How to Drive More YouTube Views With Pinterest
Do you want more people to watch your videos?
When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.
In this article, I’m going to show you how to add YouTube videos to Pinterest.
This is a great way to leverage the power of both of these platforms.
And this tactic is easy to do and can easily be outsourced.
Here are 8 steps to add YouTube videos to Pinterest:
#1: Download Google Chrome
You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel.
If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download.
Here’s the direct link to the free plugin: Google Chrome’s Shareaholic for Pinterest.
#2: Make Sure Your YouTube Video is Fully Optimized
You want to make sure to leverage the traffic that comes from Pinterest; therefore, you’ll want to fully optimize the YouTube title and description box before you pin your first video.
Don’t forget to start any copy you put into your YouTube description box with a URL/link back to your blog, opt-in page or offer page.
Since that link is active (clickable) and it’s the first thing that viewers see, it’s important to include it.
#3: Make Sure Your YouTube Channel is Optimized and Ready to Take Viewers to Your Opt-in Pages
Once viewers land on your videos, they may want to know what else you have to share.
If they click on your YouTube profile name, they’ll be taken to your channel’s landing page.
Make sure you optimize the channel name and description box, add a photo of yourself and that you list links on the right-hand side of your channel that take viewers to your opt-in pages.
These simple steps go a long way in leveraging the traffic you’ll get from Pinterest.
#4: Select the First YouTube Video You Want to Pin
Once you’ve downloaded Shareaholic for Pinterest and you’ve made sure your YouTube channel is ready for traffic, you’ll simply need to go to your YouTube channel, select the video you want to pin and use the handy one-click button.
#5: Create a Board Specifically for Your YouTube Channel
When naming your board, make sure you take SEO (search engine optimization) into consideration. Pinterest can bring you traffic from both inside their community and from Google search.
With that said, you’ll need to take the time to do a bit of research to find the most appropriate keywords to use.
Since I use this Pinterest account to solely feature video content, I’ve created different keyword-rich boards for different types of videos.
#6: Add Keywords in Your Description
When you share your video, don’t leave the description box empty. You’ll want to take advantage of targeted keywords related to your niche.
You have 500 characters to add a complete description.
#7: Add a Link to Your Blog or Offer Page
If you have a relevant offer page or an email subscription page, you’ll also want to add the complete URL here inside the description box. This not only gives your page a backlink from Pinterest, a trusted source, but it also makes it easy for people to click on your link and land where they can opt into your offer or list.
By making all links active from the description box, Pinterest makes it easy to build a community of loyal followers!
#8: Pin All of Your YouTube Videos
Now that you’ve added your first YouTube video onto Pinterest, make sure you keep a consistent flow.
We add all new videos we upload on YouTube to our Pinterest account as well, as it’s now part of our overall backlink strategy.
When you leverage your YouTube videos on Pinterest, you’re able to take advantage of what I call a double-backlink. When you pin a YouTube video, you automatically create a backlink to your YouTube channel.
This is powerful for SEO because the more backlinks from trusted sources you send to your YouTube channel, the more YouTube will raise your ranking.
The same applies to your website, because you’re creating backlinks to subpages from Pinterest (which is the 38th most-viewed website on the Internet and the 15th most-viewed website in the U.S.), and we all know as marketers that Google loves high-quality backlinks from reputable sites.
Another advantage of this tactic is that you can send Pinterest traffic to your YouTube channel. If you’ve taken time to optimize your channel and videos, you’re able to increase your YouTube subscriber base.
In time, as you continuously produce high-quality video content, you can migrate that original Pinterest traffic to any of your opt-in pages and get those viewers to your email list.
And of course it’s the same scenario when you send Pinterest traffic to your blog or website. As long as you include a strong call to action and obvious opt-in boxes on each page of your blog, you’re able to direct traffic to a place where they can opt into your list.
Combine Your YouTube and Pinterest Strategies for Better Results
When you follow these steps and share your YouTube videos on Pinterest, you’ll multiply your marketing results.
By posting your YouTube videos on Pinterest, you’ll give your Pinterest followers easy-to-click links to your YouTube channel. This means you’re likely to also grow the subscribers to your YouTube channel.
By including links to strategic pages in the pin descriptions, you’ll create useful backlinks to your site. This will likely increase the visibility for your site in Google search results.
Give this tactic a try and combine the power of YouTube and Pinterest to boost your marketing almost effortlessly.
What do you think? Do you use YouTube? Have you posted videos on Pinterest? Has this worked well for you? Please share you comments below.
Krizia is an entrepreneur, video show host, speaker and author! After selling two of her online magazines in 2011, she’s turned her attention to supporting women in their business growth. Other posts by Krizia de Verdier »