social media how toDo you use LinkedIn or SlideShare for your business?

Did you know you can improve your search engine optimization (SEO) with these channels?

With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically.

In this article you’ll discover four ways to optimize LinkedIn and SlideShare for search engines.

improve seo with linkedin and slideshare

Discover how to improve your SEO with LinkedIn and SlideShare.

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Why Optimize LinkedIn and SlideShare?

LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.

Ready to put LinkedIn and SlideShare to work for you? Let’s get started.

Identify Target Keywords and Phrases

Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn and SlideShare.

One tool you can use to identify SEO keywords is Google’s Keyword Planner. To begin, log into your Google AdWords account, click on Tools and choose Keyword Planner from the drop-down menu.

keyword shutterstock 181940552

Include your keywords in the Title, Description and Tags sections. Image: Shutterstock.

Then choose the option to Search for New Keyword and Ad Group Ideas. Click on the Get Ideas button to adjust the settings.

After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.

#1: Optimize Your LinkedIn Company Page

Here are some ways to optimize your LinkedIn company page for search engines:

At the top of the description field, list your most important keywords and phrases separated by a symbol, such as an asterisk (*). Limit text to roughly 100 characters with spaces and symbols.

linkedin company page description with keywords

List important keywords and phrases at the beginning of the description field.

Next, draft an engaging company description and use your keywords and phrases throughout the description. Avoid keyword-stuffing and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.

Also take advantage of the Specialties section of your page. You can use up to 256 characters in this section, so be sure to include your top 10 to 15 SEO keywords.

linkedin company page specialties with keywords

Include your top 10 to 15 keywords in the Specialties section.

To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to include your target SEO keywords in your updates.

linkedin company page status update with keywords

Include SEO keywords in your status updates.

#2: Optimize Your LinkedIn Showcase Pages

LinkedIn’s showcase pages are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.

Here’s how to make showcase pages work for you:

Include target SEO keywords in the showcase page name and the description. You can use up to 200 characters to make the description text compelling.

Be sure to provide a link to the corresponding service or product page on your website. And invite people to follow your showcase page.

When posting relevant status updates, include target SEO keywords.

linkedin showcase page with keywords

On your showcase page, use target keywords in your description and updates, and include a link to your website.

A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.

#3: Optimize Posts to LinkedIn Groups

Currently, you can join up to 50 groups on LinkedIn. Finding the right groups can work in your favor because Google indexes and displays LinkedIn group discussions in their search engine results.

Here’s how to get the most SEO juice out of your group postings:

Always abide by group rules so posts don’t end up in the Pending Review section.

Include a target SEO keyword in the title and description fields of the group posting.

linkedin group ost with keywords

Use keywords in your Group updates.

Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.

#4: Optimize SlideShare Assets

Google’s search algorithm loves SlideShare. Here’s how to optimize your SlideShare account and uploads for search:

When completing your profile, include a link to your website.

slideshare with keywords

Optimize your SlideShare account for search.

Similar to your LinkedIn company page, include your most important keywords at the beginning of the description, separated by an asterisk (*) or similar symbol. Include SEO keywords naturally throughout the company description. Although you’re optimizing your content for search engines, remember that humans are the ones who read it.

Link to your other social media profiles on SlideShare, and make it easy for search engines to make connections with your other digital assets.

Here’s an example of how well SlideShare for search works. The image below shows a Google search result for “seo training denver.” Having your website listed in the top spot is great, but having multiple page-one listings on Google—such as a SlideShare presentation in position four—is even better and will generate nice referral traffic to your website.

page one google search results

Multiple page-one listings in search results will generate referral traffic.

Here’s how to optimize a deck like this one when you upload it to SlideShare:

Once again, include your target SEO keyword in the title. Title content is one of the most important ranking signals for Google, so take advantage of it.

Include your main keyword in the description, ideally in the first sentence. Finally, add it to the Tags section.

keyword optimized slideshare

Include your keywords in the Title, Description and Tags sections.

Bonus Tip: Backlinks

High-quality backlinks are still one of the most important ranking signals in Google’s algorithms. So treat your LinkedIn and SlideShare accounts like your website and try to get as many backlinks as possible pointing to your accounts. This tactic works wonders!


As with all SEO activities, getting your LinkedIn and SlideShare assets to rank high organically in Google will take a bit of time, but it will be well worth your effort. Get started and have fun!

What do you think? Have you tried any of these tactics? Have you improved your SEO with LinkedIn? What SEO strategies have worked for you with LinkedIn and SlideShare? Please share your thoughts in the comments below.

Keyword photo from Shutterstock.
boost seo with linkedin and slideshare

Tips to improve SEO with LinkedIn and SlideShare.

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  • Ben Dobson

    Great post. Thanks for sharing.

  • Chris Raulf

    Thanks much Ben. I appreciate the feedback!

  • John Bailey

    Very informative post. I wasn’t sure how exactly to market Slideshare for business and the tips on LinkedIn showcase pages really helped. Thanks, Chris!

  • Chris Raulf

    Hi John, great to hear that the info is useful to you!

  • Great points! Was trying to figure out how to best use Slideshare. Thanks for the advise. Would be great to see a whole post dedicated to LinkedIn groups.

  • Chris Raulf

    Hi Gene, glad to hear that you like the tips about SlideShare; it’s an SEO powerhouse if used correctly. Yes, LinkedIn groups is certainly an interesting topic to write about!

  • Great post Chris, we can add one more thing here that is participation in groups/discussions and linkedin pulse articles. Not only we can gain exposure with this but also the internal links which Search engine loves 🙂

  • Hi Chris,

    As someone in the outsourcing business, LinkedIn is one of the networking sites I’ve wanted to improve my SEO. I’ve always believed that the site is one of the best on connecting you to the people you want to connect with business-wise. Thanks. 🙂

  • Chris Raulf

    Hi Salman, Yes—I absolutely agree. Hopefully I’ll be able to share insights about LinkedIn groups, the LinkedIn Long-form platform, and Pulse in a future article here on Social Media Examiner. I’m also working on an eBook about LinkedIn as we speak so feel free to follow me on Twitter @swisschris if you’d like to stay in the loop.

  • Chris Raulf

    Hi there Web Outsourcing Gateway, I make a point of spending at least an hour a day on LinkedIn to expand my network, read other experts content, like and share information, etc. This in return will also support your SEO once you increase your professional network, start to post LinkedIn Long-form content, share status updates, etc. As far as I can tell, Google (and other search engines) clearly take into account how active your are on social media networks and how your are perceived by others on these networks. It truly is a fascinating digitally-driven world we’re in and I’m planning on sharing additional articles on these topics in the future.

  • Trieu To

    I’m from Vietnam and Linkedin is fewer users. Most Vietnamese use slideshare and post everything to Slideshare. Twitter too.

  • Followed 🙂

  • Socialtized

    Thanks for the info, I will start applying this ASAP!

  • Chris Raulf

    Hi Trieu,
    That’s interesting to hear. LinkedIn is definitely the most used professional social network here in the U.S. Glad to hear that many Vietnamese take advantage of SlideShare.

  • Chris Raulf

    Right on; followed right back and looking forward to your tweets.

  • Chris Raulf

    You’re welcome. So glad to hear that the info is useful to you.

  • Slideshare is a Youtube for Business, use slideshare as more as possible for grow your rankings.

  • Awesome post. I will try this out for sure.

  • Chris Raulf

    Glad you like this post. It’ll take some effort but it’s definitely worth your time. Good luck!

  • Guest

    ㅋㅋㅋㅋㅋ ☛


  • Both are good website to improve your SEO. Linkedin is professional website and slideshare is one type of presentation website.

  • Nicole Franck

    Why do you put an asterisk or symbol in between your keywords in the top of your description? Would a comma have the same effect?

  • Chris Raulf

    Hi Nicole, you could also use commas but it’s a personal preference of mine to use symbols, such as an asterisk, to separate keywords on LinkedIn company pages. I also noticed that Google will actually display the keywords in the Snippets if you do it this way but this could change with upcoming algorithm updates.

  • Really an amazing post! wow Now I will follow your blog msut! 🙂

  • LinkedIn and slideshare both are the good and high authority social platforms which you can use to promote your business easily and get huge traffic as well.

  • Slideshare and Linkedin are best Social Media and professional website with Good Page Ranking.and Also it have good ranking on Alexa. one place for sharing information, Presentation and Doc……

  • Godwin Msalichuma

    Wonderful ideas I have to start using them!!

  • Hello,

    Can I delete company show case page once i create it? if yes, how?


  • Chris Raulf

    Hi Kartik,

    Great question. I believe as of now, the only way to “de-activate” a Showcase Page is by contacting LinkedIn and to officially put in a request. A bit painful if you ask me… Here’s a link with more information; hope this helps:


  • Great sharing, I do agree with you!

  • Chris Holt

    With new Google updates ranking your website is becoming more complex and backlinks are becoming harder & harder to build. It is definitely a case of ‘quality’ over ‘quantity’ these days if you want to rank on Google with their new algorithm updates. If you wanna push your website up to the top of Google then have a quick look at the video at:

    solutionwax*com/seo (obviously change the * for a dot as it won’t let me post links here) – the 20min video will tell you how to rank your website on Google and the MS tool is the perfect way to assist you with that because its the only way to ensure quality backlinks. Hope this helps anyone who is looking for some SEO advice 🙂

  • Hey Chris,

    Useful post. We should definitely keep an eye on such high-value social platforms. They have authority which is a bonus to catch.

  • Rafaell Silva

    I just met this site and all articles I read have helped me a lot.
    Thanks for sharing!

  • Great post thanks for sharing

  • Just Love this Article! learn something new every day from your website post! Thanks to this post…your blog post always increase our knowledge database.

  • Great idea. Another important & effective technique to grow your business online.

  • brilliant, This is very useful article for newbies and I would like to get advance feature then.Thanks for sharing the amazing information with us.