How Twitter Helps Network Solutions Manage Its Reputation

social media expert interviewIn this video I interview Shashi Bellamkonda, social media swami at Network Solutions.

Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.

You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to figure out if your customers are on Twitter
  • How to turn around a negative reputation through Twitter
  • Why you need to harmonize customer expectations across the different social platforms
  • Why you need to respond within 29 minutes when something breaks on social media
  • How to prepare for a social media crisis
  • How to look at social media as a tool to build human connections

Learn more about Network Solutions’ DomainStorm app. Connect with Shashi on Twitter @shashib and check out the Network Solutions blog.

Do you use Twitter to monitor your brand and connect with customers? What tips do you have to share about using Twitter? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • Chad Boswell

    Very good video. How does one go about monitoring Twitter?  Do we have to collect all of our clients Twitter names and be following them before we are able to see what they are saying about the company? I confess I don’t know that much about Twitter and how to use it effectively. Thanks for you help.

    Chad Boswell

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Chad,

    Here are some articles that will help you:
    http://www.socialmediaexaminer.com/tag/social-media-monitoring/

     

  • Chad Boswell

    Thanks Michael. I’ll read those and see if I can figure this thing out!

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Social media is an effective tool to get connected with potential customers. Thanks for the share Michael..

    Online Business
    Virtual Assistant

  • http://davezan.com/ DaveZ

    Hey Michael,

    As one who’s blogged about domain names, registrars and the like, coupled with my recent growing interest in social media, I want to thank you and Shashi for this interview. I learned quite some interesting tidbits especially from Shashi.
    Speaking of Shashi, time to bug him on his own blog. :)

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  • http://www.squidoo.com/best-laptop-under-700 John Kavan

    i learned here that time is essential when something breaks on twitter. What happens if you can’t be there on time? About trouble shooting that would be a difficult task for people using social media for their business. I guess as long as they use the right words, they could manage.

  • Pingback: How Twitter Helps Network Solutions Manage Its Reputation | srtOnlineMedia.com

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  • Mayan Lee

    Twitter is good! in terms of communication, interaction and on business.
    social media planner







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