing, then keep reading.

I’ll show you three awesome tools that make mobile marketing easier.

Why Mobile?

Mobile is no longer something you can afford to ignore.

As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.

Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.

In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.

#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.

SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.

SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

Many top retailers actively use SMS to send out sales or product updates, special coupons or other important announcements. Coca-Cola focuses 70% of their mobile marketing budget on SMS/Text messaging.

coca cola using sms

Coca-Cola embraces the power of SMS to reach consumers.

So what does this have to do with social media?

Conversations with your customers shouldn’t end on Facebook, Twitter or any other social platform you currently use.

Mogreet Express lets you quickly create SMS (text) or video messaging campaigns to incorporate into social media and build a database of customers who want to receive your information and offers.

First, you create a keyword to title your campaign, and then Mogreet Express pairs your keyword with a shared short code. Make your keyword short and easy to remember.

After you’ve decided on a keyword, you’re guided through the process to set up the response customers receive when they opt in.

mogreet dashboard use keywords

Mogreet Express lets you set up keywords in your dashboard to promote campaigns to your audience.

Now you’re ready to promote your campaign on Facebook and Twitter. The easiest way to do this is by using language such as:

“Become a Mobile VIP. Just text YOURKEYWORDHERE to 12345″ (this would be the short code that Mogreet Express provides to you).

Lane Bryant incorporates their call to action on a Facebook tab to connect with them. Their keyword is LBGB and their short code is 23705.

lane bryant with call to action to graphic

Lane Bryant added their SMS call to action to a graphic.

Once you’ve promoted your new SMS (text) campaign and customers begin to opt in, message them with valuable offers. This helps you stay top of mind, drive increased traffic (both physical and web) and create a new way to drive sales.

Set up a message to send to your customers in four steps:

  • Pick a send date and time. Use a marketing calendar and in just minutes, you can schedule messages for the next few months .
  • Choose your message type. MMS (video or picture) or SMS (just text). Adding short videos to your messages makes your communications personal and engaging.
  • Identify yourself in the message. Use your name, your business name or your brand, but clearly show who is sending the message.
  • Create your message copy. If you choose SMS, you only have 160 characters.

    mogreet dashboard set up

    Mogreet's dashboard makes setting up campaigns easy.

You should include opt-out language in every message and Mogreet does this for you so you comply with the best practices of the Mobile Marketing Association. The opt-out looks something like this:

No more than X msgs/mo. Reply HELP for help, STOP to cancel. Msg&DataRatesMayApply.

Overall, Mogreet Express is a very easy-to-use SMS/MMS marketing tool for any small business owner. Incorporate your mobile call to action throughout your social media and you extend conversations with your customers beyond Facebook or Twitter. It’s a great place to start when adding mobile marketing to your social media strategy.

#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.

Nathan Latka, founder of Heyo, shared that Lilly Pulitzer worked with Heyo to mobilize their “Want It To Win It” tab right on Facebook because they didn’t want to miss out on all the traffic received from mobile Facebook users.

lilly tab

Don't miss out on all the mobile traffic to your contest pages.

To make sure mobile users receive the best user experience, Heyo’s smart URL automatically reroutes mobile users to the right location. If users are on a desktop, they’re sent to the native Facebook tab. If they’re on a mobile device, they receive the mobile contest application.

lilly mobile

Lilly Pulitzer contest page from mobile.

heyo dashboard

Heyo's easy-to-use dashboard lets you create beautiful pages in minutes.

Heyo is the easiest way to create engaging campaigns that are social and mobile. Check out this tool if you want to drive traffic, leads and sales with a Facebook contest.

#3: Measure the ROI of Mobile Marketing With LogMyCalls

Did you know that people who search the Internet for food using their phone or tablet have nearly a 90% conversation rate? Or that 64% of searchers with smartphones convert within one hour of their mobile search activity?

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital.

LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.

Here’s how you get set up and start measuring which campaigns are performing the best in 4 steps.

Step 1: Select your numbers. Use your current phone number and convert it into a tracked number or choose new numbers and have calls to those phone numbers routed to your business or call center.

select local or toll free to track

Select a local or toll-free number for your tracking.

Step 2: Name your route. This is where you associate the number with a specific marketing tactic. In this case, Facebook PPC.

name the route

Connect your numbers to your marketing campaigns.

Step 3: Set up your DNI. When someone clicks through from a Facebook PPC ad, a unique phone number is dynamically generated on your landing page. This allows LogMyCalls to track which online marketing efforts produced the phone call. This is done via a provided snippet of JavaScript.

Step 4: Track mobile calls generated from Facebook ads. This is your first and most basic report indicating call volume, date, time, etc.

tracking page report

Measure your call results with easy-to-read reports.

That’s it. When your customer is mobile and calls your tracking number from a Facebook ad, a billboard or any other mobile advertising unit, you easily identify which media outlets perform best and which convert leads to sales.

LogMyCalls makes it easy for you to understand how many leads and sales are generated from people who call via a mobile phone.

Your Turn

These tools help you reach your mobile customers no matter what device they’re on. There are more tools out there and as you use them, you need to make sure your website is mobile-friendly as these tactics ultimately drive people there.

What do you think? Have you tried any of these tools before? What other tools have you used? I would love to hear your thoughts about what works and what doesn’t. Please share your favorites in the comments box below.

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About the Author, Greg Hickman

Greg Hickman is the Founder of Mobile Mixed, a mobile marketing blog and podcast teaching mobile strategy. He also runs the Mobile Marketing Tribe, a membership mastermind training mobile marketers. Other posts by »




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  • Sambarnes90

    Thanks for the post Greg.

    I have to say, points 2 and 3 I really enjoyed.

    I’ll be looking into Heyo next week, so thanks very much for the tip off!

    Point 1 however, I would be VERY wary of.

    In the UK text spam is a MASSIVE problem. People feel it’s more of an invasion on their privacy than an email or a facebook post.

    I would say if you’re going to do it, only do it with really exceptional offers. Probably only stuff that’s free. I wouldn’t ever suggest texting your users advertising a product.

    With push notifications on most mobile devices, I would much prefer to get a Facebook message or Twitter DM and it would feel a little less intrusive.

    Just my 2c!

    Thanks again for the post, I don’t want to take away from the quality of your writing, just something I feel strongly about!

  • http://greghickman.me Greg Hickman

    Thanks for sharing. I appreciate you sharing your opinion and glad you shared your insights of problems in the UK. When executed correctly, SMS is the most powerful mobile channel that exists.

    Again, it needs to be executed correctly, with the right offers and only when the customer has opted-in.

    I too am very passionate about this topic. ;)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Mobile is the new King and Greg is the King’s advisor. I go to no one else for mobile advice…thanks for this GREAT content Greg!

    ~ John Lee Dumas

  • http://greghickman.me Greg Hickman

    Thanks John! Much appreciated and happy to help any way I can. You can’t Ignite without mobile. ;)

  • Ole Bo Larsen

    As always Greg very short, sweet and to the point :) I totally agree that SMS is very powerful when used correctly. It cuts through the cluster of platforms, WiFi, 3G, 4G, roaming issues etc. However it is still important to choose your communication channel based on who your audience is, and how they use mobile devices e.g. young people are on smartphones, older people on feature phones. Just as we discussed yesterday on your Mobile Marketing Tribe.

  • Ole Bo Larsen

    As always Greg very short, sweet and to the point :) I totally agree that SMS is very powerful when used correctly. It cuts through the cluster of platforms, WiFi, 3G, 4G, roaming issues etc. However it is still important to choose your communication channel based on who your audience is, and how they use mobile devices e.g. young people are on smartphones, older people on feature phones. Just as we discussed yesterday on your Mobile Marketing Tribe

  • http://greghickman.me Greg Hickman

    Very true Ole! SMS won’t be for every business. It’s if it works for your customer. But it does cut through the clutter nicely and because of that there needs to be tremendous value delivered.

    As a part of the Mobile Marketing Tribe you’re assured you’ll be doing everything by the book and in accordance with best practices and guidelines. :) That’s how we roll!

  • http://www.60SecondMarketer.com Jamie Turner

    Nice work, Greg. Great to see you on SME, my friend. Keep up the good work.

    Cheers,
    Jamie

  • Ron

    Greg,I also like the idea of using a short video,but have concern about the data costs involved to the customer.Would you know for example what a 10 sec.video might cost,
    assuming the person does not have unlimited data?

  • http://greghickman.me Greg Hickman

    Thanks Jamie! We need to catch up as well! :)

  • Colette

    Thanks for the post Greg. Great info. Really interested in MoGreet in particular. Do you know if this can be used in Europe? More specifically in the stunning Emerald Isle……Ireland that is :-) !!!!

  • http://www.entrepreneuronfire.com/ Kate Erickson

    Hi Greg! Thanks for the amazing tips here. I especially like the section on measuring the ROI of your mobile marketing – the proof is in the numbers! As always, great content.

  • http://greghickman.me Greg Hickman

    Thanks Kate! Much appreciated. You definitely have to measure your progress. :) Glad you enjoyed!

  • http://greghickman.me Greg Hickman

    Hey Ron, most subscribers have data included in their plans if they have smartphones but those rates are different by wireless carrier based the amount of data transmitted. If it’s over WIFI it won’t matter.

    If you’re driving them to this content via SMS you’re supposed to be including language such as “Msg&Data Rates May Apply”.

  • http://www.pixelhappy.com/ Steve Young

    Awesome tools, Greg! You are the man when it comes to mobile marketing.

  • http://greghickman.me Greg Hickman

    Thanks Steve! Much appreciated. I do what I can. I just love this stuff!

  • http://greghickman.me Greg Hickman

    Hi Colette. You’re welcome and glad you enjoyed! I don’t believe MoGreet is available there yet but I’d have to double check. There are services that can do similar things though available globally. Shoot me an email and we can find the right one for your needs. greg at mobilemixed.com

  • Kinex Media

    Thanks Greg for the post. Great post , I appreciate the effort you made in it. Especially,explaining all the tools to improve social media marketing.

  • Michael Wilson

    Great post Greg, I have never even heard of any of these tools before! Mobile marketing is something that should be a primary focus for a lot of marketers because more and more people are using smartphones every day and they should be coming up with content that is a mobile friendly experience. There are even some people that use their smartphones more than they use their desktops, so reaching that audience could become a critical part of your success.

  • teachersfuture

    Great post Greg, now I need to see if I can use these tips in Spanish language marketing outreach, with limited smart phone reach.

  • http://www.reviewtrackers.com/ Review Trackers

    Thanks for referencing us in the article, Greg! Mobile is definitely going to be an increasingly big part of business’ marketing mix. The next iPhone — plus Microsoft buying Nokia — should reinforce that, and the tools you listed show just how marketers and B2Bs are going to continue to develop new technologies in order to be able to connect effectively with consumers on mobile.

  • http://www.softship.com/ Ava Cristi

    With the business world becoming increasingly mobile all the time, it really makes sense if marketers and advertisers would be interested in finding ways on how to make the most of mobile marketing. This method will certainly give them the opportunity to provide rich and helpful content in a faster, more interactive and more convenient way.

  • http://greghickman.me Greg Hickman

    You totally can! :)

  • http://greghickman.me Greg Hickman

    Totally true Ava! It’s where the consumers are. Businesses don’t have a choice if they want to be relevant.

  • http://www.seomasterexpert.com/ Swapan Kumar

    Woww!! Amazing Post.. Thanks a ton for your efforts. All the tools are
    just amazing to handle social media on mobile phones. Thank you once
    again. Amazing post to share.

  • Nani Eng

    Thanks for the informative post…

  • http://greghickman.me Greg Hickman

    You bet Swapan! Thanks!

  • http://greghickman.me Greg Hickman

    Sure thing Nani!

  • http://www.digitalinsights.in/ Digital Insights

    Great article Greg, very true you can no longer ignore “Mobile” now!







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