social media expert interviewIn this video I interview Jim Louderback, CEO of Revision3, an internet television network. Revision3 produces 20 shows for 18-34 year old guys (think technology, music, and culture) which are distributed online.

Jim shares how Revision3 came about in 2005 and how the web allowed them to create television without the overhead of a cable network.  You’ll hear how Revision3 uses the web and social media to find an audience.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Jim’s recipe for video success
  • What’s the next recommended step once you’ve got some great videos
  • How to use social media to drive traffic for your shows
  • How becoming the #1 app on Roku helped Revision3
  • What’s going to change in the future
  • How big screen TV will change videos

Check out Revision3 and connect with Jim on Twitter @jlouderb and on his blog

Do you watch internet television? Where do you see internet television in the future? Please leave your comments below.

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  • I think the biggest takeaway for me from this interview was, if you have a passion to do something, the important thing is to get it out there. When you test market yourself, you find out what works and what doesn’t, and most people didn’t think about connecting TV to social media until a couple people did it.

    Now, it’s one more flavor in a palette of services that can improve your social media campaigns, and as Jim said, the technology and the processes are improving. It will be exciting to see how this develops over the next couple years.

  • David, I agree. So what are you waiting for?

  • Great to hear about the beginning of Revision3 and philosophy — very cool! Totally agree about media accessibility and how it will shape the broadcast landscape. I believe this is where we should have always been! (BTW: I watch Revision3>Dan Brown 3.0 <–Brilliant)

  • Morgan

    I am psyched to see this interview! I hadn’t heard of Revision3 but it’s exciting to hear about it. With televisions like Sony Google TV which is made for browsing the internet, I can see more internet TV popping up within the next 10 years. TV stations have been putting their shows up on the web for several years now and are realizing that more and more people are going to the web to watch their favorite shows. Places like Youtube make it extremely easy for people to make their own videos, but designated internet TV channels like Revision3 are more than likely going to pop up even more.

    It is an exciting opportunity that I hope more people will jump on.

  • I’d like to see more like this. Interviews of people doing things in the trenches.

    That being said, I’m disappointed his advice was: “just get out there and do it.” I’d like to see more insight on demographics, target audience, etc. However, you did your part Mike, good interview.

  • Great Interview!!! I totally agree with David about the passion as being the most important asset to start something new in 2011. So, let’s do it! I have already planned to do video about facebook in January and about blogging in February. This confirms me that I am on the right track. Thanks a lot Michael and Jim and have the best 2011 Ever. – Juan.

  • rdsieber

    Any recommendations on equipment to shoot video with at different price points?

  • I wrote a post about how to create a picture-in-picture video for under $400 that might be helpful to your audience Michael. Here it is:

    While I agree that you have to follow your passion, you also need to determine if there is an audience that will pay and/or products to sell in that market so that your internet t.v. channel can earn money to sustain itself. A good piece of advice I learned recently is to research magazines in the genre of your choice to see which kinds of products or niche markets are associated with it.

  • Sima Chowdhury

    I love internet TV! I recently did a “cooking” show I actually demonstrated how to make cosmetic products at home for Supreme Master TV. And through social media I found about Some local guys are living out their surfing dream and making good tv 🙂

  • Thanks Morgan. I think we’ll see something cool from Apple in next 18 months. Think iPad meets TV

  • Thanks Nathan. You will see a ton more coming like this…

  • Thanks Juan. Best of success with that new project and happy new year!

  • We use Wiant Media, check him out on Twiiter @Wiant and he can answer your tech questions

  • Great interview Michael! As far as I’m concerned, internet television is a waste of valuable time. It might be just me, but I always find something better to do. Reading a book is way better than watching a show.

  • Hey Nathan, I totally get where you coming from and as someone who has offered that advice many a times “just get out there and do it” let me try and “defend” his (and mine) position.

    There is that old saying. The distance between not knowing and knowing is lot shorter than the distance between knowing and doing. The insight comes from the actual experience that only exists (to quote you) “in the trenches.”

    I imagine the info on data, target audience, demos, etc. would be hard to present in a short interview.

    I guess Im just a big fan of jumping with both feet and figuring out where to land once Im up in the air lol

    Anyways, I agree with your sentiment. Having that cerebral info is important but I say not having that info shouldn’t stop you from doing it.

    Thats my story and Im sticking to it lol


  • Hey Mike, as an long time fan of SME, I can honestly say that your camera presence has become lot more natural and more fun to watch. Its great to see you loose and free flowing. Obviously great interview and useful info. Seamed like you and Louderback are old buddies 🙂

    Glad to see the intro is cut down to 12 seconds 🙂 Nothing of its original effect has been lost in the process. Its still a great intro.

  • Thanks Dino, never met him prior to that interview

  • I like it.

    TV as traditional media is dying. TV on demand and internet TV is just going to get more and more popular.

    Oli Hille, Author (I have over 70 Lifestyle Videos on my site as one example).

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  • queersotv

    Excellent choice of guest for this topic, Michael, and I like the way that you ask your questions then literally get out of the way and allow Louderback to answer and expound.

  • queersotv

    Good advice. Thank you.

  • Michael,
    I worked in telecomm as the Verizon’s and ATT’s of the world were getting into TV. The discussions on “IPTV” and it’s potential were very hot topics. The convergence of traditional TV and online media is an exciting trend that will be instrumental in marketing and advertising over the next decade!
    Thanks for the post.
    Jamie Gorman

  • I get more traction from YouTube than I got from doing sports on Fox Sports Network in Dallas. I am a big believer in the future of online videos.

    Here are videos we are doing for Bud Light and it’s online content.