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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasDISCOVER WHAT YOU'VE BEEN MISSING

    How to Use Facebook Places and Facebook Deals for Local Business

    by Michael Stelzner / August 16, 2011

    social media expert interviewWelcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.

    Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.

    Share your feedback and see the show notes!


    Facebook Marketing for Local Businesses

    As more customers become smartphone-savvy, local businesses can leverage the opportunities offered by Facebook Places and Facebook Deals to get new customers to come to their location and to reward current customers.  Mari shares what you need to know.

    check-in
    Discover how to get more business from smartphone-savvy customers.

    Facebook Places

    You'll learn how to claim your business on Facebook and take advantage of your Facebook Place page so you can make offers through Facebook Deals.

    claim your business
    Find out how to claim your business so you can start offering Facebook Deals.

    Facebook Deals

    Find out about the four different kinds of deals and how your business can use them.

    AI Business Society

    Tired of Guessing Which AI Moves Matter?

    New AI tools and strategies launch every week — and figuring out which ones matter takes hours you don't have.

    The AI Business Society filters the noise for you, with expert-led training you can put to work the same day — plus a community of marketers sharing what's actually working.

    I'M READY FOR REAL AI RESULTS
    1. Individual deals: For one-time offers
    2. Loyalty deals: To reward repeat business
    3. Friend deals: To incite up to 8 people to check in at once
    4. Charity deals: To get people to donate to a charity

    And Mari shares how some brands are using deals to grow their business.

    mcdonalds deals
    Hear how McDonald's used a Facebook Charity deal to promote their business.

    Be sure to listen for Mari's hot marketing tip to find out how you can also include Twitter to leverage your Facebook marketing with Places and Deals.

    Want to learn more about Facebook marketing?

    [vimeo clip_id="26787804" width="480" height="271"]

    Watch this video from Mike Stelzner (founder of Social Media Examiner).

    If you're not fully leveraging the power of Facebook, don't worry, you're not alone. Most businesses still haven't figured it out.

    There's one easy way to take your Facebook marketing to the next level. By attending the web's largest online Facebook conference, Facebook Success Summit 2011, you'll become empowered to use Facebook to gain more exposure, better engage customers and grow your business.

    It's the web's largest online Facebook marketing conference. Go here for a free sample and to learn more.

    If you've enjoyed this episode of Social Media Examiner TV, make sure to tweet about it (use hashtag #SMEtv), share it on Facebook or even embed this episode on your blog.

    Go Deeper Than an Article Can Take You

    Social Media Marketing World

    Join thousands of small-business marketers at Social Media Marketing World — three days of AI, social media, and marketing strategy taught by world-class experts. April 1–3, 2027 in Anaheim.

    Every session is pitch-free and built around tactics you can use yourself, no big team required. Your All-Access ticket includes an extra day of workshops, full access to AI Business World, and recordings of everything.

    GET MY ALL-ACCESS TICKET — SAVE $790

    Are you using these Facebook marketing tips for your local business? If so, what has been your experience? Leave us a comment below.

    Find Your AI Level

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    Tags: Facebook

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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