social media how to Do you post images on social media?

Would you like to create attractive images to share?

When creating images for social media, quality makes a difference.

In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms.

Why Create Images for Social Media?

In this visual-centric world, it’s more important than ever to create high-quality sharable images.

Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Share product pics, recipes, team photos, location, checklists and more. “It’s amazing how by just taking ordinary words… and putting them on a background makes the difference between a post that barely gets noticed and one that gets liked, shared, retweeted or reposted,” she says.

fresh take on content article

Find ways to use graphics on

Visual Impact: How Photos Ramp Up Your Social Media Strategy: Vanessa Doctor goes over the advantages of using visuals in social media marketing in this article. Graphics are great for space-saving, convenience, higher engagement and more. Readers are attracted to visuals. Along with posts or hashtags, visual media also help with storytelling.

Top Tip: Using Photos in Your Social Media Strategy: “A picture will change the way you communicate on social media,” says guest author Kate Huffman on the ME Marketing Services blog. Since it can sometimes be a challenge to choose the best picture for your posts, Huffman shares things to consider, such as permissions, impact and relevance.

Find Photos Online

There are many free and paid options to find images online to use with your social media posts.

18 Top Stock Photo Libraries: This list from Creative Bloq includes image sharing sites, ones with free photos, pay-per-pic and subscription services. Each paragraph includes a screenshot, so you can get a feel for the site, as well as a description highlighting the service’s most distinctive features.

creative bloq article

Explore several image libraries on

Stock Photography Service Review: TopTenReviews compares and rates top stock photography websites. It includes a section on why to use a stock photography website, as well as one on things to look for when choosing a service. Criteria to consider are features, sort/search capabilities, quality and selection.

Take Better Pictures

If you don’t want to think about costs or permissions, or you’d just rather take your own photos, there are a variety of things you can do to take better photographs for social media.

Check out these tips for taking better smartphone photos from Mobile Tech Video.

Photography for Social Media: 5 Detailed Tips: Since “part-time photographer” is in the unofficial job description of anyone who works in social media, it helps to step up your skill set in that area. Daniel Lemin shares 5 ninja photography tips on the subjects of framing and composition, lighting, background and style, camera angles and resolution in this Convince & Convert article.

The Guide to Great Social Media Photos: Libby Turner’s post on Room 214 blog is jam-packed with tools and tidbits on how to take photos that encourage engagement. Two must-read parts: Opportunities (“the moments you might consider taking a photo to share on social networks”) and the Bonus Resources section, where Turner talks about focus, cropping, guiding your subjects and more.

room 214 article

Discover photo taking tips on

Tips for Taking Quality Photos With Your Smartphone: MarketAmerica has tips for making better use of your smartphone’s camera. It starts with logic-based recommendations: get acquainted with your camera and keep your lens clean. Other tips include using your flash only when you have to, using the highest resolution possible and getting in close to avoid using zoom.

Foodies rejoice. Here’s advice from Stephen Hamilton on how to take better smartphone pictures with a focus on food.

Use Tools to Improve Images

Once you’ve chosen or taken your photos, there are many free and paid web and mobile tools you can use to improve the quality of your photos, as well as create graphics or infographics. You can also use traditional software like Photoshop, Illustrator or a general paint program to prep your graphics to post on your social sites.

Visual Web: 5 Tools to Create Eye Catching Images for Social Media: Ian Cleary of Razor Social shares his favorite sites for making graphics more visually appealing. Pixlr, Quozio, PicMonkey, Canva and Fotor made his list of tools that can help you improve your social media pics.

razor social article

Learn about top image tools on

14 Great Tools to Create Engaging Infographics and Images for Your Social Media Posts: This list from Buffer by Belle Beth Cooper has tools for creating quote graphics (more on quote pics below), collages and more. It also includes a section on different tools for creating infographics.

buffer article

Find more image creating tools on

10 Image Editing Tools to Make Photos Fit for Social Sharing: On The Next Web, Luke Chitwood from Simply Measured compiled 10 free and paid tools that will help you create, edit, manage and share images. Each one has a description, pros, cons and cost, and then gets a rating (0 to 5), based on function, ease of use and shareability.

the next web article

Discover image editing tools on

Create Quote Photos

Photos with quotes are very popular in terms of visual appeal, response and engagement.

You can use your own quotes or take quotes from podcasts or blogs (just be sure to attribute and link). And you can find famous (and not-so-famous) quotes on sites like BrainyQuote, Quoteland, The Quote Garden or Wikiquote. There’s a searchable list of quotes from TED and a Forbes article on Top 100 Inspirational Quotes to get you started.

10+ Web Tools for Making Quote Photos: As a word person in an “image-crazy world,” Courtney Seiter compiled a list of best quote pic resources on the Raven Tools blog. Each tool has a graphic example (the site’s name in the type of quote-style graphic they offer), as well as detailed info such as price (most are free), quote styles, post options, pros, cons and extras.

raven tools article

Find easer ways to make quote images on

How to Quickly Create Your Own Quote Graphics to Share on Social Media: Jonathan Milligan on Blogging Your Passion shares his system for collecting, creating and tracking quote graphics to use on social media. “The point is people love to read quotes,” he says. “They are highly shareable and it can be a great strategy to grow your social media following.”

Final Thoughts

The images for your visual strategy don’t have to be over-the-top professional. However, there are things you can do to take things up a notch or two. An extra boost of professional zing could make all of your graphics stand out.

What do you think? Do you use graphics for social media? What are your favorite tools? What tips do you have to share? We’d love to hear what works for you. Please share your experience in the comments.

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  • Debra Eckerling you have made life easier for social media experts by sharing 15 Resources to Create Images for social media.

  • Excellent article Debra. It seems these are all awesome resources that I need to check out to create cool graphics to use in my social media marketing. Thanks for sharing your invaluable thoughts 🙂

  • Josh Druck

    Maggie Fox had a great quote on the importance of content at our recent PeopleLinx roundtable. “Social networks are like puppies. If you don’t feed them, they die.” If I can belabor the analogy a little further, curating good and relevant material is the perfect hamburger helper for your original content. It’s a good way to complement and supplement lead-nurturing efforts. Great post – thanks for sharing!

  • Thanks for your comment, Josh! Really appreciate it. Love the analogies!

  • Thanks for your comment, NavNeet! Have fun playing with graphics.

  • Thanks, Larissa! It’s so important to have relevant graphics to make your content really stand out!

  • Catherine Wagner

    Do you have a recommendation for an inexpensive FB cover image source if I supply the image and only need a little subtitle or body text?

  • Thank-you Debra for putting so many helpful resources together. The number of images needed is only going to increase – we all need to take care and use the highest file sizes allowable to make sure they work well on all screens (mobile, tablet and desktop.) Cheers, the sizzlepig team.

  • donnaamos

    Debra I would also recommend one more resource that makes image creation incredibly easy. I was introduced to this tool a couple of months ago and I fell in love.

  • Great article, Debra! In social media, we’ve all come to realize that images are very important. Thanks for updating us on the latest tools, without overwhelming us with a million of them. I can tell you spent some time researching these out and I very much appreciate it!!

  • Stephanie Palmer

    So many great resources in this article, Deb! Excellent explanation and thanks so much for putting this together.

  • KristiGarrett

    Great, useable tips that will inspire better social sharing! I use Greenshot for quick screen grabs, but these apps probably do all that and more. Thanks for sharing.

  • Hi Catherine – I hope you don’t mind me jumping in here. I work with Debra at My Kids’ Adventures and I create the images. Here’s my suggestion if you are referring to FB open graph images: PicMonkey. It’s an easy, user-friendly interface. Within PicMonkey, select “edit”. Drop in your photo and then crop it to OG size (560×292). Then go to the text overlay (they have many that are free) and select your font. You can easily manipulate the placement and size. I usually layer something under the text for contrast. Save. Done. Hope this helps!!

  • Thanks, KJ! Great advice! Catherine, let me know if this answers your question and/or you’d like other resources.

  • So true. Visual content is on the rise and will only continue to grow. Thanks for your comment.

  • Thanks, Donna. We love Canva too – it’s listed in the article from Razor Social, but thanks for giving it a special shout-out!

  • Thanks, KJ! So glad you liked it!

  • Thanks, Stephanie! So glad it was helpful!

  • Thanks for your comment, Kristi. I’ll check out Greenshot. Always looking for new, great tools!

  • donnaamos

    Yes I realized that after I read back thru the post 🙂

  • Debra, Thanks so much for sharing the 10 Fun Ways To Use Images infographic. This made my day. I wish I could shout how-to tips like this from the mountain tops, but Social Media Examiner is as good as it gets! Thanks again.

    Oh, and someone asked via Twitter what I use to create checklists & infographics like this: I like Canva and PicMonkey, but my absolute favorite hands down is Photoshop Elements (not the full version of Photoshop, but Photoshop Elements). To me it’s User-Friendly, Cost Effective and way more powerful. 🙂

  • Cool. Thanks for your comment, Lane. And thanks for the tip about Photoshop Elements!

  • 🙂

  • Great post Debra – love that you found some new and different tools and the little iphone video is really handy for taking shots – creating your own images is always best so these tools and tips are great!

  • I am using pinterest and sharing my favorite images there after little bit photoshop work but shared tools are easy to use. These will save my much time because I am not photoshop experts.

  • Great functional reference tool to have nearby when you want to up the
    visualization factor in any article. Really well done, with all the
    options presented it is hard to justify not including some visual aspect
    in posts.

  • Thanks, Donna. So appreciate your comment!

  • Wonderful, Kristina. Happy to hear it! Good luck with your graphics!

  • Thanks for your comment, Brenda! And as visual elements continue to increase, also, so will the options available.

  • Canva is pretty cool. I started using it a few weeks ago for Facebook images and YouTube Thumbnails.

  • Jitendra Padmashali

    Great Debra, I really like this blog and also apply for my business, now a days people like to be a part of this social media site very creatively, The visual web is really important. Instagram, Pinterest, Fancy are all about imagery and Facebook is not too far behind.

  • Thanks for your comment, Jitendra! Indeed!

  • Thanks for the information.

  • Thanks for your comment!

  • Pingback: It's A Visual Marketing World Out There • Trail Guide WebWorks()

  • Pingback: 6 Online Tools That Let You Create Your Own Images | The Groupon Local Merchant Blog()

  • Great article Debra!

    I’m using Canva to create my images. Canva is very easy to use and free.

    Thank you for taking the time to write the article.

  • Thanks, Marcelo. Appreciate your comment!

  • Thank you Debra. I look forward to reading more of your great articles. Have a brilliant day!

  • Thanks! Have a fabulous weekend!

  • Wow! this post is awesome Debra! thanks for sharing!

  • Wow Debra. Greta write up. Several tools and tips here I have not heard of. Also, big thanks for including my blog and blog post in the article. Thanks!

  • dontwaitformike

    You did miss the idea of hiring a good photographer/graphic designer and communicate your wishes. It just might be cheaper than you think and you will get professional results while you go about creating the rest of the content. Just a thought. I would love to get work like that and I am not expensive at all. Such as this that I made for myself.

  • andy andy

    Great list. another recommendation is
    Licensed under CCO and can be used for personal and commercial purposes.