How to Triple Your YouTube Video Views With Facebook

social media how toDo you want more people to watch your YouTube videos?

Are you looking for an easy way to improve the quality of the content you share on Facebook?

All you need is some great content and a cool Facebook technique that I recently discovered.

A Quick Overview

This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!

I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.

marmara open graph exposure

By integrating this Open Graph tactic, Marmara, a French travel company, generated 93K likes on its website, which in turn generated 13 million impressions of their videos in the Facebook newsfeed! Not to mention the 16K clicks they got back to their website. All in just 2 weeks and for free.

Using this technique, you can see in the image below that when you like an article on a blog, the story that’s automatically generated on Facebook for your friends to see already has a video embedded into it.

video sharing facebook offers

With this feature, each blog article that you write automatically shares a video of your choice.

This is a great way to boost the visibility of your YouTube channel! If you want to see this example live, you can click here.

And this video is ready to be clicked and played in the Facebook newsfeed, ticker or personal timeline of the person who liked your content.

This can be valuable to your business. It’s a very smooth way for you to combine useful and interesting content with a video showcasing your products or services!

Imagine how you can use this tactic to get your product videos shared automatically with useful content throughout the social web.

In this article you’ll learn how to use Facebook’s Open Graph to get more views of your videos on YouTube.

You’re also going to learn how to get everyone who likes your Facebook Page or one of your blog posts to automatically share one of your videos on Facebook.

Understanding the Open Graph

If you have a website or blog, you’ve probably already integrated social sharing buttons, and in particular the Facebook Like button on your site.

For this tactic, simply installing the Like button is only half of it; you must also insert Open Graph meta tags into the source code of your website or blog page to optimize the sharing of your content on Facebook.

These meta tags let you control the manner in which your web page is shared on Facebook when your visitor likes it, comments on it or sends it to friends via the Like, Comment and Send plugins provided by Facebook.

If you’re not familiar with Open Graph meta tags and their importance, I encourage you to watch Facebook’s video on the subject.

I also encourage you to consult the official Open Graph protocol page. There you’ll find out about all of the different meta tags, their uses, their functions and the advantages they give to your content.

Of course, if all that seems a bit too technical, don’t hesitate to hand over the reins to your agency or technical director.

But let’s continue so you can fully understand the role this tactic can play in your social media marketing and what it can mean for your business.

Here’s what you need to know.

#1: Understand the Anatomy of a Facebook Like Story

Once your Open Graph meta tags are integrated into your web page, you can control the way your content is displayed when it is shared using Facebook’s social plugins (Like, Comment, Send).

You need to think about the different sections of the post that automatically appear on Facebook when someone likes content on your website.

For example, here’s what the optimal sharing of a blog article would look like:

update that appears on facebook

Here are the different sections of the update that appear on Facebook after someone likes your article.

By customizing each Open Graph meta tag in your content, you control the way it’s displayed on Facebook when someone likes it!

As you can see, the essential meta tags are the following:

  • The title of a shared page (meta property=”og:title” content=”Your title”)
  • Its description (meta property=”og:description” content=”Your description”)
  • Its URL (meta property =”og:url” content=”Your URL”).
  • The image illustrating this page (meta property =”og:image” content=”http://link_of_an_image.jpg”)

Below are the Open Graph meta tags for this article when I display the page’s HTML source code. To access the HTML source code of any web page, just right-click on it and select View Source. You’ll then have access to the HTML code of the page you are viewing.

open graph meta tags

Here are the Open Graph meta tags needed for this technique.

When the meta tags are entered correctly and a visitor clicks Like on your web page, the content is automatically and properly displayed on Facebook.

You’ll find out how to use this technique below.

#2: How It Works

If a photo is worth a thousand words, then a video is worth a thousand photos! This is especially true in the case of a Facebook newsfeed story generated by a Like of a web page.

Let’s compare the two Facebook Like Stories below:

image vs video display

The Facebook post on the top has a photo, and the post on the bottom has a video embedded in it that is ready to play.

Depending on how you use Facebook’s social share buttons and Open Graph meta tag code, the same Like can generate two different posts on Facebook: one with a single 200-pixel–wide picture, or one with the same picture but with an embedded video!

These two posts correspond to the same action: a click of the Like button on a web page for a product—in this example, a vacation resort. But in the first case, the action displays a 200-pixel–wide image. The second displays, within that same image, a Play button for a video. As you can guess, viewers are more inclined to click on that image if it displays a video Play button.

This is the primary difference between these two posts, but it doesn’t stop there.

You see, the simple act of clicking on the Play button immediately shows a video, without having to leave the post. As a savvy marketer, you’ll know how to use this to your advantage to market your business.

This technique makes it very easy for marketers to have a useful product video appear inside the Facebook update about liked content. With the right content mix, this can be a strong marketing strategy.

video display when you click

Click on the Play icon located on the picture and you will automatically watch a video showcasing the product that you liked: a vacation resort.

For a vacation resort, a one-minute video highlighting all of the destination’s attractions has a larger impact than a 200-pixel–wide image.

But a tactic like this is not just for vacation resorts. It can be very useful for a number of products.

In the case of a blog, you can use this tactic to enrich Facebook posts when a person likes one of your articles.

For example, if you have video tutorials introducing the functions of your products or showing them in action, you can use these videos to highlight products related to the content in your blog articles.

How this works.

Here’s an example of how I used this.

  1. I wrote an article introducing the different page administrator roles created by Facebook, discussing their advantages and limitations.
  2. I created a video tutorial demonstrating how AgoraPulse offers richer admin role management features than the ones offered by Facebook.

Then I set things up to automatically attach and display my video when my article is liked and therefore shared on Facebook.

newsfeed view after click

This is how the update appears in Facebook when someone likes my article published on my website.

It’s easy to increase the value of a blog article by attaching a video. This makes your content much more attractive.

Each time a reader likes this blog article, it automatically shares a video tutorial explaining how to manage Facebook Page admin roles with the aid of a Facebook Page management software tool.

This way, you have the best of both worlds: interesting content + relevant product promotion.

What makes this tactic so effective is that the Like automatically shares the video in Facebook, not only in the newsfeed:

newsfeed view before click

Newsfeed before the click.

But also the ticker:

ticker view

The ticker view.

And even on the personal timeline of the author:

profile view

The profile view.

Do you want to see this in action for yourself? It’s easy. Simply go to this blog article, click Like and then go to your Facebook profile to see the result.

Are you interested in doing this on your website? Here’s how to set it up.

#3: Use a Plugin to Add the Meta Tags

It’s easy to get each click of the Like button on your website to automatically share and display a video on Facebook. You just need to add two additional Open Graph meta tags after the existing tags in the code of your page.

As you’ve seen above, the minimum necessary meta tags are the following:

meta property=”og:title” content=”Your title”
meta property=”og:description” content=”Your description”
meta property =”og:url” content=”Your URL”
meta property =”og:image” content=”http://link_of_an_image.jpg”

Simply add these two meta tags:

meta property=”og:video” content=”http://link_of_your_video” /
meta property=”og:video:type” content=”application/x-shockwave-flash” /

So, how do you do all this? It depends on your situation:

  • If your site was created by an independent contractor and you don’t have access to the source code, you need to ask the contractor to integrate the meta tags.
  • If you created your site with WordPress, you can customize the Open Graph meta tags of your pages (and of each blog article) yourself using specific plugins.

If your website was created with WordPress, you can use a plugin called Like-Button-Plugin-For-WordPress, which allows the customization of Open Graph data. However, I’ve seen two other plugins that provide the same result: Open Graph Protocol in Posts and Pages and Social Graph Protocol.

Each of these three plugins lets you easily add the meta tags you need to share your videos with each Like on the pages of your site or blog.

wordpress open graph plugin

Specific WordPress plugins will allow you to personalize the Open Graph meta tags for each page or blog article.

The only field you really need to fill in is the video link. Facebook will take care of the size and video type.

#4: Where to Host Your Videos and How to Share YouTube Videos

To display a video on the web, it has to be hosted somewhere on the web. You’ll be in one of these two situations: either you host the video file on your own servers, or you use a self-service video hosting service such as YouTube.

1. If you host the video on your own servers, you must host the file in the .SWF format. Be careful not to host the file in .FLV or any other traditional video format, as the video player that works with Facebook will not read it.

Then you simply need to set the Open Graph meta tag value as the URL of the .SWF file that you previously put online.

open graph meta tags-1

Insert the link to your self-hosted .SWF video file here if you use the Like Button plugin for WordPress, for example.

2. If you prefer to use YouTube to host your videos, you’ll need to follow these steps:

  • In a web browser, navigate to the YouTube page with your video.
  • In the URL, identify the YouTube ID of your video. This is the series of letters and numbers found between the “=” and the “&” symbols of the URL. In the following case, http://www.youtube.com/watch?v=dlQasgOjaxU&feature=plcp, the ID of the video is “dlQasgOjaxU“.
  • Insert this ID into the following URL: http://youtube.googleapis.com/v/[yourID]

    youtube full screen video

    Once you have your new URL format, insert it in your browser to test it out. If the URL is right, the video should be displayed full screen (and fit your entire browser window).

  • Add this URL to your Open Graph meta tags and you’re all set!

    wordpress open graph plugin

    Insert the link to your YouTube-hosted video here if you use the Social Graph Protocol Plugin, for example.

#5: Track the Statistics of Your YouTube Videos

If you’ve opted for hosting your videos on YouTube (something I strongly recommend), you’ll also have a clear advantage with access to your YouTube statistics.

You’ll be able to see the number of views your video has on Facebook!

The good news is that YouTube offers an impressive amount of statistical data on your videos, including details about the sources for views when videos are embedded on third-party sites like Facebook. This is great to evaluate the effectiveness of one source versus another.

The bad news is that the source statistics of a view are complicated to find on YouTube. To make it easy for you to find, here’s a short screencast:

And there you have it! I hope you’re inspired to use this technique to come up with creative campaigns and make the most of the potential visibility offered by Facebook!

What do you think? Is this something you’ll try? How would you use it? Does it give you some great ideas to market your business? I’d really appreciate you sharing them with me in the comments!

Tags: , , , , , , , , , ,

About the Author, Emeric Ernoult

Emeric is the founder of AgoraPulse, an all-in-one Facebook Page management software offering custom Facebook applications, contests, statistics, Timeline moderation and fan ranking to SMBs and agencies. Other posts by »




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  • Steve Longoria

    One helluva post! Thanks for the tip!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Awesome! A lot of entrepreneurs who are using videos to market their products will certainly learn a lot from your post, Emeric! 

    Let’s start our Monday with a bang, SME peeps! 

  • http://www.tortugacreative.com/ Chris

    Very comprehensive article. Good work.

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  • http://phylliskhare.com/ Phyllis Khare

    This post makes me think I can do this. The Open Graph process has always spooked me, and I consider myself a good DIY kinda person! The fact that there are WP plugins makes this work for me. Thanks for creating this tutorial.

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  • http://www.grantcrowell.com/ Grant Crowell

    Thanks for sharing this, Emeric. Do you now if this only works with YouTube, or other online video platforms as well? 

  • http://brightideas.co/ Trent Dyrsmid

    My videos are all interviews with expert entrepreneurs and I host them on Wistia. Will this work with Wistia hosted videos, or will I have to also upload them to Youtube?

  • DonnaGilliland

    This is a great article and a how-to that I may need to read twice and then I just might be able to do this on my own.

  • http://www.modgirlmarketing.com/ Mandy McEwen

    Wow great article… very detailed and very helpful. I need to set this up for all of my videos. Thanks Emeric! 

  • Emeric

    Thanks @JohnLeeDumas:disqus :-)

  • Emeric

    Thanks for your kind words  @phylliskhare:disqus  !  To be honest, I am not a tech guy either and I do it myself (Thank god for WordPress!). So if I can, anyone can ;-)

    It does take a little bit more time, but if you have lots of likes on your posts, it is worth it.

  • Emeric

    Hey @grant_crowell:disqus , I have spent countless hours to try to find a way to make this work for Vimeo or Dailymotion but did not find anything. Even this Youtube URL trick was not easy to find! So if someone has a tip for other video sites, I’d love to hear about it!

  • Claudia Barlow

    An Excellent Article.

  • http://www.audiomind.us/blog AUDIOMIND

    So which WP plugin works best? Social Graph Protocol, Open Graph Protocol or the Like-Button-Plugin-For-Wordpress?

  • AquilesCastro

    When you click in the real example on the first example given, the real example link is broken.. http://www.agorapulse.com/facebook-offers-versus-facebook-coupon-app

     

  • Nathan Smoyer

    I’ve liked the articles you mention, including this one. I’m not seeing any videos share on my wall. 

    What could I be missing?

  • Paula

    Thanks for the incentive to go that one step further to improve my social profile!

  • Emeric

    Hi @tdyrsmid:disqus , see my comment above. Unfortunately, I haven’t found any way to do that with a service other than Youtube… It may be possible but you’ll have to ask them how it can be done with their videos.

  • Emeric

    @twitter-299264437:disqus You’re very welcome!

  • Emeric

    Hi @AUDIOMIND:disqus  The one I prefer is Like-button-plugin-for-wordpress. But I’ve had some issues installing it on some instances of multi-site WP installs where the others worked fine. The mysteries of PHP…

  • Emeric

    Hi @twitter-80979157:disqus , did you check your personal Timeline? What article are you referring to? Cheers!

  • http://ideagirlmedia.com/ Keri at Idea Girl Media

    Pretttty sneaky — I like it!  :)

  • Nathan Smoyer

    Yup! I Liked this blog (tweeted the fail message: https://twitter.com/NateSmoyer/status/273148411186913281) along with the very first one you mention, “This is a great way to boost the visibility of your YouTube channel! If you want to see this example live, you can click here.”
    That one just showed me a standard Facebook message with an image an link, no video. Even then clicking on that link brought me to a “Page not found”.

    :/

  • http://www.audiomind.us/blog AUDIOMIND

    Tried Social Graph, as it appears to be the only one of those plugins that is current, but it screamed at me with errors when trying to access it after installing. Put a ticket into the plugin dev to get his thoughts. The Like-Button-Plugin hasn’t been updated since last year and only works up to 3.2 I believe?

  • http://www.facebook.com/moneyroom Mike Lamb

    Emeric, Outstanding content. Just outstanding! Easy to follow, all the pieces fit. Excellent job! Thanks. Well taught.

  • Andrew Goulding

    Hi Emeric, fantastic article! Does this technique work on WordPress pages as well as posts?

  • Nathan Smoyer

    I sent you a reply with links showing screen grabs, but the moderator needs to approve them.

  • http://www.razorsocial.com/ Ian Cleary

    Great post Emeric, I’ve bookmarked it!

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  • http://twitter.com/YuLino YuLin Olliver

    Does this work if your main Facebook identy is a Fanpage, not a personal profile? I’m not sure Fanpages can “like”. And it looks like we’d need to manually go in and add the tag to each of our videos then manually like the video once we’ve posted it on the website? Thanks for putting this tutorial together!

  • http://reelseo.com/about/grant Grant Crowell

    Thanks, Emeric. Sorry to hear your efforts elsewhere did not prove as fruitful! I see that being a problem for merchants, since it’s not that conducive to use YouTube as your primary video platform. (I actually advocate against it, and I’m a video consultant for a mass merchant.) 

  • Emeric

    @twitter-80979157:disqus you can tweet me the link at @eernoult:twitter 

  • Emeric

    @connectyou:disqus Sneaky it is, that’s also why I like it :-)

  • Emeric

    @facebook-1231564412:disqus You made my day, thank you for your kind words!

  • Emeric

    @google-a634fa968198dca57c23b12cd94ab471:disqus Absolutely!

  • Emeric

    @iancleary:disqus Now I know who my friends are ;-)

  • Emeric

    @twitter-24985200:disqus 99% of the visitors of your site who will like your content and spread your videos on their Facebook profile won’t be pages but “normal” personal profiles, so this does not really matter whether your acting as a page and not a profile. The “likers” will be your visitors, not you!

  • http://www.bengreenfieldfitness.com/ Ben Greenfield

    This is really cool…but is there a plugin for WordPress that could do all of this in a more automated fashion?

  • David Wilks

    Without doubt the BEST post I have ever read from SME.  Thank you Emeric!

  • http://www.inktechnologies.com/ Jonnalyn Pascual

     Awesome! Great article and really helpful. I must try this one. Thanks Emeric

  • Andrew Goulding

    Fantastic – I shall be implementing this strategy with a series of videos in 2013 and I shall definitely get back to you with the results.

  • http://amandawilliamsmusic.com/ Amanda Colleen Williams

    Thanks for the tip.  Our songwriting community will love this.

  • Daledillon

    This is one of the most informative articles I’ve ever read.  Now to implement!  May have to get my web guy involved!  

  • Venkatesh Madgundi

    Its really key guidance Emeric! but do you have any information about wordpres plugin as i would like to know that are they https:// supported plugins as our organizations blog is hosted on https:// versions. Please let me know as i want to implement this wordpress plugin in our organizations blog.

  • Huron_rocks

    This is amazing a wonderful piece of detective work! Will it work on Fan pages?

  • anthony adam

    Post is really nice… No doubt , very interesting….will wait for more posts…

  • http://www.webmarketer.gr/ Kostas Kostalampros

    Great post, indeed. Absolutely fantastic information Emeric! I can’t see the video image and play the video on Facebook though,

  • Emeric

    Hi @777c857eca356101c90b95abfbfc9fb5:disqus , this will only work for like buttons on websites as you can’t add open graph tags on Fan page’s posts.

  • Emeric

    Hi @google-8f1405e7be5d05e45d482e2cbe5a4f85:disqus I see no reason why the plugins would not work for https. But that is pretty easy to test.

  • Emeric

    @jonnalynpascual:disqus You’re welcome!

  • http://movies4u.us/ Mahesh Verma

    it is great information for my youtube video :) Thanks for this post.

  • Emeric

    @twitter-22881689:disqus That definitely would be a great tactic for sharing music videos on artists’ web pages.

  • Emeric

    @google-7a579ef922ead984139957769d43e661:disqus Wow, I’m honored :-) Thanks a lot for your kind words!

  • Emeric

    @bengreenfield:disqus Doing this automatically is not advised, you really want to make sure each video you share using this tactic is in line with the associated content. So it does require manual set-up for each article. The time it takes compared to the time it takes to write the article is very limited though…

  • Aaron

    It seems that the example itself (http://www.agorapulse.com/blog/facebook-page-admin-roles-management) is not working properly. Does anyone know what needs to be changed in order for this to work? I did not manage to find a working example of this, the described marmara.com-video is also only sharing an image..

  • http://cindyking.biz/ Cindy King

    Hi Sergio, I just tested all of the links and they work for me. I’m not sure where you think this link should go.

  • APPRAISALSOURCE

    I did what you suggested, however I do not get the video in the FB post I just get an image. Any suggestions?

  • Robin Carlisle

    Emeric, when I first started reading your article, I was thinking “this is awesome, but waaaaaay over my head.” I kept reading anyway and lo and behold it all started to click. What you’ve figured out is so simply ingenious that it makes it appear much more difficult than it really is. THANKS, for exerting all that clever brain power for us, so we didn’t have to. Plug and play, with just a tiny bit of work for us to insert the ID of our selected video. What a simple way to extend the reach of the Likes we get for an article on our website and go viral on YouTube through Facebook by featuring the marketing video of our choice! Just beautiful!

  • Emeric

    Hey @twitter-80979157:disqus I think I’ve identified and fixed the issue. Actually, someone in my team had modified the URL of the blog post making the og:URL moot! I had to modify it and re-lint. Now it should work!

  • Emeric

    I use the like-button-plugin on one of my single site WP blog and it works perfect, but it bugged on another multisite WP blog I have. So for this one I used the Social Graph one, which worked fine! To tell you the truth, even the official Facebok WP plugin has pretty bad bugs in it…

  • Emeric

    Hey @google-c97a8de3d1c1154f615ffd6d1dab295e:disqus the link should work fine now. There was a temporary og:url issue I have fixed. Thanks @CindyKing:disqus for checking in :-)

  • Emeric

    @kostaskostalampros:disqus You should! Where are you trying to play the video from? Sometimes, on your personal timeline, Facebook does not display like stories in full (don’t know how it decides to do it or not!).

  • Emeric

    @twitter-18778928:disqus  Give me the page URL and I’ll check the code for you.

  • Emeric

    Thanks @google-a121b15acfe6fcffa793db073972eeed:disqus , very happy you feel this way about the article :-) I have really tried to make it accessible, eventhough it is a bit “nerdy” at first…

  • http://www.shesallwrite.me/ Carla Riseman

    Emeric, I am having the same issue as APPRAISALSOURCE with both my own article and yours. The post only goes to my activity section, not to my wall, and the image links directly to the article, not the YouTube vid. Any insights?

  • http://www.shesallwrite.me/ Carla Riseman

    I should add I tested the URL (http://youtube.googleapis.com/v/s8Tw-QEVFGA) and it worked fine. All I need to do is install the plugin and input that URL in the ‘Video’ box under ‘OpenGraph Settings,’ correct?

  • http://www.shesallwrite.me/ Carla Riseman

    Me again! I’ve been tinkering and discovered that unless you comment when you like the post, it only shows up in your ‘activity’ feed. If you comment, it should show up on your wall and the video should play. Thanks so much for the great post, Emeric!

  • Spark FireDance

    Thanks Emeric. Appreciate the informative article.
    I’m trying to make it work…. no success so far….

    Checkout http://www.sparkfiredance.com/2012/mtv
    I found multiple wordpress plugins I had installed were specifying OG tags… I’ve eliminated what I could but am still having multiple tags identified when I debug.
    I’ve even added into my header.php with no success.
    Do I need to eliminate the og:image tag for the video tag to prioritise?

  • meercat007

    I went to http://www.agorapulse.com/blog/facebook-page-admin-roles-management and clicked the “like” button. The video shows fine on my timeline. However, in my newsfeed, only the image shows. When I click the image, it takes me to the blog article, not to the video.

    According to to your article, the video should show in newsfeed, ticker and on your timeline, right?

    Do you know why it’s not working in the newsfeed?

  • http://brandnewbeginnings.blogspot.com/ Claudia Barlow

    You did good, Emeric!!

  • http://www.scirev.net/ Wolverine

    Your example isn’t working any more…  I guess fb disabled this. Pity as it was interesting..

  • http://plumeriamarketing.com/ Patti Langell

    Wow!  This is going to really make things interesting.  Thank you so much for the information.  I will set this up and see how it affects my youtube views!

  • http://freewebgame360.blogspot.com/ Hung Tran

    So amazing post. I will try setting up this for our game trailer. Thanks so much!

  • http://senkailabs.com/ Cristian Gonzalez

    Great post! 
    But I have a question.. if you upload the video in .swf format to your host, It is possible that people who use the mobile facebook app cannot see that video?
    Thanks :)

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  • http://bloggerwhale.blogspot.in/ Blogger Whale

    Amazing post.This is surely an encyclopedic article on Facebook marketing. Expecting more such articles.

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  • http://twitter.com/BoothPix BoothPix™

    I tried ‘social graph protocol’ but sadly the settings page never appeared in wordpress as per your instructions above? I then switched to WP Facebook Open Graph Protocol – still can’t seem to get a video URl to appear.

    Real shame as this looks like really usefull stuff.

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  • http://twitter.com/BoothPix BoothPix™

    Great idea, can’t quite yet get it to work #frustrating

  • http://twitter.com/CodeHooks Adam Losier

    I’m glad you pointed out how to insert the YouTube links using the Google API, as the developer of the Social Graph Protocol plugin I’ve been doing a series of tests recently using regular YouTube links vs using the Google API links and yeah definitely use the Google API links.

    I noticed a few people who commented here were having issues with my plugin, one of the biggest suggestions is to make sure your using at least WordPress version 3.3. I’m continuously updating the plugin and going to be doing some backwards compatibility bug fixes that should take care of the issues for those using versions prior to 3.3.

    This is a great article I’m always glad to see my plugins being put to good use.

  • Kimberly Carlo

    I’m just curious…I work with the WordPress CMS, if I have already gone through and added both a meta title and description to each page am I done?

    I shared links on my FB and it shows the SEO and accurate description I want.

  • http://www.twitcentre.com/ shuvo

    Very technical writing indeed to boost YouTube video views through Facebook.So first of all thanks for sharing it in such a nice way.I firmly believe that highlighting your video also can increase your views at an amazing speed and at the end of the day depending on what you have shared is important if you want to go it viral.

  • Pam Brossman

    Quick tip- I think you would have had better traction with this article if you had done a ‘how to’ video on how to implement the plugin on wordpress and shown people how to make it work.  Imagine how many video shares that would have got for this post on facebook.  Instead you did a video on statistics.  There is no point showing a video tutorial on viewing your statistics if noone can figure out how to use the strategy.  Redo a video tutorial on how to actually implement the strategy  you just shared instead of screen dumps and you are onto a WINNER guaranteed :)

  • Pam Brossman

    I could not get it to work. Still posting an image not a video after following your instructions.

  • Angie

    Excellent information! I can use this for a new client who’s looking for accelerating his exposure via videos and archived web chats. Thanks so much for a great resource.

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  • Jose Garza

    Great article! However, I’m not seeing the video link on your example post, is this feature still active on Facebook? It’s not working on my own website either.

  • http://planetcorey.com/music Corey Koehler

    Works like a charm. Good stuff!

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  • http://www.socialmediafollowing.com/ Gary

    These are great ideas. I am not sure why I never thought of it before. This would work beautifully though. I have stayed away from Open Graph in the past. I guess it is time to tackle it though. Thanks again. 

  • http://www.facebook.com/profile.php?id=1828038136 Marlies Berben

    Hi Adam, I’m using WordPress version 3.4.2 but I’m still not getting any results. I’ve done exactly as described above (check the code below). Are there any other known issues with your plugin?

  • Nashlah

    This seems like it’s great and can be very powerful! However, I tried and I just can’t get it to work. I tested your  example post and just got an image. I then implemented this on my WordPress site with the Social Graph Protocol plugin and the same thing happens. When the post gets posted to Facebook it only pulls the image and not the embedded video. Any thoughts?

  • http://twitter.com/CodeHooks Adam Losier

    Double check and make sure your using the Google API YouTube link and not one copied and pasted directly from YouTube, that’s the most common mistake.

  • Nashlah

    Thank you for your response, Adam! Yes, I am using the Google API YouTube link as you described above.

  • Paolo

    Hey Emeric, the example post you linked to, here, does not have a video attached: https://www.facebook.com/emeric.ernoult/activity/10151094362577407

    At least for me it does not, using Safari on a mac. Can you confirm? 

  • Nash

    I don’t get a video on there either… tried on Chrome and Firefox.

  • dirkboz

    I can’t get this to work. When I run the page through the FB object debugger it returns the message “Objects of this type do not allow properties named ‘”og:video:type”’” I’ve tried several different types including article with no luck. Any ideas?

  • dirkboz

    I got rid of the “Objects of this type do not allow properties named ‘”og:video:type”’” message – it was due to using the wrong type of double quotes around og:video:type. Still can’t get it to work though.

  • dirkboz

    I figured my problem out – you need to have og:video:secure_url set in order for this to work for anyone who has secure browsing turned on. Thanks for a great article!

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  • MarkHurricane

    Does this still work or have Facebook made changes that now makes this invalid. The example linked in the post no longer shows as an embedded video feed in my timeline, have they done something to stop this now, just wondering if it’s still worth my time going through the process if it isn’t valid any longer.

  • MarkHurricane

    Does this still work or have Facebook made changes that now makes this invalid. The example linked in the post no longer shows as an embedded video feed in my timeline, have they done something to stop this now, just wondering if it’s still worth my time going through the process if it isn’t valid any longer.

  • Philip George

    I could not get youtube videos to show in open graph, it seems facebook require videos to be on a secure URL, so for youtube videos use https://youtube.googleapis.com/v/yourID.I have noticed interactive optin forms appearing in facebook newsfeed., these can be reproduced using an swf file…. just make sure again to use SSL.

  • Guest

    I’m having the same problem! When the post gets posted to Facebook it only pulls the image and not the embedded video… I’ve double checked the URL of YouTube API.

  • Guest

    I’m having the same problem! When the post gets posted to Facebook it only pulls the image and not the embedded video… I’ve double checked the URL of YouTube API…

  • http://www.facebook.com/benjackson77 Ben Jackson

    I notice that in your example, your video is no longer showing as you illustrate in this post. Has Facebook started to ignore the video og tag? I have set it up the same and it’s only showing the image, not the embedded video. So if yours isn’t working either, I can assume it’s now defunct? Or is there some update?

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  • http://www.mscheevious.com/ Ms. Cheevious

    Apparently Facebook is now doing this automatically… Please tell me how to NOT have a video play in FB when I share a blog post. I am trying to drive traffic to my BLOG not to a video I embed into a blog that is not my own (which at times occurs).

  • http://massfbfans.com/ mealy hude

    thanks for sharing a helpful guidelines with us really helpful and a perfect white way strategy to gain maximum views cheers

  • dakota

    how did you get the full sized preview of the video?? I am getting a small thumbnail that expands when I click on it.. Can’t I get a full sized video initially?







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