How Online Video Can Grow Your Business and Your Brand

social media expert interviewIn this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.

Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why you should consider using video for your business
  • How you can use video to create a competitive advantage
  • Advice on how you can create quality video on a small budget
  • How to use videos at an event
  • Tips on how to take your video to the next level
  • How to upgrade your equipment
  • A key way to get more video views
  • How to integrate video into your social media strategy

Connect with Steve on Twitter @stevegarfield.  You can also check out Steve’s blog.

What do you think? Do you use video for your business? What tips do you have to share about creating video? Please leave them below.

Tags: , , , , , , ,

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




More Info
  • Pingback: CRM Update – May 11 : 12:06 pm()

  • http://therabreathcoupon.com/ Frugal One

     This is a very cool post. I know video is important, but I don’t know how to use it effectively yet. 

  • http://www.buswebs.co.uk/ Karl Craig-West

    Excellent bite-size insight in YouTube and video. Many thanks.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Frugal One :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you liked it Karl

  • http://stevegarfield.com Steve Garfield

    Thanks for posting. That was a fun interview. I just posted my hour long session from BlogWorld Expo LA this morning: 
    My Video Toolkit for Getting Seen on Social Media Outposts . http://offonatangent.blogspot.com/2012/05/video-my-video-toolkit-for-getting-seen.html

  • http://www.effectivetranscription.com/ Ilana Ivan

    Great video, and I appreciate the tip about the iRig mic. 

    Another thought for video: by including captions you can reach out to viewers who are hearing impaired.  Transcripts can be helpful as well for those who prefer to read or want to revisit the material at a later point, and can even be repurposed as blog posts, articles and other information products.  This way you can leverage the work you put into making the video by spreading the content in various channels.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for adding your tips here IIana

  • Sean Beardmore

    Video marketing is key for businesses, I use the iphone for all of my video, with a tri pod and plug in mic, lighting is fixed on auto with iphone!

  • http://twitter.com/girlseeksplace Brianna Soloski

    Thanks for posting this. I’ve been thinking about doing some videos on my blog, but am super camera shy. I know it’s a good element to add, though.

  • Peggy Duncan

    Excellent tips. 
    I use my iPhone 4 with the iRig mic, and it works great (with the right adapter, you can use iRig with other gadgets). Good sound is more important than the video.

    And you absolutely must learn how to edit video to add special touches and delete bad spots such as when you sneeze.I maintain a checklist of what I need to do to promote each video. It’s amazing how much you can do with the video once you have it…numerous sites to post and great for SEO.For almost every video I create, I write a blog post and embed it. When I promote the video, I send the blog link instead of the YouTube link. That way I get a tick on the blog and on YouTube.

  • http://www.facebook.com/front2backdesigns Dionne McCullar

    We’ve been using Video to help with branding/marketing/social media for almost a year now. We receive great feedback from the responses. We utilize “MyVideoTalk”, which has tons of templates/banners to use and send out with your branding.

  • http://www.huddleproductions.com/ Chris Yates

    Love using Video for clients.

    We like “Brand Journalism” style of videos that tell stories that are interesting to consumers.

    Thanks for the article.

  • Kathi Jo DeYoung

    I have just entered the “connected” world of web, You Tube, Facebook, blogging and twitter.  I love the video and audio options that are now becoming a natural way to communicate yourself and your writing. Thanks for this post!  I will be sharing with my connections.

  • Ralph Bagnall

    Not only do I use video for my business, much of my business is producing online content (largely video) for my clients. I work in the woodworking industry, and the power of moving images is a big factor in helping my clients educate their customers which of course, helps the sales process.

    But it is not all about sales. I work with my clients to help them use content to make their websites a gathering place for customers. The goal is to have customers visiting the site all the time for news, information, comraderie, etc rather than simply hoping they remember the site when it is time to buy.

    I will be presenting a seminar at IWF in Atlanta in August (the largest woodworking trade show) on “7 Rules for Great Web Content” which is designed to teach smaller organizations that they too can be content marketers on a shoestring budget.

    Ralph Bagnall
    Consultingwoodworker.com

  • Scot Combs

    I love that you suggest lighting and a good microphone … poor audio can make a good video look bad … and bad lighting is … well … bad(der?)  :) 

    The learning curve for basic lighting, microphone technique and editing isn’t as big a stretch as most people think. When I’m coaching someone I’ll tell them to think of video/audio editing as word processing with pictures and sounds … simple.

    Good stuff. More!

  • wscl2004

    Yes I also believe Video is the way of the future, in fact I have just signed up with a company that has a great suite of Video Products and business opportunity. I believe in 10 years time everyone will be using video to communicate with each other

  • The Wine Buff Letterkenny

    Think everyone feels camera shy at start and it takes a while to find your style. I’m by no means fantastic at it, but if you persevere you get better at it – just like everything really. Def give it a go and persevere – it pays off. Good luck

  • Theangelstoreandmore

    Brianna, I share your pain!  I just did a video for my Scottsdale shoppe, The Angel Store & More, & would rather have been in a dentist’s chair.  My videographer, Jeff Fields of Rapid Productions, lead me very patiently through the process. He wrote the script & let me do take after take until I was comfortable. The end result is amazing!  You Can Do IT!!

  • http://www.sharethechallenge.myvi.net/ Cfrancoeur2

    Peggy!  Sounds like you know exactly what you are doing!…….PLEASE can you help me?!  I am so computer illiterate and trying to teach myself is SO time consuming!  I take videos all the time on my iphone/ipad and would like to share them via email and FB, and would LOVE to do a blog page.  Like you said, I would rather send people to a blog page rather than You Tube.  And what is SEO?  How do you edit your videos?  I have been using my Windows Movie Maker (it’s working ok I guess)
    Here is my email if you could reach out to me.  Much appreciated!!
    cfrancoeur2@verizon.net

  • http://stevegarfield.com Steve Garfield

    How do you use the iRig mic with other gadgets? Thanks!

  • http://strategexe.com Adam Robinson, MBA

    Video is now an essential part of communicating online. We are making weekly Youtube video posts an integral part of our marketing strategy for our company and many of our clients as well. It will be fun to see how technology advances are going to allow us to communicate more naturally through the web in the coming years.

  • Peggy Duncan

    Hi Steve, Here is a link to the adapter I bought to use with iRig, and it works.  http://www.kvconnection.com/product-p/k-ad-imic.htm

  • Peggy Duncan

    I’ll send you an email, but wanted to add comment here for others. SEO is search engine optimization (all the things you do to climb the Google ladder). 

    I record and edit videos using Camtasia (PC or Mac version) when I’m doing straight computer demos. When I want to add more pizzazz, I use Sony Vegas Movie Studio (I’m a PC).

    I’m obsessed with video and set up a studio in my house with big lights and screen. Here is something I did using a combination Camtasia and Sony Vegas. Video made with my Logitech HD C920 Webcam that I’m so glad I bought (it does better in-studio videos than the iPhone) http://www.youtube.com/watch?v=TPl18Cm5ArA

  • http://speeduppc4free.com/backup-cydia-apps Becca

    Very interesting
    article that you’ve posted. Found the views to be quite informative and
    intriguing. Thanks for sharing.
     

  • http://mibridgemi.com Michigan Bridge Ministry

    Why doesn’t SME use Youtube? I have ideas why, but it would be good to hear from you? Also, does anyone suggest any particular video editing software?

  • Pingback: Growing Your Online Brand with Video | Tickled()

  • Pingback: Why Use Videos in Your Local Search Marketing « LOCAL SEARCH MARKETING ST PAUL()

  • Pingback: How to Grow Your Business with Your Own Video()

  • http://strategexe.com Adam Robinson, MBA

    Awesome video presentation. We are in the process of creating weekly Whiteboard Sessions for our clients.  We have seen what this has done for SEOMoz and other organizations.  We are very excited about the potential for our organization. The key is to create an editorial calendar and plan out video content! Keep up the great work.

  • Jules

    Great tips, Steve is the real deal!

  • Pingback: Weekly Social Media Wrap Up - Helpful Articles and Tips - 5-18-2012()

  • Pingback: Our Top 5 content we’ve found this month « Melanesian Imports()

  • Pingback: Best Online Marketing Resources and Helpful Business Links | team agreda()

  • Pingback: Roll the highlight reel: Videos boost engagement, clicks and conversions - Mainstreethost()

  • goodlife42

    Some great advice here. Online video is essential for any forward thinking, social media savvy business that wants to engage users and raise brand awareness. I’ve been producing videos for small businesses in and around Brisbane (Australia) and it’s great to see more folks getting on board.









Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!