social media toolsAre you familiar with the Facebook Business Manager?

Do you want to keep your Facebook accounts more secure?

Whether you oversee one or many Facebook pages, Facebook Business Manager puts everything you need in one central place.

In this article you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.

Why Use Facebook Business Manager?

The best reason to use Business Manager is to keep you focused on your work.

When you log in to Business Manager, you’re taken directly to your business assets on Facebook. From there, you can access your pages, Ads Manager, Power Editor and other businessrelated assets without seeing your personal news feed or notifications.

facebook business manager guide

Discover a complete guide to using Facebook Business Manager.

The second-best reason to use Business Manager is to keep everything organized and secure. If you manage more than one Facebook page, ad account or other asset for yourself or your clients, there’s a lot of back and forth to get from one asset to the next. More importantly, it’s difficult to oversee everything you and others are able to access.

Business Manager allows you to quickly see all of your pages, ad accounts, the people who have assigned roles and much more. This is especially handy when you need to revoke access to several of your business’s Facebook assets for someone who no longer works for you. Instead of having to go to all of your business assets to remove that person, you simply go to the People section in Business Manager and remove their access to everything in one click.

Speaking of people, with Business Manager you don’t have to be friends with people you assign roles to for your pages, ad accounts, and so on. You simply use Business Manager to assign roles. They never have to see your personal profile and you don’t have to see theirs.

Now that you know why you should use Business Manager, here are the things you can do with it.

If you’re new to Business Manager, first set up your account at Then take the following steps.

#1: Create New Business Assets

If you have no business assets (pages, ad accounts and product catalogs) when you sign up for Business Manager, create them using the Add New menu.

add new assets in menu

Add new assets in Business Manager.

Note that when you create assets within Business Manager, you won’t be taken through the standard setup wizard directly. For instance, to create a new page, you need to go to the Business Settings menu and click on Pages. Then click on the page you just created. From there, you will be taken through the standard wizard to fully set up your new Facebook page.

#2: Claim Your Business Assets

To claim business assets you own (pages, ad accounts, apps, etc.), use the Claim Assets menu. These assets will be added to your Business Manager immediately, since you have full control of them.

claim assets in menu

Claim your assets through Business Manager.

Note that you should only add assets you personally own to Business Manager, as only one Business Manager can claim an asset. Thus, if you claim a client’s Facebook page, your client will only be able to request access to it; they would not be able to claim it themselves. Instead, you need to request access to a client’s page, ad account or other asset.

This is extremely important to note when claiming ad accounts. While pages can be removed from Business Manager, ad accounts cannot. Thus, you don’t want to claim an ad account that doesn’t belong to you.

If you’re interested in claiming your own Instagram account to a page or ad account for advertising through Business Manager, do this under the Business Settings menu by clicking on Instagram accounts. Then select the Claim New Instagram Account button at the top right to begin the process.

claim an instagram account

Claim Instagram accounts through Business Manager.

Note: This step is no longer required, as you can advertise on Instagram through the Ads Manager.

#3: Request Access to Business Assets Owned by Others

If you’re not the owner of an asset (page, ad account or product catalog), use the Request Access menu to add them to your Business Manager.

request access in menu

Request access to business assets that belong to your clients.

Approval of the current owner or admin is required before these assets are added to your Business Manager. Be aware that Facebook will sometimes limit the number of assets you can request until some owners and admins approve your requests.

Remember, this is the option you should use if you manage assets for clients or any assets you don’t own.

#4: Manage All Your Business Assets

Once you have created, claimed and requested business assets, you will be able to manage them using Business Manager. When you log into Business Manager, you get an overview of the analytics for each asset.

ad analytics in business manager

See analytics for your ad accounts and pages as soon as you log in.

From here, you’re able to use the Business Settings menu to access the following assets.

business settings in business manager menu

Manage all of your assets in Business Manager.


Click on Pages to see a list of all of the pages you have access to within Business Manager. Select a specific page to view additional details and options for that page.

view pages in business manager

Click on Pages to see them in your Business Manager.

Buttons give you the options to view the history of when the page was added to Business Manager and when people or partners were assigned roles, add people or assign partners to your page (both of which we’ll discuss in detail in the following sections) and remove the page from Business Manager.

Click on the page’s link under the page name to view your page and edit it.

manage a page from business manager

Click on the link under your page name to manage your page in Business Manager.

From here, you have the option to post to your page as your page, view your messages, see notifications, review your Insights, schedule posts with Publishing Tools, access your page settings, promote your page, boost posts on your wall, modify tabs and more.

You have two options if you want to use Facebook as your page. Click on the link at the top right to Use Facebook as Your Page. Alternatively, click on the View Pages Feed in the left sidebar box to be taken outside of Business Manager.

access a page from business manager

Select the View Pages Feed (or click Use Facebook as your Page) to access it within Business Manager.

This allows you to view the news feed of updates from pages you liked with your page, comment on those updates and find new pages to like as your page within Business Manager.

page engagement from business manager

Engage with other pages as your page within Business Manager.

This option of interacting as your page keeps you in Business Manager, and has a cleaner interface. Use the green Like Other Pages button to find new pages to like as your page.

like pages as a page in business manager

Find new pages to like with your page. Click the green button and do a search.

Ad Accounts

If you only have one ad account in your Business Manager, click on the Ads Manager or Power Editor links in the menu to access those specific areas for your ad account.

menu in business manager

Go directly to Ads Manager or Power Editor if you have only one ad account.

If you have more than one ad account in Business Manager or want to assign people or add partners to your ad account, go to the Business Settings menu and click on Ad Accounts. Then select the ad account you want to manage.

ad account info in business manager

View information for each ad account.

Use the buttons to view the history of when the ad account was added to Business Manager and when people or partners were assigned roles within Business Manager. Also, you can Add People or Assign Partners to your page (both of which we will discuss in detail in the following sections) or Deactivate the ad account from Business Manager.

To view and use your Ads Manager, Power Editor or Payment Methods for the ad account, click on the links under the ad account information.

ads manager in business manager

Click on the links below the account to view Ads Manager through Business Manager.


Have you created any apps in the Developers section of Facebook for your business? Add them to your Business Manager and manage them from there.

apps in business manager

Manage any apps you created in Business Manager.

Simply grab the app ID from your My Apps page to add an app.


If you have the new Facebook pixel for your ad accounts, you will find them listed here. Edit each ad accounts associations and partners as needed.

pixels in business manager

View and edit pixels in Business Manager.

Remember, each Facebook ad account can only have one pixel for remarketing and conversion tracking purposes.

Product Catalogs

Any product catalogs for your business will be listed in this section. Create new product catalogs and manage existing catalogs from this view as well.

product catalogs in business manager

View product catalogs in Business Manager.

Add people, assign partners, add a product feed, associate sources (Facebook pixels) and delete product catalogs, as needed.

#5: Assign People or Add Partners

When giving others access to your business assets such as pages and ad accounts, you have the option to either assign people or add partners.

Here’s how to understand the difference:

  • People are individuals you give access to business assets. For example, if you are working with a Facebook consultant, you would give that person a specific role to access your pages, ad accounts and other assets as needed to manage them by adding them via email.
  • Partners are businesses you give access to business assets. For example, if you’re working with an agency, you would give the agency a specific role to access your pages, ad accounts and other assets. Add them via their Business Manager ID. The agency would then assign employees specific roles to access to your pages, ad accounts and other assets, as needed, to manage them.

Assign People

To assign people, use the Add New menu and click on People.

add people in business manager

To get started, click Add New and select People.

On the following screen, enter the email address of the person you would like to grant access to your business assets. Use the definition of roles to choose whether he or she should be added as an employee or an admin.

add new people in business manager

Enter someone’s email address, and then add him or her as an employee or admin.

After you click Add People, you’ll be prompted to check boxes next to the pages, ad accounts and other assets you want them to manage. For each asset, you’ll be able to assign specific roles using the drop-down that appears when you check the box next to it. Select the option to Learn About Roles to get a definition for each role.

If you don’t want to assign a specific asset from a particular group, use the Skip button at the bottom right instead.

assign roles to people in business manager

Assign people specific roles for each asset.

Go to the Business Settings menu and click on People to see everyone who has access to your business assets. From there, you can cancel invitations, view history, assign assets and remove people, as needed.

review people in business manager

Click on People to view history, assign assets, cancel invitations and remove them.

Add Partners

To add partners, go to the business asset you want to assign to them, such as the Facebook page, and click the Assign Partner button.

assign a partner in business manager

Go to a specific asset to assign a partner.

You’ll then be prompted to enter the partners Business Manager ID, which you need to get from them. Specify your partners role on the following screen.

assign roles to a partner in business manager

Assign roles to partners in Business Manager.

After a partner is added, go to the Business Settings menu and click on Partners to see what partners have access to your business assets. That’s where you go to remove them, if necessary.

manage partner access in business manager

View and remove partners, if needed.

Alternatively, to edit roles for people and partners, go to your business asset. Click on the Assigned People or Partners tabs to find the options to edit their roles.

manage partner and people roles in business manager

Go to the business asset to edit roles for people and partners.

#6: Organize Business Assets Into Projects

If you have a lot of pages and other assets in your Business Manager, you may want to use Projects to organize them. To do this, go to the Business Settings menu and click on Projects. Once there, add a new project and assign pages, ad accounts, product catalogs, Instagram accounts and apps to the project.

create project in business manager

Create a new project to organize pages and other assets.

Note that each page and ad account can only have one project. If needed for reorganization, assets can be removed from one project and added to another.

Projects aren’t required. However, they come in handy if you have a huge list of pages or ad accounts to go through when assigning people or partners, since you can filter by project.

assign assets to projects in business manager

Use projects to easily filter pages, ad accounts and other assets.

#7: Browse Additional Options

While we’ve gone through the main functions of Business Manager, here are some other features to explore.

Navigation Menu

At the top right of your Business Manager, you’ll see the email address you used to sign up for Business Manager. Click on this to find the option to switch back to your personal profile. This allows you to view your personal news feed and notifications or log out of Facebook.

toggle to profile in business manager

Click on the drop-down to go to your personal profile or log out of Facebook.

Also, the search box and notifications globe within the Business Manager view allow you to search within your business assets and see notifications for events within Business Manager only. If you need support, click on the owl icon at the right to go to the Help Center, get Advertiser Support or Report a Problem.

Payment Methods

Under the Business Settings menu, click on Payment Methods to add credit cards to use with specific ad accounts.

payment methods in business manager

Update payment methods in your ad account.

Shared Logins

This feature within Business Manager is being deprecated. People with shared logins in Business Manager must upgrade to Business Manager.


If someone requests to claim or access one of your business assets, it will show up in Requests under the Business Settings menu.


To receive email notifications for specific Business Managerrelated events, configure those settings in your Preferences under the Business Settings menu.

notification preferences in business manager

Configure notification preferences in Business Settings.


Go to Info under the Business Settings menu to edit your business name, primary page selection, find your Business Manager ID to give to others for partner access, request security code access and configure other settings.

business settings in business manager

Go to the Info menu to edit business settings.

If you’re looking for better ways to manage your Facebook business assets, then Business Manager is a great option.

What do you think? Do you use Business Manager for your pages, ad accounts and other assets? How is it working for you? Please share your experiences and tips in the comments.

guide to facebook business manager

A guide to using Facebook Business Manger.

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  • Romona Foster

    Oh my goodness, Kristi! You must have been reading my mind. I promised myself I would figure out how to get my Facebook Business Page out of the dreaded Facebook Business Manager, today! I’ve had it about a year, and I am not at all impressed. Luckily, I only transfered one client to this platform–all others are still under managed pages. Thank you for this. After I read it, I’ll be back.

  • I’ve been avoiding using this after a bad experience initially. It seems it is appropriate for agencies/social media managers and not so much for the solo entrepreneur. Would you agree?

  • what they don’t tell is you lose you admin privileges – you can’t be both a business manage and an admin – I’ve been posting as my partners admin for six months because no one’s home at face book to tell me how to fix this – if you are solo on a business page – you’ve been warned

  • As a solo entrepreneur, I actually like Business Manager. Mostly I like the fact that I can go into the business side of Facebook and skip the personal side. Less distraction. 🙂

  • Fortunately, you can get business pages out of it. It’s ad accounts you have to be 100% certain of before you link them. 🙂

  • It’s not a 100% great system, but I’m sure it’s what Facebook will be pushing people to use eventually.

  • Definitely agree with you @karenclark:disqus. It’s great if you’re an agency. As a solopreneur, you need to know what you’re getting yourself into before blindly making the switch as it’s a bit different and there are a few hiccups at the moment.

  • Jennifer Brosnan

    Interesting! I am a Business Manager managing a few clients fb pages. I have tried to invite one of the company execs as an admin on one page, and could not figure out why it wouldn’t work, and it just said pending and she says she never received it.. If i’ve lost my admin privileges then no wonder!
    Great article Kristi. Why does everything have to be so complex at FB!

  • Laura Belgrave

    How do I get OUT of business manager and the previous controls I used. Yes, they did require I constantly change the payment method, but I have only one other Facebook page I manage and this is confusing the crap out of me. Seriously, how, specifically, can I roll back to the other method?

  • If it’s a page, you can go to your pages in Business Manager, select the page you want to remove, then click the remove button. If it’s an ad account, it’s unfortunately stuck.

  • Hi Kristi, If we add an Ad Account to Business Manager, can we access it also from Ads Manager or does it remove it from there and you can only access it from Business Manager?

  • Once you have Ad Account in BM you’ll find it only there.

  • Thank you Lukas. I’m glad I asked. I will not add them until I can remove them if I want. I’ll just add accounts and not ad accounts instead.

  • Hi Celeste, what accounts you mean? Maybe I’d be better to be able to remove ad accounts from BM but for me it makes sense to have all business properties (including ad accounts) in BM. Why don’t you want to have them there?

  • I am very first time reading about Facebook business manager.I think it’s really helpful to manage your business in an efficient way.

  • Rhea Jackson

    Skip the personal side. Does this mean I will not be able to see my news feed? Is there a way to have the Business Manager side for ads and be able “Use Facebook as” to switch back and forth from News Feeds?

  • Chrystel Melhuish

    Thanks Kristi for the detailed post 🙂 I was actually looking for an answer to my problem which seems to be also mentioned on Facebook help community but never got any answer… The problem is once you register a page in Facebook Business Manager, you seem to lose access to your page via your personal profile on any mobile devices, so i can’t post to my page neither share any other posts to my page as my page doesn’t show up anymore in my Pages drop down list… This is major as i do most of my social media postings from my phone. Previously i just delete the page from Business Manager and it worked but because now I have assigned a business partner on it to monitor my ads, I am a bit worried to delete the page as i am not sure if i would lose all the set up which took a while to get him on the page etc. I would appreciate any advice or comment from anyone who had similar experience. Many thanks.

  • Tanya Horynová

    Hi Kristi, I am a solo entrepreneur like you and FB Ads team advised me to use the Business Manager to simplify invoicing to different clients, but I CAME ACROSS A SERIOUS PROBLEM and I wonder if you could help: Over the years, I have several saved Audiences under my account. And now although I also added my private invoicing account to Facebook Business, these audiences are only visible when I select my own account in the Ads Manager. However, I need to use these audiences for the clients. So basically, I am stuck because except new clients and new audiences, I still cannot use different Ads accounts because that way I cannot use my saved audiences.
    Is there no way to EXPORT Audiences from one ads account to another?

  • It’s gotten really bad in my opinion for a solo business owner – it’ll confuse them to no end. As an agency marketing other brands, it works. As of today it appears you gotta go directly through the business manager to make posts, before u could switch to business manager on the page. I think this is causing serious issues for companies to grow their pages. Even the news feed is gone showing other business pages to interact with as the page. I think this is to force businesses to reply on Fb Ads to grow exposure. I really dislike it.

  • Confused about the ad accounts…so for an agency, is it best practice to have the client set up business manager and/or their own ad account and then request access to it?

  • James

    great article. question, is there a way to merge pages that are under business manager? i can do it with regular pages but havent found a way to do it with the ones under manager

  • I have run into that issue as well. You can remove the page from Business Manager pretty easily – it’s just a matter of balancing which “need” is most important. It’s tricky when you need others to have access to it through BM though.

  • Unfortunately not. I ran into a similar issue with some ad accounts I use for my husband’s business. I just went through the support section and couldn’t find any help on exporting / transferring there either, so it looks like you just have to create the audiences again.

  • Merging pages is a separate issue. I know it can be done, but I have never been able to successfully do it. There is information on how to go about it here:

  • Exactly. The client should set up Business Manager, add their ad account, then give you access to it. Otherwise, it may be difficult to give control of the ad account back to the client. There are specific details on that process outlined here: 🙂

  • James

    i’ve successfully used that link for my regular pages but it doesn’t seem to work for the ones under business manager.

  • Hmm, you might want to try removing the pages from Business Manager, sending the merge request, seeing if you can merge them, then moving the merged page back into Business Manager. That’s one of the nice things about Business Manager – you can move pages in and out pretty easily.

  • James

    ok thanks for your help

  • Tanya Horynová

    Too bad FB does not mention this “little” issue when they give you their great personal advice to use it…. Too bad now…

  • Tanya Horynová

    I’ve never really understood what’s an ad account. Or, in other words, it’s not that complicated to make a new one – had to make it new for Business Manager too (see my lost audiences issue above…). Or is there any other problem rgd Ad accounts?

  • Yeah, they are really pushing everyone to get into Business Manager. The latest will be for everyone who wants Instant Articles support. The only way to it will be Business Manager.

  • Robert Prince

    Almost thought I was going to get the answer I need to my question because you had so much detail, but alas it wasn’t there. My problem is that I set up Business Manager, claimed my page, then added my clients’ pages as assets. All but one said that because I was already an admin, I was approved to add the asset. Trouble is, when I click on the page link in BM, it says I don’t have permission to use the page. Any idea what that’s all about? Thanks

  • Hi Mike,

    That took a bit to figure out. Here’s what you have to do.

    1. Go to your page inside Business Manager.

    2. In the gray bar that starts with “You are a Page admin posting, commenting, and liking as Your Page”, click on the “Use Facebook as Your Page” all the way on the right. When you get the prompt about going to, click the “Use Facebook as your Page” button.

    3. You should now be out of Business Manager and in as your Facebook page. You’ll see your page name and profile photo instead of your personal photo at the top. In the left sidebar under your page’s cover photo, click on the View Pages Feed.

    4. On the following page, you should see pages your page has liked in the left sidebar and posts from those pages in a news feed. You should be able to hover over the page names in either side, and when the popup comes up for the page, hover over the Liked button and unlike the page.

    5. When you’re finished, click on the dropdown at the top right of your screen to switch back to your personal profile. You won’t be able to get back to Business Manager until you do this.

    Let me know if this works!

  • You might want to contact your client to make sure they have given you appropriate permissions. There are several different admin roles, and they might have accidentally changed yours, possibly when they added the page to their own BM.

  • Robert Prince

    Hi Kristi…

    Thanks for your response. About two minutes after I sent you the question I decided to just push every button I could find and discovered that I had to add myself to the people section. Didn’t realize the admin had to do that. So problem solved, but thank you for your prompt reply. Really enjoyed your piece on Business Manager… very helpful.

  • In the Cove

    Hey Kristi very good advice and I have been doing this for ages in BM but for some reason today I am no longer getting the option of Use Facebook as Your Page – so can’t like etc – very frustrating. I remember when I first used Business Manager I could not like pages and then all of sudden the prompt you are talking about was there and now it has gone

  • Hi Mike,

    They just removed the Use Facebook as Page feature for everyone, in and outside of Business Manager. I’ll see if there’s a workaround. 🙁

  • They just removed the Use Facebook as Page feature for everyone, in and outside of Business Manager. I’ll see if there’s a workaround. 🙁

  • I just spent half an hour on a chat with support… they are troubleshooting the issue and going to hopefully email me back with a solution. We tried different browsers, clearing caches, incognito windows, etc. and nothing has worked so far. I’ll let you know when I know.

    I can tell you that if you need an immediate resolution and it’s a page you own, just remove the page from Business Manager, go to your page, click on the View Pages Feed in the box in the left sidebar, click on the Liked By This Page box in the left sidebar, then hover over the Liked as Your Page dropdown next to the page you want to unlike and unlike the page. Then add your page back to Business Manager. That’s probably going to be the fastest resolution.

  • Wow! You really really didn’t need to do that!!

    How do you get chat support with Facebook though? That’d be something worth knowing.

    Most important to me lately is the loss of being able to tag another page in a photo uploaded by my page. The loss of that feature happened around the same time as these other changes.

    I’m not going to mess with removing or adding anything right now. The system’s so finicky I dare not lose access to my page or leave it open to someone else… I wouldn’t trust FB’s code with a ten foot pole right now.

    Thanks again!

  • The tagging might be because of the other page’s settings. I know they have the option to let other pages tag them or not.

    As far as chat, if you have an ad account, you can live chat with FB at One of the options is Page features, and I used that to chat about this issue and the beta Facebook shop section. I don’t mind at all – I can’t unlike pages in BM either, and I’m sure we’re not the only ones with that issue. At least Facebook now knows it’s an issue.

  • Kristi – tagging other businesses in photos now works again! They musta fixed it. Check it out. Thanks again for the help!

  • In the Cove

    Thank you so much – also have you noticed that when you view pages liked it is really slow

  • So far, every issue I’ve brought up to support regarding pages interacting with pages has been met with “it’s a work in progress” basically. So they really have no fixes either.

  • Hi Mike,

    Give this a try. Go to the page you want to unlike. Change the URL of the page from to Then click on the three dots on the cover photo and click on the Remove Page from My Favorites and select your page. Let me know if that unlikes it!

  • Sherry Hayes-Peirce

    Kristi thanks for the post. I just added business manager because it is a requirement for instant articles and it was problematic for me. In fact, I spoke to the FB staff at the “boost your business” event about how using business manager affected my mobile app and I still have problems with the desktop after removing them from business manager. What are your thoughts… they said to me that their are some bugs.

  • In the Cove

    You are doing a great job of keeping us up to date – I have a few pages I have put in BM and then get the others as pages. I cannot now for the life of me see the button you used to see called Pages that like your page – this is good info for everyone (it used to be a dropdown option when you hit people who like your page). I am still finding the newsfeed so slow

  • You now have to go to your Page Settings, People and Other Pages, and then click on the dropdown at the top to find Pages that Like Your Page. I hope this is what you are referring to at least: 🙂

  • In the Cove

    Thanks so much

  • Susan Rawlings

    Nice post! I do have one question. A current client is concerned that adding them to my Facebook Business Manager account would have a negative impact on their social media management tools, like Sendible, Hootsuite, etc. How can I set up their account in my Business Manager so that a) that doesn’t happen, and b) will I have to reconnect them in order for their tools to work for me when i access their account inside my Facebook Business Manager account? Or will they remain connected as they are through their current page? Thanks!

  • Hi Susan! If you use the Request Access option, which is the one that is for people who do not own a particular asset (like a Facebook Page), but need to manage certain aspects of it, then it will give you certain permissions which will not impact anything they have set up in Sendible, Hootsuite, or other third party tools as Business Manager would not be giving you any team access to those tools. If they want you to have access to manage their posts from those tools, they would need to give you team access through those tools themselves, not Business Manager.

  • If you’re logged into Business Manager, you would have to log back out to see your personal News Feed.

  • Business Manager is the only way to get Instant Articles support, and yes, Facebook Support has told me as well there are several bugs in the new updates that have been coming out lately. Right now, the big thing to remember is you can remove your page from Business Manager and add it back if you need to. Ad accounts cannot be removed, so if you are not feeling like Business Manager is the right fit, absolutely do not add an ad account to it.

  • In case I want to delete my business from Business Manager, will my Facebook business page be deleted as well?

  • What you would need to do is remove the page from BM before you delete the BM account. 🙂

  • Try this link, select your BM account, then click on each of your pages and the Remove button to get them out of BM –

  • I created an account using my business page logins since I didn’t know I had to first sign in with my personal FB account then add my business page. Now the both pages are now somehow merged in the business manager. I want to delete everything from the manager and start afresh. There is an option for deleting my business from business manager. My only concern is when I delete my business from the manager, will my Facebook business page be deleted as well?

  • You should be able to go to and select your BM account. Then click on each page and click the remove button for each page as shown in the following image.

  • Once you do this, you should be able to go to each page and see that you can admin them like you were able to before you added them to BM. Once you do this, you can safely delete BM (assuming you didn’t add anything else to it).

  • I need to figure out how to transfer my two pages out of this. I can’t easily boost posts and I haven’t been able to access insights I can download into Excel. This is not easier…

  • You should be able to go to and remove the pages you want out of Business Manager and admin them like you did before.

  • THANK YOU! I removed one page and will try to play around with it more on the other then either give it a go with both or skip it. 😉

  • izobelo

    Hi Kristi, thanks so much for this!

    I am trying to transfer a page that is owned by an individual to the Business Manager. Do you know the procedure for that? I assume, I would first need to get the page admin to add me as an admin to his/her page?

    Any help would be much appreciated!

  • You’re welcome. I’ve moved some pages that I own in and out of Business Manager several times just to see if they get new features faster or to test things. It doesn’t seem to hurt. The big one is ad accounts – once you move an ad account in, you can’t get it out.

  • Jenni Canales

    So happy to find this. Thank you for the generous article. I am still al little confused about the audiences and pixels. If I have a few different businesses in one business manager. Some share audiences and some do not. I love segmenting lists and love the idea of segmenting and sharing audiences when appropriate. I do not want to risk losing the audiences later. How do I go about doing that? Do I build the audiences under individual ad accounts without adding them to BM. Or do i build only one pixel in BM for all? I am confused.