26 Tips for Using Instagram for Business

social media how toAre you wondering how to use images and short video to enhance your customers’ experience?

Have you considered creating a brand profile on Instagram to make your brand visible to a new market?

Getting started on Instagram is fairly straightforward.

Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.

It’s what to do next that presents a difficulty for many brands.

What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.

#1: Acquaint Yourself With How to Use Instagram for Business

Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.

instagram blog

Instagram's blog will help keep you in the know.

Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business.

#2: Balance Fun Images With Pictures From Your Business

Rachel Sprung writes, “Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. Have a healthy balance of fun images and business pictures.”

Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457.

engaging post with puppy

One of the ten most engaging posts mentioning #Anthropologie.

Track the engagement on your images to find out what your followers like best!

#3: Cultivate a Following

Tim Sae Koo offers 3 helpful tips for getting more followers on Instagram:

  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos

Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.

#4: Debut Videos

Instagram’s recent Video on Instagram has given Twitter’s Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds.

Jordan Crook charts the differences between Instagram and Vine in the image below:

instagram vs vine chart

Jordan Crook charts Instagram vs. Vine.

Honda debuted an Instagram video by making a joke out of the choice. Fun idea!

#5: Embed Instagram Video in Your Blog or Website

Last month, Instagram released a new embed feature for its desktop web browser version. Mike Gingerich provides helpful instructions, in addition to examples for when and how to use Instagram videos.

Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.

#6: Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.

To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back. We’ll talk more about this in #23.

#7: Generate a Flexible Posting Plan

Carley Keenan offers the following advice on the frequency of sharing on Instagram:

“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”

#8: Harness the Power of Apps

Kay Tan put together a list of 20 apps that will enhance your photo-sharing experiences. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.

Use these apps to make Instagram a significant part of your social media marketing strategy.

#9: Inspire Potential Customers

Anna Colibri suggests you post photos that are relevant to your brand and potential customers.

Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees.

whole foods market

Whole Foods Market's photos are relevant to their brand.

Attract your target market with images that share a compelling and inspiring story.

#10: Juxtapose Use of Filter Types and No-Filter Images

Instagram provides a number of filters to change the look and feel of your photos.

A study conducted by Simply Measured earlier this year found 59 percent of the world’s top brands are now active on Instagram.

Their findings also shed light on choices around filtered photos: “Lo-fi is the filter of choice for 14 percent of brands’ filtered photos, followed by Valencia with 12 percent, Rise with 12 percent, Amaro with 11 percent, Hudson with 9 percent, Sierra with 9 percent, X-Pro II with 8 percent and Hefe with 7 percent.”

favorite filters

Simply Measured Favorite Filters: The Most Engaging and the Most Used.

Marketo also suggests that filters are more than a question of aesthetics, they can say a lot about you!

Shake things up a little every now and then, and try out a new filter or go the no-filter route.

#11: Kickstart Instagram Efforts With a Change in Perspective

Russ Meyer recommends that for brands to be successful on Instagram, they need to get past their inherent interest in selling and instead:

  • Share a distinctive view of the world
  • Cultivate a unique visual sense
  • Capture things that are interesting to the brand and to the core target customer
  • Train your eye to focus on what makes a great, provocative, engaging image

Entrust your Instagram presence to someone in the organization who understands how to align images with the interests of your target customer.

#12: Leverage Photo Contests on Instagram With Facebook

Businesses can host photo contests on Instagram using hashtags to organize submissions and an RSS feed to follow along with new photos as they’re added.

Samsung Camera used the hashtag #LiveInTheMoment to successfully promote their Instagram photo contest on their Facebook page.

samsung photo contest

Over 17,000 fans saw the status update and 336 commented on it.

Use Facebook status updates to encourage your fans to enter your Instagram photo contest.

#13: Market Your Brand Using Trends

Remember when Twitter’s #followfriday seemed somewhat avant-garde? Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling.

Charles Mazzini takes us through the days of the week beginning with #ManCrushMonday and ending with #SelfieSunday.

way back wednesday on statigram

#WayBackWednesday viewed on Statigram.

Find a trending hashtag that’s relevant to your marketing strategy and participate with images from your brand.

#14: Network on Instagram

Kim Garst writes, “Instagram connects people through photos” and suggests 3 essential ways to create a network:

  • Engage—like others’ photos and leave comments
  • Follow your already established followers from other social media platforms
  • Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well

#15: Optimize Your Profile

Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms—need to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding).

Brandon Gaille has a helpful list of what to include in your profile and Gerry Moran provides an easy-to-digest graphic illustrating where everything shows.

instagram profile

Gerry Moran shows how to build the perfect Instagram profile.

Complete your profile with all of the information customers might need to find you and do business with you.

#16: Promote Your Business on Both Facebook and Instagram

Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.

James Borow explains, “Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million. It’s profiting from Instagram without having to advertise on Instagram… For now it’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.”

Capitalize on Facebook’s integration of Instagram to reach a wider audience.

#17: Quantify and Qualify

Want to know how your brand is doing on Instagram? There are image analytics tools such as BlitzMetrics and Curalate that will provide detailed insights.

Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments so that a brand can see how that popularity translates into added followers, but also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. It then pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date….”

Use image analytics to identify images and video that resonate with your fans and followers.

#18: Reward Followers

Collins Paris describes how American Express “offers its followers backstage entries to events such as fashion shows, concerts and even the U.S. Open.”

He recommends that retail brands reward their followers with discount codes and promos.

american express

Follow American Express for insta-access to exclusive experiences, news and rewards through our lens.

Deliver perks to your followers so they will make viewing your feed content a priority.

#19: Showcase Photos of Employees

Showing your employees at work not only gives a behind-the-scenes view of your company, it’s also a way to celebrate staff and show them how much they’re valued. A great example is Beaucoup Bakery, which shares pictures of their staff with the hashtag #beaucrew.

member of beaucoup bakery

A member of #beaucrew at Beaucoup Bakery.

Acknowledge staff members’ skill sets, successes and milestones on Instagram.

#20: Treat Followers to a Visual Experience

Sharpie shows followers how their product can be used to “start something” creative. The majority of their photos in their feed show drawings in a myriad of colors.

sharpie

Grab a Sharpie and start something.

Find a creative way to showcase the use of your company’s products and services.

#21: Use Industry-Related Hashtags

If you’re at an event or location that’s designated by a hashtag (something like #smmw13), Jenn Herman recommends you add it to your photos so that event coordinators and other attendees can find them.

engaging photos mentioned

10 most engaging photos mentioning #smmw13.

Track the relevance of your Instagram hashtags with Nitrogram, the Instagram analytics and engagement platform that provides key metrics on hashtags including contributors, content, engagement and context.

#22: Video Important Brand Moments

Tom Edwards suggests that “Brands can share unique branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, extend the brand’s persona via video, preview upcoming events by adding visual context, share important news, drive promotional awareness, leverage Instagram video for promotion and create videos that show fan appreciation.”

Capture your company’s important moments in 15-second videos and share them with your followers so they feel included.

#23: Widen Your Exposure to Other Brands

As we covered in #6, it’s good practice to follow other brands on Instagram. Statigram is a great tool for finding brands and hashtags that relate to your brand. Simply enter the brand name or hashtag into the search box and click Search.

In this example, I wanted to see if Target had a profile on Instagram. They do!

search on statigram

Search for businesses and industry-related keywords on Statigram.

Use this tool to find, follow and research your competitors on Instagram.

#24: eXpose Something New

ABC World News often shares a photo about a broadcast they’ll be doing later in the day.

abc interview

ABC News shared hours earlier that Robin Roberts would be interviewing Venus Williams.

Use Instagram to give your followers a first look at or sneak preview of an event, a product or news feature.

#25: Yuck it Up

Donna Amos writes, “While running a business requires dedication, sweat and sometimes tears, it should never be all work and no play. Instagram is perfect for displaying fun times in the office or when you’re out and about having lunch or dinner with coworkers. Sharing these types of images with followers speaks volumes. It not only suggests that you don’t take life too seriously while on the job, but instead you must be happy and successful in your career.”

All work and no play will make your brand a dull company on Instagram. Integrate images that show your human side to create stronger connections with your followers.

#26: Zap Between Instagrammers’ Images and Edit for a Longer Film

Lexususa had a cutting-edge vision with their #LexusInstafilm using 212 instagrammers’ images to edit together a 3:44 Instagram video to showcase the 2014 Lexus IS.


@Lexususa a brand who knows how to zap it to their audience.

As one instagrammer says in the video, the Lexusinstafilm is a great example of what Instagram is, “A community that comes together.”

Transform crowdsourced images into a unique video message that features and highlights the creativity of your loyal followers.

Over to You

These are just a few tips on how you can use Instagram to create a presence for your business. Check them out and see what works best to enhance your brand.

What do you think? Are you inspired to try Instagram in your social media strategy? Do you see a tip that will make a difference in your marketing? Please leave your comments below.

Tags: , , , , , , , ,

About the Author, Debbie Hemley

Debbie Hemley is a freelance writer and social media coach. She helps businesses develop and maintain social media content strategies. Follow her on Twitter @dhemley & Facebook. Other posts by »




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  • Pingback: Creating a Business Presence on Instagram | all the news that's fit to blog, tweet & post

  • John Broadbent

    Let’s get creative. I think companies are/can struggle with using great pictures/videos. Go out an do, your stuff might and probably will suck at first, but with doing you get practice. Practice makes perfect.

  • deb1221

    John, A can-do creative approach can go a long way! Thanks for reading.
    Best, Debbie

  • James Filbird

    Great tips here Debbie. I just started using Instagram a month ago and find it to be fun and entertaining. I will definitely put the tips listed in this post to use when our new smartphone brand is launched later this year. Thanks for sharing such creative and concise content.

  • deb1221

    Thanks, James. Good luck with your product launch. Look forward to hearing more. Have fun with Instagram. Best, Debbie

  • http://www.baldydog.com/ Adam Donkus

    Is Instagram being used mostly by younger people? Not sure of the demographics? So what types of businesses would do better on Instagram?
    If my site targets an older crowd, (55+) would I bother with Instagram?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Debbie, I’m hooked! Thank you so much for these tips. I just created an account for my business last week, actually, so this is very timely. I appreciate all the insights and will definitely be following this post as I start to grow my Instagram account. Thanks!

  • deb1221

    Thanks for your question, Adam. Instagram is growing…

    They hit 150 million monthly active users on 9/8/13. An article on Forbes reports that it’s 50 million more than just seven months ago. And, that 60% of Instagram users are now from outside of the U.S.

    In terms of the demographics, I don’t think it hurts to test with your audience and how receptive they are to Instagram. If you have a Facebook business page and your images and videos are liked and shared you can create a very nice and complimentary presence on Instagram. There’s really nothing to lose from trying. It’s easy and takes very little time to set-up and use. Regardless of what you decide now, I think it pays to keep your eye on Instagram and how they continue to develop. Best, Debbie

  • http://www.baldydog.com/ Adam Donkus

    Is the only way to post to your Instagram profile via a mobile device still?

  • deb1221

    I’ve only used my mobile device–but have heard that you can use Gramblr, gramblr[dot]com. Hope that helps.

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  • deb1221

    Glad the article is timely and helpful. And, minutes ago I added the Instagram tab to my Facebook page. For me, some days it takes thinking about a profile in a little more detail to explore what else I can do! One of the reasons, too, why I love writing and having conversations about social media.

  • Pingback: 26 Tips for Using Instagram for Business | Viral Social Networking-Viral Social Media

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    This is a comprehensive list, Debbie! I love #25 Yuck it Up. I totally agree that Instagram is the channel to show more of a human side. Since the channel is so mobile focused, I feel like brands feel a little less out in the open and vulnerable. I always appreciate posts of employees – or even their pets!

  • Sarah Bauer

    Great tips! Following up on “Widen Your Exposure To Other Brands”, I would recommend showing support for brands that compliment your product/service by featuring their stuff on your Instagram feed, either through “regrams” or shout-outs, in order to cultivate engagement with their followers, and rally a community around your target audience!

  • deb1221

    Thanks, Sarah. I love how you put it…it is more freeing and more spontaneous in a way. Always good to see the pets! Kind of breaks down all pretenses.

  • deb1221

    Great point, Sarah! It can be so nicely interconnected and streamlined in a very non-threatening, non-marketing kind of way. The medium as the message works really well with Instagram!

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  • http://montreal.fortuneinnovations.com/ Steve Sbraccia

    Fantastic article and very informative. Taking lots of notes and putting them in use
    soon. Thanks again!

  • http://www.facebook.com/profile.php?id=703792713 Akshat Singh

    Really very nice tips.I use Instagram for promotion of my own blogs and definitely its working wonders.Just want to double check:if we can paste the links of our websites on the posts through Instagram? I don’t think so or probably i don’t know about it.

    Please help

  • deb1221

    Hi Akshat,

    Thanks for reading. Re: your question, I’d suggest checking out the Terms of Use on Instagram’s web site and contacting their team for any clarifications.

    I took a look at the Terms and saw this reference which is different than what you asked but still good to know:
    “You must not use domain names or web URLs in your username without prior written consent from Instagram.”

    Best, Debbie

  • deb1221

    Hi Steve, Thanks for your comment. Glad to hear the article was helpful to you. All best, Debbie

  • http://www.callboxinc.com/ Amber King

    Thanks for sharing these tips Deb. Instagram is a great social network to utilize for marketing. The important thing to remember is how to create an instagram campaign. We need to be creative in order to get the attention of our market.

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  • deb1221

    Thanks, Amber. Great points!

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  • http://www.seomasterexpert.com/ Swapan Kumar

    Amazing Tips. Very informative post. It will really help the webmasters to use instagram for their business. All Tips are really helpful. Thanks for sharing.

  • deb1221

    Thanks, Swapan!

  • Rachel

    These are fabulous ideas and I’m eager to jump on some of them for my store. I came across this article, as I am trying to figure out how to be able to choose/post an Instagram photo to my personal FB page, but even more importantly, my business FB page. Is there a way to choose between pages? Please help!

  • deb1221

    Rachel, I think you will find the information you need in this link: http://help.instagramdotcom/356902681064399

    (note that I’ve inserted word “dot” in case url has a waiting period via commenting.)

  • Jayden Barbour

    This is a very comprehensive analysis. I remember the first time I tried Instagram and told myself why would I use this social networking site? I didn’t see the sense of uploading photos all the time for the world to see. But then I saw its advantage and I’m on Instagram highway all the way.

  • deb1221

    Thanks, Jayden. Funny how our feelings change about networking sites over time. I felt that way about Pinterest in the beginning and then really got it!

  • Pingback: 26 Tips for Using Instagram for Business | Platform-Power-News

  • Kimberly Evans-Handy

    Demographics are 18 – 34 yr olds

  • Roger Lizarraga

    Thanks for all the help and insight

  • Roger Lizarraga

    Thanks for all the help and insight

  • Rob Wright

    Hi, How do I get my business Instagram page to link to my business FB page rather than my personal FB page? It seems to automatically link to my personal page and I don’t see any other options.

    Thanks!

    Rob

  • asman

    This is an amazing post. Thank you.

  • deb1221

    Hi Rob,

    These instructions come from the Instagram help page

    Hope this helps,
    Best, Debbie

    Before you can start sharing photos and videos from Instagram to a Page
    you manage on Facebook, you’ll need to connect your Instagram account to
    Facebook. To connect to Facebook:

    Go to your profile

    Tap (Android) or (iPhone) in the upper-right corner

    Tap Share Settings

    Tap Facebook and connect using your Facebook login info

    Once you’ve connected to Facebook, return to your Share Settings and tap Facebook again

    Tap Share to

    Tap Ok when asked if Instagram can manage your Pages

    You can now select a Page you manage as the default location for where your posts are shared on Facebook.

    To share to a different Page or to switch back to sharing on your Timeline, return to your Share Settings > tap Facebook > tap Share to.

    If you’re having trouble sharing to Pages, try unlinking your Facebook account and then reconnecting it.

  • deb1221

    Hi Rob,

    These instructions come from the Instagram Help Page.
    Hope this is helpful.

    Before you can start sharing photos and
    videos from Instagram to a Page you manage on Facebook, you’ll need to
    connect your Instagram account to Facebook. To connect to Facebook:

    Go to your profile

    Tap (Android) or (iPhone) in the upper-right corner

    Tap Share Settings

    Tap Facebook and connect using your Facebook login info

    Once you’ve connected to Facebook, return to your Share Settings and tap Facebook again

    Tap Share to

    Tap Ok when asked if Instagram can manage your Pages

    You can now select a Page you manage as the default location for where your posts are shared on Facebook.

    To share to a different Page or to switch back to sharing on your Timeline, return to your Share Settings > tap Facebook > tap Share to.

    If you’re having trouble sharing to Pages, try unlinking your Facebook account and then reconnecting it.

  • deb1221

    You’re welcome!

  • deb1221

    Thanks for reading!

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  • Phillip Kent

    Great stuff. This is such a useful post. One of my acquaintances uses instagram to promote her women’s clothing line. There are tons of golden nuggets in here she needs to be made aware of.

  • deb1221

    Hi Phillip, Thanks for your comment. That’s great that she’s using Instagram for her business, please feel free to share and if she has any tips to share with us, we’d love to hear about her experiences, too. Best, Debbie

  • Sanjay Singh

    Beats me how people have time for all this. I mean when do they work if they are busy all the time either uploading or viewing what ever is coming to their devices. And then there are some people out there falling over each other developing all sorts of bots to actually automate the complete process of “Liking” and “Following”. Somebody please tell me what is the reliability of the data (rigged obviously) being thrown at the users. Do we take it at it’s face value?

  • Jim Farnsworth

    You talk about a posting schedule for comments. Is there an app that will allow you to ‘drip’ comments..to a specific picture…namely, one of yours. Again, I want to add comments to one of MY images, over time.

  • phillip

    Really great stuff. I am in the process of creating an instagram guide and I am going to include some of these tips in there. Thank you Debbie. I will be sure to give credit where credit is due. :)

  • http://worldseoeducation.blogspot.in/ Moumita Dasgupta

    great tips I really enjoyed and sharing in my social platforms and will get into Instagram from the next moment…

  • Roxanne

    Can you only use Instagram from a mobile device?
    Seems difficult for small-medium sized business’ who don’t have a business smart phone to use Instagram from. It would mean either myself or someone else within the organisation would need to use their own personal mobile device to post on the organisations behalf.

    I’ve also read that sometimes having more than 1 Instagram account (personal and business) can get confused on the device and sometimes it starts posting business posts to friends from personal.

    Can anyone please clarify?

  • Pingback: Social Media Monday: 26 Instagram tips for business | The MAR Report

  • Mark Otto

    Good article, Debbie. I am new at e-commerce with a business partner and don’t have time to hit every direction at once. We have a Facebook page, but would you start with Instagram or Pinterest next for promoting an apparel company? Would like to get comfortable with one before taking on the other.

  • CalamityGirl

    These are very helpful tips that I plan to put in place for my new online vintage accessory business! Thank you, Debbie and watch for the branding of CalamityGirl as I learn the ropes of the somewhat overwhelming world of social media marketing!

    Oops, I didn’t mean to respond to the post above, sorry.

  • Pingback: Top Instagram filters for brands

  • angie

    Debbie, thanks for the great article. I have been using Instagram as a designer since my business is very visual and I enjoy snapping photos on shopping trips, etc. But, I am now considering whether I really need a facebook page for my business (really don’t like using the site). Question…what is the benefit for the user to have content doubled on Instagram and Facebook (and on other social media too)? I know the wise advice it to link all of these platforms, but I really don’t get it. When I view the photos of those I follow on Instagram in my feed, it’s annoying to visit their other social media sites and see the same things. Thanks for your thoughts!

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  • Nick

    Is there a way to have multiple users contribute to ONE Instagram account? I know where are apps to manage multiple Instagram accounts, but I cannot find a way to have multiple managers…like on Facebook where you can assign multiple admins.

  • http://workfromhomewithbrad.com Brad

    Is it best practice to put a link to a lead capture page or your personal blog address in your profile?

  • Annette

    I would also like to know if Instagram can have multiples users under the one account?

  • Mary

    Great ideas for how to incorporate Instagram into businesses. With so many social media sites out there today I feel like Instagram has the greatest potential and is also one of the more fun sites to use.

  • Jen

    I know people love photos of animals, cute puppies and kittens get lots of love on social media…What is the feeling on a food company posting photos of animals? We have a cookie business and I’m always afraid that consumers don’t like to see animals and food together or animals associated with food. Would love your thoughts on it. Thanks!

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  • Ken Tronnes

    Curious on the point regarding rewarding followers – how are discount codes, information regarding exclusive promos, etc. distributed to new followers on Instagram (or other social networks like twitter)?

  • http://insta-influencereview.blogspot.com/ Tamira Hamilton

    Great article! I have had tremendous success with Instagram. It is so much more than pictures. It is a great way to create stunning content, establish authority and build a community of devoted followers.

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  • http://www.spoonflower.com/profiles/captiveinflorida Jane Eskay Waldmann

    How does instagram really help businesses? I don’t look for businesses on instagram, who does that? People are mostly just interested in sharing photos.









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