Mobile Marketing: How to Get Started

Do you use mobile marketing for business?

Are you wondering how to get started?

To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.

Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.

You’ll learn what tools to use and the difference between mobile websites and mobile apps.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Mobile Marketing

Why marketers should pay more attention to mobile customers

Jamie states that 15-50% of the people who visit your website come in from a mobile device and this number will continue to grow.

When consumers visit your website from a mobile device, you need to be there to meet them, understand mobile marketing and know how to connect with customers on mobile.

You’ll have to learn how to use mobile, as it’s a way to build a bridge between you and your customer.

standard mobile

Make sure you're mobile-ready.

You’ll discover how more people check prices on their mobile devices while shopping and what you need to provide them to make sure they buy from you.

And you’ll hear that when people buy a product on mobile devices, particularly tablet computers, their total ticket price is typically higher than it is via a desktop computer.

It’s important to be mobile-ready—not only for B2C but for B2B too.

Listen to the show to find out how many people bought a virtual ticket on a smartphone while attending Social Media Marketing World.

Is there a social media connection when it comes to mobile marketing?

Jamie sees email as a social media tool. Sixty-seven percent of all “C-level” executives check their emails from their mobile devices. The better-known tools being LinkedIn, Facebook, Twitter and YouTube.

We all need mobile websites. Remember when consumers visit your site, one of the prominent things you want to do is give them the ability to connect with you on social media platforms from their mobile device.

You’ll hear Jamie give a great example of how you can use LinkedIn on a mobile device in a business environment.

linkedin for mobile

Use LinkedIn mobile to find out about future prospects.

Photography is easy on a smartphone. Look at how well Twitter and Facebook have integrated photos into their mobile apps. It’s a great opportunity to grab customers. You’ll find out how Ramon De Leon, a regional Domino’s pizza guy in Chicago, evangelizes his business with the use of Twitter.

Jamie explains what mobile websites mean and the difference between a mobile website and a mobile app.

You’ll discover what you need to do to make your website mobile and why the WPtouch plugin for WordPress is an awesome tool to have.

Listen to the show to find out why social is mobile.

The most common types of marketing when dealing with mobile users

Jamie lists 7 things businesses have to think about when it comes to mobile marketing.

  1. Mobile websites
  2. SMS
  3. Mobile display ads/banner ads
  4. Mobile paid search
  5. Location-based marketing
  6. Apps
  7. QR codes

These are the primary tools out there. Jamie’s advice is to make sure you always start with a mobile website and then move into paid search or QR codes.

You’ll hear Jamie give an example of how a restaurant can use SMS to drive more foot traffic to their business. It’s one of the tools that’s been around the longest and is well-established. People are comfortable with it.

When you use SMS, you have to go through an SMS service provider. There are many different companies out there. One that has been around a long time is Sumotext. You’ll learn the benefit of carrying out proper research on SMS service providers.

Jamie shares how there are some really cool opportunities when it comes to mobile banner ads and explains how you can do mobile display ads that are targeted on a house-by-house level, based on their purchases.

The advantage is that a mobile device can be identified at a residential location through geotargeting.

Listen to the show to learn how geotargeting works when it comes to statistical data.

How to get started with mobile marketing

Once you have a mobile website, the next step is to get into QR codes. You can search on Google to find out how to do a QR code.

qr code

QR codes are easy to do.

Next, you can move into mobile paid search, which is low-cost and easy to get into. You can then start to spend a little more money when you get into SMS and mobile display.

Listen to the show to find out why mobile app development can be complex.

Typical mistakes marketers make with mobile

Jamie states that when marketers at typical small- to medium-sized businesses read about social media as a marketing tool, they embraced LinkedIn, Facebook or Twitter very easily.

However, when it comes to mobile, they think it sounds too technical and difficult. They believe that they have to hire someone to do this for them.

So the #1 challenge is that people are afraid of mobile marketing. Jamie says that it’s not that mysterious—it’s just another channel to use to connect with customers.

Listen to the show to hear why you shouldn’t be afraid of mobile marketing.

Survival Tip: Getting Out

I’m a Fitbit fan. It’s a pedometer, calorie counter and distance counter all in one. I try to walk 10,000 steps a day and as the weather has started to improve, I’ve managed to get more serious about it.

fitbit zip

Fitbit is great for accountability.

If you want to get more exercise, the Fitbit is great for accountability. It will allow you to see your progress over a period of time and connect with friends to see what kind of progress they are making.

So let’s get outside and start walking more.

Listen to the show to learn more and let us know how this works for you.

This Week’s Social Media Question

Stan Dubin from Hiring Tips asked, “If you were going to start over from scratch, which social venue would you concentrate on first, and why?”

hiring tips

Hiring Tips.

Stan also said,”My area of focus is helping people to make better hiring decisions. We provide employee testing and a hiring tips newsletter. We’ve got a lot going with social media and we’re making progress, but a number of our clients are pretty new and I wanted to give them a good starting point.”

You’ll learn why I advise Stan to start on LinkedIn.

Here are some steps to take when deciding which platform to choose for your first social media marketing efforts:

  • Ask your customers where they hang out
  • Master that domain
  • Measure and track what kind of progress you make
  • Come up with some metrics
  • Measure on a weekly basis
  • Start to expand to second- or third-level social networks

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Key takeaways mentioned in this episode:

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What do you think? What are your thoughts on mobile marketing? Please leave your comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




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  • http://www.SelfEmployedKing.com/ Mike Kawula

    Great value add as always and Jamie’s message with just get started,at the end is a great message for SMB’s.

    Great outline of the 7 tips and will definitely be sharing a resource, so many opportunities.

    8:11 AM – 9620 steps on the beach this morning :) I use Striiv but want iFit. Think iFit synchs automatically and takes into account/measures sleep also?

    Great Show & enjoy the weekend! Mike

  • http://cindyking.biz/ Cindy King

    Now that’s motivating: 8:11 AM – 9620 steps on the beach :)

  • http://www.SelfEmployedKing.com/ Mike Kawula

    Having Great Podcast to listen to make it easy! 3 Podcast in for today and working from the library next to the beach today! Life is GREAT! Thanks Cindy and Enjoy the Weekend!

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  • http://indispensablemarketing.com/ Patrick McFadden

    Wow! “Sixty-seven percent of all “C-level” executives check their emails from their mobile devices.” This is some great information that helps with future business decisions. Thanks

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  • http://www.60SecondMarketer.com Jamie Turner

    Glad you found the episode helpful, Mike Kawula!

    Hats off to Mike Stelzner for asking all the right questions and providing great counter-points to the conversation.

  • http://www.SelfEmployedKing.com/ Mike Kawula

    “Self Diagnosed & by my Coach” Podcast Junkie and I’d say Michael is by far in my top 5 of Interviewers.

    Always engages the interviewee real well, digs deeper when needed and ALWAYS ALWAYS – provides great actionable advice for all SMB’s!

  • Anna Pham

    Marketing for users on mobile devices definitley is becoming more obvious and important for businesses. Business owners now even have to plan specific plan or offers that target the huge number of people use their mobiles to shopping or finding products.

  • Adeel Vanthaliwala

    Hey Mike,

    How come there wasn’t much mention of email marketing? I figure that’s one of the most important one and given the small screen, requires lots of adjustments from subject lines to the length of body to call to actions and even an optimized landing page for immediate conversion.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Wonderful interview, Mike! I agree with Jamie’s advice about the typical mistakes that marketers make, and I like his breakdown of stages: starting with your mobile site, then moving into other tools like paid search, QR codes, apps and so on. Mobile marketing is something we as marketers must get into to keep up with the fast-changing times

    Have a wonderful Friday everyone! Stay Inspired!

    ~John Lee Dumas

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks John – I agree the whole mobile marketing frontier is coming of age very quickly

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Adeel – Thanks for your comment. Mobile marketing is such a HUGE area we barely touched the surface of most of what it can do. I would take a look at last week’s podcast on email marketing here: http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yep Anna – Fully agree :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you found the podcast helpful Patrick

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Mike – It was nice to join you “virtually” on the beach this morning :). Glad you found it helpful

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks :)

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  • Ms_brett

    Hi! Just wanted to give you a heads up that I love your blog but its totally not iPad friendly! Like your share thing on the right hand side is in the middle of the text and won’t move… Love you guys!

  • http://www.entrepreneuronfire.com/ Kate Erickson

    I’m a huge fan of sites built with responsive design; however, as both of you have noted in this interview, this is tough to “implement” unless you’re just starting your site, or in the process of doing a complete site redesign. Great resource recommendation with the WPtouch plugin. I didn’t know about the Pro version before, so thanks for the tip!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kate and fully agree with your assessment

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Great feedback! I will need to test this

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks :)

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Patrick — I agree, it’s amazing that 67% of C-Level executives check their emails from their smartphones. That’s an opportunity for marketers who want to catch C-Level executives while they’re on the road. Good luck!

  • http://www.60SecondMarketer.com Jamie Turner

    Glad you found the podcast helpful, John. And, yes, mobile really is about biting off small chunks at a time, starting with a mobile website and building from there. Good luck with your foray into this exciting new medium!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Kate. Mike was the one who turned me on to the Pro version of WPTouch, so I learned something in the interview, too! I had just been using the free version, but it looks like there are plenty of reasons to upgrade. Glad you found the podcast helpful!

  • http://www.salyris.com/ Sean Cook

    I keep running into clients that do not understand the importance of a mobile-friendly website. With a good responsive web design, you can hit multiple viewing devices in one shot! It is important though that you be careful of how much content you have per page. If you have a website that has a lot of content and images, a mobile-only website or app is a better way to go due to page load time. It really depends on your strategy since there are pros and cons to each.

  • http://www.entrepreneuronfire.com/ Kate Erickson

    Sean, I completely agree with you, and thank you for your insight on evaluating the amount of content your website has – definitely an important factor when it comes to mobile. If your site is responsive, but your visitor has to scroll for 2 minutes to get to the bottom of a page, I’m not sure you could consider responsive design the most effective solution :) Great stuff!

  • http://www.salyris.com/ Sean Cook

    Thank you Kate. FYI: This is a great tool to see what your responsive design looks like across all devices and screen sizes: http://mattkersley.com/responsive/

  • PrinceAdguru

    I’ve been trying to talk my CEO off the “App” ledge for 4 months. Thanks to Jamie for giving me the concise argument I need for a mobile website!

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  • http://www.entrepreneuronfire.com/ Kate Erickson

    Awesome, thanks for the link, Sean!

  • http://www.patcoakley.com/ Pat Coakley

    Michael, get yourself a treadmill desk (Susan Orleans in The New Yorker this week) and watch your Fitbit log a marathon every day and blow out your “friendly” competition with friends and relatives. (Just curious…do you have a business relationship with Fitbit? You don’t usually recommend stuff that has no connection to social media. Or, are you branching out into the lifestyle world as well as social media?) Fine either way with me. I’m already a Fitbit user and get confirmation daily that only dead people log fewer steps in a day than I do.

    Amen to Jamie’s advice to resisting the app urge, at least, initially. If you don’t listen, then trying to get the right credentials to create them for ITUNES might slow you down. I am learning the software to develop them and it took all my brain cells just to get the right certificates.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Pat,

    Have no affiliation with FitBIT, I just love it :) and it is that time of the year to get active. To many of us marketers sit in a chair all day long :).

  • Brian Walt

    You mentioned mobile banners ads & their powerful targeting abilities. Can you recommend a company who will work with a small business “on a budget” to create campaigns? And / or some tips for a do-it-yourself starting point?

    Michael, I started listening about 2 months ago. I truly appreciate your top quality content & real willingness to help small businesses! Thank you for everything!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Brian – Thanks for your kind words :). I would reach out to Jamie and ask him. Try https://twitter.com/AskJamieTurner

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