social media how toAre your blog posts irresistibly sharable?

Do you want more people sharing your content across social channels?

Blog posts are the hub of your social media presence.

In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest.

#1: Integrate Blog and Social Media Comments

Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.

7 ways to increase your blogs social media shares

Find out how you can improve social media shares from your blog.

If this is happening to you, take advantage of it. Replace your existing blog comment system with Facebook comments. Facebook comments integrate comments from both your blog and Facebook.

In other words, when someone comments on an article via your blog, the comment shows up on Facebook. When someone comments on your Facebook update linking to your post, the comment shows up on your blog.

facebook comment system

Make your blog comments more visible to Facebook users.

You can also use this tactic with Twitter. The Twitter Mentions as Comments plugin searches for tweets about your blog post, and then adds those tweets to the original post as comments.

This kind of social proof shows others that people are talking about your blog even if they aren’t doing it on your blog, and it encourages more sharing.

#2: Add Social Sharing Buttons

Readers like things to be easy. If you make it easy for them to share, they’re more likely to do it.

To that end, social sharing buttons are the basis of integrating social media into your blog.

social share bar on social media examiner

The social share bar on Social Media Examiner makes sharing easy for readers.

Whether it’s the Tweet button at the top of this post or the rows of share buttons at the end, you need them to have any chance at increasing social sharing.

As for which buttons to include, consider your audience. Which networks are they using? Which ones are they avoiding?

If you’re not sure, it’s OK to include all of the sharing buttons for a little while. Soon you’ll be able to tell which options your audience is using most, then you can take the others off.

#3: Link, Quote or Interview Experts

Linking to a high-quality resource, quoting an influencer in your niche or even interviewing other bloggers and experts are ways to increase your credibility and your social media mentions.

The truth is that those you mention in your blog posts are likely to share with their own networks.

social media examiner facebook share of simply measured article

Social Media Examiner shared a Simply Measured post that mentioned the 2014 Social Media Marketing Industry Report.

Quote experts or fellow bloggers in a post, and they will likely share it on all of their social networks. It’s a good way to reach new audiences.

#4: Trade Valuable Content for Shares

Many websites offer free resources to readers who sign up for an email subscription. Why not do the same for your blog content? If you have popular posts with consistent traffic, “lock” them and ask readers for a share before they can access the content.

While this is an effective strategy, it’s a little counterintuitive because it requires people to share an article before they’ve read it. To alleviate this, don’t lock up the entire article. Instead, reveal a strong introduction that entices the reader to share to continue.

WordPress sites can use the Social Locker plugin to lock a post. Readers can unlock it by liking, tweeting or pinning that article or by giving it a +1. Restricting access to valuable content can lead to a lot of social activity.

social locker plugin

Require visitors to share your content before reading it.

#5: Include Attractive Images

These days it’s all about the images. Every social media network from Pinterest and Facebook to Google+ and Twitter emphasizes visual content. That means each one of your blog posts should have an image that inspires your readers enough to share it.

pinterest home page

Attractive images entice more readers to share your content.

What makes an attractive image? Something that’s clean, professional and includes text that explains what your post is about. Remember that people share content that reflects well on them. Make your images positive, inspirational and educational.

There are a number of resources that can help you enhance your images with text overlays and various effects. PicMonkey or I’d Pin That both help you create an image that grabs attention in a news feed and is easy to pin. (Make sure you have a Pinterest button on the picture to make it easy to share that way.)

#6: Create Prepopulated Tweets

Part of promoting your posts (and driving social media engagement) is making sure you have something worth sharing like a quick, pithy statement that adds value to your audience.

clicktotweet plugin

Use a plugin to let people share your content easily.

Tools like Highlighter or ClicktoTweet make it easy for readers to grab a takeaway from your blog post and spread it through their own networks.

When you use a tool that tweets for you, keep in mind that the message should be a truly helpful takeaway and needs to pack a powerful punch in fewer than 140 characters.

#7: Offer Extra Giveaway Entries

Do you run giveaways on your site? If so, offer extra entries to your giveaways when your entrants like, tweet or pin something on your site. It can lead to a huge social media response.

For example, if you’re trying to build a following on Twitter, ask entrants to follow you to get an entry, and then provide another entry if they tweet about the giveaway with your hashtag. Tools that manage these giveaways make it easy on you and effortless for your participants to complete the required actions. These tools will even randomly select your winner.

rafflecopter widget

Ask for more social engagement in exchange for more entries.

Want to get even more social interaction with your giveaway? Partner with two to five other bloggers to host a joint giveaway.

In a joint giveaway everyone pitches in to provide a single big prize, and then promotes the giveaway across all of their social media channels (including their blogs). All partners get exposure to new audiences and increase fans, followers, likes, shares and blog readers.

Be sure to review the terms and conditions of each social media network as some don’t permit asking for actions as entries. For example, Pinterest has strict rules regarding giveaways and contests.

Wrapping Up

With a few plugins, sharable images and some strategic partnering, people will be sharing your content in no time.

When you make it easy to share, people are more than happy to spread the word (especially if the content makes them look good). Each share, like or comment bumps up your overall social media metrics and can lead to new fans.

What do you think? Have you used any of these tactics to grow your fan base? Which ones have worked best for you? Tell us about it in the comments below.

Tags: , , , , , , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • I like the idea of “Pay with a Tweet”, which is a great way to use social when you have a product.

  • Jay Croft

    This is great. Thanks very much. I’ve been wanting a solution to the commenting-on-Facebook problem, and this looks like one to use.

  • lucy4440

    What a brilliant article thanks very much Jim I will start to implement these today!

  • Thank you so much for this excellent article Jim. These are pretty helpful ways to increase the social shares on a blog or website. The social locker is a new tool that I put in my to do list to check it out. Thanks once again for sharing your thoughtful ideas.

  • Man, you guys gotta start tagging these as marketing 101s from the get-go. Thanks for the sociallock though, I was looking for something like that for a long time

  • I love the stuff you have stated but I use Discus instead of FB for my comments. I can see that you do as well. Why do you choose Discus over FB? I feel it reaches more qualified users for my blog at Royall Advertising. But the aspect of adding Fresh content to my site and FB all at once is interesting….

  • Rach

    I wanted to ask isn’t asking people to share on their personal timeline a no no for Facebook promotions?

  • Kevin T Vine

    Some great suggestions here, however one comment I’d like to make: Facebook doesn’t even support its own Facebook “Share” button. Ever try “sharing” a post like this with your Facebook friends? Virtually no one sees it. You’ll be lucky if you get 1 like or comment — even if a typical post you do gets dozens. Facebook has relegated such posts to the bottom of its algorithmic totem pole. Curious as to what others’ experience has been with the Facebook Share functionality in particular.

  • Yeah, they “pay” with a little promotion, a win win all around.

  • Glad you liked it, you’re very welcome!

  • You are too kind, let me know how it goes!

  • You’re very welcome NavNeet!

  • It’s a fantastic tool, I was thrilled when I found it too!

  • Glad you like it!

  • Why would it be?

  • Joe Rutland

    Very well-done piece, and very timely as I am working to turn my blog into a money maker while I’m asleep. 🙂 Thank you!!

  • In the end, it all boils down to content and how well you present it to the reader. Does it look attractive on social and is it engaging in the article? Focusing on that is one of the best ways to build social shares. Like Jay says “Content is fire and social media is the gasoline”.

  • Nancy Irvine

    I am absolutely addicted to the Social Media Examiner! I get so much valuable information from your newsletters and articles. Thank you so much. I share somewhere close to 90% of what you post on my FB pages, LI, Twitter, Pinterest and G+; and my followers and clients love it too… Just by me sharing SME with them, it builds good customer retention, loyalty and they truly appreciate it. Keep up the Awesome work!

    Nancy Irvine – Owner

    Prestige Virtual Solutions

  • Coffeemate49

    I’m B2B – is there a way of modifying ‘#1’ to integrate WordPress blog and LinkedIn comments?

  • I like using to create clickable tweets. I’m less sure about locking content though. If your content is optimised for search engines, then social shares forms only one part of the equation.
    Surely, making it harder for readers to find your content is counterintuitive?

  • Brandi Clevinger

    I love how the Facebook comments can be integrated with the blog comments; however, I do not understand how to use the comment plugin that was linked. Where do I put the code? Help please?

  • Jitendra Padmashali

    Hello Jim, glad to find this blog here from yours, Its really helpful for me to get knowledge about this important topic of social media.

  • It’s definitely a tradeoff, it depends on what your goals are.

  • John

    A single sentence.

    Is not the correct way.

    To create a paragraph.

    SME, you guys have good content, but if your authors can’t form a proper paragraph, I’m going elsewhere for my SM news.

  • We do have a team of professional editors who review all of the articles published on Social Media Examiner and we make sure to format them for an easy read both online and on mobile devices.

  • Great post! I tend to get a lot more follows and shares when I include Twitter in my giveaway posts.

  • Thanks Jim for Sharing good article.

  • Pingback: 7 Ways to Increase Your Blog's Social Media Shares | Social Media … | bloggerland()

  • Well done, Jim. This is absoluetely good stuff. thanks a lot for mention everything in detail

  • carine allen

    This is really helpful thanks for sharing.

  • I recommend pinterest! I get a lot of traffic and share from pinterest users

  • Dan

    There’s a reason why nearly all the major corporations spend millions a year to keep their web presence active and engaging.

    Strengthening your image on sites like Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest lets your customers interact with you on an entirely new level.

    Simply put, the longer you can keep your company in the heads of those motivated customers, the better the chance of them coming to YOU when they need your product.

    Punchy Social Media can keep that online presence fresh, interesting and providing amazing value at the same time.

  • Pingback: How to Encourage Influencers to Share Your Content - The Social Olive()

  • Some great ideas here & thinking I should prioritized and work through them 1 at a time to see what really works best … syncing comment between FB & blog, as I’m not really clear on value I get from Disqus