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social media tools Do you want more shares for your blog content?

Are you looking for tools to optimize blog posts for sharing?

When website visitors share your content, you get more views which leads to more visibility and engagement.

In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you.

improve social shares for your blog

Discover 8 ways to improve social shares for your blog.

Listen to this article:

#1: Add Meta Data

Make things as easy as possible for those who want to share your blog content. Provide meta details as part of your post. Then, when someone shares your content to Twitter, Facebook, LinkedIn or Google+, it will be displayed in the best possible way on each channel.

Know.em has a tool for checking to see if pages on your site are optimized correctly for sharing on social media.

Enter in the website address of your blog post and it will give you a rating out of 100% for each of the social networks.

knowem app

Input your blog URL on Know.em to check if it’s optimized for all social networks. The goal is to get a 100% rating across all platforms.

Optimize your blog posts for SEO and social, so they show up properly when shared.

#2: Make Image Sharing Easy

Create engaging images for your posts and then encourage your website visitors to share them.

Among other functionalities, SumoMe allows you to put social sharing icons on images. Therefore, when someone hovers over an image in your blog post, they will see an option to share on Pinterest, Facebook or Twitter.

sumome sharable image

Pinterest, Facebook and Twitter sharing icons are displayed on the image, courtesy of SumoMe.

Click on any of the buttons, and the post is ready to share.

sumome post preview

Add SumoMe buttons to make images and their content easy to share.

This functionality makes it easy for others to share images to their social platforms.

#3: Optimize for Mobile

If you check your analytics, you’ll probably find that at least 20% of your traffic comes from a mobile device.

Optimize for mobile sharing, so your fans can share on the go.

SumoMe’s share bar allows people to post your content across many channels. When a visitor browses your blog content on a mobile device, a share bar appears across the bottom of the screen. This makes it very obvious and easy to share.

sumome content share

SumoMe makes it simple to share content on a mobile device.

Access your site on your mobile device to see how easy or difficult it is to share content. Then make adjustments so your mobile sharing is more user-friendly.

#4: Create Tweetable Snippets

Add ClickToTweet links to your site, so your visitors can effortlessly share your content via Twitter.

Sign in, authorize the app and create a simple tweet: a title, quote, stat or question in the text, along with the article link. Then add the ClickToTweet link to text (or link with Twitter image) to the post. Then when someone is reading the article and is inspired to send it to his or her network, they’ll click to share your pre-populated tweet.

For example, in a recent article, Post Planner listed 50 SEO experts with a ClickToTweet link under each expert’s details.

post planner click to tweet link

Post Planner inserted a customized Click to Tweet clickable link underneath each SEO expert in an article.

Each tweet had customized text and a link to the article.

clicktotweet tweet generated

Select the ClickToTweet link, and a pre-populated tweet automatically appears.

Pre-populate tweets to make it easy for website visitors to share content from your blog post via Twitter.

#5: Experiment With Titles

The titles of your blog posts have a huge bearing on the number of shares they get.

To write compelling titles that will strongly encourage people to click on your post, here are some tools worth trying:

  • Emotional Headline Analyzer helps evaluate if your title is going to appeal to the emotions of your website visitors. Enter your proposed title and it will give you a rating out of 100%. Tweak the title until you get a higher score.
emv score of a headline

Use Emotional Headline Analyzer to see how effective your title is. Alter it until you get a higher percentage.

  • Social Warfare allows you specify the text that’s shared (different than the article title), when a visitor clicks the Tweet button. The title you use in your post may not be the perfect title for Twitter.
  • BuzzSumo is a content research tool. Enter the name of your (or your competitor’s) website to find out which content has the most shares. This will give you good insight into the type of posts/titles that get the most attention.

When someone shares your content on any of the social media channels, the title is one of the key things that will entice them to click on it and read more. Make it good.

#6: Reshare Content

After you create a new piece of content, come up with a schedule to share it several times, so more of your audience sees it.

It’s highly unlikely that 100% of your audience is online when you share a blog post, especially on a platform like Twitter, so the majority of your followers probably won’t see it.

Buffer features a scheduler, which allows you to specify when you want to send out your content and on what channels. For example, share your blog post to Twitter when it goes live, then again in 8 hours, a day, a week and some custom time in the future. Also, vary your timing when you share posts to other channels.

buffer scheduling

Share your posts more than once on multiple channels. It’s easy to do when you use tools like Buffer’s scheduler.

To optimize the visibility of your content, come up with a strategy that takes into account sharing the post on multiple channels at a variety of times.

#7: Find the Right Posting Times

The best time to post content depends on multiple factors: the industry, the type of people you’re targeting, the type of content and more.

A lot of it comes down to trial and error. Use tools such as Buffer to schedule content for a variety of times. Then look at the analytics to see which times got the best engagement and activity.

Another option is SocialBro, which shows you the times of the day your audience is on Twitter. Note: you may not want to target your audience when most of them could be online, as it could be the busiest and most competitive time to share content.

socialbro follower report

SocialBro shows when your Twitter followers are online, so you know when it’s the best time to tweet. Beware though—your competitors will think it’s the best time to tweet, too.

Also, review social network analytics such as Facebook Insights. This will show you what you post, when you post and the Facebook reach/interaction on all of them.

There are so many variables to consider when determining when to post, which is why it’s so difficult to get a definitive answer. Test different days and times to see what works best for your business.

#8: Post to Online Communities

After you post content, reach out to other online communities that may be interested in what you have to say. This could generate traffic, which will lead to shares.

For example, Scoop.it is a content curation platform where people create boards of content and other people can follow those boards. If you’re an active member of Scoop.it, people will start following your boards and will share your content to different social channels. This will lead to greater visibility and potentially more shares.

Don’t just join a bunch of communities and share content. You need to be an active member. Just pick out the most relevant communities and interact with others in an organic way.

Summary

When you have great content, you want the most visibility.

Encourage your website visitors to share your content. This leads to more website visitors, which leads to more sharing. Use these strategies to get to your audience and give them the tools to make sharing as easy as possible.

What do you think? What strategies do you use to increase social sharing? What tools or apps do you implement? Do you have any tips for optimizing blog content sharing? Please let us know your recommendations in the comments.

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  • LibertarianUSA42

    Good article! I was just wondering how people get those twitter snippets in their blogs. The Emotional Value link was great, and the best was the first link which shows all the social media optimizing that needed to take place.
    See you in San Diego soon!

  • Thank you so much, San Diego will be amazing!!

  • Fabulous article, Ian. I’m also a big believer in doing everything possible to get more eyeballs on one’s blog posts. I posted about that today on G+, that you have to promote your posts, and I heard from one person that it feels uncomfortable and self-promotional. But, if you want to get your message out, you need to do it! Look forward to connecting with you at Social Media Marketing World!

  • heidicohen

    Ian–

    Useful information that many bloggers take for granted. Planning the promotion of each blog post when it’s published is a great idea.

    Happy marketing,
    Heidi Cohen

  • Thank you Denise, yes you’re right, the promotion is so essential. I can’t wait for San Diego!!!

  • Thank you Heidi!

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  • Once again, you’ve read my mind! Many of these features I’ve seen on other people’s blog, but as a newbie, had no clue where to find them. Thank you!

  • Thank you Christine, glad to help!

  • Fabiola

    I like your articl very much! Much do my regret I can’t join the group in San Diego. May be one day!
    Thank you for sharing!
    Ciao
    Fabiola

  • Hey Ian, thanks for these useful tips and tools! I’ll definitely try them!

  • Thanks Christina!

  • No problem Fabiola!

  • Thanks so much for this fantastic post – very helpful stuff! I had not heard of the emotional headline analyzer tool. Will definitely give that a shot.

  • Andy Vale

    Some good tips here that I certainly second, and thanks for the SocialBro shout out Ian!

  • Thanks Andy.

  • Cool, thanks for the feedback.

  • Bhaben Deka

    Really useful information. Among all the points, the point about using social sharing on images was a new one and good one for me. Thanx for sharing.

  • I’ve found some great tips here, Ian! Thank you! While working at finding new ways of increasing the number of social shares, it’s also important to maximize the quality of your blog posts and provide valuable information as part of your social media engagement. If people like what they’re reading on your blog, they will return and maybe send a link to their friends. If they can’t find any value in your posts, they are very unlikely to visit your blog a second time.

  • Hey Michael, yes I absolutely agree. It starts with quality content! Ian

  • Thanks Bhaben

  • Great tips. Find something they love and they’ll want to share it easy.

  • Thank you for all your tips, i’m gonna use them !

  • Great resources! Thanks!

  • Guest

    How do you get the Buffer Scheduler to look like that? All I can get is specific day/times.

  • Great post, some I’ve been practicing it. Really referral traffic is getting bigger and bigger than before.

  • Nicole Thomas

    Thanks for the useful tips. Great resources!

  • Great suggestions.

  • Great article, Ian.

    I really like the way you organized everything even
    the sequencing. It was just perfect. Your introducing
    of such useful tools like SumoMe and Emotional Headline
    Analyzer really blew me away. I can see how well these
    tools can greatly improve our companies performance.

    I also like the idea and design of the snippets you’ve
    mentioned. The various ways/tips you’ve given here are
    very usable for all various establishments who are
    in the marketing field and I appreciate your effort for
    sharing all of this with us. Thank you again Ian.

    A rich article with so much knowledge.
    I advise you to read and apply these guys.

  • Wow, thank you so much for your great feedback Anika!

  • Martin Burt

    Thanks Ian great article always looking to get more shares to my new blog I will certainly be adding a few of your suggestions …thanks

  • Thanks for these useful tips and suggestions!

  • Great article and well written. Some very interesting points made and some stalwart processes to add into anyones workflow