Major Facebook Upgrade: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

This was a VERY big week for social media news. Be sure to see all the new updates from Facebook, Google+, Twitter, Foursquare and more below.

What’s New This Week?

Facebook Surpasses 800 Million Active Users: Plus, 350 million people use Facebook via a mobile device.

Major Facebook Features Roll Out

New Facebook Timeline Revolutionizes Your Facebook Experience: Facebook changes its current layout to give you a Timeline where it’s easy to share the story of your life.  This new feature will roll out over the next few weeks (signup here for Timeline).  Check out the video below.

Facebook Apps Get More Social: Improvements in Facebook’s Open Graph protocol mean that app developers are now able to create more social Facebook apps.  Facebook has already worked with a few companies on this new generation of apps, including Spotify, Netflix and The Daily.  Watch the video below to learn more.

New Facebook Profile Features

Facebook Profiles Get a Makeover:  There are a number of changes in the general presentation of your Profile page. Some of these changes to your news feed highlight the most interesting stories on your Profile page.  Here’s what’s new:

  • Real-time Ticker: You now have a real-time mini-feed on the top right-hand section of your Facebook profile home page.  This is a live stream of your friends’ updates.
facebook ticker

Simply click on one of these updates to get a pop-up with the full story.

facebook top stories

This new feature highlights your top stories.

  • Facebook Stories: You may notice how Facebook now refers to “updates” as “stories.”

Watch the video below to find out more about these new changes to your Profile.

New Facebook Business Page Features

See Your Friends Activity on Facebook Pages: In addition to the changes on Profile pages, Facebook has a new feature found on Business pages.  There’s a new Friend Activity navigation link on Facebook pages which allows you to see what your friends are saying about the Page.

facebook page friend activity

Check out this new link on the left sidebar of your Facebook Business page.

Facebook Allows Users to Comment on Pages Without Liking Them: You no longer need to Like a Facebook page to be able to comment on it.

More Social Media News This Week

Google+ Open to Public: Now anyone can open up a Google+ account.

Google+ Makes Improvements: Google+ has rolled out a number of improvements. You no longer need an invitation to join Google+. It is now open to everyone. And there’s now a search function across the Google+ platform. In addition to these improvements, there are a couple of new features for Google+ Hangouts:

  • Mobile Hangouts: You can now join a Hangout on your mobile phone.
google+ hangouts on phones

To get started, simply find an active hangout in the stream, and tap “Join.”

  • Hangouts On Air: The new On Air feature opens your Hangout to everyone, so it can be seen by the general public.
google+ hangouts on air

On Air is rolling out to a limited number of broadcasters to begin with, but any member of the Google+ community can tune in.

  • Hangouts With Google Docs: This feature will allow you to view your Google Docs in your Google+ Hangout “when you want to write, plan or present something with others.” It’s an interesting free collaboration tool.
google+ hangouts with docs

Google Docs is part of the Hangouts Extras which will be available soon.

Google’s +1 Button Comes to Ads: Google AdWords advertisers can add a Google +1 button to their ads.

google+1 button on ads

As you can see at the bottom of this ad, when you click on the +1 button your friends will see your photo, unless you opt out.

Twitter Lets You Tweet Photos Via Text Messages: You can now “share photos on Twitter by including a photo in your text message. It’s simple: just enter the text of your tweet as you normally would, attach a photo to the message and send to Twitter.”

Klout Adds Google+: You can now connect Google+ to your Klout dashboard to integrate your activity on Google+ into your Klout score.

Foursquare Gives Homes More Privacy: You can now check in to your home on Foursquare without sharing your address.

Foursquare Passes a Billion Check-Ins: Follow the week of check-ins across the globe in the video below.

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Gowalla Builds a Social Atlas of the World: Gowalla’s latest upgrade takes Gowalla “away from the check-in space and towards the travel and location-based story space.”

gowalla social guide

Gowalla now focuses on helping you share the world with Social Guides.

Here’s a social media tool worth noting:

Blog Pitching Symbol: A tool to create a badge to let your audience know your blog’s policies on accepting pitches.

blog pitching symbol

An easy way to let your audience know if you want to receive brand or product information.

And don’t miss this:

Social Media Examiner presents Facebook Success Summit 2011! (online conference starts Oct. 5th!)

Watch this video from Mike Stelzner (founder of Social Media Examiner).

Join 19 Facebook marketing experts at the web’s largest Facebook marketing conference. This is a special online conference designed to help you master Facebook marketing (brought to you by Social Media Examiner). Join Guy Kawasaki; Mari Smith; Dave Kerpen; Paul Dunay; Jesse Stay; Robert Scoble; Michael Stelzner; experts from Intuit, PETCO, Applebee’s and Intel; Jay Baer; Chris Treadaway; Amy Porterfield and Andrea Vahl—just to name a few. Go here to learn more.
What social media news caught your interest this week? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • http://www.HappinessEvangelist.com/ Daniel Doherty

    Thanks for sharing I found this about time line page quite useful https://www.facebook.com/about/timeline

    I also read this article http://www.allfacebook.com/facebook-timeline-no-wait-2011-09?utm_source=&utm_medium=&utm_campaign=

    I followed these instructions to get my timeline. throws up some very interesting things. I must curate my life.

    Now have 12 friends signed up and fascinating looking at their time lines.

    Note to check security settings as set to be very open and show anything you have marked as public.

    NB can’t undo! So caveat emptor, do at own peril. But I think the benefits are awesome.

    Will be great if roll out on facebook pages. See who you’re dealing with over a longer period must be good.

    Enjoy

    @DanielDoherty

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad to hear from someone who uses Timeline :)

  • http://www.facebook.com/mariam.kobras Mariam Kobras

    I would REALLY prefer to decide for myself what I consider to be a “top Story” for me, and I seriously don’t need Facebook to pick them for me. Thank you. 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I hear you Mariam.  The funny thing is they always have decided for you in the news feed.  They based those decisions based on a complex analysis of your activity with the other person and other people’s as well.  There is some logic behind it and it’s my guess things will improve as the system begins to “learn” your preferences.

  • http://www.emberstudio.com Mike McDonald

    I think it’s a brilliant move for facebook to encourage people to document their entire lives on the site. It will sort of lock people in to using facebook as a platform for cataloging their lives, family photos, videos, etc, creating a strong user base for many years to come. 

    I do wonder how many people will use it like that, though. Facebook has made it very clear that they don’t consider themselves another MySpace, but this is the web, and no one is immune to the rapid pace of change. Not even Zuckerberg and co. I’m not about to turn to any online platform as a means of documenting my life. It’s still just a window into small pieces of my life, and I’ll continue to store and maintain my own personal “timeline” offline. 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I agree and I think a ton of people will do it

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  • Emeline

    thanks for the tips regarding timeline. Really like the design, too.

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Google + may potentially improve Google’s ads, and eventually may turn into a core social product that can expand in new directions.

    Online Business Virtual Assistant

  • agolds9

    It seems like everywhere I go in social media there are updates and new features (some good, some just annoying). One app I found that I do like is the facebook voice app site: http://apps.facebook.com/voiceforfacebook/ because I don’t have a smartphone, but I can call a number to update my status via a recording – it was surprisingly easy to set up and doesnt cost me anything, thank goodness. I’m guessing once it gets more popularity, it will really take off. Might even result in a new “facebook” or “twitter” that is more automated, who knows…

  • http://cindyking.biz/ Cindy King

    Yes, it will be fun to see where this goes with ads. I’m a bit wary of this being gamed though. I can imagine people would pay to have their ad +1′d. It might work better if your friends photos popped up next the the +1, a bit like with the Facebook like buttons.  Let’s see how it works :)

  • http://cindyking.biz/ Cindy King

    Thanks for sharing the voice app, but a warning popped up when I clicked on it.

  • gracearreza

    I love the new social media changes specially in Facebook

  • http://buyrealfacebookfans.com Maryann

    The new social media is likable! As always

  • http://www.transcriptionvendors.com/ Transcription Services

    Changes are really good for business pages but for personal use its a bit complicated as compared to the earlier one. 

  • http://www.external-harddrive-reviews.com/ Robson

    The benefit of facebook that other social websites don’t have is updating continuously.

  • agolds9

    Sorry Cindy, because I typed the ellipses after the address, the computer thinks its part of the website. Try this one: http://apps.facebook.com/voice/

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  • business logo design

    Your post really helped me to understand the Major Facebook Upgrade: This Week in Social Media. It has great details and yet it is easy to understand.
    That’s what i was looking for. I will definitely share it with others.

    Thanks for sharing.

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  • Loubandb

    I’ve tried adding quite a few apps Facebook has, custom apps, but in the process of uploading them I always seem to get a page that states App has been cancelled.

  • http://twitter.com/buzzquotient buzzquotient

    The changes rolled out by Facebook is pretty interesting and has garnered attention of everyone. Also it would take time before people will get used to its new feature. As far as Google+ is concerned, now it has to roll its sleeve and come out with something pretty interesting. Also it would be interesting to see when it opens for social games though it has started with Zynga’s Cityville. Also since going public, the user base of Google+ has reached 43 million. Now it remains to be seen how these 2 giants take their social networking site further.







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